Zhang Heng raised his head and looked at the beaming office in front of him. He couldn't help but think of the night in the 2002 World Cup when they reached the finals historically two rounds ahead of schedule. The mighty five-star red flag was overwhelming, and the red color that caught his eyes made his heart and blood boil.
stand up.
He swallowed the rebuke that was already coming to his lips and said nothing more. He turned around and returned to the conference room. When he saw the shocked and surprised expressions on everyone's face, he realized that his heart was also beating wildly.
Competitive sports can always make people excited.
"Ahem."
Zhang Heng cleared his throat and returned to the focus of the topic.
"The station has decided to produce a special live broadcast session..."
What?
The so-called special live broadcast is actually for heavyweight events such as the European Cup and the World Cup. Before each game, the live broadcast starts one hour in advance. Guests are invited to talk and introduce around the game to warm up the game. At the same time, they also try their best to prepare for the game.
Create a tense atmosphere.
During the comprehensive large-scale events, CCTV Sports Channel is often busy with special programs like this. Because it is a live broadcast, there is a lot of information to prepare, so the entire working team needs to spend countless efforts.
But, tennis?
Even at the Australian Open at the beginning of this year, Li Na did not receive such treatment when she reached the final for the second consecutive year. This was mainly because the mass base of tennis in mainland China was limited after all, and tennis was still a solo sport, which was not as grand as team events.
But this time, Gawain was given such special attention?
It's because the TV station believes that Gao Wen has a chance to win, it's also because the TV station believes that the final can attract enough viewers, and it's even more because the TV station believes that Gao Wen has a promising future.
Simply put, this is star-making.
Zhang Heng naturally knew what this meant, and he nodded in affirmation again.
"After two meetings and discussions in the station, the decision has been made. First, we will broadcast live here for 45 minutes, and then the camera will switch to the front of Flushing to continue the live broadcast, following the international signal to enter the finals."
This is the highest standard treatment for live broadcast.
Before the start of this year's US Open, because of Li Na's withdrawal, there were actually some differences in the station. The live broadcast will definitely be broadcast, but whether it needs to be broadcast live in New York, the scale of the live broadcast, and what the treatment will be are all open to discussion.
In the end, the live broadcast team went to New York.
Now it seems that this is definitely a profit——
Peng Shuai reached the semi-finals of the women's singles, and Gao Wen even reached the men's singles final. It is true that times make heroes.
"What we need to discuss today is the live broadcast process."
Zhang Heng sat down again, temporarily leaving all the noise in the office behind and entering a professional working posture.
"First of all, should the short film we shot in advance be broadcast live before the game or wait until the post-game feature?"
This is very important.
At first, Gao Wen entered the main draw directly with the wild card issued by the US Open, catching everyone off guard. The team in front of him didn't even know what the Chinese characters for this young man were.
But they still made the decision to film an interview, even if it was not used in the end, it would be used as a record. Anyway, the TV station had hundreds of documentary materials of "potential athletes" gathering dust, so this one was no different.
Moreover, after the interview, they further followed up and filmed Gao Wen's daily training. It was nothing special, just a simple documentary.
Who would have thought that it would come in handy now.
The key is, when should this material be used?
If it is broadcast live before the game, it can actually help the audience get to know this dark horse who jumped out of the cracks in the rocks, and then awaken their resonance.
But the difference is that if Gao Wen wins the championship, the special report after the game will have no information and footage, and it will be difficult to show the uniqueness of CCTV documentaries.
On the other hand, if it is broadcast as a special feature after the game, but if Gao Wen loses the final, the entire influence will be greatly reduced, so it is better to create an atmosphere before the game.
"Director Zhang, are you sure there will be a post-game feature?"
"affim."
"Even if you lose the final?"
"Yes, losing in the finals is also possible. Haven't you read the summary of those sports news? Regardless of winning or losing, after the finals, Gao Wen's world ranking will be at least among the top 30, and our male players have never been among the top 10 in the world rankings.
One hundred and twenty."
No more words are needed to deeply feel the weight of Gao Wen's promotion to the Grand Slam final.
"Then let's do a post-match feature. Now we'll collect the game videos from Gao Wen's NCAA period, and cut out a biography like 'World Football', so that the audience can feel the incredible struggle of Gao Wen all the way."
"Yes, we can also send people to interview fans at Arthur Ashe Stadium and Gao Wen's college teammates to build up the character's image."
"I think we can also go to the Challenger League and have a look. No one paid much attention to the three consecutive Challenger League championships, but now it seems that this three consecutive championships are the starting point."
"Ah, yes, yes, I really forgot about the challenge. What opponents will Gawain have on his way to winning the championship?"
The chat box opened, and then the whole divergent thinking immediately collided. The ideas you said and I said quickly collided, and the conference room immediately entered a state of excitement.
A smile couldn't help but appear on Zhang Heng's face, not because the discussion was on the right track, but because everyone reached a consensus without much thinking and collectively chose to broadcast it after the game. This also means that instead of seizing the momentary hot spot to hype the news
Generally speaking, they all have more expectations and trust in Gao Wen.
Perhaps, in the past six short games, Gao Wen has indeed conquered a group of fans with his performance on the field. Even these veterans who have been in the industry for many years are no exception, as if they are fifteen or sixteen years old again.
In their youth, at that time, they still believed in dreams, miracles, and believed that as long as they had a lever long enough, they could move the earth.
Slowly, as they grew up, they began to become realistic and smooth, losing their edges and corners in their day-to-day life, and then told themselves that this was life; until Gawain appeared and jumped out of a crack in the stone.
The grandson of Monkey, without fear, fought his way forward without hesitation, created one upset after another, and wrote miracles out of nowhere.
Everything seemed to be covered with a rose-colored luster, and the heart in the chest began to beat again, truly feeling the vigorous tension of life.
At the same time, the frenzy of shocking upsets in the US Open semi-finals is spreading around the world, and Binghamton, a small town not far northwest of New York, is no exception -
boom!
"Let's go, let's go, we have to go, otherwise we won't be able to arrive in Flushing on time. Don't forget, we still need to go to the scene and queue up to buy tickets, Brad! Get in the car right away!"
"I'm coming!"
A chubby figure climbed onto the old pickup truck nimbly, ignoring the black-faced Asian uncle sitting in the driver's seat, and happily waved to the friends who were seeing him off outside the car window, cheering loudly.
