Next to the cabinet of honor in the old house, Wang Ai was wearing a simple black coat with double lapels and sitting on a simple wooden chair. Opposite were several reporters in the front row and several photographers and photographers in the back row. Wang Ai was the only one here.
The one I am familiar with is He Wei. However, the one who plays the leading role today is a reporter from Xinhua News Agency. This is a task assigned by the leadership.
After everyone was settled and Wang Ai posed a few times in response to the photographer's request, the interview officially began.
"Now everyone is very curious about your investment in civilian stadiums. Can you tell us what you originally thought?" A mature male reporter sitting directly opposite Wang Ai said with a smile.
"After I intuitively understood the gap in football infrastructure between us and football powers, I came up with the idea of changing it. Later, as my business income continued to increase, I also gained the ability in this area, so I
Did it.”
"Did your goal start with 10,000 seats?"
Wang Ai shook his head: "I didn't dare to think so much at first. In 2003, my business income at home and abroad combined was only about 300 million yuan, and it was only 100 yuan."
"When did it start to speed up? What's the reason?"
"The point of this change was probably in 2009, right? We have received strong support from many local governments for this matter. When our team went to talk to some places before, people also had concerns because the city's land supply was relatively tight, and
It is almost impossible for us to do this to stimulate the local economy, and you don’t even charge tickets. After 2009, our country’s development level should have reached a certain point, and then we will start to pay attention to this aspect." Wang
Ai wanted to shut up when he said this, but noticed that the reporters on the opposite side were still looking at him, so he could only smile awkwardly: "Of course, my personal income also started to increase during this period, well, it increased.
It’s pretty fast, everyone probably knows it, right? I remember there are statistics from magazines every year?”
"Is it true?" He Wei in the crowd asked: "You said your total income last year was 3 billion?"
Baimengshu
Wang Ai looked at him and smiled: "Almost."
He Wei secretly nodded at Wang Ai. The magazines could only give estimates, and they were very discerning. Some of them exaggerated those that needed to be exaggerated, and those like Wang Ai that needed to be reduced were also appropriately reduced. But He Wei and the others
As an insider, the estimate is much more accurate.
“Will you continue to invest in the future?”
"Not yet."
"Why? Is the goal just 10,000 seats?"
"Because the later management can't keep up." Wang Ai said: "Although the stadium is free for everyone to use and has received support from local governments, it still requires some planning, such as the organization of various business activities, such as rentals
Stadium, such as organizing low-level leagues around the stadium, etc. Because the stadium will eventually have some maintenance costs. When the scale reaches a certain level, the maintenance costs will add up to a huge amount. Considering that I am already 27 years old, that is to say, after all,
One day I won’t be able to support myself with my income, so I have to consider the issue of self-generation of blood in the stadium in advance.”
"Then why not charge? Even a little less?"
"Because we can't collect it." Wang Ai said with a smile: "There are so many ways of leisure and entertainment now, and no one will come to charge you. The only way to charge is to rent the stadium and organize low-level leagues, and we pay special attention to the latter. For example, the stadium
Several nearby teams come to play regularly and play well, and gradually there will be fans. When the number of fans reaches a certain level, it is necessary to install a few rows of seats to improve the viewing environment. At this time, you can collect some money
For example, one or two yuan per person. Part of this money is used for stadium maintenance, and part is paid to both sides of the game. This low-level league is established. If the football is better, there will be various low-level sponsors to buy the stadium.
Advertising, buying jerseys, advertising, etc., if we continue to develop slowly, higher-level teams will emerge."
"Sounds like you are familiar with this?"
"Yes, I experienced a complete development process from amateur teams to professional teams in Germany. Tübingen Youth was originally a state-level league, a purely amateur team. It was this model that we finally became a professional team.
of."
"Are you going to start promoting the development of lower-level leagues with the infrastructure of the stadium as the center?"
Wang Ai thought for a while and shook his head: "No, although I hope to do so, it is not the time yet. The stadium is because urban residents need outdoor sports venues. There is supply after the existing demand. We are following the trend. As for the low-level leagues
I still don’t see that the majority of fans have such a strong demand for this. If I do it now, it will be to encourage others and achieve half the result with twice the result. In fact, in the lower levels, the boundary between fans and players is not clear. He may be a fan, but he is also a certain person.
Players of an amateur team, that is to say, only after the football population reaches a certain level can there be soil for low-level leagues to flourish, and the football population is first restricted by the infrastructure. Therefore, we first provide the infrastructure to allow the football population to grow spontaneously and slowly.
We will expand slowly and wait until the time is right to promote it. At the moment, we are mainly considering it from the perspective of commercial leasing of the stadium."
"One of your famous views is that the level of national development determines, especially the development level of high-level professional leagues. Can you analyze your concept of civilian stadiums from this perspective?"
"Modern football is a foreign sport to China. When Western developed countries became industrial countries, the large concentration of urban population naturally drove the development of football at that stage. However, we are still an agricultural country and do not have strong demand in this regard. So.
Before the founding of the People's Republic of China, including people like Li Huitang and Li Fenglou, football was a purely niche sport in China. After the founding of the People's Republic of China, on the one hand, we wanted to get rid of the sick man of East Asia label, and on the other hand, we also wanted to participate in international sports exchanges, so we basically
When it is not yet complete, the state comes forward to organize various cultural and sports activities. That is to say, football in Western developed countries is native and self-generated, while we are artificially promoted. Our technological level and the consumption power of the people are basically
It cannot reach the level of native gestation. In the end, it is only through our organizational power, mobilization power, and the sincere love of the people that we can reach the current level." At this point, Wang Ai spread his hands: "You might as well think about our sports.
The highest level? Table tennis, why? The cost is low."
Seeing the reporters exchanging glances, Wang Ai quickly added: "I'm not denying the fine traditions of our table tennis team, I'm talking from an investment perspective. After all, table tennis only requires a table, a ball, and two boards. This is
How big is the mass base? Sports have always been cheaper and more widespread."
This chapter has been completed!