Chapter 662 The beauty of the sun has never been afraid of anyone!
Yang Fei already knew in his heart that who secretly photographed the company's formula secret.?Sui?Dream?
After chatting with Jiang Wanxia, he called Su Tong.
Su Tong was knocking on melon seeds, and from time to time, the crisp sound of melon seed shells burst.
"Yang Fei, when will you be back?" Su Tong asked.
"In a few days, I will go back when the battle situation stabilizes."
"I'm a guest at Sister-in-law Qingqing's house. She wants me to ask you a happy new year."
"Haha, that's fine!" Yang Fei thought of Qingqing's sister-in-law, and a big slim ball flashed in front of his eyes.
Su Tong said: "How is it? Did P&G make any big moves?"
Yang Fei briefly talked about the content of the meeting.
Su Tong said: "These bad guys are really good at playing, and they are deliberately not letting us celebrate the festival."
Yang Fei said: "It's nothing. The soldiers come to block the enemy, and the water comes to cover the enemy. Where is Su Yingying? Is she by your side?"
"No, she has her own relatives to leave."
"Have you had something happened to her family recently?"
"What's the matter?" Su Tong smiled, "Why do you care about her so much? If you miss her, I'll go find her now and ask her to call you back."
"Haha, what are you thinking! I'll ask you, Director Su's family, has there been any major issues recently?"
"Major event? What's the big deal at Director Su's home?" Su Tong asked back.
When the sister-in-law Qingqing next to him heard this, she smiled and said, "You are at home with your mother every day, don't you know? Su Yingying's mother has cancer and is treated in the best Grade A hospital in the provincial capital. I heard that it has cost tens of thousands of yuan, and it may not be cured!"
Yang Fei heard the loud voice of Sister Qingqing on the phone, and he knew even more in his heart.
Su Tong said in surprise: "Is that so? How long will it take?"
Sister-in-law Qingqing said, "It's been a few months. Now I have to go for chemotherapy on time and take medicine. My hair is almost lost. I'm as thin as a monkey. Oh, my appearance is simply invisible. It makes me feel sad and uncomfortable when I see it. You said, how could this good person get such a disease? If this person is poor, he can't afford to live, die, or be sick!"
Su Tong said with a grudge: "Yes, yes. It's so pitiful. Yang Fei, I'll tell you, Su Yingying's mother..."
Yang Fei said oh, "I understand."
Su Tong asked curiously: "Why did you suddenly ask about her coming?"
"It's okay, just ask casually. When I come back, let's go to Director Su's house to visit her together."
Su Tong didn't care, and smiled and said, "You, the boss, are really too careful. After worrying about the company's major affairs, you have to care about the small affairs of us secretaries."
Yang Fei said meaningfully: "Secretary is nothing small!"
The two chatted for a while and hung up the phone reluctantly.
On the first day of the Lunar New Year, the Sijiu City is the largest developed city in China and a large city with a population of tens of millions, Yang Fei has no relatives and no neighbors.
He began to miss the warmth of home and the bustling Taohua Village.
Yang Fei divided the eight major war zones and launched the fastest emergency plan. All agents conducted terminal promotions at the same time, with unprecedented discounts.
All brands under Meili Group are participating in this Spring Festival promotion. The overall plan is to get as much as you buy, get as much as you want, buy more and get more, and there is no cap on the top!
The advertisement posted by the sales terminal is: "Beautiful Group distributes New Year gift packages, buy 100 and get 100 free, and there is no cap on the top! You must not miss the opportunity, wait for another year if you miss it!"
No matter how much you buy, you will get the same amount of product!
Meili Daily Chemical rarely conducts large-scale promotions. On the first day of the New Year, it suddenly made such a large-scale feedback activity, which immediately won the attention of consumers.
Many people just go shopping, but when they see such a big promotion, they immediately start buying and buying!
Daily chemicals are all necessities for daily life. They need to be used anyway. Even if there is no shortage at home, if you see something cheap, buy it first and put it in your house, and then use it later.
There are two types of people's consumption. One is rational and knows clearly what you need, so you only buy this one. The other is blindly following consumption, which is not needed at all, but when you see promotions or everyone is rushing to buy, you will blindly follow the trend and buy it. No matter whether it is useful or not, you can buy it after you buy it.
Many consumers who stand in front of foreign-funded brand products were also motivated: "What are you doing for buying these? They are expensive and the activity is low. Go and buy beautiful daily chemical products. The New Year promotion will be the first to distribute New Year benefits. The activity is only three days, so how much you buy it, how much you get it! "
Yang Fei did this with his own way and to treat him.
Procter & Gamble’s New Year’s sale is nothing more than to saturate the terminal market and to let consumers stock up on their homes and not have to buy similar products for a few months. Then the sales of other similar products will naturally be bleak.
You do promotions, and I do promotions too.
If you buy a large bottle and get a small bottle, I buy a large bottle and get a large bottle!
Comparing costs and competing for prices, beautiful daily chemicals have never been afraid of anyone.
Even if you don’t make money during the Spring Festival and only make publicity, Yang Fei must stabilize the market.
As long as every family stocks up on beautiful daily chemicals, they use them every day, and over time it becomes a habit and profits can be made back in the future!
Cultivating customer loyalty is one of the most difficult issues for a company.
Foreign brands saw the promotional efforts of Beautiful Daily Chemical, but they were powerless.
Their high costs, and their operating and administrative expenses are higher than those of local enterprises, and they cannot buy one get one free.
So, they could only watch the promotion of Beautiful Daily Chemical in the Spring Festival.
The ultimate benefit of the war between industries is always the consumer.
This was once again reflected in the Battle of Meibao.
It is said to be a three-day promotion, but in fact it is far more than three days.
Yang Fei’s deadline is: “As long as P&G is still doing big promotions, our big promotions will not be removed! Agents must hold on to me, don’t be short-sighted, and only see the benefits lost during this period! Making money is a long-term solution.”
Fortunately, the agents trust Yang Fei. They unconditionally support the headquarters in fighting this industry war. Some agents even mobilize their own families to become terminal promoters for free.
In order to compete for the terminal market, some regions have fought between Meili Daily Chemical's agents and Procter & Gamble's agents. In some shopping malls, Meili and Bao's products are close together, and the promoters sometimes start a war for their own hands.
The entire daily chemical industry is also involved in the Battle of Mei and Bao, and all companies are forced to make price adjustments, otherwise they will not be able to sell a bottle!
During the Spring Festival in 1996, the entire land of China was burning with the smoke of the daily chemical war!
Consumers are so happy that they can buy twice the product at half the price!
So, this Spring Festival, people no longer visit relatives, but go shopping in shopping malls to buy beautiful daily chemical products.
Some people give gifts, but don’t give gift boxes, but instead give daily chemical products from beautiful daily chemical factories to their relatives, which are both affordable and practical.
The promotion of Procter & Gamble was lagging behind Beautiful Daily Chemical because of insufficient strength. During the Spring Festival, the products were once unsold, which made their senior management anxious and held an emergency meeting to discuss countermeasures.
Chapter completed!