Three hundred and ninetieth eight chapters rich six generations
Rows of luxury cars were parked in a small square. This was a private club in a golf course. The three words golf were one of the earliest social sports in upper-class social circles. You could hit it twice while walking, mainly
They can chat with each other.
Nowadays, various places use the banner of golf courses, and you can experience it for 18 or 8 yuan. Then it is not a golf course, just find a lawn, circle it and it's done.
Most golf courses are set up as a membership system, and membership requires an annual fee. The annual fee depends on the region and venue, and it basically costs tens of thousands per year. This is the most basic.
Everyone is familiar with Crayon Shin-chan, right? In it, Xiao Shin-chan’s father loves to play golf. Why do you say Xiao Shin? Because many people think that Crayon Shin-chan complains about their family’s poverty every day, and they still have 30 years to pay off their mortgage.
Yes, then why does his father still play golf?
First of all, Xiaoxin's father usually accompanied the chairman of his company to play golf. To put it bluntly, his father was mainly responsible for picking up balls and entertaining customers, but his father would also play a few games.
So what is the financial situation of Xiaoxin’s family? From the time Xiaoxin was born to the age of five, their family bought three cars. That was in the 1990s, and their family’s house was a villa in the suburbs of the Eastern Jin Dynasty, and the villa had a special
Parking space, let alone a house of 300 square meters.
Xiaoxin’s mother is a full-time housewife, and she seems to like to buy discounted things, but all she buys are luxury goods at discount, such as imported ingredients and some clothes. Xiaoxin’s jeans are worn by her five-year-old child.
It's from Burberry. That's not the point. The point is that the dog cage for Xiaoxin's dog was priced at the equivalent of 2,300 Chinese coins at the time.
Let’s talk about Xiaoxin’s father’s position in the company. He is the head of the department responsible for the company’s business. The background of Xiaoxin’s plot is 1992, and Xiaoxin’s father’s monthly salary at that time was 20,000 Chinese dollars...
This is still the fixed company of Xiaoxin's father, not counting benefits and extra income. In the anime, Xiaoxin's father can often take the whole family on trips, and is always reimbursed by the company. Moreover, he seems to have a good relationship with the chairman of the company. His father was only thirty at the time.
Around the age of 10, he is likely to hold shares in the company.
Do you suddenly understand why his father has the hobby of playing golf? If his father were to work in Shanghai now, he would have a villa in the suburbs, have paid the down payment for thirty years, and his monthly income would be about ten or twenty.
100,000, as well as extra accommodation and benefits, and his wife takes the children to join the wife circle every day. This is a proper elite.
Therefore, golf is a project that ordinary people cannot really afford. The annual fee in first-tier cities ranges from 200,000 to 400,000. Of course, with this money, you can enjoy very good facilities, such as the restaurants here.
There are many fine wines and foods that you may not be able to drink in the market, and we regularly give customers some high-end luxury goods, all of which are customized.
Another point everyone should be aware of is that the annual fee is a card fee. For example, if you apply for a card at a gym, this is the fitness fee, and other consumption must be paid by yourself.
Chen Shi took out an invitation letter and handed it to the security guard. It was a personally customized invitation letter, and there was a clear seat number on the card. This number was a symbol of status.
Walking into the courtyard, he saw that everyone was dressed very appropriately and accompanied by their partners. When Chen Shi walked into the castle-like villa, the sense of luxury in the movie appeared instantly. The first floor had eight ceilings.
Nine meters high, there are very exquisite crystal lamps hanging on it. Each of these crystal lamps costs hundreds of thousands, and they are basically Swarovski.
Are you angry or not? Swarovski's crystals are all artificial crystals, but they are dozens or hundreds of times more expensive than our real crystals. The price is due to the brand design, global publicity and marketing, and the surrounding
The walls are all designed with wood carvings, which is the most popular design nowadays. To put it bluntly, the floor is attached to the wall.
Then it can be made into various patterns and shapes. Wooden boards are used to replace wallpaper and paint, but the price is also very expensive. Ordinary families can also use wood boards to decorate their walls, but they are several times more expensive than wallpaper and paint. These are all
The most basic and low-end wooden boards, if used better, are at least ten times more expensive than wallpaper and paint.
However, most people are actually not suitable for this kind of decoration. This kind of thing is popular now, but it may not be popular in a few years. For example, beige floors were popular in the past, but now they are basically gray. Ordinary people’s decorations are more than ten years old.
It will remain unchanged for twenty years or more, so it is more suitable for simple decoration, and you can also add something later if you want.
This kind of whole-house custom decoration is basically only done in some commercial places, because they need to upgrade and decorate every few years to follow the trends.
Chen Shi picked up a glass of red wine and swayed it in his hand. If there was nothing in his hand, he would feel awkward standing there. He knew nothing about the people here. He was a foreigner.
This time was not like the last time Gege took him to listen to cross talk. This time he was completely alone. Chen Shi saw people coming in one after another. There was a place in the middle with more than thirty chairs and a small stage.
I guess it will be auctioned there.
At this moment, I suddenly felt that a slightly different person appeared. He had bald hair, thick eyebrows and big eyes. He was wearing a big gold chain. The big gold chain was as thick as a thumb, and he had a piece of gold in each hand.
A watch with gold and jade rings on all ten fingers.
Wearing a black suit and tie, and holding a handbag, it felt very out of place with what other people were wearing, and his walking pace was hurried, which was even more in line with the light music played by the violin band.
It seems abrupt.
This person goes around greeting people and handing out business cards. It is estimated that this person is in his early 50s. The female companion next to him is also an Internet celebrity, and she is also wearing very bright clothes, and she even wears a fur vest.
The evening dress is paired with a fur vest. This outfit can only be said to have an alternative style. The designer is unique. This outfit, coupled with her coquettish look and the large string of gold and silver jewelry pendants around her neck, makes people feel strange.
Unique.
There was still some time before the auction. Chen Shi saw many people sitting in groups on the sofa or standing in the corner talking and laughing. Chen Shi walked towards the bald man. This had absolutely no benefit to him.
If there was a conflict, Chen Shi decided to re-examine himself.
"This is my business card. Make a friend. My name is Zhu Dafu. I am in the jewelry industry. If you want to buy jewelry, come to me and I will give you a discount." Zhu Dafu handed the business card to Chen Shi.
Chen Shi took the business card and looked at it. I was shocked. His jewelry store was actually called Zhu Dafu, Zhu Liufu, Zhu Duofu, Zhu Manfu, and Zhu Jinfu. There was even a "to be updated" written on the back of the business card. What the hell is this?
"Boss Zhu is in the gold business. The gold is shining brightly at first glance. You can call me Zhu Jinshan." Chen Shi joked.
"Brother, you are amazing. You can tell at a glance that I have gold mountains. I have two gold mountains abroad. If you want gold, come to me and I will give you a super low price. It's our first time meeting you. I have nothing else to give you, but a gold watch.
The one made by our company is made of gold, which is heavier than that Rolex gold watch. One piece of my gold watch weighs two kilograms." Zhu Dafu took out a gold watch from his handbag and handed it to Chen Shi.
Chen Shi looked at it and was shocked. Your watches are calculated by the pound. Isn’t this bag full of gold watches? Chen Shi really wanted to say that if Rolex sold watches according to the gold price and gold price, it would be impossible to have more than ten watches.
Wan's watches are sold for their brand value, art and design.
I have to say that this gold watch is so gold that it makes your eyes sparkle when you wear it. The strap is pure gold, the dial is pure gold, and even the hands are gold.
It was really heavy to wear. It weighed more than two kilograms. Chen Shi quickly took it off. Ordinary people couldn’t handle this watch. After looking at it, Zhu Dafu gave it to many people, but several people directly declined it.
Others collected them and put them in their pockets without wearing them.
"My name is Chen Shi. I am engaged in investment and cultural media industries, and I also do some other things. This is my business card. I like your gift so much, but it is not the only one. I hope you will take this watch back and put it on it.
Carve your name on it and give it to me. I plan to collect it. I believe that Zhu Dafu's jewelry will be passed down forever." Chen Shi handed Zhu Dafu a business card, which only wrote four characters "Empty Bottle Investment"
Four big characters, along with his name and phone number.
Empty Bottle Investment is a company where Chen Shi integrates all resources and is the parent company of all industries. Currently, he is the only one in the company, but he is full of talent and has no choice. In this situation, you have to let people guess and let people know who you are.
Unfathomable.
"Brother Chen, I've made friends with you. I'll have someone customize the whole thing for you when you get back. I'm the one who was rude. You said you work in cultural media? Then why don't you do some advertising?" Zhu Dafu asked
, he doesn’t need to invest or anything like that. She has money, abundant cash flow, and wants to sell her gold, so she thinks of advertising.
"Let's do it. We are strategic partners with many high-end luxury goods in the world." Do you understand? They are strategic partners again. What Chen Shi said is true. Several luxury goods companies approached them for crisis public relations at that time.
Help me delete posts or something.
"Brother, your company is so awesome. Let's see if my company can place ads. I want to make a great ad, and then open chain stores everywhere. I opened a hundred stores first, and now I only have ten. Mainly there are no
No matter how well-known it is, brother, don’t worry, money is not a problem, there is no shortage of money, but I found several advertising companies and I was not satisfied with the plans they came up with." Zhu Dafu said.
When Chen Shi heard this, he understood in his heart. It is estimated that the other party has found many big advertising companies. Now the order volume of those big advertising companies has indeed continued to decline, especially they have lost some real big customers. Where have those big customers gone? All of them
Money is invested in marketing companies, such as some domestic sports brands. You used to see them on TV, but now you rarely see them, and they are less in movies and TV dramas.
But in short videos, you will find some overseas bloggers, some sports-related bloggers, some sports experts and fashionistas, who will subtly shoot various jokes to insert advertisements.
Most brands already know that the value of TV advertising continues to decline, because TV viewers are now basically older people, and most importantly, older people don’t watch TV much. So who are the current audience for TV ads? Some people are in their 70s.
People over 20 years old, and a group of people on business trips who occasionally turn on the TV.
So you will find that many TV advertisements nowadays are basically for elderly products and health care products. In the past, brands would invest money in popular programs, but now they rarely invest in them, because everyone knows that what is watched online is
The main force, the main force is just watching the excitement and not paying attention to the advertisements or even fast forwarding.
There are also those who place advertisements on non-members, but the effect is actually not very great. If you think about it, they don’t want to open video members. For them, the advertisement is just waiting for time to play with their mobile phones or do other things, especially now that mobile phones are still available.
With the ability to split screen, many people don’t have video memberships at all and just chat and wait for ads to go by.
In the past, this type of advertising was approached by advertising agencies, which mainly shot and presented a complete image, but now brands no longer want to fixate on one image. The most important thing about finding these marketing companies and marketing accounts is that these people can more accurately grasp market demand and know what
People will actually consume and buy these products.
There are also some self-media companies that give you a pair of shoes for free and then try their best to advertise for you. Some review bloggers and website public accounts basically receive the products that the manufacturers give for free and then sell them to second-hand platforms, but the manufacturers are equal to
It doesn't cost you anything to have someone try their best to help you sell it.
Short videos or the information cocoon rooms mentioned before are the favorites of this group of brands. They know how to put them point-to-point and directly recommend the products you sell to customers who need them. For example, a certain razor you have seen before was on TV every day.
I advertised with a certain Luo as my spokesperson, and now I directly advertise with major short video bloggers.
There are no less than 100,000 short video bloggers advertising this razor. After the manufacturer mostly gives away one or several sets of razors, the trick comes and they give these bloggers a super low price and ask them to help sell it.
If you go out and give them money, the blogger will see that it is costless and a costless transaction, so he will push it hard.
In this way, some advertising companies were forced to switch to new media companies, and they also started marketing. What they are still doing is that the transformation will not be successful for a while or they have fixed big customers. Zhu Guangfu asked them to do it, which can make them do it.
It's strange that Zhu Guangfu is satisfied. What they do is aimed at TV audiences, and it's still the same thing. But Zhu Guangfu's gold shop doesn't apply that method at all, because his gold shop really has no reputation at all. In the past, a TV advertisement could
It is basically impossible to promote a brand now.
"Okay, let's talk in detail then. The party is about to begin." Chen Shi sat in the middle of the first row according to his seat, and Zhu Dafu sat at the edge of the last row. Zhu Dafu's eyes widened.
After looking at Chen Shi, I knew that this guy was someone I had to make friends with. He was the only one in the audience who talked to me and gave me his business card. Although I confiscated my watch, I wanted him to autograph it, not without it.
.
The person who had watched the exchange between Chen Shi and Zhu Dafu looked at Chen Shi again with a playful look in his eyes. What was this new guy like? A middle-aged man sitting next to Chen Shi glanced at Chen Shi's watch and looked at it.
Chen Shi smiled and said: "Hello, my name is Charlie. I work in finance. Let's go out for a drink when we have time."
Charlie looks very much like Lu Liangwei back then, with a square face and a sloping head. He is always smiling. He is wearing a beige suit, white leather shoes, and a Patek Philippe on his hand. At first glance, he is no small character.
"My name is Jack. This is my business card. I'm an investor. There won't be Peter, Mike, Danny and Harry in this row, right? Tom won't show up, right?" Chen Shi said jokingly, these English words
The first name is an English name that most people would give.
As soon as Chen Shi said this, another man sitting next to him awkwardly greeted Chen Shi and said, "My name is Wang Bo. This is my business card. I work in an amusement park." Chen Shi looked at the business card and said,
Let me guess, my English name is Peter.
"My name is Chen Shi, hello. I work in cultural media and investment." Chen Shi exchanged business cards with the other party.
When Charlie heard the word "Chen Shi", he looked at Chen Shi's business card. He didn't have an English name. He looked so unqualified.
Chen Shi exchanged business cards with a group of people in the front row. After looking at them, there was basically no conflict of interest, but there was nothing available. He was in finance. To put it bluntly, he had no use for it. Such people basically helped others in the magic city.
They manage property and lead people to invest in some stocks, etc., each of them uses finance to package themselves. In fact, they are just traders. They make money when they are good at it, and run away when they are not good at it. Most of these people are
Have a gambler's mentality.
As for Wang Bo, who works in an amusement park, he doesn't have much to talk to, but he really wants to get to know Zhu Dafu and Chen. He is a rich man with a wealth of money.
"Welcome everyone to attend tonight's charity dinner." An uncle wearing glasses who looked like Chen Jinnan from Star Master and The Deer and the Cauldron walked onto the stage and said. Both sides of his temples were gray. Everyone applauded. Chen Shi
I know this person, there is an introduction to him in my uncle's profile.
The fourth generation of wealth, Liang Yingdong, here we want to mention that the poor cannot last more than three generations, but the rich cannot last three generations. What kind of situation was passed down in ancient times. The so-called poorer than three generations means that the poor will end up with no descendants, while the rich cannot last more than three generations.
It refers to, for example, a wealthy businessman at that time, who married eighteen wives and concubines, and then gave birth to twenty or thirty children.
Twenty or thirty children divided up the property of the rich generation. The rich generation had dozens more children and divided the property. Then they all got married and started businesses and moved out. In this way, the property of the rich generation's family was basically gone, and even
Some lived very poor lives.
Later, as we entered the new century, wealthy businessmen at the end of the Qing Dynasty and the beginning of the Republic of China basically married a wife with three or four bedrooms, and had at most eleven or two children. Most of them only had a few children, so that their wealth would not be as large as having dozens of children.
A child disappears in an instant, and then the third generation of rich people may become the fourth generation of rich people. Moreover, future generations will always learn from the lessons of their predecessors, and will basically rationally disperse the family property to ensure the longevity of the family.
And the third generation of poor people may not necessarily have no descendants. After all, if you have enough food at that time, you can have a family, but your destiny may change by the fourth generation. Most of them need four or five generations to look good, and the rich fourth generation is like this
Yes, most of those people are the first batch of overseas students. Many of them returned from studying abroad to make money in China. After making money, they went abroad to invest. But there are not many of them, but those who can persist are all very good.
Awesome.
Including his newly born grandson, Liang Yingdong is already the sixth generation of wealth. Do you think it's scary?
