.
The New Year offensive launched by Ali was very successful.
Sun Tongyu thinks so.
It successfully attracted the attention of the Yi Ke Department.
Perhaps because of the existence of Yixin and Douyin, YA competition will sparks sooner or later, but without this New Year offensive, Mr. Fang may not be able to think of himself.
Since leaving Alibaba, Sun Tongyu has become more mature mentally, whether as an investor or joining Mi Tuan. Even though he has made achievements in the group buying market, he is not as high-spirited as when he was exploring the e-commerce market in those years.
Many times, he will think about the interaction between individuals, platforms and the times.
Now……
The fire in Sun Tongyu's heart crackled as if dry wood had been added to it.
Even when he met his wife, who has become the president of Ant Financial, the first question he asked was about counterattack against competition.
"Is your rice dumpling going to launch a big operation?" Peng Lei glanced at her husband a few times and asked.
"Word-of-mouth subsidies like this won't work unless we take action." Sun Tongyu did not mention the Yike department, but followed his wife's words and answered, and asked, "Why do you ask like this?"
Peng Lei looked at her husband carefully again and said with a smile: "The eyes are different from usual. Word of Mouth is quite determined this time, and Mi Tuan is also holding back a fire."
To be more precise, the look in his eyes was very different from usual, it was an explosive and hot look.
"Yes, Mi Tuan is holding back the fire." Sun Tongyu and his wife got along quite wonderfully after getting back together, and he had no urge to reveal his new plan.
Husbands and wives also need to learn, and what they have learned is the quality of sticking to their words.
"Forget it, let's see the truth on the field." Sun Tongyu waved his hands and followed everyone's tacit understanding and stopped talking about work.
Peng Lei returned from New York after Alibaba went public. She took an early vacation after arranging Alipay's cooperation in this New Year offensive.
Waiting until dinner in the evening, even though he didn't talk about the head-on competition between word-of-mouth and rice dumplings, Peng Lei still couldn't help but mention the situation that the company's number one enemy is facing now.
"I'm afraid Yike is really in trouble this time. Ice Core's 16nm is like a raging fire cooking oil, triggering all kinds of changes at once. The United States will definitely not allow Ice Core to continue to develop like this." Peng Lei chatted while eating.
.
"I don't know anything about semiconductors, but Mr. Fang has persisted for so many years. He must have his own judgment. Even if the ice core hides 16nm, I'm afraid the situation will not be better. It is better to make Mars 8.8 a god like now.
." Sun Tongyu returned to the same code and expressed his thoughts seriously, "What product can be said to be the best in the world?"
Peng Lei thought for two seconds, and nodded despite being in different camps.
According to the information disclosed so far, Yike’s Mars flagship has really defeated Apple and Samsung this time. If the impact of geopolitics is not taken into account, I am afraid that Yike will surely secure its position as the top of the “three major companies” from now on.
But then she shook her head: "It seems that Yike won't be able to hold the number one position for long. When I was in New York, I read the newspapers there, and from time to time there were shouts of beating and killing against Yike and Bingxin."
"and……"
Sun Tongyu didn't hear what was said, so he raised his head and asked, "And what?"
"Many people now refer to Yike and Alibaba as YA. The two sides have conflicts in many businesses. The company has also analyzed Yike's situation internally and feels that semiconductors are quite sensitive. But if Yike does not cooperate with Bingxin
, its chip orders are still very popular, and Samsung has just lost a big order from Apple, so it may be the most positive, Taiwanese reporters are probably close." Peng Lei said with a smile, "The question is, based on Mr. Fang's character, will he do this?
?”
Sun Tongyu glanced at his wife from the other camp and asked, "What do you think?"
"I'm not dealing with him. Aren't you Mi Tuan also from the Yike Department? You should be the one to answer." Peng Lei asked with a smile, "So, what do you think?"
Sun Tongyu put down his chopsticks, shook his head and said, "I don't know, Mr. Fang..."
He paused and did not give a conclusion, but just said: "Alibaba chose to launch a multi-field attack at this time because it sees that Yike needs to focus its energy on its own market, right?"
"We are just doing our own business well. As for Yike's situation, it is just a matter of convenience." Peng Lei replied.
Sun Tongyu said "hmm" and picked up the chopsticks again.
Peng Lei suddenly said: "What do you think Mr. Ma said?"
Sun Tongyu was somewhat interested in this answer.
Peng Lei did not give in, and said with a smile: "Mr. Ma said, Mr. Fang has been doing this for these years, how could he shrink from the battle?"
"It seems that Ali is very confident." Sun Tongyu said slowly.
"Shouldn't we have confidence?" Peng Lei asked back.
"You should indeed have confidence." Sun Tongyu looked at his wife and added half a sentence, "Just like Penguin and Duji were confident in the past, if you don't even have confidence when facing Yike, then you have nothing."
Peng Lei replied to what her husband had just said: "I want to see the real deal on the field."
At this point, all business-related topics stopped, and the chat between the two was reduced to trivial matters in life.
Sun Tongyu did not go to Yike again, but he still maintained certain communication with Yixin. Even when Lei Jun asked, he only vaguely mentioned the possibility of an e-commerce project.
Lei Jun understands this very well.
Sun Tongyu slowly suppressed the fire that had been burning in his heart for several years. In addition to continuing his normal work before the Spring Festival, he continued to think about the changes in e-commerce in today's era.
In addition, he also tried the Douyin method in depth.
Douyin was launched on New Year's Day this year. Sun Tongyu registered and used it at that time, but he only had a glimpse of what it was about. Now that he is using it in depth, he feels really unhappy.
As he looked at it, he suddenly found that there were more content analyzing himself, and most of them were regretting that he could not go to New York to ring the bell, and regretting that he did not stay in Ali...
Damn it, my client doesn’t have any regrets or regrets, why do you have so many dramas?
Sun Tongyu was a little annoyed. It was not until the fourth day of intensive use that he suddenly realized, "No, what the hell is this algorithm of Douyin? Is this caused by clicking in when he first saw his own content?"
He discovered the problem and immediately re-registered an account, deliberately avoiding Douyin content for work, and soon came across those short videos that are particularly popular nowadays.
For example, DJI, which gained a lot of fame in the second half of last year, looks particularly impressive with its drone shooting angles.
Sun Tongyu suspected that this was Douyin’s internal emphasis on Yike. As far as he knew, the chips purchased by DJI came from Yike, and there seemed to be some in-depth technical cooperation between the two parties.
Is this considered implicit e-commerce promotion?
Sun Tongyu thought about the short videos he had personally experienced, and increasingly felt that once this form of platform joins the e-commerce battlefield, its intuitiveness and interaction will be far more intuitive and interactive than text.
On February 12, with only one week left before the Spring Festival, Sun Tongyu woke up in the morning and was already brushing his teeth while watching Douyin out of habit, when he suddenly saw a very interesting news.
——The U.S. Supreme Court will hear Qualcomm’s monopoly case on the 14th.
He lamented that the short video platform can also be used as a media platform, just like Weibo has naturally become a news release place for many official media. Once the user base of Douyin increases, this will be another natural change.
On the other hand, I had already pulled out Yi Xin and sent a message to YMS President Qi He.
"Mr. Qi, the Qualcomm case is about to be finalized. Do you have any predictions about the outcome?"
Soon, Sun Tongyu received Qi He's reply.
"I don't know. I asked Mr. Fang. This may involve the application of two basic principles related to patent rights. The scope of influence is quite wide. Therefore, the result may not be available before the year. Moreover, the result is really unpredictable.
." Qi He's answer seemed very sincere.
"I hope Yike can win the case, and let Qualcomm wish Yike New Year's greetings." Sun Tongyu gave his blessing.
Qi He just replied with a "hahaha" expression.
In fact, early this morning, he had already responded to several people's inquiries about the Qualcomm case, including his reply to Mr. Sun this time, which he had directly copied.
But he really asked the boss, and the boss really answered like this.
I really can't say for sure.
February 14th is Valentine's Day. I don't know if the Supreme Court deliberately chose this day to hear the Qualcomm monopoly case, but the time has been set, and everyone's attention to this case has been raised again.
This is the final hearing in the High Court and will serve as a model for similar cases in the future.
At nine o'clock in the morning on February 14th, U.S. time, many reporters had gathered outside the court to take pictures of the most influential patent monopoly cases in recent years.
The patent litigation between Yike, Apple, and Qualcomm has lasted for more than a year.
In other words, Yike and Apple have stopped paying Qualcomm’s patent fees for more than a year.
"I think Qualcomm is definitely eager to end it as soon as possible. The cases of Yike and Apple are merged together, so they can be settled together." The waiting reporters did not wait for the parties involved, and discussed the case lively.
"No, Mars, I heard that the situation seems to be a little different this time. After the patent litigation case went to the appeals court, Apple changed its defense strategy and became the same as Yike. It mainly did not accuse Qualcomm of monopoly, but accused Qualcomm of violating the
The FRAND licensing principle for standard essential patents." Another reporter, Evans, has been following this case and has a clearer understanding of the internal changes, so he explained the situation aloud.
Reporter Mars frowned: "Qualcomm's position in the communications field is here... If it loses the case in the final trial, I'm afraid it won't be Yike... Well, I think the justice will have to consider this."
"It stands to reason that this is the case. We will consider Qualcomm's position in the industry and consider its necessary protection here." Evans said, "However, it seems to be different this time. Not to mention Intel, like Mobile
Several mobile phone union organizations, including the Application Industry Association and the Computer and Communications Industry Association, have successively spoken out and believe that Qualcomm has a monopoly."
The merger of Apple and Yike is not only a confrontation between Chinese companies and American companies, but also Qualcomm is a habitual offender. This patent lawsuit has not settled as usual. Therefore, many bystanders have responded to the call and come out one after another.
Sound condemnation.
Just as Mars was about to speak, he suddenly felt the commotion among his colleagues. He turned around and saw a car approaching. He quickly grabbed the microphone and used his body advantage to firmly control his position.
The person who came was none other than the person involved, Chen Fuyang, the new CEO of Qualcomm. He attended in person this time and accepted the test of the Supreme Court together with the legal team.
"Mr. Chen, what do you want to say about Qualcomm's monopoly?"
"Mr. Chen, I heard that you have been actively mediating and trying to fulfill the promises you made before taking office, but neither Yike nor Apple has given a conciliatory response?"
"If Qualcomm loses, Mr. Chen, what will you do?"
Chen Fuyang was hit with all kinds of questions as soon as he got out of the car.
He smiled calmly and replied uniformly: "Qualcomm believes in the fairness of this trial. Even here today, I am still willing to uphold the position of win-win cooperation and hope to complete a new patent licensing mechanism with Apple and Yike
.”
Qualcomm's new CEO is still not so tough when the situation comes to an end, hoping to end the patent litigation dispute in a gentler way.
As for the other two parties, Apple was represented by CEO Cook, and Yikes was represented by US President Schroeder. They both did not accept interviews and only walked into the court in a hurry.
The Supreme Court's trial against Qualcomm will include oral arguments. Lawyers from both sides were arranged to conduct public arguments in court, and the public was allowed to observe.
After the debate is over, the justices will consider the case behind closed doors. After they reach a consensus, the final decision will be announced in writing during the court session, and then a detailed opinion will be formed. The case will become the "U.S.
Part of the Supreme Court's Report of Cases, which is binding on courts at all levels across the United States.
Therefore, the public and the media can witness the part before the trial. At least they can see the arrogance of both sides.
Before the justice announced the start of the oral argument, the lawyers from Apple and Yike had already begun to perform. Materials were constantly being placed on the table by assistants, making "bang" sounds one after another.
Bang, bang, bang.
Yike lawyer Calderon met everyone's gaze and announced loudly:
"This is a case involving all of Qualcomm's monopolistic behavior since 2000!"
“There are also antitrust agencies in the European Union, the United States, China, Japan, South Korea and other places launching multiple antitrust investigations!”
"There are more than 300,000 words in total, and this is even after we have abbreviated it!"
"I hope gentlemen will allow me to start talking about Qualcomm's monopoly from issues such as exhaustion of patent rights, bundling, refusal to license, loyalty discounts, patent billing standards and billing basis!"
"I hope gentlemen will allow me to first analyze Qualcomm's irrefutable monopoly behavior using the classic cases of 15 OEM manufacturers that were harmed by Qualcomm's monopoly behavior!"
This chapter has been completed!