Chapter 158 Inner Circulation of Points Consumption
After moving from the two-story building in Lin'ao Community to the workshop and factory, the nature of Zhang San's work became much simpler. He always stayed in front of the computer to chat, communicate and communicate with customers on the Internet.
Or make subtle edits and tidying up the ‘Jingtong Food’ Taobao store.
This job is really good, and Zhang San feels that it just fits his positioning when looking for a job.
It’s a high-income, light-hearted job, close to home, and it’s a job related to your major, which is great!
"Then there should be a lot of room for improvement, right?" Zhang Sanmei thought.
"Brother Zhang, you should think of a way. Our sales have been stable, which is really torturous." It was Liang Wenxiao who spoke.
One of the first three people recruited by Yuanfang Manpower for Xia Zekai, after three days of adapting to the new factory, she took the initiative to change jobs to Zhang San.
Liang Wenxiao occasionally buys clothes and shoes on Taobao and is very curious about the new thing of Taobao stores.
But after working with Zhang San for three days, she started to regret her reckless behavior of changing jobs. Now she even wanted to change back, but she was too embarrassed to open her mouth.
We can only hope that Zhang San can increase the sales of Taobao store.
Zhang San shook his head: "Steady, take your time."
Liang Wenxiao was extremely irritable and took her time every time she asked. She could hardly stand it any longer.
"Brother Zhang, where is the boss? I haven't seen the boss here in the past two days." Liang Wenxiao asked again.
Zhang San turned to look at her, and then turned his head back. He asked: "Are you in a hurry with your boss? The boss seems to be busy with something stuck in the past two days?"
"Stuck?" Liang Wenxiao didn't understand either, but still shook his head and said: "It's okay, I just asked casually."
Zhang San said "Oh" and said: "If nothing happens, just use Aliwangwangdo to chat with customers and introduce our products to them, especially for customers who have purchased from our store, please contact them more often.
Maybe there will be a return order.”
"Oh, okay, let me try." Liang Wenxiao went to the computer desk again.
She works 12 hours a day, but compared to standing in the workplace all day, she is much happier in her current job.
At least she can sit until she wants to stand up and move her waist, and she doesn't have to do repetitive physical work all the time. She feels that jobs that can be done using computers are more promising.
…
Yucata Card Making Company is located at the intersection of Liuyue Road and Herun Avenue in Qicheng. It is a company that specializes in producing membership cards.
The company is not big and there are not many people, but it knows a lot of technologies and has all the corresponding equipment.
Xia Zekai contacted them twice and sent them the final front and back elements of the membership card two days ago.
This batch of cards are the most common PVC cards.
These days, even banks use magnetic stripes to read bank card information, so don’t expect individual membership cards to be so high-end.
"Boss Xia, this is your card. It was all made yesterday. Take a look at it. If there are any problems, we will change it." said Cao Renhu, who is the person in charge of Yucata's card production.
Xia Zekai looked at it again and randomly selected a few cards from the middle. He looked at the quality of the cards and the printing of the pictures. They were all very good and there were no problems.
Xia Zekai got a total of 2,000 of the most common membership cards this time, and the total cost was less than 200 yuan, which was very cheap.
After loading all the cards, Xia Zekai waved goodbye to Cao Renhu and rode away on his electric bike.
This time he did not choose to go directly to the factory, but first went to the store at the lower gate of Lin Ao Community.
Before a salesperson was recruited for her, Guo Ying was busy in the store alone. When she saw Xia Zekai coming in with a black leather bag, she hurried over to greet him.
"Boss, why are you here today?" Guo Ying asked him.
Xia Zekai said: "I'm here to give you a membership card. I just finished it. Please give me some advice."
Guo Ying was extremely puzzled. She asked: "Isn't it just an ordinary membership card? It's similar to RT-Mart's membership card."
Xia Zekai nodded: "Well, it's basically the same, but there is a little difference."
"Which point?" Guo Ying asked.
Xia Zekai said with a smile: "Didn't you say last time that you had a RT-Mart membership card? The difference between ours and theirs is that they purchased a very good card reading system."
"We don't have one, so we can only keep accounts manually first, and I'll figure out a way to solve this problem later."
After Guo Ying heard what he said, she almost fainted on the spot.
Do you want to be so cruel? How old is this? You still have to record it with your hands?
Guo Ying just wanted to say 'hehe'.
"Boss, tell me what to do with this membership card? What functions does it have?" she asked.
Xia Zekai's answer was unexpected: "Just handle it normally. When anyone comes to the store to buy Rongdou, just promote it. If anyone is willing to do it, record the customer information. Is it possible that you still want to play tricks?"
Guo Ying couldn't help but roll her eyes. Is there such a careless boss?
Manager Xia Zekai felt a little shameless and said to her: "Look, our card has a number printed on the upper right corner. At this stage, we cannot do electronic registration. We can only register manually. The main thing is to keep good accounting records.
Guest confirms."
"I'll hurry up and find someone to buy a card swiping system, or ask Zhang San if he can develop one. Then it will save you trouble."
"Boss, what is the difference between members of our store and ordinary customers?" Guo Ying asked him.
After thinking about this, Xia Zekai said directly: "I said before that the membership price should be different from ordinary products, and the price difference would be 10% off."
"In addition, I have a big plan, and I need to use the membership system to lift it up and create an internal circulation of membership points consumption..."
Before Xia Zekai finished speaking, Guo Ying was confused. She quickly raised her hand to interrupt the boss's speech, her eyes full of confusion: "Boss, what is the internal circulation of member points consumption? This is the first time I have heard of it."
"Forget it, you don't need to understand this now. Just take care of the membership price, and keep the customer's consumption records. Remember, we will refund cash according to 1% of the consumption limit. Cash must be refunded." Xia Zekai emphasized this point.
.
There is nothing more practical than exchanging laundry detergent, soap, wash basins, etc. with money.
Is 1% less?
Membership itself is equivalent to a permanent 10% discount on shopping, and you will get cash back after accumulated consumption, which is great!
In addition, this is just an exploration by Xia Zekai, and there will be other measures later.
Xia Zekai put in two cards, 00001 and 00002, and left the rest with Guo Ying, who went directly back to the factory.
Li Mumu led 3 people to work in a decent manner. With him, there are 4 people in total. It is a bit reluctant to operate 6 ovens. The sales of the Taobao store have not increased for the time being. Currently, only 3 ovens are opened, which is just right.
There is still some leftover from the sales volume supplied to Lin Ao community store.
This rhythm is very good.
Xia Zekai came in dusty from outside. He was not clean and did not enter the workshop. After taking a look outside through the window, he went directly to the back to find Zhang San.
When he came over, Zhang San was still chatting with customers using Aliwangwang, talking to himself while chatting. Xia Zekai came closer and could hear him muttering: "Our product is mainly based on infant formula milk powder, and it has both."
All the nutrients of milk powder, I can say, eating it has the same effect as eating milk powder. Sister, if you have children at home, I suggest you buy a few more boxes, we also have discounts..."
Seeing Zhang San send this message, he stopped mumbling, and slapped Zhang San on the back. Even so, he was startled. When he turned around, he saw it was Xia Zekai, Zhang San
His eyes turned resentful: "Boss, you almost scared me to death."
"Hey, Xiao Zhang, you can do it. You got started so quickly. Not bad." Xia Zekai praised him and affirmed his work.
Zhang San scratched the back of his head in embarrassment: "I learned it all from my boss."
The flattery was neither light nor heavy, just right, and Xia Zekai felt a little proud.
Zhang San continued: "Boss, I want to ask you for advice again about the diversion and diversion you talked about last time."
"Okay, I happen to have something I want to talk to you about. Let's go to my office." Xia Zekai turned around and left.
Zhang San also quickly stood up and followed.
Liang Wenxiao also wanted to follow up and hear the 'core secret', but the boss didn't call her, so she still had some ideas.
Xia Zekai's office was cleaned spotlessly, and the various documents on the desk were neatly stacked.
He used disposable paper cups to get a glass of water for himself and Zhang San: "Xiao Zhang, if you want to ask anything, just ask."
"Boss, you mentioned to me before that I'm still a little confused about drainage and diversion," Zhang San said.
"It's easy to say that it's diversion. According to the boss, it's through built-in links to other hotspots, but I don't quite understand how to determine the hotspots."
Xia Zekai told him directly: "If there are no hot spots, create hot spots. For example, write an article and start by telling others how to earn 100,000 or 1 million in the fastest time, how I earned one million, and then on G
This is one way to put a link to our store when you click on it.”
"But I don't know how I can make 1 million." Zhang San was dumbfounded, how to write this.
Xia Zekai said: "Don't say you don't know it, 99.9% of people don't know it, so if you make it up to look like that, it will attract people to see it. Do you understand?"
The boss has made it very clear, Zhang San must understand.
"As for drainage, there are actually many other methods, but I will tell you this one for now. You won't be able to accept it if I talk too much," Xia Zekai said.
Then he talked about the diversion situation.
"Xiao Zhang, if you apply for a few more Taobao store accounts, it's free anyway. If you put our products in every store, you can increase the chance of your products being discovered by platform users and increase the promotion of the platform.
Probability." Xia Zekai talked about the multi-account mode operation in the simplest language.
Does this work?
Xia Zekai remembers clearly that many people have made money using this method, and more than ten years later, this method is still popular, which shows that its existence is justified.
"Okay, I'll get it done right away!" Zhang San nodded.
After explaining Zhang San's doubts, Xia Zekai brought up his matter.
"Xiao Zhang, can you program? Can you make an office software independently?" Xia Zekai asked him.
Zhang San did not directly say no, he asked Xia Zekai: "Boss, what kind of software do you want."
This answer made Xia Zekai look at him twice, which told him from the side, "I'm okay."
"I want a software with automatic identification and accounting functions." Having said this, Xia Zekai took out the two membership cards No. 1 and 2 he had in his pocket and placed them in front of Zhang San.
"This is the next membership card that our company will implement. Bookkeeping is a hassle now."
Zhang San picked up the card and looked at the front and back. He was very confused: "Boss, there should be this kind of software on the market now. I remember that there should be a stand-alone version and an online version. It is not difficult to swipe the card to identify it."
, just use the magnetic stripe reader. Many stores are using it now. Boss, do you want to do something different?"
Xia Zekai gave him a thumbs up. Zhang San is indeed smarter than Guo Ying. He can see farther.
"I want to create an internal circulation of member points consumption, not only to identify card information, but also..." Xia Zekai explained his idea, but as he spoke, he found that Zhang San was confused.
"Don't you understand?" Xia Zekai asked him.
Zhang San shook his head: "Boss, what you have done is too complicated, and it cannot be realized under the current conditions. Let me put it this way, the software is easy to make, but the supporting hardware cannot keep up. We are not grateful for the effort."
Xia Zekai stopped talking. He had also considered this, but always had some illusions. Zhang San directly exposed his illusions.
"Forget it, let's buy a management software on the market first, buy a magnetic stripe reader, and make do with it."
Zhang San said "Hmm" and said: "Boss, if you don't have to worry, I will slowly edit the software you mentioned. When the opportunity is right, we can use it directly."
"good."
…
In the following week, everything was proceeding in an orderly manner. The distant manpower department also recruited the talents he needed for Xia Zekai. Two store salespeople were directly arranged to go to the store, and were managed and trained by Guo Ying.
The other two people with baking experience were led by Li Mumu and went straight to work.
Xia Zekai was very unwilling that the 'internal circulation of point consumption' he proposed could not be realized. He had been thinking about this matter recently, thinking that even if the hardware was not good, there should be other ways to replace it.
He is confident that when this model is put into operation, it will not only bring him a stable source of customers, but also increase the frequency of customer consumption. On a larger scale, this model can be extended to any other industry.
This feeling of having ideas and ambitions but not being able to realize them is really frustrating.
Xia Zekai wanted to drink.
…
While Xia Zekai was busy with his career and repeatedly speeding up to enter the fast lane, others were not idle either. They were all busy and struggling on their own one-third of an acre of land.
The eldest brother Xia Yunfei tried his best to sell the old car, and then found someone to provide a guarantee. He took out a loan and bought a 13-meter large car, which cost a lot of money.
After owning this car and carrying a large amount of loans, Xia Yunfei gained new motivation and was full of energy in his 30s.
Xia Yunhui is not idle either. He is not willing to just be a logistics intermediary. He wants to get his own car and hire a driver to run with him. He has the supply of goods, information, and is familiar with some rules in the industry. It is not difficult to earn this money.
.
The difficulty is that he has plans to change his house recently. He has to raise the money to change his house. It is impossible to buy a car. He can only choose one of the two, but he is still hesitating.
Qi Lixin's mutton steamed pancakes are becoming more and more popular now. After his wife Zhao Yan came over, she had to work hard to make the pancakes to keep up with the demand in the store.
However, good things always have people following the trend and learning from them. Seeing how profitable Qi Lixin's mutton steamed pancakes were, there was always someone jealous, so he found a store nearby and followed the project.
Qi Lixin didn't know about this at first, but a migrant worker who came to the store to eat told him about it.
He told Qi Lixin that a similar store opened not far away, but the mutton steamed pancakes in that store were not as delicious as those made by Lao Qi.
The same cake is also available in unlimited quantities over there, but the cake is so soaked that I can’t even bite it...
Mutton also always tastes a bit strange. After this migrant worker ate it once, he stopped eating it.
After Qi Lixin heard this, he became more discerning. He took the time to take a look nearby and found that there really was one. The sign said "Dazhang Mutton Steamed Pancakes", which directly used the prefix of Dazhang Labor Market.
But there weren't many people in the store, and the boss had been in a daze in front of the big pot set up outside.
"It's just like this bear." Qi Lixin cursed him and ignored him.
When he returned home in the evening, he even mentioned it to his wife Zhao Yan, who was about to explode when she heard it.
"Lao Qi, he just learned from us and wants to steal our business. Damn it, this bastard, kill him." Zhao Yan went into a rage with her hair flying. She was so overwhelming that most people couldn't handle it.
Qi Lixin interrupted her: "What are you doing? How old are you? You are still fighting and killing. If he is willing to learn, he will follow. This shows that our way of eating is recognized."
"The market is so big and there are so many people. Can you guarantee that without him, all other customers would come to our restaurant to eat?"
"Then why are there so many people at the Pan Mian and Sichuan Pepper Fried Chicken next to us..."
This is a question worth pondering. Qi Lixin understands it, but Zhao Yan has never run a serious business, so she doesn't understand.
When Zhao Ting came back, she could feel a strange atmosphere at home. Did her sister and brother-in-law quarrel?
He was not sure, so he shouted: "Brother-in-law, sister, we're done."
"Well, Ting, how are you today?" Qi Lixin asked him.
Zhao Ting's mouth was so happy that the corners of his mouth were pulled to the root of his teeth: "Brother-in-law, I'm fine. The method Brother Kai told me is really effective. I found out about someone who opened an online store in my area some time ago, so I kept staring at her.
, and sure enough, she sold so many clothes, so I bought her, and now my collection volume is steadily increasing."
"Just tell me, ask Brother Kai, there will definitely be no problem. You still don't believe me!" Qi Lixin nagged him.
When the old things were brought up again, Zhao Ting also blushed a little because of his naivety and blind confidence in the past.
