Chapter 615 Hundreds of Millions of Promotion Expenses (4/13) Chapter 4 Ask for a Monthly Pass
Having said that, Xia Zekai also had the idea of finding a nanny. He was tired to death just now. Why would he do it consciously when he could obviously solve it with money.
It’s not like he wants to put his practice into practice and unite knowledge and action!
"Go back and find a reliable nanny." Xia Zekai said to his wife.
Luo Xiyun directly made a fist with his right hand, stretched out his index and middle fingers and gestured: "OK, I'll do this."
She is quite positive.
Xia Zekai didn't say anything to her. He went down and threw away all the garbage he had just cleaned.
Two days have passed in the blink of an eye, and with the arrival of a new week, the ‘Yi Chuxing’ driving platform in Beijing has finally made its next round of actions.
After a short discussion, Liang Rubo and Yu Shuping spoke to Xia Zekai, Zhang Yiming and Yang Bin in the group, and also issued a notice to the four capital parties, deciding to continue the second round of offline promotion and online promotion.
Promotion on.
Now that we have money on hand, this wave of offline promotion and publicity is no longer limited to a few provinces or cities. Instead, all parts of the country have begun to carry out publicity and promotion and set up servers to make the coverage of the 'Yixing' platform wider.
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In addition, we advertise online on several major social platforms almost at the same time, trying our best to gain a foothold in this blank market.
Advertisements are also being advertised on TV, and Yu Shuping is the best at this. He directly proposed asking celebrities to endorse the 'Yi Chuxing' driving platform. The first-line celebrities used this time include both veteran actors and popular celebrities. They have wide coverage and are inexpensive.
It’s low, but the effect produced is indeed worth the price of admission.
In addition to promoting the 'Yi Chuxing' driving platform, they are also very friendly to new drivers who join the platform. Anyone who registers as a driving service this year will be exempted from handling fees until the end of 2011.
Starting from the end of 2011, those who register as drivers on the platform will be exempted from handling fees for three months. After all, the platform also wants to make money.
For newly registered users, the platform still 'uses money to clear the way'. I won't say this anymore, and the bus's funds will be poured into it.
You will get a red envelope when you sign up, and you will get a 5 yuan discount when you spend 20 yuan, and the red envelopes given can be accumulated and reduced. This temptation is also very attractive to users of the platform.
TV advertising, online social media promotion, and offline blanket promotion, three arrows struck at the same time, finally making the "Yixing" driving platform even more popular on the original basis.
To put it in an exaggerated way, after the ‘Yi Chuxing’ driving platform has launched all-round promotion, the advertisements you see when you turn on the TV are ‘Yi Chuxing’.
When you log in to QQ online, the pop-up advertisements are also "good for travel".
When you go to a restaurant to eat, if there is a smoking friend at the same table, the ashtray will have the name "Yixing" and the customer service number printed on the outside.
When I went to the restroom, there were posters on the wall saying "It's time to travel".
This truly leaves you nowhere to hide. This is the new round of policies launched by Liang Rubo and Yu Shuping after discussion.
But they also spend a lot of money. Starting from this promotion, they have spent as much as 50 million in advance, and there is still a final payment of nearly 60 million to be paid.
This is the result of spending a huge amount of money to promote it, but the capital side is very supportive and even takes the initiative to call them to ask if the money is enough. If not, they can give it more!
No one is a fool, and the capital side is like a wolf that eats meat but does not spit out bones. If there is no benefit, they will definitely not be so active.
After Xia Zekai saw this result in Qicheng, he didn't say a word and did a good job. He just let Liang Rubo and Yu Shuping toss around in the capital.
In this case, the desired effect is 'the more money you spend, the better, and the faster you spend it, the better'.
"Zekai, the advertisements for your Yitrip driving platform have gone crazy recently." Luo Xiyun couldn't help but complain.
When she was watching TV series on her computer, even the 30 seconds of advertisements in the first 30 seconds of the video were for the 'Yixing' driving platform. The screen was almost full. She was so angry that she had to wait 30 seconds every time and her stomach ached!
Xia Zekai shrugged his shoulders: "I'm not sure. Liang Rubo and Yu Shuping have made it more popular. In this case, the 'Yixing' driving platform will definitely be more valuable."
"But you are still losing money. I don't see where your profit point is?" Luo Xiyun revealed the truth that was covered in paper.
Xia Zekai said: "How can we make money? In the past three years, I have not thought about the idea of making money from 'Yixing'. It is wrong to think about making money if I don't take advantage of the fact that there are no competitors and make 'Yixing' bigger and stronger."
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Luo Xiyun felt that he was insulting her intelligence, so she slapped him fiercely.
"Are you just planning to build a driving platform? Have you not considered anything else?" Luo Xiyun asked him.
Xia Zekai didn't understand. He frowned slightly and looked at his wife calmly: "Do you have any better suggestions?"
"Since you can create a platform for calling drivers, how about calling a taxi instead?" Luo Xiyun asked him, scratching his scalp.
Hearing his wife say this, Xia Zekai was stunned for a moment. His wife's idea reminded him of a term.
Didi Taxi!
Want to do it?
Xia Zekai shook his head: "Now is not the right time. 3G mobile phones have not yet been fully applied. If the application range of mobile phones is not enough, taxi hailing and taxi services will not be promoted at all."
These words only lingered in his own stomach, and he did not say them to his wife.
But Xia Zekai is also thinking about taking the time to tell Liang Rubo that the 'Yi Chuxing' price platform has been developed, but it is just a matter of removing a group of people and changing the structure on the basis of the driving platform.
"Daughter-in-law, you came up with a great idea, I have to reward you." Xia Zekai hugged his wife, kissed her hard on the cheek.
Luo Xiyun was so angry that he slapped him several times, almost making Xia Zekai angry.
…
In Xiazhuang, Zhou Yinghong simply packed her luggage and asked Xia Weicheng to take her to the county hospital.
She and her sister Zhou Yun worked shifts to take care of their old mother, while her second brother took care of her old father at home. Today it was her turn again.
She said: "Weicheng, after you drop me off today, don't be in a hurry to come back. Come with me to check up on my mother and see how the treatment is going during this period."
"Yeah, okay!" Xia Weicheng agreed happily.
Before going out, Zhou Yinghong said to her father-in-law: "Dad, the rice has been prepared for you and put in the pot. You can heat it up on the stove later and then you can eat it."
"Okay, it's not like I can't cook, so you should leave quickly." Old man Xia Shande also urged them.
My in-laws have been undergoing treatment for almost a week, and I don’t know how the effect is.
After Zhou Yinghong and Xia Weicheng came to the county hospital, they replaced her sister Zhou Yun.
"Second sister, let's do a check-up on our mother today. I told Dr. Yan yesterday and I've issued a medical order today," Zhou Yun said.
Zhou Yinghong nodded: "Let's go check it out. If the effect is not obvious, let's not waste time here and find another place for treatment as soon as possible."
"It's okay if the time is short, but if the delay is long, my mother won't be able to bear it. What if something happens later?"
After hearing what the second sister said, Zhou Yun did not refute again. She knew that what the second sister said was right.
Zhou Yun also wanted to know the test results as soon as possible. She hasn't left yet and has been waiting here.
At around ten o'clock in the morning, the two sisters and Xia Weicheng pushed the old lady for a check-up.
An hour and a half later, the results came out.
Yan Qiu, deputy director of the Department of Neurology, looked at the shadowed area on the film and became a little silent.
The effect of the infusion therapy these days has been minimal, which is not a good sign.
"Doctor Yan, how is my mother doing now? Has the effect diminished?" Zhou Yinghong saw Dr. Yan staring at the film without saying anything, and she had a bad feeling in her heart.
Next to them, Zhou Yun and Xia Weicheng were also waiting patiently.
Yan Qiu finally sighed and decided to tell the truth: "The patient's condition will not be effective in three to five days. We need to observe and observe..."
"So the treatment effect these days is not great?" Xia Weicheng asked.
Yan Qiu didn't want to admit that his medical skills were not good, but it was indeed the case. He knew that according to his current treatment plan for this disease, in most cases he could see effects in the short term. But there was no effect for old man Wang Yiping, which only meant that this treatment
If the method doesn't work, you have to think of other methods.
"I'm sorry. We will have another meeting to study it, or invite experts from the Municipal People's Hospital to come for consultation, but we need you to pay for the consultation." Yan Qiu made everything clear.
"Dr. Yan, money is not an issue. How confident are you if you invite experts from the city to come for consultation?" Zhou Yun asked.
Yan Qiu glanced at her. It was very impolite to ask this. It means you are questioning the chief doctor's medical skills.
But he also understood the mood of the patient's family at this time and said: "This needs to be analyzed in detail based on the specific situation."
It seems that there is little certainty.
Zhou Yinghong, Zhou Yun and Xia Weicheng knew this by heart. Xia Weicheng said: "Doctor Yan, let's go back and discuss it first."
"Yes, the patient's situation is special. It doesn't seem to be a big problem now, but no one can predict when the accident will happen. Please give me a result as soon as possible."
He couldn't guess whether Zhou Yinghong and the others would treat the old man or give up the treatment.
This situation happens all the time, and there are quite a few people who say, "Money is not a problem." He has seen it so often that he has become numb.
Zhou Yinghong and the three of them didn't know what Dr. Yan Qiu thought. They returned to the ward after coming out of Yan Qiu's office.
The three of them discussed outside the ward for a while, and Xia Weicheng finally said: "I think our mother's situation can't be delayed any longer. Let's handle it specially. I'll call Zekai directly and ask him to find out where the hospital is.
Even better, after asking about the location, we can transfer my mother directly to another hospital, do you think that’s okay?”
