From the similarity of Q Doctor 3.2 version, to its forced installation charge, to Penguin’s secondary attack of acquiring anti-virus software and upgrading computer butlers, to the head of 360 openly cursing, to the attack by QQ’s bodyguards, and finally Zhou
Hongyi "had no way to do it, so he floated in the sea on a raft" and left for a foreign country...
In the past month and a half, the competition between Penguin and 360 has been exciting, and they have performed a Latin dance on the computer screens of hundreds of millions of users.
I thought that with Zhou Hongyi's sigh, the performance had come to a tragic end. Unexpectedly, the drum beat suddenly changed. Fang Zhuo came on stage, tore off the curtain, pushed Zhou Hongyi away, grabbed Ma Huateng, and started Cha Cha Cha.
This emerging giant battle can even be traced back to two or three years ago. Let’s start with Wang Xing, who is now in charge of Weibo. As a well-known big mouth on social media platforms, his old stories on the first day of the National Day holiday are mentioned again.
Let the media, the industry and outside the industry, and the general public be extremely excited.
Wang Xing once founded Xiaonei.com, which has now been acquired by Penguin.
Originally, acquisitions were normal in business practices. However, Wang Xing was unwilling to lose, so the model was abandoned. Even games such as "stealing food" and "grabbing parking spaces" were exactly the same as in the past.
thing?
At that time, Xiaonei.com was defeated by Penguin's traffic tactics. Although this was called the first half of the social media war, if you lose, you lose. And this year, Penguin's attack on 360 is still it.
The one that works every time.
Tactics are a reflection of strategy. Over the past few years, Penguin's much-criticized traffic strategy has been embellished by Wang Xing in a "never forget it, there will be repercussions" approach, almost splashing the hot oil on the audience's face.
superior!
The words "Just fuck Penguin" were previously circulated in the industry on a small scale. This time, Wang Xing shared it at the most critical moment of Penguin, almost paralyzing Weibo's server.
Whether it was Wang Xing's unabashed resentment, the official Shi Chui's "Mr. Fang's handwriting", or the strong emotions of these four words themselves, they all brought public opinion to another level.
Battles between giants, collisions between elders, grievances in the industry, personal relationships, business success or failure, so many factors are mixed together, plus the seasoning of news such as "It is said that the last place where Zhou Hongyi disappeared was Hang Lung 23"...
Penguin is like a raging fire cooking oil, Yi Xin is like a flower blooming brocade, the media is impatient, and netizens are talking about it.
On October 2, the second day of the National Day holiday, well-known IT magazines including Computer World joined in the criticism of Penguin. Issues that have been discussed in the past and those who have come forward to criticize them all appeared again.
The media exposure was like a gust of wind blowing towards Pengcheng.
By that evening, the number of active downloads displayed on the single platform of the YMS software store by Yixin, which had been online for two days, exceeded 1 million times. However, the number of system push downloads from mobile phone manufacturers such as Yike, Hanwang, Meizu, and Kesheng in the YMS ecosystem were not disclosed.
, but the former has shown the enthusiasm of users for early adopters.
With such a user base, the use of Yixin software has long been clear. In fact, unlike what the first group of people imagined, Yixin is not a mobile version similar to Penguin, but an instant messaging that focuses on users' real-life relationships.
Use your mobile phone number to register and log in. After reading the address book, your relatives and friends who have also registered with Yixin will be displayed, and then you can send text messages for free.
This looks more like Fetion Mobile?
Observers inside and outside the industry unanimously thought of the functions of Fetion.
It’s easy to use, has single functions, and the page is simple... Can this really shake Penguin’s position in the communications field?
The opinions of practitioners and experts began to diverge. In response, there were many heated debates and predictions in communities such as Zhihu. It is not the fault of others, but the number of registrations and active users of Penguin is too large.
Despite public opinion regarding a challenge of this level, it is difficult to be confident in actual competition.
On October 3rd, new news emerged again about the public opinion that was still hot during the holidays. A reporter got an interview with the other party!
Many people were surprised which media was so powerful, and then they saw the word "Sina".
Sina: If you are not talented, you are the one below!
It's Sina...then it's not surprising.
However, it is not just Sina alone, there is also a joint interview from Sohu.
In the past few months, Yike and Sohu invested in the independently operated Sogou, filling in the YMS ecosystem. The relationship between the two parties is good. This is said to be an interview, but it is actually a promotion meeting about Yike mobile service YMS. Sohu
The attempted application was approved.
At nine o'clock in the morning, reporters from Sina and Sohu arrived at the Yike headquarters at Hang Lung 23 and met with eco-manufacturers and potential partners such as Hanwang, Meizu, Amap, and Yixin who had already arrived.
Yike Mobile Service has been working hard since this year, and the results are pretty good, but there are also many problems, the biggest of which is the doubts of the manufacturer.
Yike previously announced that it would share YMS advertising, but no specific cooperation plan has been released, including no details on cooperation plans for different businesses.
This kind of cooperation, which partly depends on the effectiveness of Yike's commitment, is the reason why many manufacturers hesitate.
Well, it's not that I can't trust Yike... I'm just afraid. At every stage of its business development, Yike has made promises that it believes in...
It is better to implement it into the specific plan and contract text.
The promotion meeting started at 9:30, and the atmosphere was not serious. Fang Zhuo talked about his thoughts on YMS, and formally introduced Qi He, the president of YMS Ecosystem, to partners and potential partners, which was regarded as an endorsement for him.
Ecological cooperation in mobile services is not easy. Different manufacturers will have different considerations and views, which requires patience and ability.
Fang Zhuo and Qi He were chatting and laughing on the stage, and answered questions from some manufacturers naturally.
Although YMS is learning from Google's GMS, the environment at home and abroad is different, and Yike needs to advance this work according to local conditions.
It was not until close to 12 noon that the promotion meeting came to an end, which also meant that the two media outlets had not much interview time.
"Mr. Fang, Mr. Fang, is the new Yixin software released two days ago an important part of the YMS ecosystem? What do you think of its future prospects and competition in the industry?" Sina reporters are looking for a balance point that takes into account today's
Condition.
"Yixin is very good. I think the response is good, which proves that Mr. Zhang has chosen the right direction." Fang Zhuo pointed to Zhang Xiaolong in the audience, who was also present today.
"Mr. Fang, everyone is very concerned about the competition between Yixin and mainstream communication software in the industry." The Sina reporter asked implicitly without mentioning names, "However, I noticed that the two days of trials have made some people have doubts about the power of Yixin's products.
I raised a question, how did Mr. Fang judge this matter?"
Fang Zhuo was not subtle, he was very straightforward and gave the most positive response: "I know many people are concerned about the competition between Yixin and QQ, but in fact, whether I or Mr. Zhang, for us, the highest priority
What matters most is whether the Yixin software can solve the existing needs of users."
"As for the competition with QQ, this is incidental. Currently, our positioning of Yixin is a high-frequency functional software, rather than giving it social attributes. This is also determined by priority."
Instead of making products to compete with Penguin, we should make good products to compete with Penguin.
This is a strategic point that Fang Zhuo and Zhang Xiaolong discussed. The public opinion is public opinion, and how to make the product good is the most important thing for Yixin Company.
He paused and continued: "I have also noticed some comments about Yixin. In fact, I don't think it is crude. It is indeed not as fancy as QQ. On the contrary, I think it has the beauty of simplicity."
Fang Zhuo thought for a while and added: "Simplicity is not easy in our environment. I believe that users who have used various Family Bucket software should understand the value of 'simplicity'. This is what Mr. Zhang is trying his best to communicate with."
A position I strive for.”
Seeing that Mr. Fang was not shy about mentioning QQ, Sogou's reporter asked: "Mr. Fang, everyone is very concerned about Yixin and hopes that Yixin can replace QQ. Now netizens affectionately call it Hippo software. What do you think about it?"
Are you confident?"
"That's just a little joke between me and everyone." Fang Zhuo laughed, "Anyone who has used Yixin in the past two days should know that Yixin and QQ are different. QQ has many users. If Yixin can get some
It’s already great.”
He asked back: "You know our corporate culture at Yike, right?"
"Just do it..." Sogou reporter blurted out and stopped the last two words.
The conference room burst into laughter. What happened to this reporter? Even if it was true, he couldn’t tell...
Among them, Zhang Xiaolong laughed happily and awkwardly...
He is not that flamboyant, but Wang Xing insisted on giving Mr. Fang's calligraphy treasure to him, insisted on giving it to him...so he had no choice but to accept it.
When the public opinion exploded, Zhang Xiaolong felt a little regretful, but at the same time he felt that this felt good.
"Keep making progress." Fang Zhuo corrected and said, "Remember to cut it when you go back. To be honest, Yike has never been involved in the communication field before. The fact that we can build Yixin and achieve results this time is progress. It means that we can make internal progress
I’m satisfied. As for what the outside world thinks, this will not affect the pace of our product development.”
Yixin has tested a lot of things internally, but only basic functions have been released this time.
Fang Zhuo's mouth was a little dry. He picked up the tea cup and said with a smile: "You are too concerned about Yi Xin. Mr. Zhang is sitting here. You can also ask him."
A Sogou reporter immediately asked Zhang Xiaolong a question: "Mr. Zhang, public opinion has high expectations for Yixin. How do you deal with the pressure of competing with Penguin?"
Zhang Xiaolong rarely deals with the media and is not good at dealing with the media. After hearing such a question, he hesitated for a while and replied: "We have produced a hippopotamus emoticon package and it will be launched tonight."
"Cough cough cough." Fang Zhuo choked on his tea.
Whose idea was this?
If Yi Xin did this, the joke would probably become a permanent mark.
Is Wang Xing, who has returned to the capital, coming up with ideas?
Fang Zhuo waved his hand and did not explain his little gaffe. It was better to untie enemies than to tie them. The knot was getting harder and harder.
Many manufacturers in the conference room have become the frontline crowd. They laughed out loud after listening to Zhang Xiaolong's words. This Mr. Zhang is also the same...
Zhang Xiaolong seemed to have some objections when he saw Mr. Fang, and immediately said close to the corporate culture: "We all turn pressure into motivation, maintain progress, and better serve users."
Fake corporate culture, just show off your hippopotamus expression and act like a penguin.
True corporate culture, serve customers with heart, and maintain progress.
Fang Zhuo saw that this picture was always being spoiled by Wang Xing, so he chose to end the media time: "It's almost noon, everyone should be hungry, that's it."
The manufacturers in the audience responded immediately.
"Not hungry, not hungry, Mr. Fang, don't be in a hurry."
"We are also very concerned about the development of communications in the YMS ecosystem. Mr. Fang, let's talk about it later."
"YiXin is related to YMS traffic, so it is worth investing in."
The voices of the people who eat melons are very consistent. It doesn’t matter whether we want to do Penguin or not. What matters is the development of the same ecological link.
When the Sina reporter saw this, he immediately became more courageous and asked: "Mr. Fang, what do you think of Penguin's recent criticism from public opinion?"
This is a question that has nothing to do with today's promotion meeting.
However, everyone's attention is at the highest level.
"This..." Fang Zhuo pondered for a moment and said, "If I say I don't care about public opinion, that would be false, but if I say how much I really care about Penguin's public opinion, it's not very true either."
"This problem is more complicated. In fact, because of its own characteristics, Penguin continues to expand its business. This is now commonly known as YBAT. It is not a few years ago now. At that time, everyone had no money. Now the market value is
The higher it is, the more you need to look for business growth points, otherwise, if you don't get there, competitors with rising market values will also get there."
"I don't really want to overestimate the significance of Yi Ke's competition with penguins. Well, if Pony is willing to talk to me, I'm happy to talk to him about my views on penguins."
Fang Zhuo considered it for a few seconds: "Objectively speaking, competition among giants will become more intense. This is the inevitable development of the times. We just happened to meet it and we are happy to do so."
He glanced at Zhang Xiaolong who was thoughtful in the audience, and Wang Xing, Lei Jun and others flashed in his mind.
This is an era of fierce competition among giants, and Yixin has just opened a new page.
He replied that the media's interest ended here. Although Sina, Sogou, and the audience were still interested, that was all.
This response from the parties involved was not as violent as everyone imagined, but many people extracted the attitude Mr. Fang wanted to express.
Reality has proven time and time again that if a small factory like 360 does not have the intervention of external forces, it will only fail under the crushing power of the Penguin giants. The four giants formed like Penguin each have their own advantages, and Yixin is just the beginning of the collision with each other.
——President Fang: Yixin has kicked off the battle between giants.
…
The statement from the head of Yike did not elicit a response from Penguin. The communications giant allowed public opinion to criticize it and just remained silent.
Yixin is proud of the success and continues to increase its promotion efforts.
"Quick, quick, download Yixin and support us!"
“What?? Don’t want to use?? Sending text messages is free!
"
Many users have been dragged in like this. Relationships are not valuable, but text messages are valuable...
How valuable are text messages?
Last year, the total SMS business revenue of China Mobile, China Telecom and China Unicom exceeded 100 billion, of which China Mobile’s revenue was 50.3 billion.
Such a 100-billion-dollar market is created by the vast number of users.
It wasn't until January 15 this year that the text messages sent between users of different operators were unified to 1 cents. Before that, the text messages sent by China Mobile to China Unicom were at least 15 cents.
Therefore, this situation also gave birth to the monster "Mobile Fetion", which had 147 million registered users at the end of 2008 and 37.24 million active users.
When it comes to instant messaging tools, Penguin is the well-deserved number one in the country, and Fetion is the well-deserved number two. But when it comes to mobile devices, this has to change.
Fetion is the largest mobile instant messaging tool.
However, just after the release of Yixin on September 30, the three major operators have all received more or less analysis and lobbying. This will be a mobile communication software that will shake up Fetion and usurp the SMS interests of operators.
Document reports, data demonstration, prospect analysis, and conclusive statements.
Because China Mobile has the Fetion app, I am more concerned about it.
On October 5, Qin Ye, vice president of China Mobile, called Yike to inquire about the situation.
This call went directly to the President's Office of Yike.
It stands to reason that China Mobile is not the competent authority, and it cannot control Yike if it does not produce communication software. However, Yike, a mobile phone manufacturer, needs to consider the strongest operator in the country.
"Hey, Mr. Qin, haha, Yi Xin? Oh, I thought you were talking to me about Yike's mobile phone, why did you suddenly think of this?"
When Fang Zhuo received the call, he laughed.
"I'm just asking about the situation. I heard that Yixin is a very good software that can help users solve the problem of sending and receiving text messages." Qin Ye said politely.
China Mobile is the strongest operator in the country, but Yike is now the strongest mobile phone brand in the country. This is what many leaders like to see. Some leaders have even used "China Nokia" with their expectations and praise.
Besides, Mr. Fang is not an ordinary person.
"It's a gadget, we imitated Fetion, specifically to compete with Penguin, hey..." Fang Zhuo's tone suddenly became wary, "Mr. Qin, what do you mean by calling me? You are here to help Penguin speak. ?”
Qin Ye smiled and said: "Mr. Fang, where did you want to go? Well, to be honest, I just came to ask Feixin to see if I can follow the progress."
Fang Zhuo said in surprise: "Mr. Qin? You have only been using Yixin for a few days, and you can still send a text message. You are exaggerating. Ask Fetion. Doesn't Fetion have hundreds of millions of users?"
Without waiting for the other person to answer, he said sharply: "Mr. Qin, did someone tell you something? Really, it's not easy for us to do something. Where is Yi Xincai?"
"After only a few days of being online, I have to bother Mr. Qin to come over and ask me, what should I say? Mr. Qin, tell the truth, did Pony call you?"
Qin Ye quickly denied: "It's nothing, Mr. Fang, Mr. Ma didn't even call me."
"If it's not Pony, then it's someone else from Penguin or someone you're looking for?" Fang Zhuo asked again.
Qin Ye did not answer directly this time, and said with a smile: "Mr. Fang, can't I call and ask? Can't I let Fetion learn too?"
"Okay, I get it, Mr. Qin, I didn't say that such a trivial matter is worth running over to your place to chat about. Why doesn't Penguin just find someone to come to Henglong to arrest me? Why don't we end it once and for all?" Fang Zhuo complained. ,.
Qin Ye really wanted to ask, I think I heard someone went to Hang Lung 23...
He was worried about his identity and did not ask. He could only say: "Mr. Fang, my phone call today is just for demonstration and study. In case you don't know the situation in the industry at all, don't think too much about it."
"Mr. Qin, let me speak from the bottom of my heart when it comes to the situation in this industry." Fang Zhuo said seriously, "No matter what others say, no matter what other people say, what they say about Yixin, what they say about Yixin's SMS business, it is us. Try what comes with your phone.”
"Public opinion is hyping this up, and Penguin has really launched a campaign. Is it going to secretly develop products to compete with Fetion?"
"Hey, if you have to say it, anyone can do this. It's just that Penguin can't do it because of the huge traffic. Do you care what I say?"
Fang Zhuo talked about the real threats in the industry. How can the communications leader not be a threat, but the fledgling software is a threat?
Speaking of prospects, is it clear from reality?
Qin Ye was startled when he heard this. Penguins can't be that dirty.
He was silent. When it came to communications, Penguin was indeed very powerful.
"Mr. Qin, take a look and see if Penguin wants to do this text message." Fang Zhuo said lightly again.
Qin Ye didn't express his position, only smiled and said: "Mr. Fang, you, you, I didn't say anything. It's not like you're here to ask questions, so you just let me see the penguins."
Fang Zhuo said matter-of-factly: "Of course, I don't want to be wronged. Oh, yes, NetEase seems to be making similar software in two days. Isn't Mr. Qin going to call NetEase again? It's unreasonable."
"
The public opinion was too lively, and Yike entered the communication, which aroused NetEase's interest in taking advantage of the situation and taking advantage of it.
Qin Ye has not heard any news about NetEase, but this can be easily verified.
He shook his head: "Okay, Mr. Fang, don't provoke me. I won't interfere with the development of your business. I just want to ask you casually. I will download Yixin later and support you."
Fang Zhuo was very satisfied and joked: "That's great, remember to add me Yi Xin, and we can fuck Penguin together."
This chapter has been completed!