Yang Fei said: "Before we determine the corporate culture, we must first understand what corporate culture is? What is the purpose of our good corporate culture?"

Jiang Wendao: "If you understand it according to the wolf culture, it should be income. The wolf's attack is to get food. For us, it is income. In other words, it can also be said to be business."

Yang Fei said: "Whether a company can last for a hundred years depends on whether it can obtain continuous revenue, that is, it has a continuous stream of business. However, I don't think these are corporate culture."

Jiang Wendao: "That is promotional slogans, slogans posted on the walls, reading activities, singing competitions, basketball games, etc."

Yang Fei laughed and said, "These are just amateur activities, just like each of us has hobbies, and this is not the essence of company culture. Our hobbies are not our essence."

Jiang Wendao: "Boss, please forgive me for being short-sighted. What is the essence of corporate culture?"

Yang Fei said: "If we regard enterprises such as organic living organisms, then we will abandon all external factors and look at the essence, I think corporate culture should be as important as the genes of our human body. This is a kind of inheritance, a kind of continuity, and a potential power that will never end."

Jiang Wen thought about it and nodded, "It makes sense. This statement is very special and great."

Yang Fei said: "Wolf Tao is a kind of plundering, plundering other people's resources to strengthen one's self. Corporate culture itself is a resource, a continuous resource that can occur in itself. It is invisible and intangible, but it is real, and it can make everyone in it feel it, and everyone who comes into contact with it can feel it."

Jiang Wendao: "It sounds mysterious, but it is real. Isn't culture like this? The key question is, how do we realize this culture?"

Yang Fei said: "Of course, it can only be achieved through external forms. Let's first determine the core of corporate culture, that is humanitarianism!"

"Humanitarianism? This is relative to the wolf path and the sheep path?"

"Yes, the sheep's way is gentle, but too weak, the wolf's way is domineering, but too cruel. We are people who have evolved to a higher level. How can the wisdom we have be compared to wolves or sheep? The so-called execution, loyalty, and teamwork of wolves are vulnerable in front of the human army! Humanitarianism is the core of corporate culture."

Jiang Wendao: "I used to talk to the lecturers and thought they were so well-informed that they almost convinced me and almost made me accept the wolf-do culture they admired. Now, after listening to you, I understand that compared to you, those so-called lecturers are not worth mentioning at all. They only know one thing, not the other."

Yang Fei said: "Lecturers talk about other people's thoughts. They play a communication role. They are not masters, and they do not have very profound thoughts. No matter how well they speak, their thoughts are still from others."

Jiang Wendao: "Then we are sure that humanitarianism is the corporate culture of the beautiful group?"

Yang Fei said: "Mr. Jiang, I ask you, the father of Disney has passed away for decades, and the management has changed one after another, but Disney's dream of bringing joy to people has never changed and is becoming stronger and stronger. What is supporting this company?"

Jiang Wen pondered: "Because they have their own corporate culture and their own corporate dreams."

Yang Fei said: "Yes, when a group of people complete something together and form common beliefs, cognition and trust in the process, it begins to become the genes of the company. No matter how many changes there are, as long as these genes are present, it is possible to reconstruct the company."

Jiang Wendao: "That enterprise is also a living organism."

Yang Fei said: "Yes, the company is also an independent living body. It will grow and evolve by itself. We are just a layer of feeders in the middle. We are very lucky to participate in its creation together. Just like a child, you give birth to him, every cell of his body is divided by you, but one day, he will be different from you, and he will also have his own uniqueness."

Jiang Wendao: "This is the first time I have come into contact with and heard of this concept, but I think it is really shocking and I agree with this view."

Yang Fei has been thinking about corporate culture for a long time.

After reading a lot of books and studying the history of creation, development, prosperity, and decline of countless enterprises, he concluded that a successful and lasting enterprise must have its genes, or soul.

Many companies that have become popular quickly will be prosperous and will be successful quickly.

These companies are very consistent with the characteristics of Wolf Road culture, pay attention to teamwork, are full of offensive power, and have top-notch execution, so they can rise quickly.

However, most of these companies also failed very quickly, making people unable to sigh at their glory and began to regret its fall.

Yang Fei read MBA at Harvard, and the most common ones he has seen are various corporate cases and corporate history.

He compared each company to a living body.

Those large enterprises in the century seem to have elves with strong souls. No matter who the company is in, they can operate well. They are like an advanced driverless car. No matter who is sitting inside, as long as you enter the command, it can accurately reach its destination.

Some companies, like giants, are actually empty-handed, like giants with strong power but clumsy actions. Once they encounter a crisis, they will be at a loss and easily defeated.

The biggest crisis for enterprises is nothing more than the following:

First, the products no longer meet the needs of the times, but are unable to innovate and are eliminated by the updates.

Second, the founder’s personal imprint is too strong and it is maintained by one person. When the founder’s accident or death, the entire corporate empire collapses instantly. This is also the curse of being rich for three generations.

Third, decision-making mistakes, blind expansion, breakage of capital chains, and credit crisis, causing companies to bear huge debts and are unable to repay them, and can only go bankrupt.

Yang Fei is already the richest man in China, and his company has reached a considerable scale.

What he has to think about is no longer just moving forward.

You have to stop appropriately and think about how to maintain the stability of the company.

It is difficult to start a business, and it is even more difficult to maintain a business!

On the basis of maintaining one's career, it will be even more difficult to open up the territory.

In the early Qing Dynasty, a large number of kingdoms were conquered in a short period of time.

During the Kangxi and Qianlong periods, there was no other way out of the world in the world in terms of civil and military achievements. However, after two generations of wise rulers, they were unable to expand the map of the Qing Dynasty, which shows the difficulty of maintaining the formation and exploring.

Yang Fei has always warned himself that the so-called richest man in the country is not the end, but just the beginning!

How to develop steadily and vigorously is the question he needs to think about now.

Corporate culture is a good medicine he can think of.
Chapter completed!