After much experience in business wars, Yang Fei's ability to withstand these things is extraordinary.

"Haha, Procter & Gamble's tactic is just like a child!"

"Children?" Chen Mo asked, "What does it mean?"

Yang Fei said: "The two children played well. One of them suddenly played with the other people for a few days. The child stopped relying on him and felt jealous. He picked up the stone and smashed the friend."

Chen Mo chuckled and said, "It's really a vivid description! What should we do?"

Yang Fei said: "No matter what they want to surrender, let them surrender."

Chen Mo said: "Don't we surrender?"

Yang Fei said: "If we don't decline, we must have the style of a big brand! No matter how others change, I will remain unmoved!"

Chen Mo couldn't help but be surprised: "You really don't care? Let them cut the price?"

Yang Fei said: "If the price cut can defeat all opponents, and if the price cut can occupy the entire market, then it will naturally drop. But, is it possible? Facts have repeatedly proved that although consumers care about prices, prices are only one factor that comprehensively considers. Those who want to win the world through price wars will not be successful in the end."

Chen Mo said: "Yang Fei, your mentality has changed."

Yang Fei said: "Price wars are harmful to others and not self-interest. Good things and bad prices are the market rules. If you blindly pursue low prices, you will definitely lose quality. Over time, consumers will abandon you."

Chen Mo said: "The combination of P&G is dazzling, but it seems to hit the cotton in the air, soft and weak!"

Yang Fei laughed and said, "They want to play, so let them play. We should do whatever we should do!"

Chen Mo said: "Is Sister Su okay?"

"Okay, she asked you to take good care of me!" Yang Fei said with a smile.

"Did she ask the wrong person?"

"Haha, tonight, do you have to be good..."

A knock on the door sounded.

Chen Mo quickly took off his hair and went to open the door.

It was Wei Xinyuan who came.

"Boss!" Wei Xinyuan smiled, "When should I drink the full moon wine? When Mr. Su was in charge, we didn't go back. When we were in charge of the full moon wine, we must be there."

Yang Fei said: "It's still early, so I will definitely invite you at that time. Mr. Wei, are you talking about P&G's price cuts, right?"

Wei Xinyuan said: "Yes, isn't P&G full? I have nothing to do, and I'm going to cut prices again! I don't have the demeanor of an industry leader!"

Yang Fei said: "They don't have the demeanor of an industry leader, we have it! Mr. Wei, don't you think so?"

Wei Xinyuan was obedient and thought to himself, "What the boss means is whether they lower the price or not?"

Yang Fei said: "Big Boss, you should have the demeanor of a big boss. How can you reduce the price at will?"

Wei Xinyuan said: "I'm afraid it will affect our product sales."

Yang Fei said: "After consumers recognize a product, they will form a certain viscosity. That is to say, unless a major accident occurs, such as a sudden increase in price! Or the product quality declines seriously. Otherwise, they will not easily change the brand they recognize because of the rise and fall of these few cents. This is a problem of consumption habits."

Wei Xinyuan said: "It's like when we go to a restaurant for dinner? Once we recognize which restaurant we will go there all the time. Regardless of whether the price of the food is reduced by 50 cents or 50 cents?"

Yang Fei said: "Yes, that's the reason. When the brand conquered the world, because there were no customers and no fixed consumer groups, it had to adopt the method of low-price promotion. Even if it was at a loss to make a name for itself, it would have to do it because it wanted to seize the market. But now we are stable, and there is no need to make a fuss about price wars anymore."

Wei Xinyuan said: "What the boss sees is very high! He is strong because he is strong, the breeze blows through the hills; he is wide by him, the bright moon shines on the river!"

Yang Fei smiled and said, "Mr. Wei's words are well summarized."

Wei Xinyuan said: "There is one more thing that I have to ask you for instructions."

Yang Fei nodded.

Wei Xinyuan said: "Before we cooperated with Shas, we explained that they had to import raw materials from us and how many proportions of raw materials should be imported every year. But I checked and found that they have only imported only fifty tons of raw materials so far, which means that a batch of goods was purchased at the beginning of the contract, and there was no further information after that. With their production capacity, fifty tons of raw materials should have been used up."

Yang Fei said: "Have you ever contacted Shas Company? What do they say?"

Wei Xinyuan said: "I contacted me, and they kept replying that the business is not good and the raw materials are used slowly! When there is need, we will come to us! Boss, they are excuses!"

Yang Fei pondered and said, "Mr. Wei, you can't say that. Everyone is a businessman. If it were you, you bought the goods once from your ally and then stopped. What might be the reason?"

Wei Xinyuan thought for a while and said, "One is the price factor, which is too expensive and has low cost performance. The other is the quality of the raw materials and its applicability! If it is not suitable for use, no matter how cheap yours is, I will not want it. Because I want to ensure the quality of our products."

Yang Fei said: "That's right. We and Shas are allies. They get our raw materials and use them, they may find it difficult to use? Or they may think it is too expensive? They may also think it is too expensive. Then, because they are all ally with us, they are embarrassed to say it out directly, so they have to use these excuses to make excuses."

Wei Xinyuan said: "If you put your heart in front of the other party's position, there is indeed such a possibility."

Yang Fei said: "Mr. Wei, this matter is very important! Our Meili Group is not only a company that produces products, but also a daily chemical raw material supplier. The proportion of raw materials business and profits has become higher and higher. And Shas Company is not only our ally, but also our largest customer, so we must keep this customer."

Wei Xinyuan said: "Let's do it, I'll go to Shas Company in person to meet and talk with President Elaine! You can say anything openly! Why do you hide it? Don't you say that foreigners are quite straightforward? Why are you so mother-in-law and mother?"

Yang Fei smiled and said, "I am following the customs of the countryside! After entering the Chinese Sect, I will learn from my Chinese etiquette!"

Wei Xinyuan said: "Then it happens. I'll have an appointment with President Elaine to talk to her about this."

Yang Fei said: "Mr. Wei, when you talk to Elaine, you should pay attention to one thing, that is, the Shas Company may not enter our raw materials because of some irresistible external force. Elaine may not say such things, but you must draw her words."

Wei Xinyuan yelled: "Is that so? This is also possible! After all, Shas has partners around the world. They suddenly imported raw materials from us. The raw materials vendors of other international brands will definitely be dissatisfied and may take a joint attack on Shas!"

Yang Fei said: "Don't just guess when encountering problems. You should stand from the customer's perspective and think about the problem, and then we can find a solution to the problem!"

"Okay, boss, then I'll go first."

"Okay! Thank you Mr. Wei!"
Chapter completed!