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Chapter 744 Series of Advertisements

Chapter 744 Series of Advertisements

The professional tennis offseason has begun.

Starting from the third week of November to the second week of January, for a full eight weeks, the training and preparations for the winter break have begun.

However, the schedule of professional tennis is a little special.

During the season, events are scheduled every week, but players are able to participate selectively. Even in the Masters/Crown Tournament, regulations require the top twenty players in the world to "mandatory participation" - in order to ensure market appeal and

Attendance rate, but if players are absent, it will only be a small fine and no severe punishment will be given.

For a top player of this caliber, fines are a drop in the bucket.

Therefore, the binding force is very weak.

In the final analysis, professional tennis is still a highly commercialized individual sport.

This also means that players have absolute autonomy in their schedule.

Assuming that the season is still in progress and the players believe that their physical and mental conditions are not suitable to continue competing, there is no problem in giving themselves a three-month holiday.

Naturally, the concept of the offseason is not that important. After all, they do not need to compete every week like the professional leagues of football or basketball.

Therefore, some activities will also be arranged during the offseason of professional tennis.

Strictly speaking, the third week of December is the "event restart line" officially stipulated by the three major federations of ATP, WTA, and ITF, but the difference is that charity matches, warm-up matches, exhibition matches, senior matches, etc.

host.

On the one hand, it allows players to warm up for the start of the new season; on the other hand, with the help of players, it further promotes tennis in the market.

All in all, the overall flexibility of the offseason concept is relatively high.

Of course, for young players like Gao Wen, the offseason is the best time to focus on improving themselves, including weight gain, strength training, technical adjustments, physical reserves, etc. Two months are very precious.

.

If possible, Gao Wen also hopes to return to the training ground as soon as possible, but work is work, and some things still need to be completed together.

For example, advertising shooting.

Before the Paris Masters, three sponsors, Gillette, Mercedes-Benz and Evian, announced that they had officially signed contracts with Gao Wen. Then Gao Wen wrote a series of brilliance, which also made the three major brands happy——

Especially Evian.

Thanks to its sponsorship of the Paris Masters, Evian has been the focus of Gao Wen's press conferences twice, with considerable exposure and publicity.

However, it is a little regrettable that due to tight time and tight schedule, the three sponsors only took a set of promotional photos for Gao Wen in a studio in Paris.

In this regard, the sponsors expressed their understanding. It was the critical moment for Gao Wen to sprint to the year-end finals. They hoped more than anyone else that Gao Wen could appear on the stage of the O2 Arena and prove that their signing was the right choice. Therefore,

They had no complaints and cooperated 100% with Gawain's schedule.

Now that the season is over, there are no excuses and the work that needs to be done cannot be done carelessly.

In addition, Wilson, the racket sponsor, cannot be forgotten.

After the year-end finals, Gao Wen flew busy over Europe, first to Munich, then to Interlaken, then to Stockholm, and finally back to London, shooting an advertisement for four sponsors and the first quarter of the next year.

Promotional photo, all the work was completed in just six days.

Madrid is the fifth city within a week.

In just one week, Gawain expanded his footprints in exploring the world a lot, arriving in a new city or even a new country every time; but it was not as romantic as he imagined, because work is work.

Although the filming was all done on location and not in the studio like last time, the daily work was still intensive.

Get up early, move to the shooting scene, and start working; then move to the next shooting scene, and continue to work; and then go to the next city to complete the next job, and it starts over again. There is no time to explore the city, everything is "

The scenery outside the window"——

There is a difference from watching movies or reading magazines, but the difference is not as huge as imagined.

Madrid, is the last job.

Nike.

Like other sponsors, Nike has been waiting for the offseason.

Previously, after the US Open ended, Nike had already shot Gao Wen's first personal advertisement and a series of promotional photos, and achieved great success in just a few months; now, Nike is planning for next year, in addition to Gao Wen

In addition to his second personal advertisement, Gao Wen was also included in a new large-scale project.

This is a good thing.

Because this also means that Gao Wen's brilliant achievements step by step are all seen by Nike, and the commercial value is rising steadily.

The treatment is naturally different.

In the past week, Gao Wen moved around in different cities, but he has always lived in a hotel. It is difficult to see the distinctive cultural characteristics of large standardized hotel chains, so that sometimes when he is not awake, he wanders in the hotel corridors.

For a moment, a trancelike illusion will occur:

Do you always stay in the same city?

Until now, the single-family villa in front of me is full of life and Spanish colors, as if I am not coming to work, but returning to my own home.

A creamy yellow light is guiding me home.

Gawain turned to look at Tobias beside him, casting a questioning look.

Because this week was all business activities, Gao Wen gave his team a short vacation. He started working accompanied by Tobias, while Sampras and the others were able to relax and wait for the break.

Period of training begins.

Tobias glanced at the villa, nodded slightly, showing a "barely satisfied" look in his eyes, and then nodded to Gawain in affirmation, as if he already knew Nike's arrangement.

"We need to stay here for three days, obviously they want you to have the most comfortable rest."

Tobias explained.

My mind calmed down unconsciously.

"Mr. Gao, we are here."

The driver calmly parked the car at the entrance of the villa, then quickly got out of the car, walked around the back of the car, and politely opened the door for Gawain.

Tobias got out of the car first and stood at the back of the car to make sure that Gawain's luggage was not left behind.

Gao Wen then got out of the car, showed a big smile to the driver, clenched his fist and said something.

"Real Madrid are the champions."

The driver was stunned for a moment, obviously not realizing how Gawain learned about his home team, but he still responded in a happy mood.

"Real Madrid are the champions!"

No more words were needed, the joy and cheerfulness in his voice burst out with infinite enthusiasm, and the bright light in his eyes showed unprecedented enthusiasm and enthusiasm, which also proved that Gawain's guess was correct.

Who can say no to football?

(End of chapter)


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