Chapter 46
Before the township district adjustment and restructuring, there were more than 40,000 established villages in southern province, and after the restructuring, there were more than 24,000 established villages.
And this adjustment will take twenty years to wait.
Yang Fei now has a sales team of more than 700 people, divided into more than 300 groups.
Each group can only go to about 10,000 villages a day, and a month.
It takes a quarter to complete a province.
Before the entire province is completed, the villages that have been sold before will have a golden sales period.
Su Tong once suggested to Yang Fei to expand the sales team.
Yang Fei also wanted to expand sales, but the situation in other provinces is very complicated. The most serious situation is that the production capacity of Southern Daily Chemical Plant is limited.
When production capacity cannot keep up with sales, it will be a tragedy for your team to expand.
Southern Daily Chemical Plant has a production capacity of only more than 20,000 tons of detergent per year.
The current Southern Daily Chemical Factory has been fully produced, and all production lines are used to produce Yang Fei's "white" brand laundry detergent. The production of its own Hongxing brand has been suspended due to long-term unsalable sales.
Such output cannot meet the sales of Yang Fei's team at all.
You should know that the "Violence 28" that occupies half of the washing market, the sales volume of laundry detergent has reached more than 90,000 tons!
Yang Fei originally wanted to use the inventory of daily chemical factories to make a quick money and then go to the stock market to surf.
Unexpectedly, the washing industry is so profitable!
This far exceeded his surprise and also allowed him to see the huge business opportunities.
He had an extraordinary perception of this golden age, and he keenly realized that the current washing product market had great potential.
That's why he decided to set up a bubble company and registered a white trademark.
I don't have time with me!
The current daily chemical market is now competing for many heroes.
There is strong vitality in the north 28, there is the newly established Naïs in the east, and although the P&G in the south has not moved yet, there is a rural man named Chen Kaixuan who is doing the same thing as Yang Fei!
Chen Kaixuan, born in the 1950s, started very early. After the change, he was in his twenties and had nothing to do. He saw someone queuing up for a mile to buy laundry detergent in the town, and it was strange.
After asking, I found out that laundry detergent is 20% cheaper than soap!
The villagers are rushing to buy laundry detergent.
The powder powder is full, and a pound of washing powder is very large, and it has strong stain removal ability. At least it looks much more cost-effective than soap!
The farmer brother, who was used to using rough soap and hammer clothes, quickly accepted laundry detergent.
Chen Kai started to think about it, found out the purchase channels, and bought a batch of laundry detergent and returned it to the countryside to sell it, making a fortune.
However, this CEO Chen, who has been in the laundry detergent business for several years, only knows how to stay in his own town, will not mobilize the masses, nor will he deliver goods to the village, but only knows that he will make small fuss and make a small fortune.
While this great god in the daily chemical industry has not yet awakened, Yang Fei must quickly build his own brand and occupy as much market as possible!
Now, the inventory in the factory has not been cleared yet, and Yang Fei's huge profit period is far from over.
He relied on borrowing chickens to lay eggs, using cheap rural labor, saving all intermediate distributors, seizing the inconvenience of purchasing material in rural areas, making a big fuss, and making huge profits.
Every day, Yang Fei felt like he was dreaming when he looked at the huge sum of hundreds of thousands of dollars deposited into his bank passbook!
In this situation, he no longer wanted to recite poems, but just wanted to curse: Mom, this money is so easy to make!
People are addicted to making money.
This addiction is more profound than any addiction.
People can quit meat, smoke, drugs, and even quit love between men and women and the joy of fish and water.
However, people cannot quit the addiction to making money.
Moreover, the higher a person's income, the greater his enthusiasm for making money, and he is as loud as if he is injected with chicken blood every day.
Yang Fei had wanted to make some money for him, be a vulgar person, buy dozens of houses, be a landlord, and enjoy life.
However, when making a lot of money becomes a daily routine, he no longer looks down on the decadent life of being a landlord.
Today is the first day of the launch of Jiebai brand laundry detergent.
This is a brand new brand without any mass base and without any promotion and publicity in any media!
Can you still achieve a sales miracle?
The promotion costs of a brand will have a budget.
This budget accounts for a percentage of sales, which is a very important number and is also the way for enterprises to survive.
When advertising costs exceed profits, the company either flies in the sky or jumps into the abyss.
However, there are no certain rules for this budget and proportion. Each company's budget is different. The budget for the same company will also be adjusted in different periods.
In order to maintain the brand's exposure and popularity, some companies' promotion expenses are as high as 80% of their annual profits, and normal accounts for about one-third.
As for Yang Fei, he made money by nothing and had not invested any promotional fees before.
It cannot be said that there is no such thing as not at all. It still costs a little to deal with various village departments and get the right to use their radio stations, but this money is completely negligible compared to the brand promotion fee.
Yang Fei drove to the county town where the sales team stayed.
Tie Lianping and Su Changqing have completed the payment task and are chatting.
"Brother Yang Fei is here." Tie Lianping completely lost the superiority of the village party secretary in front of Yang Fei, just like an ordinary subordinate, and acted very respectfully.
"Brother Tie, Brother Su," Yang Fei could only refer to them according to their name, "How is the sales today?"
"Hey, with us here, don't worry, it's all sold out!"
"Haha! Very good!" Yang Fei handed each person a pack of cigarettes and said with a smile, "What's the reaction? This is a new brand."
"Isn't it just laundry detergent? Which brand is not the same? Rural people don't care so much, they only recognize two words: cheap!" Su Changqing held the noodle bowl and said to Yang Fei while eating it, "No one cares what brand we sell."
Yang Fei thought to himself, as expected, he had bet right!
You should know that more than 20 years later, some people went to the village to sell water purifiers, thousands of oceans of large items, and the elderly in the village were rushing to buy them. They didn’t care what brand you were or whether there were any relevant certifications stipulated by the state.
Those fools can sell tens of thousands of yuan after a promotion in the village!
After all, the laundry detergent sold by Yang Fei is produced by regular manufacturers and has excellent quality, and is by no means a three-no product.
Su Tonghe Xiang Qiao checked the accounts and received the payment.
On the way back to the city, Yang Fei and Su Tong discussed sales channels.
"Senior sister, we are going to change the sales method. We can't always fight guerrilla warfare, we need to lay out our own sales channels. What do you think?" Yang Fei's idea was communicated with her before.
Su Tong probably understood Yang Fei’s idea and said, “We want to build a sales network, and at most it’s time to build it to the county level. It’s best to improve our logistics system.”
Yang Fei was interested in examining her, and said with a smile: "You still have a lot of ideas. Think about this matter carefully and give me a plan."
Chapter completed!