Yang Fei analyzed P&G's strategy thoroughly, and what he was most afraid of was that they price Tide too low. With P&G's brand advantages, it would be the biggest rival in the laundry detergent industry.

Procter & Gamble is Procter & Gamble, and the same general fans are priced at one dollar!

Yang Fei felt that no one should be able to challenge the status of white laundry detergent.

However, what Yang Fei didn't know was that Procter & Gamble was facing a severe test.

Procter & Gamble’s original positioning was to position Tide as a high-end brand, while the panda laundry detergent produced by Beihua Factory No. 2 is competing for territory in the low-end market.

However, Procter and Gamble suddenly discovered that the high-end positioning method that he was best at failed!

After Tide was launched on the market, the price of general powder was three yuan per bag, but no one was interested in it.

Whether in cities or rural areas, consumers do not pay for this brand.

Procter & Gamble misread the times!

China at the end of 1994 was no longer China in the 1980s. The living materials of Chinese people were relatively abundant, and the same type of products also had more choices.

Especially in the laundry detergent industry, the country has the first vitality to be ahead of the world, and then the white brand has the unique advantages.

Guandong's local brand has the "Libai" brand. Chen Kaixuan gradually made efforts and registered and established Libai Company in Huacheng.

Lishui Wuqi Chemical Factory has always made a living by selling soap. It once sold soap to the highest level in the country. Later, it also attracted the development direction and economic interests of laundry detergent. After the joint-stock transformation in 1993, it was reorganized into the Ainas Group Company and officially entered the laundry detergent industry. They "dial" brand is positioned at a low-end market. Like the white general powder, they set the price at two yuan per bag.

All well-known daily chemical companies in China take the low-price route.

At this time, P&G suddenly introduced Tide and priced at high end, so naturally there was no good response from the market.

The technology of laundry detergent is relatively not very high-tech. Even if you proclaim it and are so scattered, for consumers, as long as they can wash their clothes, it is enough.

As for the so-called "phosphorus-free" and "environmental protection" concepts, they have long been ruined by the white and phosphorus-free laundry detergent. For high-end products, you can buy natural soap powder, low-end products can buy general powder, machine-washing and hand-washing, all kinds of fragrances are available, and the price is affordable.

Who would spend one more dollar to pay for a strange brand?

After Yang Fei learned that they sold high-priced laundry detergent, he felt uneasy.

On Saturday, November 5, 1994, the Southern Chamber of Commerce donated police cars was held grandly, and many media outlets in the province participated in the report.

Yang Fei, on behalf of the Southern Chamber of Commerce, attended the donation ceremony in great costumes and made a passionate speech.

On the same day, the Southern Chamber of Commerce and the provincial public security department reached a cooperation intention of cooperating with the police and the people. In the future, after the two large markets of Nancheng and Beicheng are built, the public security will set up special positions in the large market to ensure the stable and orderly development of the large market.

This activity has won praise from the general public.

The Southern Chamber of Commerce has become the hottest talk among the people in the province.

In the hearts of the people, the Southern Chamber of Commerce is a good chamber of commerce with public responsibility. Because of its close cooperation with the police, the Southern Chamber of Commerce has also cast a mysterious veil, making people feel that this is a chamber of commerce with background and background.

In China, a successful entrepreneur must be half a politician at the same time.

If you only know how to run a business, you will definitely not be able to do it. When many foreign capital first came in, they didn’t understand politics, and they started to grow and grow after localization.

Large enterprises, whether state-owned enterprises or private enterprises, are more or less linked to politics.

Let’s take a look at those big entrepreneurs. Which one is not this representative or that committee member? Who is not active in the big stage of domestic political life?

Yang Fei proposed the concept of cooperating with the police and the public as one family, which is actually to ensure the smooth opening and operation of the large market.

It can be expected that after the opening of the two major markets in the north and south, it will seriously threaten other wholesale markets today, and even squeeze them out of their way!

First, the integration of sales resources will cause small wholesale markets to lose customer flow, and second, wholesale bosses will gather toward large markets, and small markets will fundamentally decline.

In fact, the two major markets are still under infrastructure, and some people threaten to mess up these two projects!

At this moment, Yang Fei donated forty-eight police cars to the police in a high-profile manner! He also reached a cooperation agreement with the provincial department!

This gave those who wanted to make trouble a baton: If you have the ability, come and try it!

Don’t underestimate the bloody and violence of these businessmen!

In Yang Fei's memory, there were two wholesale markets. In order to compete for customers, they organized hundreds of people, held sticks and fought hard, smashed a wholesale market, destroyed dozens of cars, and paralyzed the road for three days before recovery. The road was covered with blood, and broken hands and feet, which was terrible.

How many people in the south are bloody?

It is enough to think about the saying that Wu Xiang will not become a military force.

Can it be made famous by not being cruel, not being fierce, or not being evil?

In order to prevent this sign from appearing, Yang Fei buried the pit in advance and invited the police to calm him down so that the villains would not dare to act rashly.

Sure enough, as soon as this move was made, the heroes were lying on their heads. Those who had threatened to give the Chamber of Commerce had stopped and stopped making violent remarks.

With such a big market and such a big chamber of commerce, can you stand firm without a backstage?

Yang Fei's pledge of police cars was not only a respect for the police officers, but also a consideration for the future development of the Chamber of Commerce.

When the vice president and directors recognized this fact, they deeply appreciated Yang Fei's far-sighted vision. They spent a little money but got peace, which is more important than anything else!

The money invested by the Chamber of Commerce was transferred to the Chamber of Commerce accounts one after another.

Yang Fei and the Chamber of Commerce signed an investment dividend agreement.

Only invest in dividends and do not hold equity, which can ensure Yang Fei's absolute control over the company.

The agreement stipulates that the property rights of the enterprise belong to Party A and only pay Party B annual profit dividends. The contract period is five years. After the contract expires, Party B will pay dividends and principal interest returns to Party B, and return all investment principal to Party B, and this contract will be terminated.

If Party A declares bankruptcy during the contract period, Party B has the right to distribute Party A's property based on the dividend proportion.

After signing the contract, Yang Fei then went to Beijin with a huge sum of 650 million yuan.

During these five-year contract period, Yang Fei added 650 million yuan in additional funds!

Not long after Yang Fei returned to the Northern Jin Dynasty, he heard an explosive news.

P&G’s new product Tide laundry detergent is seriously unsold!

So, they took the most serious price cut in history.

"Tide has reduced its price! It has dropped from three dollars per bag to one yuan9!"

This big price cut is like jumping off a building!

When Yang Fei heard the news, he was shocked.

Not only Yang Fei, but also Li Bai and Diao Pai were also confused.

No one would have thought that an international brand would be reduced from three yuan to one yuan in a short period of time!

Procter & Gamble’s idea is, don’t you sell it for two dollars per bag? Then I will sell it for one dollar!

In the price war, Procter & Gamble has never lost!
Chapter completed!