Yang Fei talked: "Pechoin is an old brand, with its advantages and disadvantages. The main problem now is that your main consumers are old, that is, those who know your brand are no longer consumer entities. And the emerging consumer groups, that is, young people today, have little awareness of this old brand, let alone loyalty. Are you right?"

"Yes, yes!" The boss felt a sudden feeling.

Yang Fei said: "Why are your products not selling? Why are there no recognition among young people? I think there are only two reasons. One is that your advertising is not strong enough. The reason why you don't have enough advertising is that you don't have money. The lack of money is because of poor sales. This is a vicious cycle."

The boss really wanted to find a notebook to write down Yang Fei's words.

Yang Fei said: "There is another reason, that you did not open up new sales channels in time. In the era of planned economy, products can be sold to all parts of the country by relying on department stores and supply and marketing cooperatives. But now it is different. The private economy has developed, and the overall economy is the country's retreat and the private sector has advanced. Individual economy occupies both sides of the street. Department stores that have been in the foresight in various places have transformed one after another, and supply and marketing cooperatives are no longer popular. In this case, you Pechoin do not have their own sales channels, which is the root of the destruction."

The boss nodded and sighed: "I also know the principle that channels are king, but how can the construction of channels be so simple and easy? It's too difficult."

Yang Fei made a sharp analysis and made a clear analysis, making the current situation of Pechoin Company explicit, hitting the deepest scar.

"We have channels, domestic channels. I, Yang Fei, recognize the second place, but no one dares to recognize the first place! Not to mention other domestic brands, even Unilever and Procter & Gamble will not dare to compete with us!"

"That's right, I believe this." The boss nodded repeatedly.

Yang Fei said: "You want to restructure, this is a good thing. Pechoin Company is going to become a private company, and I can buy it with all assets!"

The boss pondered without saying a word.

Yang Fei knew that the other party could not make any decision on this matter, but the other party had great power to make suggestions.

"I will talk to the leaders of the city about the acquisition. I have purchased three factories in Shanghai, one is the China Toothpaste Factory, one is the Meifang Factory, and one is the Fenghua Factory. These three factories have turned into treasures in my hands, and their sales have been rising year by year. I believe that if I talk to the leaders, they will definitely agree to me take over the Pechoin Company."

The boss's attitude immediately changed.

He knew that Yang Fei was right, and even under the same conditions, Yang Fei's chances of winning were much higher.

Looking at the country, how many companies are there that can be compared with Meili Group?

Yang Fei said: "I'm here to find you, just want to communicate with you about some future business details of the company."

"What do Mr. Yang have any ideas?"

"After I take over, I don't want any major changes in the current team and team. From your boss and all the personnel, as long as you don't want to leave and have no major mistakes, I will not fire one person."

Yang Fei said this to stabilize the hearts of the people first.

When restructuring a company, the most likely thing to be confused is the hearts of the people. The first thing to be confused is the hearts of the people, and the most difficult thing to be stable is the hearts of the people!

Therefore, before Yang Fei had formal negotiations, he put forward his own ideas first.

He can get unanimous support from all the staff of Pechoin Company!

Sure enough, the boss smiled on his face: "Mr. Yang is indeed a person who does big things, and this idea is different! I don't even want to listen to the remarks of P&G just now!"

Yang Fei said: "I will send a team in. They will bring new technologies, new marketing, new strategies, new products, new packaging, new ideas, and new channels!"

The boss said: "These are exactly what our company is most in short supply! They are also what we need most."

Yang Fei said: "In addition, we have our own raw material company. We also build our own raw material base in China. Pechoin products are selling points with herbal essences. Our base can provide all raw materials. In this way, the cost of the product will be minimized!"

When the boss heard this, he was like Wukong listening, and couldn't help but dance!

"Oh, Mr. Yang, no wonder you can succeed in your business. Can you not succeed in doing this like you?"

"Using our raw materials, our technology, and our marketing, and promoting through our channels, the Pechoin brand can be resurrected in less than three months!" Every word from Yang Fei was resounding.

The boss said: "Mr. Yang, then do you have any good suggestions for our brand? Are you planning to keep it?"

Yang Fei smiled and said, "Of course, Pechoin and its brands will be retained. This is an old brand with a history of 70 years. Of course, we cannot easily erase it. On the contrary, we must carry forward it. However, the brand is too old and we should give it a brand new meaning, which is the so-called brand transformation."

"Brand transformation? How do you change?"

"Following herbal skin care as the center, we will turn the brand image toward younger generations. We must let young people accept this brand."

"Mr. Yang, you bring funds, teams, technology, raw materials, marketing and channels! Then I believe that our Pechoin brand will surely bring new vitality! On behalf of the workers in the factory, I welcome you to your arrival!"

Yang Fei smiled and said, "If the boss says this, I'll be relieved."

The Pechoin that Procter & Gamble is interested in is intercepted by Yang Fei again.

The boss was also impatient and felt that such a good cooperation should not be missed, so as not to have too many dreams. He immediately suggested accompanying Yang Fei to find the city leaders and discuss the reform as soon as possible.

After leaving the office, Yang Fei disappeared from Ning Xin.

The boss called her secretary and asked her where Ning Xin had gone?

The secretary replied: "Secretary Ning went to the bathroom just now."

Yang Fei smiled and said, "Then wait for her. Speaking of which, I just drank two cups of tea and was a little anxious, so I'll go there too."

The boss said to the secretary: "Take Mr. Yang."

"Please, Mr. Yang." The secretary politely led the way.

Yang Fei came to the bathroom door and was about to enter when he suddenly heard a scream from the women's bathroom.

"It's Ning Xin's voice, what happened?" Yang Fei was shocked.

The secretary of the Pechoin CEO is a short-haired woman, at the age of thirty, and said: "Mr. Yang, I'll go in and take a look."

Yang Fei shouted outside: "Ning Xin? Ning Xin?"

Ning Xin ran out in panic and shouted, "There is a man inside!"

Yang Fei said in shock: "There is a man?"

At this time, the secretary of the Pechoin CEO also screamed from it: "Who are you? Why are you here?"

A vulgar man wanted to snatch the door while lifting his pants.
Chapter completed!