Chapter 185 Writing the Spring and Autumn, Boss Xia is not easy to mess with
"Xiao Zhang, go and give me a summary of the bean-melting recipes from these nine stores. I want to see what they all write down?" Xia Zekai took action immediately after he had some concerns in his mind.
Zhang San didn't know what the boss had in mind, but it didn't stop him from obeying the order. He responded and went to do the job immediately.
Xia Zekai continued to browse the information of several other stores and found that the comment sections of several online stores were talking about price and taste.
Xia Zekai knew it well and mentioned that if it tasted wrong, he must have bought melted beans in his store.
He will not comment on this situation, he just buys and sells freely.
But for merchants who dare to sell dog meat with sheep's heads, as the inventor of 'Rongdou', he must do his best to crack down on these initiators of disrupting the normal market order.
Zhang San returned to his desk and started tinkering.
Unlike other clothes and shoes, where a search fills the entire screen, a search on Rongdou brings up a total of 9 stores.
It’s just a matter of summarizing the recipes for melted beans in these stores. Zhang San can do it in just a few minutes by opening the store and taking a screenshot of the product details.
Coincidentally, the formulas of these Rongdou companies are all infant formula milk powder, yogurt, eggs, starch, etc., among which infant formula milk powder is the main one, which is almost the same.
After Zhang San compiled the formula, he sent it to Xia Zekai.
After Xia Zekai read it, he laughed directly. Zhang San felt a little scared when he laughed. The boss's expression was a bit evil. What did he want to do?
"Boss, are you okay?" Zhang San asked cautiously.
Xia Zekai turned his head and stared at him calmly for three seconds, which made Zhang San feel uncomfortable all over. Then he turned back and said: "It's okay, I'm fine. Xiao Zhang, do you see what's going on?
?”
"The formula is almost the same?" Zhang San is not ignorant.
Xia Zekai said with satisfaction and said, "Look again!"
Zhang San looked hard and couldn't see any other problems. He was very honest and didn't talk nonsense in front of his boss, so he just said: "I didn't see it."
"Do you remember our recipe?" Xia Zekai asked him.
At this reminder, the formula that was so familiar that it almost became instinctive flashed through Zhang San's mind. He had to explain it dozens of times a day to many customers who asked, "Hello dear, our Rongdou is based on formula milk powder."
Mainly, it is made of yogurt, eggs, starch, supplemented by the juice of dragon fruit, radish, spinach and other fresh fruits and vegetables'...
"Well, boss, the formulas of their nine families are actually the same as ours, and there are not many changes." Zhang San blurted out.
He felt that these recipes were very familiar just now, but because he was so familiar with his own recipes, he selectively ignored them.
Xia Zekai said: "Yes, he just copied our recipe and dared to lower the price casually, steal my customers and my money, I will kill him!"
Seeing that Xia Zekai's originally gentle face suddenly turned ferocious, his eyes changed, there was a sinister look in them, Zhang San suddenly felt strange and felt a little nervous in his heart.
He seemed to know what the boss was going to do.
After having dinner and drinking with Yu Shuping and Bian Ning from Sina yesterday afternoon, Zhang San knew why the order volume in the store suddenly jumped more than ten times. Here is the secret.
His first reaction now is that the boss is going to write the Spring and Autumn Period again.
As expected, Xia Zekai said: "I have to prepare an article to write about how much our melted beans cost. I am also afraid that their formula is different from ours, so this is good."
After finishing speaking, Xia Zekai didn't explain any more to Zhang San. He opened the WORD document himself and typed the title directly.
"On the cost of soluble beans and the harm of fake soluble beans to the body!"
After Zhang San saw this title, he silently exited Xia Zekai's office.
The same formula is sold so cheaply, and others make more money, maybe more than they do. So where does the money come from?
The most important ingredient in Rongdou is infant formula milk powder. It is well known in the market how much a bucket of milk powder costs, unless other stores do not use formula milk powder but use other unknown materials.
The recipe states...
Xia Zekai wrote under the title: "I am the inventor and creator of the latest children's snack 'Rongdou'. I am Xia Zekai, the owner of Jingtong Food Store. Since Rongdou was launched in March 2009, Rongdou has been in my store."
The neighborhood where I live is well received...”
"I have done a special investigation and found that there are products with similar shapes on the market, but they are all snacks made with various additives as the main color. They cannot be called 'melted beans', and eating more is useless..."
"After April, the product 'Rongdou' was successively launched on Taobao Mall. In the following two months, the sales of Rongdou have undergone earth-shaking changes. Jingtong Food Store now has more than 1,300 orders per day. At its peak,
The number of orders in one period even reached more than 2,500..."
"To this day, I have seen several products that follow our trend. This is a normal reaction of the market. I personally think it is normal for a product that has attracted much market attention to follow the trend, but what I cannot accept are these shops that follow the trend.
The formula of the dissolved bean produced is exactly the same as my product formula, the formula content has been slightly changed, but the plagiarism is obvious."
"I would like to take this opportunity to talk to you today about the formula of 'Rongdou' and its cost."
"Today on duty, after nearly 4 months of hard work, the production of Rongdou in my store, from the initial raw material link to production, packaging, delivery, etc., is approaching perfection. So today I can honestly say
Let’s talk to everyone about the cost issue.”
"First of all, I use Dumex 3-stage 900g infant milk powder, which costs 120 yuan per barrel. Secondly, Wyeth 4-stage 900g infant milk powder, which costs 105 yuan per barrel. The market prices of yogurt, eggs, and starch are as follows.
You all know it, so I won’t explain it one by one. What I want to explain in particular is that in May this year, I bought 5 large commercial ovens of the same style, each costing 13,000 yuan. The rental cost was 5,000 yuan per month, and the labor cost..."
"I believe that in terms of logistics and delivery, with more than 1,000 orders per day, I am already a major customer of the express delivery company. The unit price given to me by the logistics and delivery company has reached 2 yuan per piece, which should be lower than yours.
Under the circumstances, I sell a box of 15 yuan, and the profit after deducting other expenses is already very low. I would like to ask some of you who are following suit, what is the price ratio of the same amount of dissolved beans you sell when the cost is higher than mine?
Mine is still low, so where is your profit? Where is the confidence for your low price?"
"Did you really use infant formula? Or did you use other cheaper products instead of the main ingredients?"
"Here, I only express my position on behalf of all the employees of our Jingtong Food Store. I define another layer of Rongdou as a solid milk powder drink. If someone buys a fake 'Rongdou' without knowing the reason, it will be very harmful to your family."
It has caused irreversible harm to the child's body and has nothing to do with Jingtong Food Store!"
Xia Zekai wrote more than 4,000 words eloquently. He showed off the entire production process of soluble beans and completely presented this product to the public. Even ordinary families can use it as long as they have an oven and the same ingredients, as long as it is not too troublesome.
, you can make melted beans, but the taste and shape of the final product will be different.
But so what, Xia Zekai thought about it over and over. This product was born from his hands, so he announced it to establish a wave of conscientious merchants, which is also good.
As for how many people will buy his Rongdou after today, Xia Zekai is not too worried. If he doesn't buy it, he can forget about it and start working on other products.
But he also believes that there will be many people buying it.
To give the simplest example, there are many people who know how to steam steamed buns, but even more people go to steamed bun shops to buy the finished products.
After finishing writing, Xia Zekai carefully read it twice and revised the article. It took more than half an hour to complete the revision of a 4,000-word article before clicking Save and Publish.
After sending it, Xia Zekai changed his QQ space description: "I insist on being a conscientious merchant and will fight unswervingly against unscrupulous merchants to the end!"
Another wave of characters.
After this article was posted, only friends who had added Xia Zekai's QQ account were notified immediately. When they saw the title, they felt a pre-war sense of urgency like "the spring breeze is blowing and the drums are beating." After reading the full article
After reading this article, many people are numb.
Boss Xia of Jingtong Food Store will use his own efforts to fight against the merchants who follow the trend.
Aren't you imitating my product? That's no problem, but don't make the price so low. If it's too low, it's fake!
Boss Xia's article discusses this tone throughout, making it easy to understand at a glance.
At the same time, he also took this opportunity to publicize how ‘real’ his Rongdou products are. This is to set a market benchmark for Rongdou products!
Finally, the process of making Rongdou is also written down, which is equivalent to directly publishing the production process and recipe to Showdown. As long as you read this article, you will know how to make Rongdou.
Netizens are free to decide whether they want to buy it or make it at home!
But I believe that customers who really want to buy, in addition to looking for the nearest bakery store offline, will also consider "Jingtong Food Store" to buy rongdou online. After all, his products are "real"
Goods, those sold cheaply are all fake and are harmful to the health of children if eaten, so I will definitely not consider them again.
Since Zhang San knew the boss's 'secret', he also added the boss's QQ friends. As soon as the boss's latest QQ space log was released, he immediately received a prompt. While there were no customers looking for him, he clicked on it right away.
Kai glanced at it.
Before he finished reading, Zhang San's face was filled with shock. The boss was trying to stir up trouble!
Zhang San knew clearly that what he chose was not the nine stores that were following the trend, but the many merchants that would subsequently join the ‘Rongdou’ product. He seemed to understand that his boss wanted to set a benchmark.
This feels a bit familiar. It seems a bit like Maotai in liquor and Dong'e donkey-hide gelatin in donkey-hide gelatin. Being the boss in this industry is a bit interesting.
"Boss, he really dares to make trouble!" Zhang San sighed with emotion.
Liang Wenxiao was communicating with a client. She didn't hear clearly what Zhang San said, so she asked: "Brother Zhang, did you call me?"
"No, Xiaoliang, you won't be busy for a while, I will show you something." Zhang San asked her to deal with the customers first.
At the same time, the latest article written by Xia Zekai, "On the Cost of Rongdou and the Harm of Fake Rongdou to the Body!" was directly reposted by many QQ friends.
Many of them really never thought that the production cost of 'Rongdou' would be so 'high', but the cost of milk powder, yogurt, eggs, including the remaining accessories is indeed
There is data to be found, and the price of a can of milk powder is over 100 yuan.
Add in rent, equipment, labor, etc., and the cost is really quite high.
Considering what Xia Zekai wrote in the article about how many molten beans a can of milk powder can produce, many people can calculate Xia Zekai's profit by themselves, and can also calculate the normal range of the selling price of this thing.
In their minds, the gimmick of the founder who invented this product represents everything, and everything he said is true. So on the contrary, those who follow the trend and sell the price very low, why do they
Dare you sell it so low?
It’s fake!
The milk powder must be fake. Even if it is not fake, it is definitely not infant formula milk powder. Otherwise, the price cannot be explained.
Either they are using infant formula milk powder, and the usable amount will definitely not be the same as in the formula, and it will not be as practical as the products from Jingtong Food Store. It may contain too much starch, which will reduce the cost.
It’s been pulled down, and the overall price is also low.
Yu Shuping and Bian Ning returned to the company at around three o'clock in the afternoon.
Both of them were pretending to be worried. Yu Shuping thought about asking Weibo about the matter, while Bian Ning was thinking about how to help Boss Xia.
When Bian Ning turned on the computer, he habitually scanned Xia Zekai's QQ space first, and then he found a new log.
This title was not as attractive as other titles, but the words 'harmful to the body' were very bluffing. Bian Ning quickly opened it and read it again.
After reading it, he was stunned!
He had a thought in his mind, Boss Xia really dared to write, what was he going to do?
Even so, it does not prevent him from reprinting Boss Xia's article. This article contains a lot of content related to product costs, so it makes sense to put it in the economic section.
"Well, should I go find Editor Yu and see what he has to say?" Bian Ning thought of this question.
Finally, he decided that it would be better to talk about it. After all, if the article wanted a good recommendation position, it also needed the editor-in-chief’s nod and approval.
Bian Ning did what he thought of and immediately went to find Yu Shuping.
But when he came over, Yu Shuping was chatting with Yang Bin, the editor-in-chief of Sina News Center. Above Yang Bin was Chen Tong, a truly high-profile executive at Sina.
If he wanted to go to Weibo, he would have to help Chen Tong in the end.
