The president of Sina ended up talking about portal websites, and then someone slapped him in the face about market status.
Wang Yan himself did not continue to talk about this tit for tat, and he himself was not used to this way of handling things.
But Sina has been producing content for many years, and there are quite a lot of writers and gossipers.
As a portal in Penguin, especially after introducing huge traffic through pop-up windows, Sina not only competed directly in this area, but also had directional movements of related employees, which made some people within the company feel dissatisfied.
As a veteran of the company, and now the senior vice president and editor-in-chief, Sina's Chen Tong felt that he had to express some opinions at this time. He personally wrote an article to analyze and compare the two portal businesses, and to discuss who is the best.
It is the first portal website in China.
Traffic clicks, advertising revenue, reporting areas, and Sina actually has a very prestigious status as a partner of the 2008 Olympic Games.
In 2008, China hosted the Olympic Games for the first time, which must have attracted much attention.
Overall, Chen Tong believes that Sina is still undoubtedly the number one portal in China.
Regarding the remarks from the Sina editor-in-chief, Vice President Tang Mutang, who had previously responded twice, did not come forward. Instead, Penguin Senior Vice President Guo Chengbing, who is also responsible for the portal business, gave his opinion.
"Portal is where users get Internet information."
"Who is number one is not determined by the president or editor-in-chief, nor is it based on temporary activities. The only people who can truly determine who is the number one portal in the country are the users."
"Since everyone feels that this year's No. 1 portal is still up for debate, let's wait to discuss this topic later."
"Just as Mr. Wang and Mr. Chen are confident that Sina is now number one, I am also very confident in Penguin's near future."
"If we have to give this 'near future' a deadline, it would be next year."
"Mr. Wang, Mr. Chen, we will discuss this topic again next year."
Guo Chengbing mentioned a time point lightly, not really wanting to talk about the first portal next year, but using Penguin's huge growth prospects as a bargaining chip.
Anyone with a discerning eye can see that the former "Three Musketeers of the Internet" are already crumbling. The representative companies of the Internet in the new era will not be portals, but more like Baidu, Penguin, and today's hot e-commerce companies that have been recognized by capital.
Sina's market value is not bad, and it can be said to be excellent compared with NetEase and Sohu, but it has lagged behind B and T, which were listed last year and the year before last.
It seems that Sina's concern for the reputation of the portal is more like a struggle against the glory of the past, and the opponent is just one of the businesses in the multi-front battle. This is somewhat tragic, as if the good news is always blown away by the rain and the wind.
Especially, when people from NetEase and Sohu also came out to talk about the definition of portal, it felt like the sunset was setting.
"It is not advisable to talk about portals purely in terms of traffic and users. Portal websites in the Internet era have assumed the role of part of the news media."
“It is biased to define a portal based on traffic volume as the only or main criterion.”
"We all know what kind of content can best attract traffic and clicks. From this aspect, from my personal feeling, I admire Sina's persistence in this aspect."
"As Mr. Wang said, Sina is not only insisting on doing things, but also insisting on in-depth development and meticulous work. As I know, Sina's cooperation with medical science column, last year's re-tracking report on the gutter oil incident caused a great response."
"This is an example of traffic generated by Sina. Other reports, such as the quality inspection of children's toys and the whereabouts of clenbuterol and mutton, which also put a lot of effort into, have not received such a large amount of traffic. Is it possible that Sina will cancel similar reports directly based on traffic as a standard?
Report?"
"A part or a large part of Penguin Portal's news traffic is not because of the excellent news content, but because of the vast number of users who rely on instant messaging. I believe Mr. Guo can clearly understand this."
"It is advisable for each other to learn from each other. To judge the level purely based on traffic volume is to some extent pretending to be ignorant."
NetEase's deputy editor-in-chief did not publish an article. He talked about the industry's public opinion in the past two days on a program. There is no doubt that even former and current competitors, he is on Sina's side.
No one from Penguin has come forward yet, but there is a notice on the top of the website that Penguin has achieved the number one portal traffic ranking in the first quarter of 2006.
This timing, coincidentally, is seen as the latest response to executives including NetEase and Sohu coming forward to speak out.
To put it bluntly, all domestic portals are ranked together, and Penguin is now at the top.
As for whether this is considered the first door or not, that depends on the benevolent and the wise.
At this point, some people figured out the causes and consequences. Originally, Penguin wanted to socialize on campus, and then it was mentioned about the use of traffic and business model discussions, and then there was the ranking of portal websites and the tit-for-tat confrontation between several portal executives.
However, what can be done?
There will be no quantitative standards for the title of the first portal website. Penguin's QQ alumni have also launched large-scale publicity, and the model of doing commercial projects based on the strength of traffic has also been recognized by the secondary market.
Based on this situation, Sina, along with NetEase, and Sohu gradually fell silent. Even if there were sporadic Penguin comments, they did not speak out again. However, the discussion on Zhihu was still lively.
On April 26, Tang Jun, then the president of Shanda, was asked about the minor turmoil in the Internet industry in recent days while attending an offline corporate forum in Beijing.
He said disapprovingly: "Whether it's traffic or content, it's our job to really improve the company's scale, profits, market value, and prospects. We are all listed companies, and we should be responsible to shareholders first."
"The Internet is developing so fast. Sina is not clinging to the portal. Its advertising revenue has been surpassed by game revenue, right?"
"Mr. Wang must be responsible for shareholders and the development of the company. He must know what fields support Sina's current market value. Is it a portal? Is it a blog? It's definitely not, otherwise it would be too ridiculous."
"I think everyone has woken up from the portal thing. Otherwise, NetEase would not have a market value of more than 3 billion."
"If you ask me to say, I think Penguin is number one in the country."
Tang Jun was the president of Microsoft China before joining Shanda, and his words were quite influential.
Baidu Senior Vice President Ge Deling, who also participated in the offline forum, also chatted after applauding Mr. Tang: "It seems that this matter was not about the portal website at the beginning? I remember it was when Mr. Tang Mutang was criticized for the penguin style of play.
response."
"As far as Shuo Yuan is concerned, if Penguin has traffic, of course it must use it. Any commercial project must make full use of its own strengths. There is no objection to this, right?"
"Even if Penguin launches Sosou and competes with us, I don't think there is any problem with this kind of competition."
"As for what Mr. Wang from Sina said before, asking Mr. Tang to meet Mr. Fang to talk about semiconductors, it doesn't mean anything."
"Why not let Mr. Fang and Mr. Tang talk about traffic?"
"Everyone has their own areas of expertise. I can't say that I have to force Mr. Tang to do semiconductors, and it's not like someone is forcing Mr. Fang not to get traffic, right?"
The voices of Shanda's president and Baidu's vice president stirred up public opinion in the industry that had gradually subsided.
Fang Zhuo, who had never spoken before, was mentioned again.
After all, the entire Internet once declared that "the spring of the Internet is coming" and was once regarded as a representative figure in the industry. Mentioning his name will always be more convincing.
However, this time it annoyed Su Wei, who was busy with work and didn't check Zhihu too much.
She had discussed Penguin's traffic strategy with Mr. Fang before, and she knew Mr. Fang's intention to treat it coldly, so they indulged in work together and thought about how Tesco could make money from women.
Even if there is a small friction between Sina, NetEase, Sohu and Penguin, she still feels that there is direct business competition between them. It is normal for you to choke on something and me to choke on something.
However, they belong to them, if you are Shanda, why is Baidu involved in it if nothing happens?
If you are meddling in it, you are meddling in it. What are you doing when you have nothing to do?
Do you really think Mr. Fang is being bullied for his good nature, and Ma is being ridiculed for his good nature?
Mr. Fang, only I can do it.
Su Wei was extremely dissatisfied and directly named Shanda's CEO Tang Jun in the relevant question on Zhihu.
"According to Mr. Tang, you have to do your job well and be worthy of the company's shareholders. Please also care about the market value of Shanda Network first."
"NetEase's market value is only over 3 billion? Shanda Network seems to be only one-third of NetEase's."
"Mr. Tang, please wake up."
"And Baidu, do your bidding ranking well. Please mark the advertising components of the top search results. I will search for an electrical appliance brand for after-sales service, and you can directly transfer it to another store."
She mentioned the search usage that she has noticed recently, which has also attracted criticism on Zhihu.
There are more and more users on the entire Internet. Zhihu, which operates under the invitation system, has a group that is more sensitive to industry actions. There are already people discussing the performance of bidding rankings.
The nature of the speech from the CEO of E-commerce has changed a bit. She is definitely a core executive around Mr. Fang, and can almost be regarded as a certain attitude of Mr. Fang.
In contrast, I haven’t seen the response from Tang Jun, the former president of Microsoft China. There is also a core figure in Penguin, Xu Chenye. He is one of the founders of Penguin and one of the so-called "Penguin Five Tigers".
Bit.
What's even more interesting is that he was Ma Huateng's classmate in junior high school, high school, and college, and was definitely one of the core members of the senior management.
Xu Chenye didn't talk about the portal.
He directly registered a Zhihu account.
"Mr. Tang said that he wanted to do Zhihu. That was a joke. I feel that Zhihu's atmosphere is unique on the Internet. I have been browsing as a tourist before. This time I saw everyone talking about penguins and I couldn't help but ask my friends for it.
I have an invitation code, and I also want to chat."
"Penguin's foundation lies in instant messaging. Using this foundation to develop diversified products is a strategy we all agree on."
"We are engaged in e-commerce, portals, games, and social networking. Our considerations are based on the needs of users. When their needs arise, we must find ways to meet this demand as we have a large number of users."
"Once we are not satisfied, users are likely to abandon us."
"As long as it creates value for users, whether it is Lianzhong or a blog, and improvements are made in some form that are more in line with user requirements, this should be encouraged."
"From a business perspective, innovation cannot be done for the sake of innovation, because innovation itself often means huge uncertainty."
"Even at Tesco, what I see is that Mr. Fang has shouted the slogan of 'Amazon of the East', is also learning advanced experience, and is also carrying out more appropriate localization."
"Only by cutting like a stick, like by studying, like by polishing, can one become a gentleman."
One of the Penguin Tigers answered a question on Zhihu, which also received many likes.
That afternoon, Su Wei took her notebook and angrily went up one floor and walked straight into the president's office on the 23rd floor.
When she saw Mr. Fang answering the phone, she calmed down and gently put the laptop screen in front of the man.
Fang Zhuo glanced at it, smiled silently, and turned his phone to voice mode a little helplessly.
The voice of the call came out immediately, but it was Wang Yan, the president of Sina.
Su Wei listened for a while and heard Mr. Wang complaining.
What about "his biological son and godson", what about "not letting Sina try e-commerce", what about "being bullied to the point of being bullied", what "it feels bad to point at the nose"...
Su Wei originally thought that the gentle and elegant Mr. Wang Yanwang in her impression had lost her voice because he could reconcile with himself, but she did not expect to hear such deep resentment.
She noticed that some work-related content prevented Sina from trying e-commerce.
Hey, Mr. Fang never told me this before. Sina also has the idea of getting involved in e-commerce?
Not surprising, NetEase is already engaged in e-commerce of books.
Su Wei heard that Mr. Fang ended by comforting Mr. Wang and said that he would fly to the capital early next month.
This phone call just ended.
Before Su Wei had time to speak, she saw another call from Mr. Fang.
"Oh? Mr. Wang? I'm here."
"What? Are you downstairs?"
"Okay, okay, see you later."
Fang Zhuo ended the call, shook the phone towards Su Wei, and said with a smile: "Wang Xing's, someone else is downstairs."
"Huh? Here we go again? What do you mean?" Su Wei looked at Mr. Fang in surprise as he stood up, seemingly intending to go downstairs to greet him.
"You guys are making a lot of noise, and Mr. Wang's school network is the main culprit. He must have been feeling a lot of pressure during this period." Fang Zhuo took two steps and said, "Let's go down and greet Mr. Wang, the person behind his entrepreneurship."
Even if you can bite your teeth behind others and swallow your depression, your dignity in front of you must be left alone at such a time."
Su Wei walked beside: "No, I'm asking you what you mean?"
"What else does it mean to learn from each other?" Fang Zhuo said lightly.
"Didn't you say you can't beat me?" Su Wei asked again.
"You still have to fight if you can't beat me. Just think of it as accumulating experience." Fang Zhuo said with a smile, "Mr. Wang came to me to cry and complain. Mr. Su was furious. Although I am clear and bright, I can't bear to see this situation."
Anyway, I won’t break my muscles and bones. I will support the school network and compete with the No. 1 Domineering Traffic to see who is the gentleman.
This chapter has been completed!