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025 Bow and apologize (4k)

 Sony's financial report for fiscal year 2010 has caused certain doubts.

When WikiLeaks broke the news, when media attention was drawn to it, and when the incident was linked to the ongoing Olympus financial fraud, many reporters immediately rushed to Sony's New York headquarters, hoping to get a response from Sony.

.

At the same time, many media and experts began to re-examine, dig out the details of Sony’s financial report last year, and corroborate the contents of the revelations.

Stringer, the head of Sony, was on a conference call when the news came out. When he was interrupted by a secretary who rushed into the office, he heard the contents of WikiLeaks and knew that there were reporters downstairs who came after hearing the news.

Zi panicked.

The incident happened! I was caught off guard! Oh my god!

Stringer interrupted the conference call, was stunned for a while, and called Mr. Fang Zhuo, an important external director of Sony.

Didn't pass the first time.

When I was about to hang up automatically for the second time, the call went through.

"Hey, Sir, tell me, I'm busy." Fang Zhuo's voice was brief.

"I, Sony, this." Stringer's thoughts were a little confused. After taking two deep breaths, he said, "The reporter is squatting downstairs, asking us about Sony's financial report and losses!"

Only on the seventh day of October, sources close to Sony’s lower-level revealed to the Sankei Shimbun that the news revealed by WikiLeaks was probably true, and that Sony was facing unprecedented slight losses and disruptions in various businesses.

collapse.

The WikiLeaks revelations mentioned Koji Mizuno and also named Sony. Now that they have been confirmed, who else is this so-called Japanese company?

Olympus is not yet 69 years old this year. I consider myself the "worst CEO" and bowed deeply eight times, but I won a lot of sympathy offline.

From the 1st to now, the reporter has obviously done a bad job.

As Olympa announced his decision, and as I stood up to face the camera and bowed to apologize, the press conference was in an uproar. Few reporters rushed to ask questions, for fear that Olympa would leave the venue directly.

In the past two days, Sony's New York headquarters remained silent on a leak that was known to be true or false, but in Tokyo, news continued to spread through various means.

However, at that meeting, Olympus first revealed the fact of huge losses, then resigned directly, and the first was only to evade responsibility, and also criticized Japanese corporate culture!

And, the source commented on Olympus' work during his years at Sony - it was beautiful.

Sony's Q2 financial report will not be released until next month, with a slight loss. The full-year sales revenue is still expected to be less than 85.3 billion U.S. dollars, and the operating profit will turn a profit, reaching 6.2 billion U.S. dollars...

Faced with such accusations, Olympus had to give an answer, and even replied impatiently: "Counterfeiting is illegal, write-off is legal, you have tried your best to reverse Sony's situation, but that is a cumulative problem.

It is a problem of institutional rigidity, bloated size, and strategic misdirection.”

This is probably 2006...

Fang Zhuo said again: "If you commit fraud, you will be held legally responsible. Compared with Kikukawa Tsuyoshi, at least it will be withdrawn. Since the losses are so great that there is no way to cover it up, what's the point?"

After today's press conference, I thought about and sorted out my decision. Mizuno Koji didn't have a fellow CEO similar to me, and he hadn't made a small wave, and it was said that Matsukami's losses were extremely exaggerated.

It's "Private Marseille!" The scene was once again in an uproar.

I held a press conference, not at Sony's small New York headquarters, but in an adjacent hotel conference hall, where I clarified some of the rumors and announced the true situation.

I pondered for a moment and then asked: "What's your loss?"

But there is still a cloud of doubt in my mind. Do the so-called investigative documents of relevant US departments by WikiLeaks really exist? Are some of the details of the leaked content true?

However, as soon as I said those words, I immediately deeply angered the reporters who flew from Japan.

"As the CEO, you cannot absolve yourself of the blame for Sony's current situation."

It is a brand with great influence in the world, it was once rated as the most respected brand, and it is the pride of the Japanese people. But now it is attacked like that, and attacked on such a scale, Stringer people can't stand it anymore!

The call was quietly hung up.

A reporter from the Wall Street Journal asked in a low voice: "Sony is in such a good situation, why do they still release the Q2 financial report like this? He just said whether the financial report was fraudulent, is that not a fraud?"

Olympus rubbed his face, wanting to attribute the reason to someone. Olympa sighed when he heard the question that he already knew the answer to.

However, on the seventh day of the Olympus press conference, Mizuno Koji's chairman Tsuyoshi Kikukawa also held a press conference in Tokyo, officially denying the existence of financial fraud and concealing speculative losses of US$1.7 billion in the past 20 years.

"You will resign as chairman and CEO of Sony."

"You are just summarizing your work from your perspective." Wen Wanyi said indifferently, but did not give in. "After I became CEO, Sony America has brought very little profit to the group. When you really

Only when you become CEO do you realize how difficult the group's situation is. You admit that you have responsibilities, but you have to say that you must face up to internal problems and the atmosphere outside Japanese companies. The future situation is also very worrying."

Olimba sat outside the office holding his cell phone. For a moment, he felt that it was not a torment and that the day had just begun. But for a while, he felt that the media's cameras were very intimidating.

Wen Wanyi had an urge to tell the story exactly as it was, but it only lingered in his mind for two seconds before being crushed.

"The so-called revelations are not true. There was no financial fraud in your financial report last year."

"Olimba, what does it mean when he said that he will face a very small loss this year?" A reporter from the New York Times asked bluntly, "Sony will announce its Q2 financial report for the seventh quarter next month. Group sales revenue said

It was due to the favorable impact of the appreciation of the yen that the year-on-year decrease was 4%, but the operating profit was only a loss of US$18 million. Not yet, your full-year performance forecast is an operating profit of US$6.2 billion.”

Stringer didn't pay attention to the details, and his secretary's report echoed in his mind: "WikiLeaks said that our financial report last year was the same as Olympus's financial fraud."

The relevant media in Japan fell silent, half of it was Mizuno Koji, and the other half was Sony's defeat.

Since the situation with Sony emerged, many Japanese media have sent reporters to fly to New York, but it was only today that we met Wen Wanyi, the head of Sony, for the first time.

In the end, within a month, Chairman Wen Wanyi actually announced that he might face a very small loss?

Olympus signaled that he would answer questions again, and then bowed for the eighth time despite repeated questions. He held a press conference and revealed to the world the explosive fact that Sony was suffering huge losses.

On the first day of October, Olympus did not go upstairs after all, and finally dismissed all the media with Sony's response that it would hold a press conference.

Yes, because it is August, Sony's stock price will react today.

"They are really losing money." Wen Wan said with help, "Sir, does he think he can ruin Sony's financial report this year?"

Today is not what it used to be. The most important thing is that Sony's situation is indeed irreversible. When Olympus heard this, he thought, oh yes, he was just whitewashing the financial report.

Olympus looked gloomy and replied: "It really doesn't make sense anymore."

Although the source did not disclose his name, the Sankei Shimbun seemed to trust the source very much and directly headlined the report with "Sony's Little Defeat" on the headlines.

Beforehand, I said bleakly: "Yes, you are the worst CEO in the world." Moreover, New York and Tokyo obviously did not have a unified voice, and Olympus' decision seemed to be temporary.

Olympus has not yet been able to check and balance Tokyo's voice, but he still cannot explain the company's business deterioration in New York. It seems that Sony's situation is fermenting faster than Mizuno Koji, as if it is only missing an outlet to vent.

However, I wanted to take it slow and think of a more decent approach, but the people here in Tokyo just sat there. What kind of brand is Sony?

At this time, Mr. Fang came to Sony to discuss the acquisition of the Android company. The 15 million acquisition funds that Sony should pay were replaced by Sony Ericsson Mobile Phones to license the patent to Yike. Later, Sony's shares were sold for 65 million.

The U.S. dollar has tripled in a very short period of time, becoming an investment that everyone at Sony feels is astounding...

"Nobuyuki Idei is one of the worst CEOs. I made Sony into a mess. What can Olympus do?"

So, is it still your own problem?

Or, if there is nothing to be done, and if Tokyo is attacking me one after another, Olimba will resign directly and act like a fool!

Stringer, a reporter from Japan's "Yomiuri Shimbun" in the seventh row, stood up and scolded in a low voice: "Wen Wanyi, Sony has suffered huge losses under his tenure, does he still want to explain himself like that? Still looking for

Excuse?"

"You have to deny that your reforms at Sony were successful. When you became CEO, you were confident that you could reshape Sony into the most respected brand in the world. However, you overestimated the power of Japanese corporate culture.

Stubborn, very little energy and time is devoted to dealing with internal problems.”

Objectively speaking, except for the first cooperation, Fang was always invited to pay. I was stunned for a while, and my memory suddenly went back to a long time ago.

The Stringer blushed and rushed back two steps but was pulled back by the person next to him. He scolded in a low voice: "Olympus! He is Sony's sinner! He is the worst CEO!"

Did I answer these questions directly? I continued with my seventh tweet in the evening: "Now there is another problem and there are no other companies besides WikiLeaks?"

On the eighth day of October, Mizuno Koji's lower-level officials were put under investigation, and Sony America finally gave a formal response from Olympus.

That directly nailed Sony Group’s financial situation!

Two days ago, Olimba and Kikukawa Tsuyoshi bowed and apologized. When those two scenes were put together and compared, it suddenly made people feel that the private Marseille seemed to be so sincere.

Olympus was in a daze. If Yiliang had taken this bite, would he not be as miserable as he is today?

What really made the outside world more locked into Sony's internal bubble was the testimony from former Sony SCE president Ken Kusaragi. As the "father of PS" and a former low-level executive at Sony, I almost crusaded against Olympus' reform of the group.

, frankly speaking, the past few years have been the most exciting time for Sony.

Fang Zhuo automatically drew a line: "What's wrong with your Sony financial report?"

"Whether Sony has committed any financial fraud, including its cooperation with Yike, is within a reasonable range." Wen Wanyi answered the question first and once again downplayed whether there was any illegal behavior. "Mr. Fang deserves to be insulted. I am an internal director of Sony and have always been

I have always tried to help wherever I can.”

No one has tweeted @Mr. Fang to ask whether he is now selecting the worst CEO for the next decade or whether he was involved in Sony’s financial fraud.

An unprecedented slight loss!

I and the lower management of the company bowed collectively, apologized, announced my resignation, and accepted the investigation by the prosecutor and the police. Yes, the economy is in recession, the yen is soaring, exports are declining, business is declining, and the financial crisis is

Olympus still wanted to face the camera in a hurry.

That issue has not been too publicized for the time being, and the media are still coldly reporting on Sony's situation and the collapse of various businesses!

Facing the cameras of several national media, Olympus fired shots at Sony internally and Japanese corporate culture very enthusiastically.

Fang Zhuo asked calmly: "Did you fake it?"

"Sony is already doing well, but of course, why did the Japanese president Nobuyuki Idei resign?" The meaning of "possible" in that situation is not yet clear!

"You, you" Olympa stuttered automatically when he spoke.

Olympus swallowed and wanted to continue exploring and guessing whether there was anything meaningful.

No matter how Olympus downplayed whether there was fraud, given the contrast between Sony's performance before and after, financial fraud has almost been recognized.

The reporters' excitement reached a new level.

Just when Olympus was about to start the press conference announcing the end of Sony's career, another reporter asked: "Last year's financial report reflected the existence of asset transactions between Sony and Yike's Fang Zhuo. Can I also have any transactions with Sony?"

Isn’t it about financial fraud?”

The sweetness of this financial report was too sweet. The first one was worth 100 million US dollars, and the next one was worth 1 billion US dollars. However, Olympus sat back before bowing, his face was light, but he still nodded to the reporters in the back row. Maybe he

There are indeed problems, but should the Japanese corporate culture within Sony bear responsibility?

Following Mizuno Koji, Sony's losses, collapse, CEO resignation, suspected falsification of financial reports flooded the media, and the scene of Olympus answering questions and bowing to apologize was also passed to Xiaoya's back.

Faced with that question, Olympus did not hesitate, and answered in an extremely candid manner: "The group is expected to have no write-off of deferred tax assets this year, with a scale of billions of dollars, which may lead to a full-year loss."

Condition."

Fang Zhuo automatically gave the answer: "Last year's financial report was just flattened, so how can we talk about fraud? Was it just a sale of some assets?"

"You are just an internal director. Sony's defeat is so disappointing." Fang Zhuo updated his tweet, "The Olympus you know and understand is an extremely serious and responsible person. Oh, forget it, you just

It can be said that Sony’s problem is reduced.”

"I've already done that, what else can I do?"

Fang Zhuo took a sip of tea and said, "Yes, there's no point in asking Sony to die."

Olympus showed his grace as a British knight, stood up again, bowed and apologized in front of the cameras and excited reporters.

"Sony is indeed facing a very small crisis. Since August, no ten of your factories in Japan have been affected. Such a sudden situation has made the already difficult LCD TV, game console and mobile phone businesses in those two years

Everything is getting worse, and we may indeed face a very small loss this year."

As the head of Sony who just took over, he also delivered a satisfactory financial report to the market in his first year.


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