"A single enzyme will be added to all the laundry detergent produced by our Meili Group."

"There are four most commonly used enzymes in enzyme-added laundry detergent, protease, lipase, amylase, and cellulase."

"We mainly add protease in laundry detergent, which is an enzyme that can hydrolyze proteins and turn them into soluble amino acids. Protease is the most important type of enzyme preparation used in detergents, because proteins such as blood, milk, eggs, juice, sweat stains, cocoa, coffee, etc. are the most common dirt on clothing, and are the most difficult to remove by surfactants and other builders."

"Proteases can first decompose proteins into soluble peptide bonds, and then decompose them into amino acids, so they are easily washed away. In this case, even if the protein cannot be completely decomposed, just obtain decompositions that are easily removed with synthetic detergents."

"Because the generation of soluble substances or substances that are easily dispersed in the washing liquid, the adsorbed protein dirt is reduced, and the dirt that is firmly adsorbed on the fibers in the presence of proteins is relatively easy to remove. Because washing powder is alkaline, the proteases in enzyme-added washing powder are also alkali-resistant, and are generally alkaline proteases."

"I'm too professional, just listen. Whether you can understand it or not, as long as you know, this is an additive with strong decontamination ability."

"What everyone is most concerned about is the price issue. On behalf of the Beauty Group, I solemnly promise everyone that all products will be added without adding price, and enzymes will not increase price!"

Yang Fei's words were loud and loud, causing a burst of noise and heated discussion at the scene.

“No price increase?”

"Isn't really an increase in price?"

"Add to add more? How much does it add?"

"Is Beauty Group really that good?"

"That's right, there is no businessman!"

“…Let me hear what he said!”

Yang Fei kept a smile and waited for everyone to finish talking, then smiled and said, "Do you don't believe it? Our brand new product, brand new packaging, has been launched. If you don't believe it, you can go to the mall to take a look. We also have samples here, which is like this kind of enzyme-added laundry detergent. Each bag, on the original basis, added enzymes and added another 50 grams, and fifty grams is one or two! However, all our selling prices are still the same as before, and they remain unchanged!"

Notice!

Yang Fei is talking about the previous price, that is, the price before the price war.

However, Yang Fei has now obtained cheaper raw materials. The raw materials purchased by Meili Group are one-fifth cheaper than before. He only added 50 grams of each pack of laundry detergent and added some enzymes.

The cost of enzyme is very low, and it can be almost negligible in the production cost of the product.

But consumers don’t know about this. When they hear Yang Fei’s hype, they think that this enzyme may be very expensive.

In this way, Yang Fei's strategy of adding enzymes without increasing the price, increasing the amount without increasing the price, and selling it only at the original price immediately won everyone's enthusiasm and praise.

And Yang Fei, taking this opportunity to update all the products on the market!

In the past, when we fought in business wars, we used old products, but after the updates, the old products naturally withdrew from the market, and the selling price of new products returned to the original selling price level.

As for companies such as Procter & Gamble and Unilever, their products are still old products. As for how they end, it is not what Yang Fei has to consider.

Yang Fei is only responsible for setting questions, and solving them is everyone's business.

Wei Xinyuan and others stood in the audience and watched Yang Fei's wonderful performance.

"This is a great deal of money-drawing! I took off the original products and launched all new products instead of old products. In this way, we won without a fight!" Zhu Zhongnan also sighed, "This is really devil marketing!"

Xie Guiyan said: "The most rare thing is that the boss cleverly used this business war to lower the purchase price of raw materials. Now it seems to increase the weight of the product, but our profits are higher. Consumers also feel the benefits."

Wei Xinyuan smiled and said, "I still remember when my boss went to the Vitality Factory to dig me, he said, "In half a year, the brand Jiebai will be the first in China. When I heard it, I didn't care. I thought this person was a lunatic and an arrogant young man who loves to brag."

Xie Guiyan asked, "What happened later? Why did you follow the boss?"

"The boss brought up a box of money and hit me in the face. I couldn't bear it, so I followed him to Taohua Village. As a result, you all know that after half a year after I arrived in Taohua Village, the white washing powder had the largest market share in the country!"

"Mr. Wei, you are so lucky to be the first group of veterans to start a business for the boss." Xie Guiyan said, "You are still very insightful."

Wei Xinyuan said: "Along the way, I watched my boss come and grow and grow. It was like a rocket. First, a factory in Taohua Village was built, and it continued to build branches, then acquired Nanhua Factory and Vitality Factory, and later it also acquired the China Toothpaste Factory, and now it has established a shampoo factory and a shower gel factory. And our beauty and skin care factory is also under intense construction. Before we knew it, a huge daily chemical empire has begun to take shape!"

Everyone nodded and said yes. When they looked at Yang Fei's explanation in the stands, their eyes were filled with admiration.

Yang Fei talked about shampoo and said, "At this press conference today, you think that our Beauty Group only has these new products, so it's too underestimated our strength."

There was a burst of laughter in the audience.

Yang Fei said: "In addition to the above new products, we have also launched a brand new packaging of shampoo!"

"Shash? How long has the Meisi Shampoo been on the market? New products have been launched?" Some journalists were familiar with the affairs of Meili Group, and they couldn't help but mutter when they heard this.

Yang Fei said: "Products need to be constantly updated, because our research has not stopped, and new technologies are constantly being developed. Every new technology is born, we will apply it to practice and use new technologies to benefit the people of the whole country."

The reporter asked: "Mr. Yang, what breakthroughs have you made in your new product this time?"

Yang Fei said: "I have a definition of the standard for healthy scalp of Chinese people, namely, no dandruff, no itching, no greasiness, and vitality! This standard has always been what our group is committed to pursuing."

He paused a little, gave everyone a time to digest, and then said loudly: "Our investigation found that the common anti-dandruff trouble of consumers is that anti-dandruff products cannot be used for long-term anti-dandruff. This is because the scalp is a system that is constantly releasing, and the sebaceous glands secrete oil all the time, giving dandruff fungi a suitable breeding ground. However, the effect of anti-dandruff factor is often the most effective in the instant of washing hair. Its effect will decrease with the passage of time, and it cannot produce a long-term and continuous effect of inhibiting dandruff."

"Our Beauty Group has developed the latest anti-dandruff technology that can intelligently remove dandruff and protect the scalp. It can adjust the anti-dandruff effect of anti-dandruff factors according to the scalp environment..."

This is a launch conference for a new product, and it is inevitable that there will be many professional terms involved.

The experts listen to the tricks, while the outsiders watch the fun.

The reporters couldn't understand things that were too professional, but they heard the smell: "Yang Fei used a new generation of products to replace all the products in the business war! Not only was it washing powder, but also the entire line of products including shampoo!"

In other words, P&G, Unilever, or other brands have all lost their rivals, Meili Group.

Because, the Beauty Group has left their level and set higher standards!.m.
Chapter completed!