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387 Wisdom Eyes (2 in 1)

 The two heads of Tesco and Dangdang both expressed their stance in front of the leaders and resolutely maintained the good situation of the combined development of the book industry and the Internet.

As for Fang Zhuo's reaction that Dangdang has monopolistic behavior, and Li Qingzi's reaction that Tesco has vicious competition, the leaders did not give too many instructions. The central idea is not to disrupt the order of the industry.

How do you understand this?

When Fang Zhuo was called to stay for a small meeting, he felt that promotions could be carried out quietly and not openly and unscrupulously. At least, not at this juncture.

The upstream of the book business is publishing houses of all sizes, and the power represented by Li Gengping in front of him has a profound and critical influence on publishing houses.

"Mr. Fang, sit down, I have no other intention of keeping you here."

Unlike Li Gengping, who is serious in the big conference room, he becomes very amiable in his office.

Even, a little too kind.

He said in a casual tone: "Today's meeting is for you to take a step back and not to mix the company and the media. If you see the wind, it will be rain. Mr. Fang, have a cup of tea."

The director poured the tea and placed it in front of Mr. Fang.

Today's meeting was generally okay except that the conference room was a little messy and the atmosphere was a little noisy.

Li Gengping didn't want to cause trouble in the work he was responsible for, nor did he want to cause trouble for himself. Regarding Mr. Fang...

A colleague said hello, but he himself had concerns about the young CEO. Just because the title "Mainland's richest man" was placed on the table, no one was sure of its significance.

The institutions in the capital are the most well-informed and the most confusing.

Li Gengping had heard the gossip about "the richest man in Shanghai", which was quite evil. However, no matter what, a company under the name of this CEO had an inscription of leadership inspection, which many people had seen with their own eyes.

In addition, Li Gengping can also confirm that one thing was directed by Mr. Fang, that is, a professor from abroad who returned to the University of Science and Technology jumped into the selection process last year. During this process, one of his friends ran part of the process, saying that he was a big professor, but

No matter how great a professor is, he just arrived in the mainland and gave comments without even sitting on his buttocks...

All in all, Li Gengping didn't expect to meet the richest man in Mainland China. Of course, he must stick to his work matters, and it wouldn't hurt to say a few extra words.

Fang Zhuo didn't know what Director Li was thinking. He just immediately received the director's smile, tone, and tea. Then he sighed: "Si Li, it's not that I want to be like this. From the beginning to the end, I was never there.

I responded to Qingzi’s provocation in front of the media cameras.”

"But as the chairman of Tesco, I can't just watch my company being beaten to death, right? So, I replied a few words on my blog."

Li Gengping thought about it, hey, it's really like this. It was the couple Dangdang who actually accepted the media interview.

Fang Zhuo complained again: "Li Si, let's not mention the promotion was initiated by Dangdang. I regard it as normal competition. However, the bundled cooperation that Dangdang strongly promoted really did not leave any soup for other companies. This makes me

What can be done?”

"Many times, some media focus on my reputation as a rich man, and naturally think that I am bullying people with Tesco. I also have troubles that I cannot tell."

The young CEO is sincere and affectionate.

Li Gengping was convinced and nodded: "You can go to other departments to respond to this situation."

"Isn't the director here planning the overall development of our industry? There aren't many Dangdang companies tied up right now. If we let it continue like this, how can a hundred flowers bloom in the industry?" Fang Zhuo said rationally.

Li Gengping pondered for a while: "We will do more research on the publishing house. You are in the Internet book business. Today's meeting counts as a meeting. You will be more responsive when encountering situations in the future."

Fang Zhuo said innocently: "The current situation is actually not much. However, Director Li, Director Liu and I are just planning to treat you to tea tonight. Regarding the combined development of the Internet and books, I have a lot of confusion.

The leader gives guidance.”

this……

Considering that there was a colleague from another department in the same unit, Li Gengping hesitated for a moment and nodded in agreement.

Fang Zhuo took another two sips of tea, once again stated that e-commerce would share the same destiny with the development of the industry, and then left the director's office.

The publishing house and consumer representatives have already left.

In the waiting car sat Amazon Director Shi Tao.

"Mr. Fang, what's new?" Shi Tao asked.

Fang Zhuo waved his hand and did not answer. He first called Deputy Director Liu introduced by Brother Zheng and made an appointment for dinner. Then he talked about today's situation and proposed that he invite Li Gengping.

Such an invitation will naturally not be rejected.

After the phone call ended, Fang Zhuocai replied: "Nothing new, just a few words to confirm my attitude."

Shi Tao nodded slightly. There will definitely not be any shouting and killing here at the Publishing House. They just want both parties to restrain themselves. However, it is impossible to ignore the opinions of the Publishing House. The upstream of book e-commerce is in its hands.

"You come together tonight." Fang Zhuo said again.

Shi Tao hesitated: "Am I suitable?"

He is still an Amazon employee.

"It's just right. On this occasion during the day, it's hard for the publisher to express its position on Dangdang's contract. In private, as a person who has been deeply affected by it, you can talk about it." Fang Zhuo said, and suddenly asked,

“Is there nothing happening at Amazon?”

Shi Tao smiled bitterly and said: "Don't start a price war, just wait and see what happens."

Fang Zhuo nodded: "Yes, you should be calm when facing big events."

Shi Tao: "..."

Mr. Fang must like Amazon’s calmness.

Fang Zhuo further commented: "Amazon's headquarters has money, so it's okay for the domestic market to be half-dead. We, Tesco, have to make rapid progress. The promotion efforts of the book business group can be slowed down, not so intense, and this aspect can be more unique."

"Unique?" Shi Tao was puzzled.

"In the Internet era, there needs to be a new way of building brands. The distance between people and brands is narrowed by information." Fang Zhuo gave an example casually, "Just like the 'E-Go Customer Service 007', we can also build book brands from it in the future.

spread."

"For example, its blog posted that the boss suddenly wanted to promote sales. This is the origin of today's big sale."

"Or maybe it said that the boss suddenly remembered the grand occasion when Qingzi bombarded him, and remembered the reason for another big promotion."

"Let's do it in a different way, it's more down-to-earth, more novel, and more impressive."

"You can also quote quotes from various books to expand the story of petty bourgeoisie. I don't think Sina blog will make any money. I can try more effects based on the brand promotion here."

Fang Zhuo showed the way people like to watch, and the brand promotion is subtle: "Don't be a cold brand, but have warmth. This is a goal that your book business group needs to achieve, because the customer stickiness you increase is also easy to buy.

From this point of view, I think it’s very profitable.”

Shi Tao was a little moved by his boss's words, "There must be warmth." This will also be part of his responsibility in the future.

After a while, he asked again: "Mr. Fang, will Mr. Li give up after this trip?"

"How is that possible? As long as the edition office or other administrative departments don't stop it, he will definitely sign the super strategic contract vigorously." Fang Zhuo said with a smile, "It would be the same for me. So, Tesco is facing the situation of both

There is a short term and a long term.”

"Not to mention the short-term, the long-term is the maintenance of this upstream publishing house. It is necessary for you to go through all the domestic publishing houses. Even if the contract is signed this year, it will only be for one year."

"What about in one year? What about in two years?"

"For those publishing houses that have signed contracts with Dangdang, we can offer the same conditions and shorten the payment time. You just need to be patient."

"The book business group will be more independent in Tesco. Mr. Shi, you can treat it as a quasi-entrepreneurship project."

"Anyway, Tesco has the whole story, the investors have the whole story, and I have the whole story."

"We all want Tesco to spend money, and all you have to do is figure out how to spend it well."

The tone of Fang Zhuo's narration made Shi Tao feel excited.

This is so different from Amazon!

Amazon is eager to write a report even if it uses a piece of paper, but here at Tesco, no one is suspicious, and no one is suspicious!

Shi Tao took a deep breath: "Mr. Fang, I have confidence in Tesco and I am confident that I can give Dangdang Mr. Li a surprise."

Fang Zhuo smiled: "I have no objection to Mr. Li."

Shi Tao was a little surprised. He thought that there was some disagreement between Mr. Fang and Mr. Li. The previous setback of Yike Investment Dangdang did not seem to be fake.

Fang Zhuo lit a cigarette and smiled slightly: "It's just that Qingzi happened to appear in front of him. It would be the same for anyone else."

Shi Tao saw Mr. Fang's expression a little unpredictable and didn't understand his state of mind at all.

Fang Zhuo smoked half a cigarette and talked about Qingzi, but suddenly thought of Dongzi.



The Press Office does not care about competition or monopoly, so the interview process is not complicated and does not take long.

At the same time, the publishing houses it influenced began to shy away from the media, including the ten companies that jointly accused Tesco.

Tesco's book business is a semi-forced development, and it has inherent shortcomings. The most important resource is that the connection with the publishing house is not close enough. Also, it is not like Dangdang, which is located in the capital and has connections with higher-level departments.

However, never before, if you eat, drink, and get introduced, what you want is not far away.

The dinner party that Fang Zhuo had with Shi Tao in the evening was in a harmonious atmosphere.

Although Li Si didn't say anything, he listened very carefully to what Shi Tao told about the situation, and his attitude when talking about the publishing industry was not condescending.

Fang Zhuo believes that this person has the potential to become a friend, and there is no need to rush to get along with friends.

There was not much drinking at the first dinner with the two directors, and Fang Zhuo was still sober when he returned to the hotel.

So, he simply dealt with two things.

The first is to implement matchmaking with enterprises such as Changhong.

Having experienced a "joint fire" among overseas panel companies, the pain of key parts being clamped is something that domestic TV companies can personally experience.

No matter what Fang Zhuo said three times, it was not as painful as one time.

The responses from Changhong, Meiling and Konka were quite positive.

Fang Zhuo has little business influence on other companies and has no personal relationships to talk about, but the method of stacking one family after another has been tried and true.

"Changhong, Meiling, Mr. Fang is determined to do something, won't you, Kang Jia, come?"

"Changhong, Meiling, and Kangjia are interested in doing something. Why don't you Haier come?"

"Changhong, Meiling, Konka, Haier are going to do it, won't Hisense come?"

"..., won't you TCL come?"

"..., won't you Xiahua come?"

It's like a snowball that finds the right slope and can roll bigger and faster.

For half the night, the manufacturers who had suffered a fire burst out with enthusiasm, and in an instant it seemed like there was going to be an industry conference.

Finally, Ni Runfeng called and asked whether to invite Skyworth.

"Invitation, Skyworth is a first-tier brand with strength, market and capital, so there is no reason not to invite." Fang Zhuo said calmly, "In the final analysis, it is your TV industry's business. Mr. Huang doesn't still care about me."

"He may think you are thinking about him." Ni Runfeng replied.

"I don't think so." Fang Zhuo said, "Since everyone is very motivated, I have to say hello to the superiors. I will confirm with BOE's Mr. Wang later that I will not participate."

"How can that be done? I can do it without you, but I can't do it without you, Mr. Fang." Ni Runfeng said seriously.

"There is such an opportunity, and I can take the lead. Whether it can happen or not depends on fate. I actually have no position to attend, and I don't want others to make irresponsible remarks." Fang Zhuo still refused, but then said, "One thing is for sure, it will definitely

There will be disagreements and interference. It is best not to have long nights and dreams, otherwise foreign companies will not watch you get together."

Ni Runfeng understood that it was not yet time for Mr. Fang to show up.

He hung up the phone and continued to contact his colleagues.

If this matter is really to be accomplished, much more effort will be required. The upstream BOE, the downstream TV manufacturers, and the administrative active factors in the middle will also need to be involved.

Nearing the early hours of the morning, Fang Zhuo called Lao Xiong before going to bed to inquire about IDG's investment in Tesco.

Xiong Xiaoge spoke concisely and to the point and didn't waste much time.

However, just before hanging up the phone, he suddenly asked: "Mr. Fang, what do you think of video websites?"

"Okay." Fang Zhuo said without thinking.

"What's okay?" Xiong Xiaoge didn't quite understand Mr. Fang's response.

"It suits you very well." Fang Zhuo said again.

Xiong Xiaoge and others follow.

"It suits your characteristics of burning money for investment." Fang Zhuo joked.

Xiong Xiaoge: "..."

He held the phone and almost blushed: "Cultivation of the market... How can cultivating the market be called burning money?"

"Sure, I hear what you mean, I've seen a good project." Fang Zhuo said with a smile.

"There was a guy who came from Bertelsmann who wanted to build a website and was looking for investment. I chatted with him. He had also worked in a company in Houston for a few years and talked about your team." Xiong Xiaoge said, "I suddenly

I want to ask you, the great CEO."

“It’s from Bertelsmann, what a coincidence.” Fang Zhuo has heard these words a lot recently. Sony Bertelsmann Music and Bertelsmann are going to start a book e-commerce business in China. “What’s the name of the project?”

"It's weird. It's called Tudou, Tudou.com." Xiong Xiaoge said with a smile.

"This name...well, it's impressive." Fang Zhuo knew who it was, and felt that Lao Xiong really had a vision, otherwise he wouldn't get involved with him, "I've been in the capital these two days, you can listen

You talk."

Xiong Xiaoge made an appointment for the next day and said: "Oh, yes, I watched more than one video company, and there is another company with a much more normal name, LeTV."

Fang Zhuo nodded and retracted his previous judgment.


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