Yang Fei smiled and said, "Don't say it, let me guess first. Did they sell the panda brand washing powder again? And it sold it very cheaply?"

Su Tong said in surprise: "How did you know? You have been paying attention to the company?"

Yang Fei said: "There is no need to pay attention to it at all, and I know what moves they will do next."

Su Tong said: "Since you know in advance, you must have a countermeasure?"

Yang Fei said: "It hasn't been long since the panda laundry detergent was delisted. This brand still has a certain reputation. With the promotional support of the big brand Procter & Gamble, and the price reduction sales have seized the market, they can sell some."

Su Tong said no: "But, they must have done this for us. In the price war, we can beat the previous vitality factory, but we can't beat Procter & Gamble! They are the top 500 in the world, and ten of us are not their opponents."

Seeing that she was depressed by this matter, Yang Fei knew that if she didn't solve it first, she wouldn't be able to get into the state, so she would be slim when she was playing. So she hugged her, let her sit on her lap, and said, "Using P&G's positioning, do you think the products they launched will be so cheap?"

Su Tong said: "It won't be sold so low, so I feel it's abnormal. They want to seize the market first and then make money. Anyway, they have money and can afford to fight a war of attrition."

Yang Fei said: "Procter & Gamble wants to enter the high-end market of my country's laundry detergent, but they are a little hesitant and did not enter the market destiny. Therefore, we have the world of soap powder. In the current high-end laundry detergent market, our soap powder is the best."

Su Tong smiled with a pursed lips and said, "How excellent are they?"

Yang Fei said: "One branch stands out!"

Su Tong said: "Don't take yourself too high, they are Procter & Gamble."

Yang Fei said: "They have launched soap powder products, but unfortunately, they used Ma Zhixia in the wrong way. The lawsuit has been plagued by several months and has exhausted their patience. Of course, they will not give up, so they make a comeback."

Su Tong said: "Yes, and it's coming in a fierce manner. Although I'm in charge of personnel and affairs now, you are not here. They just talk to me if they have any questions. I don't know what to do."

Yang Fei said: "Procter & Gamble wants to launch high-end products, but is worried that the newly launched brands will not be magical and not enough to support their expensive prices, so it makes a compromise and launch products with relatively low prices. The profits of laundry detergent are already very weak. If you want to reduce prices and make money, you can only reduce the quality of the product or reduce the characteristics to achieve this goal."

Su Tong said: "The problem now is, how should we deal with it? I'm here to listen to you tell me the solution. Don't analyze these with me."

Yang Fei said: "You listen to me first. In the eyes of their analysts, our soap powder can succeed because it has magical characteristics. In fact, they reversed the causal relationship. The strange characteristics are not the reason for creating high demand and high sales. On the contrary, high prices and high quality can create magical effects."

Su Tong tilted her head slightly, thought of Yang Fei's words, and said, "It makes sense."

Yang Fei said: "When we buy products, when we see expensive things, we will naturally pay attention to them, and we are curious about why it can be sold at such a high price, and then we will understand. When natural soap powder is on the market, the price is also relatively high, but after consumers understand, they recognize this new type of laundry detergent and pursue higher quality of life, they will naturally become fans of soap powder."

Su Tong said: "There are so many talents in Procter & Gamble, and they can't imagine them, right?"

Yang Fei said: "Of course they thought of it, so they were eager to launch soap powder before. However, we are the first to launch soap powder and the first to occupy a high-priced position. If they want to capture this position, they will have to pay a huge price."

Su Tong said: "So, the more anxious they are, the more mistakes they make. Ma Zhixia's move is a bad move."

Yang Fei said: "With P&G's resource advantages, they had a chance! So, I want to thank Teacher Ma!"

Su Tong burst out laughing: "You are just smart!"

Yang Fei said: "After saying so much, do you understand what to do?"

Su Tong gently spitted out her little tongue and shook her head and said, "I'm very stupid, I don't understand."

Yang Fei said: "This price war is not for us, they are grabbing the market. But I believe that their price advantage cannot last long, and our soap powder market will not continue to fall. Because our war is not on the same battlefield at all!"

Su Tong said: "You mean, don't care?"

Yang Fei said: "It doesn't matter whether it's okay. We need to conduct appropriate promotions."

Su Tong said: "After talking for a long time, do you still need to reduce the price?"

Yang Fei said: "Don't descend."

Su Tong said: "How to promote it?"

Yang Fei said: "Bundle sales."

Su Tong Yanran smiled and said, "Tie the laundry bags to sell with a rope? Buy laundry detergent and get the rope?"

Yang Fei rolled his eyes, wondering if a woman in love would really become stupid?

"The natural soap powder and Chinese toothpaste are sold in bundled. These two brands have their own audiences and have a certain popularity. We can pack a bag of laundry detergent and a box of Chinese toothpaste into one bag, package it into a home pack and sell it together. If the price is sold, it can be appropriately reduced."

Su Tong snorted softly: "The price has been reduced. It has been reduced in a different way!"

Yang Fei scraped her nose and said, "You have learned to talk back! But our original laundry detergent and toothpaste have not been reduced. Although this new package that is tied together has been reduced a little, we make more money after selling it. Because people who buy laundry detergent do not necessarily need to buy toothpaste, and people who buy toothpaste do not have to buy laundry detergent, but because the home pack is cheap, they will stock up. They originally wanted to buy the same one, but they bought the same one and went home. Invisibly, our sales volume increased."

After hearing this, Su Tong said happily: "I knew you had a solution. Then let me do this. I will call them and tell them as you told me."

Yang Fei nodded and let her go.

Su Tong made several calls, contacted Meili Daily Chemical Factory, and called the toothpaste Factory again.

This is the first time that the two factories have held a joint promotion. In terms of allocating products and resources, they need to coordinate in a centralized manner and also have to designate a contact manager.

Su Tong was busy for almost an hour before putting down the phone, pressed her ears in habit, and said, "My ears are tinnitus again. Fortunately, I have fewer calls now, otherwise I will have to be deaf."

Yang Fei hugged her from behind and said in her ear: "Thank you for your hard work."

Su Tong's ear tips were numb and itchy. With a moan, her body became soft.

Yang Fei picked her up and put it on the bed.

She was only wearing a dress. Yang Fei had been anxious and didn't bother to take it off. He grabbed the hem of the skirt and turned it up...
Chapter completed!