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Chapter 3205 The root of the problem

"Then the next is our performance report. Everyone knows this, but today I still have to report it and do an analysis." Zheng Long said with a smile, "Our personal security performance last month was 73 million."

"Then the group security has not been carried out for too long, but the effect is also very significant. Everyone should see Zhang Xiaowen's efforts. Since he was responsible for team security, he has tried every aspect and made a lot of efforts. As far as I know, he has contacted many brokerage and entertainment companies in Donghai City many times to achieve these achievements."

"So, our group security performance reached 18 million last month. Don't think that group security has higher personnel costs. This performance is too far from private high-end security. I think this is a good result to be able to make such a breakthrough from scratch."

"And, Mr. Lin and I originally set a goal for the team security of eight million. As long as we can achieve this goal, it will be very good. If we can break through tens of millions, it will be a great breakthrough. However, I didn't expect that Xiaowen led everyone to achieve such results, and I believe that everyone will have more and better performances in the future."

Amid the applause, Zhang Xiaowen's face turned red and his eyes were also a little red. After all, last year, they were still thinking about living a life all day long, but in this short time, they saw that the company had changed like a flying change, and each of them was even more like a rocket, from the gangsters to the present, they each had their own careers, and with incomes they had never dreamed of. All of this was something he and others dared not dream of.

"Thank you for your encouragement, and thank you Mr. Lin for giving me such trust and opportunity. Thank you for your cooperation and support in my work. I will definitely do better next."

After Zhang Xiaowen finished speaking, Zheng Long smiled and signaled him to do it, and then continued: "This achievement is still a little short of the small goal of 100 million in everyone's mind. I believe that we can definitely break through this month and achieve this goal."

"Of course, this result is worthy of recognition and joy, but we should also see some problems. The most obvious thing is that our transaction probability is a bit low."

Zheng Long said, took out a report and handed it to Lin Hai, and distributed it and it was distributed: "You can read this report and you should be able to analyze the same problem. The average number of customers we receive every day is almost five to eight, and our visits and invitations are about four times that of this one, and the final transaction volume is the 85 that we see."

"It's equivalent to asking for 600 customers to get about 150, and half of them can be sold."

"Everyone in our business department should be familiar with and understand the sales industry, and they all know that this data is not bad in the entire sales industry. Even compared with other similar companies, we are definitely the best."

"But I hope everyone can realize that it is definitely not possible to do this alone. The most intuitive analysis is that everyone can understand that where our customer resources come from, high-end customers basically start at least tens of millions of dollars in annual revenue, otherwise they would not have the ability to hire our security."

"And such customer resources are actually very limited. After all, think about it, in the entire East China Sea and even the whole country, how many such groups can be? So our customer resources are not endless. If this customer resource is not sold, it does not mean that I can make up for it by developing the next one, but that we have wasted a valuable customer resource."

Lin Hai listened carefully to Zheng Long's analysis. He agreed with Zheng Long's words very much. This is also one of the reasons why he wanted to establish a subsidiary. It does look very powerful and has high profits. However, the limited customer resources in the market cannot meet the expansion of Feiying Security, so for the long-term consideration, it is destined to turn its attention to the mid-range market.

"Especially, don't forget that we have so many competitors. The customers we have not won may be poached by other companies, and a customer may also mean his relatives and friends, these series of customer resources."

"So, I still think that our transaction conversion rate is at a relatively low level. Don't think that security is not about eating and drinking water, or a necessary need. It is at our income level. Of course, I don't think that I need these, but in fact, there are unexpected events in the world and people will have good fortunes and good fortunes. Ordinary people like us are worried about encountering a car accident when going out. As for our customer group, because having huge wealth, it means that they face more risks, so they must have this need."

"In fact, in the minds of all of us, our Feiying Security has risen to become a benchmark in the industry in a short period of time. When it comes to the security industry, everyone will definitely think of Feiying Security. So why do so many customers need it but they didn't choose us in the end?"

"The final reason is that our business level is insufficient, and there are still many areas that need to be improved. Especially when you can see very intuitively, we receive more than 150 customers, and the number of transactions is 83. The transaction rate is more than half, which can be said to be very high in the sales industry."

"Then this reflects a problem. Basically, customers who come to the company must have stronger security needs and hospitals. After coming, they have a more direct understanding of our company's strength and level, so it is easier to make transactions. This means that we are doing well in this link."

"So the real problem should be at the beginning of our development of customers. Everyone's business skills must still have many problems. Otherwise, if the customer has this demand and we have such popularity, there is no reason to say that the customer is not interested in our company and is not willing to come and see it."

"Next, I hope everyone can help analyze these problems in the business department. Because only by solving these problems can we capture more customers, further improve our performance, and save everyone more workload. If the transaction rate is only 10%, then it will increase to 20% now, which means that everyone has reduced their workload by half."

Lin Hai also nodded: "The issue that Mr. Zheng mentioned is indeed important. Customer resources are very valuable to our security company, and our current brand image and influence are so high and the transaction rate is so low, which is indeed a big problem."

"Not only security companies, but also subsidiaries and property companies, as well as other companies we plan in the future, may encounter the same problems, so a discussion and solution must be conducted."
Chapter completed!
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