Apple and Samsung launch antitrust lawsuit against Qualcomm, headlines!
The three Yu families suddenly joined forces to target Qualcomm, making headlines!
The news came one after another, and offline print media had no time to report it, while online media followed up as quickly as possible.
Three high-end mobile phone brands that just released new products at the end of last month sued Qualcomm in unison. No one would believe that there was no tacit understanding or collusion. It is indeed incredible to say that the relationship is so close...
These three companies, Apple, Yike, and Samsung belong to different smart system camps. Samsung and Apple have a tense relationship and are undergoing patent litigation. Yike is using "Kesheng" outside the high-end market to impact Samsung's overall strategy. This year, Apple is also doing the same
The Cheap version of the product was launched in an attempt to cover the mid-range market.
Although the global smartphone market is still growing at a rapid pace, the three brands are clearly competing fiercely for more share.
Targeting Qualcomm under such circumstances...it can be seen that its way of grabbing profits has indeed made all three companies quite angry.
Just as Yusanjia successively declared war on Qualcomm, manufacturing plants such as Hon Hai and Luxshare, which were influenced by major customers, also directly or indirectly expressed dissatisfaction with Qualcomm.
For example, Hon Hai is so powerful that it directly joined the ranks of suing Qualcomm for antitrust.
For example, Luxshare has just started to improve in recent years. This time it is leaning towards several large customers, but it also wants to leave room for Qualcomm, so it discussed and raised objections to the patent licensing model.
But no matter what, the media whose interest was aroused have dug deeper. On the one hand, they are exposing more dynamic information about the industry, and on the other hand, they are also analyzing the success or failure of this time.
The momentum for mobile phone giants and manufacturers to act together is indeed huge, but how much real effect can the excitement bring?
Fast, an American patent expert, was interviewed by the New York Times and talked about the possibility of victory or defeat under the current legal system, believing that Qualcomm still has an advantage with its core patents.
"Qualcomm has always had a saying in the industry of 'buy patents and get chips'. Although its advantages in the 4G era are not as good as before, the many standard essential patents it owns are difficult to circumvent."
"As for the definition of standard essential patents, there is a vague area in the internationally accepted FRAND principle. In past cases, the application of patent exhaustion advocated by Yi Ke was not supported."
Fast saw the ideas and goals of companies such as Yike, but based on the current U.S. case, he could not provide much support to Yike.
Of course, things are not without change, and the turbulent public opinion will inevitably be taken seriously by judicial and antitrust agencies. However, from this point in time, the advantage lies with Qualcomm.
Fast tried his best to explain in straightforward terms the layout of standard essential patents and Qualcomm over the years, and why manufacturers such as Yike and Samsung chose to attack at this time.
Compared with 3G and 2G, the power of Qualcomm in the 4G era has indeed weakened.
"Such patent lawsuits often take a long time to produce results, and the court's rulings also face repeated appeals and struggles. Perhaps, this is the main purpose of Yike and Samsung."
"Mobile phone manufacturers can suspend the payment of patent fees during the litigation. If the lawsuit lasts for a year or two, the patent licensing fees that account for 80% of Qualcomm's profits will decline significantly, which will inevitably impose a huge burden on the company and management.
A lot of pressure.”
"They are suing for patents and antitrust, but the real pressure on Qualcomm may lie outside of this."
"I just said that Qualcomm still has the advantage of patents. However, such lawsuits often end in settlement. Yike, Samsung, and Apple have no nominal joint lawsuits, but their intensive actions this time will undoubtedly bring more small and medium-sized manufacturers to the forefront.
The leadership is ready to take action, which is something Qualcomm doesn’t want to see.”
The current situation is that Yike takes the lead and refuses to pay. When Apple sees this, it won’t pay even if Yike doesn’t pay. When Samsung sees this, if they don’t pay, I won’t pay either. Then... Yusanjia won’t pay... then
Just stop paying it all!
Fast expressed his views on this cross-complaint and also talked about the extremely unlikely event at the end.