In a hotel suite, there are several stacks of exquisite side dishes placed on the coffee table by the window, as well as two glasses of red wine.
Outside the window, the neon lights of the city in the middle of the night interweave like a rainbow, exaggerating the bustling and dreamlike night of the capital.
It should have been a comfortable and enjoyable night under such a beautiful scenery, with delicious food and a few glasses of wine.
However, the snacks on the coffee table were almost untouched, and the wine in the two red wine glasses was not reduced much. Instead of being comfortable and happy, the atmosphere in the room was filled with solemnity and decadence.
"Mosto, you heard me right, withdrawal is the safest option." Vukobo's very solemn voice came from the two people sitting opposite each other at the coffee table.
Vukopo stared at Mosto. In his eyes, there was a strong desire for the National Day cancellation of "Space Men", and there was also a deep helplessness.
After going through the necessary greetings at the dinner, he and Mosto went upstairs to the room early to discuss whether to go or stay in the movie.
To go means to cancel the file.
To stay is to carry it with force.
The two of them thought about it all night, but they didn't think of the possibility of a third way.
Faced with the overwhelming momentum of "Skyfall", I really can't think of any way to stop it.
Even if there is some way, there are only a few days until the release, and time does not allow them to operate or cause trouble.
The strange thing is that the public opinion was... Originally, when this movie started its road show in Wuzhen, Zhejiang, no matter how good the content was, no matter how good the special effects were, and no matter how much the reviews praised it, the small waves it caused were only 10 points of popularity per day at most.
After going through the road show in Changsha, Hunan, more people spread the word on the Internet, so the popularity is only 30% at most.
According to this situation, the subsequent Guangdong Roadshow, Baodao and Xiangjiang Roadshow will continue to gain momentum.
But it doesn’t matter. There are more than just this movie on the market at the same time. These movies have joined the public opinion field to promote their own movies. No matter how popular this movie is because of its quality or content, it still has
upper limit.
With this upper limit, even if they can't eat meat, they can still drink soup and drink the soup of the movies.
At that time, he was thinking about suppressing the popularity of the movie through publicity, and also thinking about discrediting the movie through marketing and hype, so as to gain more market share for his "Space Men".
However, a public opinion suddenly emerged before he could take action. It was just a coincidence that since someone was on his behalf to suppress the film, he could just sit back and watch, and he would be happy to have some peace and quiet.
But they never expected that the public opinion would turn out to be a "stroke of magic" in the end, allowing the movie, which was originally a "mortal object" like them, to become an immortal and a "fairy" in an instant.
The #liuyifeiishuaguoren#, the #patrioticattribute#, the #国产First#, the #cross-era special effects#, the hot topics have made its national popularity and popularity far beyond the market upper limit of the film public opinion field, and has broken the boundaries
It has become transcendent and has become the center of public opinion in the entire market across the country.
How can they play with this?
You were originally a "mortal object", but you were promoted to a "fairy creature". So no matter how much they publicize and build momentum, the audience will only recognize you as a "fairy creature".
Just like last year's Olympic Games, no matter what is promoted during this period, the first point of interest of the people across the country is the Olympic Games, and no other public opinion propaganda can change the masses' minds.
The same is true for this movie nowadays. No matter how much they promote their movie, the audience's first favorable impression is only "Skyfall".
This is very confusing.
In his heart, the person behind that public opinion should be dragged out and beaten to death. If the movie can't be killed, forget about it.
Not only that, it also comes with rebound and splash damage, making those who watch movies of the same period more physically and mentally exhausted than the other. The people behind the scenes really deserve to be beaten and put on the bench.
But having said that, popularity does not necessarily mean that it will have actual results. Even if this movie has "beyond" the movie level in terms of publicity and communication, who can guarantee that the results will be good?
With this glimmer of hope, he waited for the screening results of this movie, but the result was not only disappointment, but also deep despair. The overwhelming attendance figures of 52% and 53% respectively on those two days completely broke his luck.
The pre-sale guarantee of 26% made his heart stop for a moment, and he was so anxious that he didn't even attend the premiere of his own movie, so he went to Huaying to seek film arrangement.
However, the 10% guaranteed film arrangement result made his eyesight completely dark.
A Hollywood blockbuster only has such a scheduling result? This is something that has never happened before.
In the past, those theaters, seeing Hollywood movies were like seeing their own parents. They rushed to the door one by one to arrange the films, just to get a distribution key so that the blockbusters could be released in their own theaters.
However, the National Day schedule has changed this time. Because of the existence of "Skyfall", this Hollywood movie of the same type is no longer favored by the theaters and has become an outcast.
Such a situation made a thought flash in my mind. The competition for the National Day release may be over here. The result has been achieved. The only way to prevent "Space Men" from becoming cannon fodder is to withdraw it. Don't even think about the rest.
think.
But this is just an idea, just an idea, and we still have to consider the consequences of withdrawing it.
In the mainland entertainment industry, Bright, Huayi and he are the three giants.
In the mainland film industry, Huayi, Enlight and he are the three giants.
Enlight Media has no artists or brokerage companies. It only engages in movies and is not considered in the entertainment industry.
No matter what, he is regarded as the two giants of two industries in Chengtian Entertainment. He withdrew his movie because he was afraid of losing during the National Day. How does the industry think of him?
Furthermore, his prestige and reputation in the company will definitely decline as a result, and his evaluation in the minds of the capital group at the shareholders' meeting will also be lowered.
The third is that withdrawal is a violation of the rules of the theater industry, because the various resources and consumption of manpower and material resources arranged for your movie will not be counted. It is equivalent to arranging everything for you, and you will not play it now.
This has nothing to do with laws and regulations, but the theater chain will definitely be unhappy. Maintaining favors and interests in this area is another big trouble.
Fourth, if he proposed to withdraw the film before his partner had even watched it, the Hollywood producer of the film would definitely object strongly and would not look good on him.
"Cancel the file..." Mosto looked at the night scene outside the window, his eyes a little confused.
This is his first time in China, and it is also his first time working with a Chinese company on this movie.
From childhood to adulthood, everyone told him that China was a barbaric land, Chinese people were barbarians, the air in China was poisonous, the water in China was dirty, and the society in China was dangerous.
China's civilization is very backward, and the media reports this way.
After working in the film industry, someone told him that Chinese films were nothing but the lowest-end products in the world.
If you still have doubts about the wild lands and barbarians, as for the inferior products of Chinese movies, after seeing with your own eyes that all the so-called big Chinese stars and great Chinese directors are going to Hollywood with a very low profile.
After running towards Oscar and seeing a crowd of people crushing his head, he believed this statement.
Only inferior people would make pilgrimages to places that do not belong to them.
This was the case with the Chinese filmmakers and stars he had seen with his own eyes over the years. No one forced them to come, and no one pressured them to come, but they just wanted to run here one by one, and they were all shameless on the red carpet.
refused to go down.
After all these similar scenes, he felt that Chinese filmmakers were indeed inferior to them, and incidentally believed that Chinese films were inferior products, and incidentally believed that the Chinese film industry was barbaric.
In various Hollywood circles, they all regard the Chinese market as a playground. Whose movie was screened in China and how much money they made are the topics of conversation and jokes at their gatherings.
"Chinese movies are not good, but the market is. If you treat it as a place to make money, then it still has some use." This is the view of many people in his circle, and it is also his view.
However, in just one day, just one short day, his three views on China were completely shattered!
"Damn media, they lied to me for thirty years!" Neat streets, clean floors, bustling cities, and endless high-rise buildings are even more prosperous than their old American capital, Washington, at least in the capital of China.
He couldn't see any excrement, garbage or homeless people, which shattered his view of China's so-called barbaric civilization.
This is only the second step. After all, the concept of the direction of civilization cannot be completely changed in a short time.
What further shattered his outlook was that Chinese movies were inferior products?
Fack! Is today’s version of “Skyfall: The Enemy at the Gate” a poor product?
He really wants to catch those in the media and those in Hollywood who say these things one by one to watch this movie. If this movie is a poor product, then what about the movies made by those in Hollywood and the movies recommended by many media?
This is all bullshit!
Therefore, when Emmerich asked him after watching the movie, he was in a daze and couldn't believe that the movie was shot in the legendary wilderness.
But the cultural differences promoted by Hollywood are real, and it is also true that this movie has many non-Western cultural elements. But why did he and his Western colleagues present not resist?
There was once a "Hero" released in North America. It may have been a successful movie for China, but in their eyes it was difficult to evaluate because many things were incomprehensible.
What are the ethics of the world, what are the official positions in the court, what are the gangs and classes, these weird things are very confusing and difficult to understand.
Except for the action scenes, which are eye-catching, they felt that this movie had no highlights and nothing interesting to watch.
And "Sky Curtain", which is also a Chinese film, also has ancient Chinese elements, so why doesn't it look awkward?
He thought about this question all night, and got the answer after communicating with his Western counterparts at a dinner party. This is a Chinese cultural film disguised as a science fiction plot.
The development direction of science is for the world, and the science fiction cultural products derived from science are also for the world.
Because of this, the Chinese elements of this movie do not offend Westerners, because this is a sci-fi movie about world unity, and everyone around the world has a naturally high level of acceptance. Things from different cultures will only make people curious.
mentality, unlike other themes that can make people feel disgusted and resistant.
Because of this, this Chinese film appears to be even better.
He has seen the promotional video of "Avatar" and the promotional video of "2012". Promotional videos are often the essence of a movie. After watching the promotional video, he will have a prediction of the overall quality of the movie.
In his opinion, this Chinese film will not be worse than these two blockbusters produced by Hollywood with huge investment.
Based on his previous concept of China, this was unimaginable.
But after watching the movie with my own eyes, this is an earth-shattering fact.
However, this high-level movie that he needed to look up to turned out to be a competitor of his work. By coincidence, it stood in the way of him at the moment when he needed to prove himself the most.
"My luck is really bad." Mosto smiled bitterly.
"Withdrawal, this is the best option." Vukopo persuaded again.
Mosto looked down at the red wine glass and fell into silence in a daze.
Think about the atmosphere in Hollywood circles. Every time a movie is released in China, the situation is discussed. Did you make 30 million US dollars? Did he make 20 million US dollars?
Because their movies have already been released around the world, and if they are released in China, they will make a pure profit. Even if they earn 1 yuan, it will be a profit. It depends on who has more circles than the other. This has always been a topic of discussion in their Hollywood circles and towards China.
Atmosphere.
If his movie is withdrawn, the news will be spread back and forth, not to mention that he will not make a penny. After all, withdrawal does not mean that it will not be released in the future.
But withdrawing?...What will the Hollywood community think of him?
I have never heard of Hollywood blockbusters being released in China without competition, causing major Chinese companies to withdraw their films to make way for them. There has never been a situation where Chinese movies have forced Hollywood blockbusters to withdraw.
He is likely to become a joke and even go viral in the media.
However, compared to my own future...
"Mosto, let's put it this way." Vukopo interrupted Mosto's thoughts.
Mosto looked up at him, and Vukopo solemnly stated: "In our contract agreement, only a guaranteed box office of 20 million U.S. dollars is the core gambling clause, and it does not specify the time period in which the movie must be released, so no matter what time period you agree with,
If you don’t agree, I will find a way to have the movie withdrawn.”
Mosto was startled and felt embarrassed. What he said was so disrespectful to him and disrespectful to him.
However, it was precisely because of respect, or because he did not want to offend people in Hollywood for no reason, that Vukobo asked Mosto to discuss the issue of withdrawing the film. However, after discussing it all night, there was no reply. He was anxious and also
I'm getting impatient.
However, a person who has reached his position, regardless of his character and temperament, still has wisdom that distinguishes him from others.
Just look at Vukobo's change of subject: "Let's be honest, I need to stop the loss, you need the box office, but if we keep the movie on the National Day schedule, both of us will lose."
Mosto spoke: "But..."
"I know." Wu Kebo interrupted him and knew what he was thinking: "After the movie "Sky Curtain" is released, and soon there will be your Hollywood "Avatar", "Transformers", "2012"
Three science fiction films were released in our country."
"Four consecutive science fiction masterpieces have bombarded the market. Your film may not be able to compare with these four, and in comparison with Chinese audiences, it will lose a large part of the market. Perhaps the expected US$20 million will not be reached after the film is withdrawn and re-released.
"
Mosto was speechless, this was exactly what he was thinking about.
If the film cannot make a return on investment, he will lose investment in the Hollywood capital market, which will affect his future development. Compared with withdrawing the film and being laughed at by Hollywood circles, the future of his life is obviously more important.
"Mosto, if you have any idea of developing in China, I can invest in you." Vukopo's sudden change of topic shocked Mosto.
If "Skyfall" hadn't blocked the way, Wu Kebo firmly believed that "Spacemen" would have easily reached a box office of more than 20 million US dollars in China's blank sci-fi market.
And with "Sky Curtain" blocking the way, even if "Sky Curtain" is avoided, it will still encounter the three subsequent big Hollywood science fiction films, and four consecutive science fiction films have bombarded the Chinese market. Then their "Space Warriors" will be in the way.
After its release, it is very likely that the basic box office expectation of US$20 million will not be reached.
As the audience's aesthetic level improves, they will naturally no longer appreciate this third-rate science fiction.
But the situation has come to this, and there is no way to reverse the decline.
In this National Day competition, he has already admitted defeat, but even if he loses, he must lose less and stop his losses.
If it doesn't reach 20 million US dollars, it won't be reached. Whatever it can reach is whatever it can be. According to the gambling agreement, he can lose less money, so he needs a big domestic schedule that does not have science fiction movies to release the movie.
If Dafa loses money, the company's shareholders may simply replace him as chairman.
Compared to the outside world's opinion of him, the decline in prestige in the company, etc., nothing is more important than status.
As long as the position is stabilized, there will always be opportunities to regain what is lost in this competition in the future.
If he loses this position, he will return to before liberation overnight.
After thinking for a night, he had an idea and came up with a far-sighted idea, an opportunity that would allow him to stay one step ahead in science fiction movies all day long, which was to recruit Mosto.
This third-rate Hollywood director is considered the top director in the entire Western market. If Mosto is placed in the domestic science fiction film market, he is the top director in the country.
Because except for Brilliant Era, no company or director has ever made science fiction.
Brilliant Times is so bullish this time. It makes a science fiction movie to lead the market, and also develops peripheral derivative industries. It looks like it wants to leave the entire industry far behind.
No other company has a sci-fi system, including directors, production staff and other organizational structures. If it takes the time to fill in these structures, the Bright Era will have already taken a step forward. Even if others want to catch up, they will not be able to catch up, and they will only be led by the Bright Era for a long time.
.
What is the most important thing about a good movie? Of course the director and his team.
Especially science fiction movies with many elements require experienced directors and teams.
Don't you think that Bright Era also had "Hope" first, and then quietly worked on it for a few years, and now the production of "Sky Curtain" can have such stunning effects.
If he owns Mostow, it means that he has the capital to fight against the brilliant era of science fiction in a timely manner, and he has the most basic core driving force in the new field of science fiction movies.
Even if he cannot keep up with the pace of the dazzling era, he will always have the opportunity to lead other people and other companies in the science fiction culture market.
And asking a Hollywood director to join a Chinese company? Even a third-rate director would be extremely disdainful with the arrogance of Westerners.
But there is a God-given opportunity at this moment. Under the current situation, if their film is not withdrawn, it will be crushed. After the withdrawal, the market will experience a months-long bombardment from four science fiction films. Regardless of
There is a high probability that their "Space Men" will lose a large market, and Mostow will also lose the favor of Western capital in Hollywood.
For the future development of his life, he believed that Mosto would be moved by his olive branch and would accept it.
As a result, the first released film after the merger between Chengtian and Golden Harvest hit a wall, and there are some consequences and troubles after the withdrawal. If a Hollywood science fiction director can join the company, it will not be a loss in the long run.
.
Of course, the biggest prerequisite for not losing money is that "Skyfall" is a huge hit and can really open up the market for special effects themes in domestic movies.
In other words, if this movie can really lead the development of the industry, then he wants to rely on the ability of Mostow, a Hollywood science fiction director, to take the lead in the domestic market before the sci-fi cultural industry has developed, and then make a big show.
Grand plan, this may be successful.
"Hey, why do you suddenly want this movie to become more popular?" Wu Kebo suddenly felt very confused and felt like a lunatic.
In the past two months, he has been disturbed by this movie. When he is suppressed by public opinion, he feels very comfortable. When public opinion reverses, it is like being struck by lightning. When he sees the screening effect data, he has trouble sleeping.
When I heard the news about the guaranteed film schedule, I felt like I was having a myocardial infarction. I could only think about the bad things about this movie every day.
But now why... just join if you can't beat him?
He suddenly thought of a Chinese saying that the boss of the island country behind him often said: Those who understand current affairs are heroes.
This is not right. According to this statement, doesn’t it mean that you are lower than the Brilliant Era?
Wu Kebo pondered for a while and thought of a sentence that could help him balance his mind in the face of the general trend: "Assess the situation, take advantage of the situation, and plan ahead, only then can you make a blockbuster success. This is my wisdom!"