Yang Fei glanced around and looked at everyone's face and said, "To defeat a product, what is the most useful trick you think?"

"It depends on what company's products." Zhu Zhongnan said, "It's not easy for companies as huge as Procter & Gamble to shake their status?"

Wei Xinyuan said: "Unless, their production has major defects."

Yang Fei smiled slightly, thinking that Wei Xinyuan was better at understanding market strategy, and said, "Yes, unless there are problems with their products themselves, otherwise, a Fortune 500 company like Procter & Gamble can not be defeated by defeating it."

Zhu Zhongnan said: "With P&G's popularity, they cannot let the quality be ignored, right? We have studied their shampoos, which are good in terms of raw materials, formulas, and craftsmanship."

Yang Fei said: "What we want to fight is an asymmetric war. Our local daily chemical companies may be able to win every battle, but it will be difficult to win the entire war in the end. We don't care whether the war can be won. What we have to do now is to take every battle seriously!"

After hearing this, Zhu Zhongnan and others felt a tragic atmosphere.

Yes, although local daily chemical companies are fighting at home, they cannot be compared with powerful foreign companies in terms of capital, strength, technology and popularity.

It was early for Yang Fei to enter the industry, and he wisely chose the laundry detergent industry that foreign companies do not value much. He took advantage of the vacuum period that foreign companies have laid out to successfully make the white laundry detergent brand the industry leader and successfully made the first pot of gold.

With such a foundation, he entered the shampoo industry again, at least solving the big problem of capital demand.

The "Difficult Ship" he invested in also achieved great success, giving him enough funds to expand.

Along the way, Yang Fei has taken one step at a time, taking one steadily first and then taking the next step, and never blindly expand.

Many companies are on the road of blind expansion.

Su Tong is a person who understands Yang Fei and smiled and said, "Have you found the shortcomings in their products?"

Yang Fei nodded: "Do you remember when we first developed the formula? I once repeatedly reminded that the product will definitely not contain dioxane!"

Everyone nodded.

Most of the people here study chemistry or related majors, and are not unfamiliar with dioxane.

Dioxane is an organic compound, also known as dioxane. A colorless liquid with a slight fragrance. It is a slightly toxic type, which is irritating to the skin, eyes and respiratory system, and may cause damage to the liver, kidney and nervous system. It may cause death during acute poisoning.

This chemical component with a very ugly name is essential among many chemical products, mainly used as solvents, emulsifiers, detergents, etc.

Dioxane is used as a solvent, reaction medium, and extractant in the manufacture of special fine chemicals such as medicine, cosmetics, and fragrances, as well as in scientific research.

In addition, dioxane is also widely used.

Dioxane is used as solvents for cellulose acetate, resins, vegetable oils, mineral oils, soluble dyes, etc., and is also used to make spray paints, varnishes, plasticizers, lubricants, etc.

It can also be used as a solvent for chromatographic analysis reagents and acetate fibers and their derivatives, and as a solvent for cellulose acetate, vegetable oils, mineral oils, soluble dyes, etc.

Dioxane has the general characteristics of ethers, and is also commonly used as extraction agents in pharmaceutical and organic synthesis, as well as peeling agents for paints, dye solvents and dispersants, as well as replacing tetrahydrofuran in polyurethane synthetic leather.

The dioxane contained in cosmetics are all by-products of the main surfactants in shower gels and shampoos.

In shower gel and shampoo, the by-products brought by the main surfactants during the oxidation of alkyl groups during the manufacturing process are contained in most wash-off cosmetics.

However, my country's cosmetics specifications, whether in raw materials or products, are not specified in dioxane brought into by by-products.

Not only my country, but also the EU and ASEAN are island countries. The current cosmetics management does not stipulate dioxane for cosmetic raw materials by-products, and does not stipulate dioxane for cosmetic raw materials.

Therefore, all surfactants produced using ethylene oxide addition process on the market contain different amounts of dioxane, and cosmetics using such raw materials also contain different amounts of dioxane.

Generally speaking, rinsed cosmetics made of raw materials with polyoxyethylene ether structures contain dioxane.

The existing technology can also easily realize cosmetics without dioxane, but many manufacturers have not paid attention to this because the law does not stipulate it!

The dioxane contained in the raw materials of the washing shampoos we commonly use is actually brought by the raw material alkyl ethers of the raw material.

Until 2007, the Ministry of Health issued the "Cosmetics Hygiene Standards" requiring that dioxane is a substance prohibited from using cosmetics.

Before that, the shampoo and shower gel we used more or less contained dioxane.

Looking back, it was a very terrible experience.

You should know that dioxane is very harmful. It contains anesthesia and stimulating effects and has accumulating effects in the body. It can cause liver and skin damage, even uremia, and is carcinogenic.

Yang Fei's proposal of the word "dioxane" did not attract everyone's attention.

Zhu Zhongnan pondered: "Boss, cosmetics regulations do not require dioxane. Moreover, many of the foods we usually eat contain more or less such substances. For example, sea fish, roasted chicken, meat products, tomatoes, tomato sauce, pepper, coffee, etc., the dioxane content is between 10 and 100ppm."

Yang Fei nodded: "The law is also constantly improving. The law does not stipulate it because we have not realized the harm and importance of this point. As chemists in China and entrepreneurs in the daily chemical industry, we should be the first to propose this concept for the health of consumers and ask the general public to pay attention."

When Su Tong heard this, she couldn't help but smile. Yang Fei was so smart. He obviously wanted to attack other brands, but when he said it, he immediately became tall and famous!

Yang Fei said: "Our products do not contain dioxane, which can withstand testing by any organization! Then, we have an obligation to tell customers that they have the right to know. In the end, should they choose products containing dioxane? Or products like us that do not contain dioxane? That's their business."

Wei Xinyuan showed a knowing smile. He had been following Yang Fei for more than two years. He had long understood that the most amazing thing about Yang Fei was his head and mouth!

Zhu Zhongnan said: "Boss, you mean, we are dioxane as a gap and launch an attack on P&G?"

Yang Fei said in a deep voice: "We are not targeting a certain brand! We are targeting all shampoos and shower gels containing dioxane, and even all cosmetics and skin care products!"
Chapter completed!