The flash lights were overwhelming and continuous, the whole place was boiling, the air was burning, and the Press Conference Hall No. 1 once again turned into a raging sea of fire.
The reason is very simple, Gawain finally appears——
The post-match press conference kicked off.
Looking at the densely packed figures in front of him, Gao Wen showed a big smile and waved his right hand, just like the mascot at the entrance of a tourist attraction.
"Hey, good morning."
Ha ha.
Laughter, a piece of laughter.
At this time, at 2:30 a.m. local time in Melbourne, the post-match press conference of the new Australian Open men's singles champion was belatedly held.
Obviously, this was a sleepless night, and it was also a night that went down in history, with a night of partying all night long.
According to the official statistics of the Australian Open, in 2015, a total of 750,000 spectators poured into Melbourne Park. This was also the first time in the history of the Australian Open that the audience traffic exceeded the 700,000 mark, creating a record high——
For reference, Melbourne's population is five million.
At the same time, all relevant data on the Australian Open men’s singles final day also brought new highs.
On the single day of the final, the number of spectators at Melbourne Park reached an incredible 170,000, which was also the first time in history that the number of spectators exceeded 150,000 in a single day.
The ratings for the men's singles final also set new records worldwide, especially in the Asia-Pacific region.
In Australia, a total of 5.6 million viewers watched the final, which surpassed the 2012 "Dena Finals" and was second only to the "Fena Finals" in 2009, creating the second highest viewing figures in the decade.
In China, more than 30 million viewers witnessed the historical moment when Gao Wen won the championship. This figure easily surpassed the 20 million figures when Li Na won the women's singles championship in 2014, rewriting the history of tennis.
And, that's not all.
The ratings of Neon, Kimchi and other countries and regions have all reached new highs, and Europe and North America are no exception. Although they have not been able to create new records, they have once again proved the popularity of tennis in these countries and regions.
The finals also attracted countless attention.
According to incomplete statistics, more than 120 million viewers around the world witnessed this peak sword showdown in Huashan with their own eyes. They also witnessed Gao Wen once again create a new history for Asian men's players and even men's singles players, in which he won the final in the final set.
The instant viewership data soared to 200 million.
A total of 200 million!
In all aspects, from east to west, covering the whole world, countless audiences collectively participated in this carnival moment. Even if they did not support Gao Wen or Djokovic, even if their interest in tennis was not as great as imagined, it did not affect them.
People participate in the fun of competitive sports——
It's not because Gao Wen created history, but because Gao Wen and Djokovic teamed up to create a peak duel with ups and downs and wonderful excitement.
This is enough, and at the same time, it is the only important thing.
How about more than just Melbourne Park?
For tennis lovers, this is a carnival party, no one is exempt.
However, this is just a starting point——
The next day.
Chinese brand Luzhou Laojiao 1573 jointly held an official press conference with the Australian Open to announce that Luzhou Laojiao will officially become one of the official sponsors of the Australian Open. The two parties signed a three-year sponsorship contract of US$15 million. This also
This marks that Luzhou Laojiao will surpass Hisense and become the largest Chinese brand sponsor of the Australian Open.
There is no doubt that this means that the Australian Open will further develop the Chinese market, and the global promotion strategy has gradually become clear.
So, what does this have to do with Gawain winning the championship?
Because Luzhou Laojiao also announced that Gao Wen will become the brand's new spokesperson, and both parties will sign a long-term contract worth US$10 million per year for five years.
boom!
Big hit, debut.
In fact, since Gao Wen won the US Open last year, the cooperation between China Brand and Gao Wen has been attracting much attention.
Rumor has it that Tobias has very strict requirements on brand image and market positioning, and would rather do less than waste, and is always guarding the last hurdle for Gawain.
When I came to Paris, there were rumors in the industry that a Chinese brand was very, very close to signing a contract with Gao Wen, and both parties were planning a big move.
Now, it's finally here.
With a total value of US$50 million over five years, this is also a major signing that will elevate Gao Wen's worth to a higher level. At the same time, Luzhou Laojiao will have an in-depth cooperation with Gao Wen.
First, the brand name of Luzhou Laojiao will appear on Gao Wen’s golf bag, accompanying Gao Wen in every game.
Secondly, Luzhou Laojiao will join forces with Gao Wen to open a training camp at the Australian Open to attract a large number of young people for tennis training. Finally, a group of children will be selected through the training camp competition and invited to Melbourne for the second phase of training.
They will have friendly matches with local tennis schools in Melbourne and compete with more international players; they will also have short-term summer camp training with Gao Wen and special guests, and will eventually be able to go to Melbourne Park to watch the game.
tripartite cooperation.
To put it simply, this is not only a cooperation between Luzhou Laojiao and Gao Wen, but also a cooperation between Luzhou Laojiao and the Australian Open. It is also a cooperation between Luzhou Laojiao and the Australian Open and Gao Wen.
For Luzhou Laojiao, it hopes to expand its international market; for the Australian Open, it hopes to expand its influence in China.
They all need to rely on Gawain's influence.
At the same time, for Gao Wen, it is more about cultivating China's tennis foundation and looking forward to the emergence of more good talents to enter the sport of tennis. Maybe there will be no benefits in the short term, but this is a step that needs to be taken step by step.
The long-term project is unfolding one day at a time.
In the end, it is a win-win situation for all three parties.
Boom boom boom!
Absolutely heavyweight.
The mountains roared and the tsunami roared.
Continuously.
No wonder!
No wonder that during the Paris Masters last year, three consecutive brands signed contracts with Gao Wen, but there was still no movement from the Chinese brand.
Now, the answer is finally revealed.
It’s not that there’s no movement, but that big moves have been brewing.
In Tobias's view, if they only pursue short-term benefits, there are countless brand companies waving checks in the hope that Gao Wen will sign a contract; but in the long term, these short-term benefits are a serious harm, and even
It may affect Gawain's image and future.
However, the key is that Tobias built Gawain according to the superstar template, but Gawain's performance on the field was not good, so what should we do?
Just like Bouchard.
Therefore, this is also a key point. Tobias needs to have a sense of proportion and scale.
wait!
discuss!
Game!
In the end, Gao Wen once again repaid Tobias' trust with practical actions, and Luzhou Laojiao's gamble with the Australian Open also reaped huge rewards.
At this time, when all the matches at the 2015 Australian Open are over, looking back again, all the clues seem to be reasonable——
At the very beginning, during the pre-match press conference, Gao Wen was placed in the No. 1 press conference room, while Djokovic was squeezed into the No. 2 press conference room.
I'm afraid that at that time, the negotiations between the Australian Open and Luzhou Laojiao had already come to an end, and their thoughts were inadvertently revealed.
