Chapter 361 Advertising that enters the country as soon as it sees the camera
Yanjing City, Office of the Director of Tourism Bureau.
Director Lu, sitting at his desk, was reading the work report at the Jinling Hotel in Nanjing.
On the other hand, he asked: "I went to Fangshan Restaurant today, are you going to Tingli Restaurant tomorrow?"
"No," the director on the side laughed when he heard this: "I heard that Comrade Rao Bin summoned this comrade when he lived in Diaoyutai."
"Really?" Director Lu pondered for a moment and said, "What time is it already? Why haven't I seen anyone yet?"
Director Hou raised his hand and looked at the time: "Let me go see what's going on."
Director Lu: "Don't go to the office for a while. Let him go directly to the construction site of Jianguo Hotel to wait for me."
…
As April approaches, Beihai Park is filled with pink willows, green willows, and gentle blue waves.
After everyone had left, Jiang He, Jiang Shan and Yu Sigui began to lead Xiao Yu and Xiao Bai around the park.
West Heaven Brahma Realm, Nine Dragon Wall, Five Dragon Pavilion, Little West Heaven.
The two children couldn't wait to get on the boat before they even passed Qiongdao.
"Then we have to make an agreement first," Jiang Shan carried Jiang Xiaobai on his shoulders: "It's getting late. We can only choose between boating and Qiongdao. Who do you choose?"
"boating,"
Before the two children could open their mouths, Yu Sigui answered for them: "Hurry up, my feet can't stand it anymore."
"Okay," Jiang Xiaoyu smiled happily: "I want to row a boat too."
Jiang Xiaobai kept rubbing on his third uncle's shoulders: "Row the boat, row the boat!"
"Then let's finish here today?" Jiang Shan looked at his second brother.
Looking at the White Pagoda from across the river, he said, "That's probably it."
"Second brother," Jiang Shan has long wanted to give up his game: "Let's take a look at the shore today, and then we can continue playing when you and the second sister-in-law come here next time."
"Okay," Jiang He smiled slightly: "Get on the boat!"
"superior!"
Finally, three large, two small and five outsiders boarded a small wooden boat tremblingly.
As the breeze blew and the waves swayed, the temperaments of the people on board changed.
Xiaoyu and Xiaobai, who were laughing and joking hard as they paddled, successfully landed the boat on the shore.
The three adults were all in a good mood, so they simply planted weeping willows along the shore.
This move, which would have been remarkable in later generations, amused the two children now.
When the Yiye boat finally sailed away from the shore, the heads of the three big and two small ones were already covered with a circle of green.
"Third uncle, Yanjing is so nice," Jiang Xiaoyu twisted his shoulders happily: "Xiaobai and I were very happy when we came here last time."
"That's right," Jiang Shan said, "As long as you don't go to school, you can be happy wherever you go."
With a thump, Yu Sigui kicked Jiang Shan: "Okay, what are you going to bring to school!"
Jiang Xiaoyu took advantage of the situation and stuck out his tongue: "Oh, oh, oh..."
The little white guy on the side pointed his hand: "We climbed the Great Wall last time."
Jiang Xiaoyu: “And Tiananmen.”
Comrade Jiang He, who was admiring the surrounding scenery, had a longing look on his face: "If I had known, I would have followed last time."
Yu Sigui pulled the surface of the lake with his hand: "I should come too."
At this moment, I have put my oar down and am ready to enjoy the comfort of the royal garden.
"What are you afraid of? We're all here together this time," he said, and sang at the top of his voice: "Let's paddle the oars..."
Yu Sigui was happy and took over Jiangshan's oar: "The little boat pushes away the waves..."
Xiaoyu and Xiaobai smiled: "The beautiful white pagoda is reflected on the sea surface, surrounded by green trees and red walls."
The second brother's voice is unique: "The boat is light and floating in the water..."
Under the leadership of this boat, familiar songs were also heard from more than a dozen small boats around:
"The cool wind is blowing in front of you..."
Compared with the spread of scar culture in the previous two years, the people in the 1980s are both simple and enthusiastic.
At this moment, the two gay men standing on the shore were admiringly looking at the lake filled with singing.
"The boat is gentle..." One of them couldn't help but added: "Don't tell me, it's quite appropriate to sing this song in Beihai Park."
"Nonsense," another person took a bite of sesame seed cake and said, "This song comes from here."
"Really?" The first young man looked at the lake affectionately: "Which unit do you think they are from and what kind of work do they do?"
"Who knows," another person continued to eat sesame seed cakes: "Look at the benefits, the benefits are endless."
"No," the first one also took out a piece of sesame seed cake: "The royal meal they had for lunch made me greedy."
"In the end, we were able to visit the park after eating. The key point was that Director Hou refused to let us disturb them, saying that it would not affect their work, and that he would identify himself after they left the garden."
"With our status, how dare we use the word "identity"?" The first person pointed at the lake with sesame seed cakes: "I want to hear them identify themselves right now!"
…
Finally, the time has come to reveal his identity.
When Jiang Shan and Jiang He walked out of Beihai Park, they were holding a sleeping child.
Two comrades who had been near them before noon quickly walked over.
"Hello, are you Comrade Jiangshan? We are staff of the National Tourism Administration. Could you please come with us?"
Facing the two people who suddenly appeared, Jiang Shan and Jiang He stopped smiling at the same time.
"Tourism Bureau?" Jiang Shan frowned: "It seems that our unit has no business dealings with the Tourism Bureau?"
"We don't know what the specific matter is," the comrade from the Tourism Bureau said without much smile: "It's our director who wants to see you."
When Jiang Shan heard this, he thought quickly.
Tens of seconds later, I realized that it was as if I hadn’t thought about it: “Can I go alone?”
Jiang He: "No."
"Of course," the comrade from the Tourism Bureau said, "The person Director Lu wants to meet is you."
After hearing this, Jiang Shan handed the little fish in his arms to Yu Sigui, who looked worried: "Don't worry, you go back to the guest house and wait for me."
Then, he patted Jiang He's shoulder again: "Don't worry, second brother, this is the capital!"
"Don't worry, everyone," these words made the comrades from the Tourism Bureau laugh: "After the work is over, we will send Comrade Jiangshan back."
…
Talking about the current traffic in Yanjing City, although there are a lot of people, the cars are still easy to drive.
It didn't take much effort, and a car stopped on the side of Jianwai Street.
After getting out of the car, Jiangshan looked at the open space in front of him.
Next to a large truck that was unloading, two people who looked like leaders were discussing something with each other.
When the two comrades from the tourism bureau approached, holding Jiangshan between them, the two leaders also set their sights on Jiangshan.
"You are Jiangshan from Pujiang?" One of the old leaders with gray hair, broad eyes and straight nose looked at Jiangshan in surprise.
When Jiang Shan saw the other person, he knew he was not someone to be trifled with: "Yes, chief, my name is Jiang Shan, and I am a newspaper reporter from Pujiang."
Director Lu looked at Jiang Shantong from top to bottom: "You are much younger than I thought!"
Jiang Shan just smiled and said nothing, not even daring to show a tooth.
"Don't be nervous, little comrade," Director Lu smiled slightly: "Do you know where this place is?"
Jiang Shan raised his head and looked into the distance.
"I'm talking about the land beneath your feet."
Hearing this, Jiang Shan withdrew his gaze: "What place is this?"
Bare and nothing.
Recalling the road sign where he came from, Jiang Shan's eyes widened.
"This land you are standing on now," Director Lu put his hands on his hips and looked around:
"A high-end hotel will be built soon, a 'Jianguo Hotel' with 500 rooms..."
When he saw Jiang Shan, he shut his mouth tightly and just listened without asking.
Director Lu stepped forward with great satisfaction: "Come on, get in the car with me and have a chat."
"Okay chief."
Jiang Shan, who followed closely behind, took advantage of the few steps to figure it out.
At this moment, he couldn't figure out why the tourism bureau brought him here, nor did he know why the tourism bureau wanted to find him.
Facing the front of the car to the west, you can just see a rosy sunset.
The three comrades, old, middle-aged and young, who were sitting in the car, rolled down their own windows in unison.
"Let me introduce you first,"
Director Lu, who was sitting in the back seat with Jiang Shan, pointed to the passenger seat and said, "Comrade Hou Xijiu, director of the Yanjing Overseas Chinese Tourism Bureau."
Jiang Shan looked at Hou Xijiu, who was in his 50s: "Hello, Director Hou."
Director Lu pointed yearningly: "When this hotel is built in the future, he will be the chairman of the board."
To this day, this is the first time Jiangshan has heard a leading cadre say the words "Chairman" so naturally.
"little comrade,"
Although Bureau Lu's introduction ends here, one can tell from the atmosphere which film he is in charge of: "Do you know why I invited you here today?"
Jiang Shan: "Please tell me!"
"I heard from the comrades in the Propaganda Department that you are filming a commercial?"
"Yes, I came to Yanjing this time just to shoot an advertisement."
"Will the Great Wall, Forbidden City and Beihai Park appear in the advertisement?"
"There will indeed be shots of these places," Jiang Shan said truthfully:
"The purpose of this advertisement is mainly to promote Chinese food. By the way, it also promotes the famous scenic spots in our capital."
"Apart from these, are there other scenic spots that will appear in the advertisement?"
At this moment, Bureau Lu, who was sitting in the back row, and Director Hou, who turned around, were both looking at Jiang Shan.
Facing the gazes of the two of them, Jiang Shan shook his head carefully.
"No," he explained: "This is just a commercial, it won't last long."
"..." Director Lu's brows slowly twitched: "It turns out that it can't be lengthened. It seems that we want to keep it simple."
Jiang Shan: "What do you want?"
“Originally we thought it would be a promotional film that would go abroad,” said Director Hou in the front row:
“I just thought about whether I could use this promotional video to make other tourist cities in our country appear on camera and show off their faces.
It also relieves the pressure of receiving foreign guests in Yanjing City."
Jiang Shan nodded.
It turns out that the leaders of the General Administration of Tourism want other tourist cities to earn foreign exchange together.
"In 1976, Yanjing received less than 20,000 foreign guests a year," Director Lu said: "Last year, the number of foreign guests a year had increased to 280,000.
Director Hou: "But all our hotels and guest houses in Yanjing are bundled together, and only seven of them can meet the standards for receiving foreign guests, and they only have a thousand beds.
When there were the most tourists, we couldn't find guest rooms, so we had to drag them directly from the airport to the attractions to play first.
If you still haven't been transferred to a room by night, you will have to spend the night in the lobbies, restaurants, and conference rooms of several hotels.
But despite this, we often encounter situations that cannot be arranged.”
Jiang Shan, who was already confused, asked curiously: "What should we do?"
"What else can we do?" Director Lu said with a smile:
"They came to see me in the middle of the night, so I had to send a car to Tianjin in the middle of the night for the foreign guests who didn't have rooms.
When Tianjin was full, I went to see Comrade Chengzhi in the middle of the night.
Ask him to help arrange the plane to take the foreign guests to Xi'an or Nanjing.
We will take them back when there are vacancies in Yanjing."
"Can they be willing?" This was the first time Jiang Shan had heard of this mysterious way of traveling.
"It's okay if you don't want to," Director Lu said, "Fortunately, foreign guests are still willing to go to these two places.
But if it were my wish, I would take them directly to Dunhuang.
Compared with the more than 200,000 foreign guests in Yanjing and Guangdong each year.
The number of foreign guests received by Dunhuang Mogao Grottoes last year was only 460.
And among these hundreds of people, more than half are Japanese."
"I remembered," Jiang Shan's voice suddenly rose:
“There is a TV station in Japan that has been filming a series of scenic films on the Silk Road since the year before last, and Mogao Grottoes was the first stop they filmed.”
"You also know about this?" Director Lu was quite surprised: "According to our analysis, the large proportion of Japanese tourists should be related to this scenic film."
At present, news about the Sino-Japanese co-production of "Silk Road" has only been published in Japan.
After the documentary was officially aired, more than a few hundred Japanese tourists came.
Jiang Shan understood: "So, you thought of adding scenes of domestic attractions in the advertisement?"
"It's a pity, the idea is quite good," Bureau Lu said, "but it can't be realized."
When the news about the large-scale lantern festival held in Beihai Park was sent to the Tourism Bureau.
Bureau Lu inquired in detail and soon came up with this idea.
Later, when the news came that the advertising preparation team was about to enter Fangshan Restaurant for investigation.
The Tourism Bureau, which is also one of the management units of Fangshan Restaurant, immediately sent people to bring back the person in charge, Jiang Shan.
"Actually..." Jiang Shan thought quickly again: "This matter can actually be done."
"How do you say this?" Lu Ju, who was leaning against the car door with his legs crossed, looked more free and easy than an ordinary leader.
"I could put a few transitions into one of the commercials."
"How many commercials do you want to shoot in total? I want the one that goes abroad."
"A commercial," Jiang Shan elaborated, "is divided into two parts. In the part where the Great Wall will appear, a few sets of exterior shots can be added."
"I see."
"But because of the short duration of the advertisement," Jiang Shan said:
"We must choose the most attractive angles to shoot the scenic spots, and strive to make the audience pick up their bags and enter the country as soon as they see the camera."
"Huh? Hahaha!"
The two leaders in the car laughed.
Director Lu looked at the young man in front of him, smiled and shook his head: "How can there be such a shot?"
"Of course," Jiang Shan gave an example:
“For example, if we take a bird’s-eye view of the Mogao Grottoes, or an aerial shot of the Leshan Giant Buddha…
Select different viewing angles according to the city you want to recommend.
Of course, this requires the cooperation of helicopters."
Director Lu briefly thought about the shooting angle mentioned by Jiang Shan:
"Okay, we can try this method.
If a plane could capture a group of foreign guests..."
Jiang Shan: "I came here with my bag as soon as I saw him."
Bureau Lu: “If we can really achieve such an effect, it doesn’t matter how many planes we have to move around.
Do you know, little comrade, in order to earn foreign exchange, more than ten departments in our country are trying every means to build hotels and restaurants in various places.
It’s a pity that the start-up capital is too large, so the hotel in front of us still relies on the power of foreign businessmen to start up!”
After saying that, the three people in the car looked at an open space outside the window.
In the eyes of the two tourism bureau leaders, they really wished that the hotel in front of them would rise from the ground overnight.
It will open for business the next day.
Jiang Shan looked across the construction site at the family area of the State Council Garden in the distance.
In his impression, the Jianguo Hotel was not built as smoothly as imagined.
The news alone has appeared more than once.
"Actually," he said slowly now, "if you want to earn foreign exchange from foreign guests, you don't necessarily have to build a large-scale construction project."
Director Lu and Director Hou listened silently together and did not take it seriously.
"Some methods can start recording money in less than a month," Jiang Shan, who didn't care, was already used to it:
"Moreover, these quick and effective ways to generate income can develop rapidly not only in Yanjing, but also in other tourist cities."
Director Lu hesitated for a moment: "Comrade, are you kidding me?"
"Of course not," Jiang Shan said, "I always seek truth from facts when it comes to organizations, not to mention..."
Bureau Lu: "What's more?"
Jiang Shan: "What's more, this method has been successfully implemented abroad."
"oh?"
Upon hearing this, Director Lu and Director Hou looked at each other:
"Come on, come on, come and tell us, what is the method of generating income that doesn't require extensive construction work and can produce quick results?"
"Well," Jiang Shan's courage was obviously getting fatter: "Can you let me go back and make some preparations first, and then report to you tomorrow?"
"What's wrong with this?"
The big leader will still care about this day and a half when doing things: "Then let's meet at the Oriole Pavilion in the Summer Palace tomorrow!"
