The Spring Festival holiday is still here, and executives from Yike, Tesco, and Bingxin who are returning to work one after another have received meeting notices in the following days.
According to the practice of the past few years, this is a meeting attended or even chaired by the boss of the big BOSS. It often involves important matters such as the company's new year strategy, organizational structure adjustment, future capital planning, etc.
The company's business scale is getting larger and larger, and senior management is basically accustomed to grasping the main contradictions, targeting the target, and clarifying the division of labor.
On the last day of January, some meetings were still to be held, but the entire Yi Ke department was turbulent with the sudden bloom of domestic public opinion, including the smiles and spirits on the faces of the senior executives.
Yike released its 2008 fourth quarter and full-year financial report on January 30. Wall Street and relevant financial institutions all commented on it, and it was translated, processed and praised almost seamlessly in China.
"Yike has a revenue of 100 billion, one step away from the world's top 500 companies!"
——"2001-2009, Yike's eight-year journey!" ——"It took Mr. Fang eight years to create the world's top 500 companies!"
_"Internationally renowned mobile phone manufacturer, Yike's secret to success!"
In terms of hardware sales performance in fiscal year 2008, Yike sold 15.37 million Mars1, 111.12 million Mars2, and 19.25 million M series music players.
For the full year, mobile phone product revenue was US$0.9 billion, music player revenue was US$6.5 billion, peripheral devices such as power banks contributed US$6.9 billion in revenue, and iMus digital music contributed US$1.5 billion, with overall revenue totaling US$5.8 billion.
Among them, gross profit is 6.1 billion, gross profit margin is 37%, operating profit is 3.8 billion, net profit is 6.1 billion, net profit margin is 54%, research and development expenses are 1.2 billion, and research and development rate is 8%.
Domestic media generally reproduced the Wall Street Journal’s positive analysis of Yike.
"Eco has essentially become one of the top five mobile phone suppliers in the world."
"Although the sales of its M series music players have slowed down, the company's full-year net profit still increased significantly, mainly due to the surge in shipments of Mars series mobile phones and the impact of China's opening of the 3G market."
"Previously, analysts surveyed by Thomson Reuters expected the company to earn US$11 per share and revenue of US$11 billion. Yike's financial report clearly exceeded expectations."
"However, the company remains cautious in its performance guidance for the new fiscal year, predicting earnings of $06-$35 per share and revenue of $16-18 billion, while analysts expected
$65 and $17.5 billion.”
"It is worth noting that Yike still has the conditions for rapid growth in the new year. The second-generation Mars smartphone it launched is still loved by consumers, further consolidating the company's position in the smartphone field.
"
"It is foreseeable that Yike will be a very young Fortune 500 company in 2009."
It was precisely because of the judgment of the Wall Street Journal that the enthusiasm of the domestic media suddenly aroused.
Another Fortune 500 company?
Oh, it’s said to be 2009, but isn’t Yike’s development speed as fast as one can catch it?
It took the richest man in Mainland China eight years to build the Fortune Global 500. Isn’t this a hot topic?
Last year, the threshold for the Fortune Global 500 was US$17 billion. Yike Company is still US$4.2 billion away from this revenue. It can already be said to be half a step to the top of the Fortune Global 500!
The domestic promotion of Yike mobile phones has been increasing, and it is now a domestic brand that can really compete with Nokia, Samsung, and Sony Ericsson. Its popularity and topicality, as well as the media's pursuit of data, collide in this way...
At first, there was a description of "one step away", and then it was directly called "Fortune 500". Finally, looking at the posture, it seemed that he was already a top student in the world's top 500.
Yike was overjoyed internally. No matter how you say it, these are all praises. Even if they are a little exaggerated, they are still flattering.
.
When Fang Zhuo saw the overwhelming public opinion and felt a little emotionally uncomfortable, he just had to brag about himself. After all, he was the second best CEO in the world and he could bear it.
Yike Company is still small and needs more substantial development and not to encourage pride.
Also, the domestic media does not need to analyze so deeply. They can talk about the excellence of cost control, but do not talk about the role played by ice cores in the upstream link. They can talk about the performance of market competition, but there is no need to talk about the ban on sales in South Korea and the United States.
Sinister. Needless to say, Bingxin’s public opinion has been silenced. Fang Zhuo actually does not want to publicize Yike’s patent competition with Nokia in the United States this time in China.
It's best to wait until the dust settles before reviewing everything, so as not to create extraneous problems.
However, Fang Zhuo also noticed the fact that Nokia's 3G mobile phones were slow to enter the domestic market, including Apple mobile phones. The United States announced plans, but the domestic response was not so swift.
This is probably the silent advantage of local people.
"In Yike's financial report, we noticed a data that digital music represented by iMus provided revenue of US$1.5 billion."
"After checking the U.S. data, we found that U.S. music sales last year in 2008 were US$8.7 billion, and Yiko had already occupied 56% of the market."
"Apple has not yet released last year's financial report, but Yike has surpassed Wal-Mart to become the largest or second largest record retailer in the United States."
"Yiko, Apple, Wal-Mart, and the top three American record retailers are all non-traditional retailers." "This is undoubtedly a surprising performance in the Internet age, and it is also a little-known detail of the company."
Media praises were overwhelming. Fang Zhuo finally saw an analysis from the "China Securities Journal" with a novel angle. Then, he realized that his company was already among the top three record retailers?
It's really... quite satisfying.
However, the Wall Street Journal’s report had just aroused the enthusiasm of the domestic media. A day later, it published another report discussing the hidden dangers of Yike Company.
"South Korea's LG brand mobile phones are banned from sale in the United States. It is reported that LG tried to reverse this decision and negotiated patent licensing with Yike Company, but in the end, Yike Company unilaterally terminated the negotiations."
"This is undoubtedly a failure for LG."
"However, with the ban on LG, the patent dispute between Nokia and Yike has become more intense."
"Yike has gone beyond the norm and solved its patent dispute with LG. What kind of outcome will it face?"
"If you quote a Chinese saying, it's probably - the person who started it has nothing to do with it."
"Yike gave LG its answer, what kind of ending will Nokia give to Yike?"
Two days before and after, the tone was opposite, which is quite strange for a well-known media.
Fang Zhuo saw the report in the Wall Street Journal immediately.
Of course he would not let anyone say that it was South Korea that banned Yike first, LG was the initiator, and Yike was just Xiao Gui Cao Sui... These are all side details.
The most important thing is that he finally felt that the short side was trying hard to stand in front of him.
This chapter has been completed!