Chen Chuan came to Lu Chen's office with a hint of anger. After all, he was still the director of this movie. But Lu Chen and the others didn't tell him anything that the movie was about to be released. He didn't even know how to release the movie.

have no idea.

Regarding Chen Chuan's question, Lu Chen directly answered: "Director Chen, this movie has passed the review of the Film and Television Bureau."

In this world, each cultural product has its own specialized management department. For example, the Film and Television Bureau is responsible for the review of movies, television, and animations. Film and television dramas must pass the review of the Film and Television Bureau before they can be broadcast.

After hearing Lu Chen's words, Chen Chuan frowned slightly, and then asked cautiously: "Did you stuff money?"

Every day, the Film and Television Bureau receives a large number of films and TV dramas to be reviewed. It takes at least twenty days for a film to be reviewed and approved. Chen Chuan sent the film to Lu Chen in just one day, and it passed the Film and Television Bureau's review. This is something everyone knows how to do.

I'm wondering if there is any special operation involved.

Lu Chen replied: "No, I'm actually very curious as to why this movie passed the review so quickly. I thought it was because it was directed by Director Chen that it passed the review so quickly."

Chen Chuan said: "My reputation has no effect on the Film and Television Bureau. They have to judge me how they want."

"That's it. It seems that the Film and Television Bureau knew that Chenyin owed the country too much money, so it wanted Chenyin to make money quickly and pay back the money, so it reviewed our movie first." Lu Chen guessed.

"Maybe, but what happened when the movie you mentioned was released?"

"The movie has not been promoted, and the theater chain has not yet been connected. How can the movie be released?" Chen Chuan asked.

Lu Chen smiled and replied: "Director Chen, our Chenguang Company has launched an online cinema. We plan to broadcast the movie Westward Journey directly to the online cinema."

Chen Chuan asked doubtfully: "Online cinema? What is that? I heard people from your company talking about online cinema since I just came in."

Lu Chen replied: "To put it simply, it means moving the cinema online. In the future, people will be able to watch the premiere of the movie without going to the cinema."

Hearing this, Chen Chuan was stunned, and it took him a long time to react.

He finally understood why Lu Chen and the others wanted to film and release songs, and why Chen Yin wanted to buy Chenguang Film and Television. It turned out that all of this was related.

Chenyin Company used the money earned from singing songs to buy M&G Film and Television, and then used M&G to develop online cinemas, and then tested the waters with "Westward Journey".

Lu Chen was betting. If he won the bet, not only could the three billion debt be paid off easily, but he could also break through the blockade between Shi Mei and Lu Ying.

However, doing so will definitely affect the interests of the theater chain and will inevitably be opposed. Not only will it be opposed, it may even cause other film and television companies to join forces to block Chenyin.

Movies are released in major theaters, and some of them are not just box office revenue. Although box office revenue can account for 70% of the total revenue of a theater, 30% of the revenue is also money. To put it simply

Understand, people go to the cinema to buy a pack of popcorn or a bottle of Coke. It costs money. Shimei's theater chain can make a net profit of 700 million to 800 million a year by selling popcorn and Coke.

Low-priced items like Coke and popcorn can earn 700 to 800 million, while other business ecosystems in movie theaters earn even more.

Lu Chen moved the cinema online, which was equivalent to directly cutting off 30% of the theater chain's income. This was tantamount to snatching food from the tiger's mouth. Lu Chen's move would 100% cause public outrage.

Chen Chuan said: "The method is good, but have you ever considered that you will offend a lot of people by doing this?"

Lu Chen said disapprovingly: "I have considered it, but Shi Mei and Lu Ying suppressed us first, and other theaters took advantage of it. They are unkind, and we can be unjust."

"And online cinemas only target a certain group of people. Young people who want to go to the cinema to watch movies or go on a date in the cinema will still go to the cinema, especially special effects movies. If you don't go to the cinema, you can't experience the thrill of watching a blockbuster movie.

"

Chen Chuan thought about it and felt that what Lu Chen said made sense. Nowadays, many people go to the cinema to see the atmosphere. Some young men and women go to the cinema not just to watch movies.

Thinking of this, Chen Chuan took another look at Lu Chen. Lu Chen was a person with ideas and bold in his actions. If Shi Tian could train him well, he might become the successor of Shi Mei Group in the future.

At this time, Chen Chuan did not know that Shi Tian had already chosen his successor. In his opinion, Lu Chen was very suitable for Shi Yin.

"Okay, let's see the effect first and see if the online cinema can be launched. Then I will personally promote it to you." Chen Chuan said.

"Then I'll trouble Director Chen." Lu Chen said.

…

After people learned about the news that Chenyin's movie was going to be released, almost everyone was in a state of confusion, especially the chairman of Shimei and Luying, who did not understand the news released by Chenyin. Both of them refused to cooperate with Chenyin.

Now that Chenyin has cooperated with Chenyin, where will Chenyin go to release the movie? Looking for cooperation with Shengying and Dream Kingdom? But there is no news about Chenyin cooperating with the theaters of these two companies?

Also, they had almost never heard of Chenyin’s movie promotion before. Generally, before a movie is released, it must be promoted at least one month in advance. What the hell is Chenyin doing?

Just when people were confused, the night before "Westward Journey" was released, Lu Chen announced his online cinema plan through Morning Light Company and began to promote it.

Promotional posters, and Chen Chuan and Shi Yin also helped Chenyin company promote it on their Weibo.

As soon as the promotional poster for this online cinema came out, Chenyin Company once again topped the list of hot searches on the Internet.

Lu family hall.

After Lu Yaoyao and Lu Yiming finished eating, they continued to discuss the plans for the expansion strategy of Luying Group in the hall.

To be honest, Lu Yiming didn't expect Lu Chen to take over from him, so he is now vigorously cultivating Lu Yaoyao and telling Lu Yaoyao everything.

As for why Lu Yiming doesn't trust Lu Chen, the reason is actually very simple. If you have a child, he eats, drinks and has fun every day. He either lies on the bed and plays with his mobile phone, hides in the house and plays games, or lies on the beach chair.

Basking in the sun and not reading books, suddenly one day he tells you that he has the ability to inherit your company and manage it better. If you believe it, then there is something wrong.

"Dream Kingdom, hurry up and drive Wang Hai away. This man is of no use. Staying there will only hinder our plans." Lu Yiming said.

Lu Yiming is an ambitious person. His goal is to completely monopolize the domestic film and television industry and integrate all film and television resources, so he asked Lu Yaoyao to increase her holdings in Dreamland through the shell company of Luying Group a long time ago.

Stocks, now, Luying Group has indirectly held 60% of the shares of Dream Kingdom, and has absolute controlling rights. However, Wang Hai of Dream Kingdom is still unaware of it. Now, there is only one chance for Wang Hai to get him.

The shares in it were spit out.

Lu Yaoyao said: "How about simply transferring all the shares of those shell companies to Lu Ying? Let Lu Ying directly control the dreamland?"

Lu Yiming shook his head and said: "Wait a minute, Shi Mei has already noticed our actions. Directly controlling Dream Kingdom at this time will make them more careful."

"By the way, your brother's Chenguang Film and Television..." Lu Yiming was about to say something, but his words were interrupted by the ringing of his mobile phone on the tea table. He immediately picked up his mobile phone and looked at it, and found that it was his secretary calling.

So I answered the call immediately.

When his secretary reported to him that Chenguang Film and Television was planning to launch an online cinema, Lu Yiming was so angry that he immediately coughed.

"Cough cough cough cough..."

He suddenly coughed and his face turned red, and the blood vessels on his forehead protruded.

Seeing this scene, Lu Yaoyao quickly walked up to her father and patted him on the back.

"Dad, what's wrong with you?"

After a while, Lu Yiming came to his senses. After he hung up the phone, he immediately logged into Weibo with his mobile phone and took a look at what was happening on Weibo.

After confirming that Lu Chen was indeed doing this, Lu Yiming cursed fiercely: "This bastard doesn't do what he should do, and he messes around with what he shouldn't!"

Road Shadow Group owns so many theater chains. Once online cinemas mature, I am afraid that fewer people will go to theaters in the future, and Road Shadow Group will also be greatly affected. What Lu Chen did is a scam.

Lu Yiming handed the phone to Lu Yaoyao who was standing aside, and then said: "Look what your bastard brother has done!"

Lu Yaoyao took the mobile phone from Lu Yiming's hand doubtfully, and after taking a look, she was dumbfounded.

Does her brother want to be so deceitful?

Lu Ying was thinking of ways to monopolize theater chains, but her brother went to build online movie theaters. After Lu Ying bought all those theaters, wouldn't he be in a big loss? Is this trying to get Lu Ying to death?

?

This is too courageous. If he does this, it will not only affect Lu Ying, but also affect the interests of many people. It is very likely that he will escape and be blocked by the entire industry.

Lu Yiming sighed at this time and said: "It seems that all our acquisition plans have to be stopped."

"In addition, Yaoyao, please go to Huacheng in person and tell your brother that he has received my approval and stop messing around outside."

Lu Yiming was scared. He was increasing his efforts to monopolize theater chains, but his son ran out to open an opening for online cinemas.

He finally understood why Chenyin had no fear in the face of the blockade from Shimei and Luying, and she was not letting go of the movie she was shooting in order to release a song. Now it seemed that Chenyin had a plan.

First make a fee by publishing songs, then buy the already half-dead M&T, then use M&T to build an online cinema, and finally test the waters with their first movie.

As a businessman, how could Lu Yiming not know the feasibility of online cinemas? The reason why they don't do this is because cinema chains can maximize their interests. Otherwise, with the resources they have, they would have launched online cinemas long ago.
Chapter completed!