In combat, one-stop work is to lose one's own strength, and then lose three times.

Yang Fei has been so imposing as a rainbow since the bidding, and has overwhelmed his opponent psychologically.

Each company has a certain budget for advertising expenditures and will also have its own valuation for each advertising space.

If the price is too high than expected, you can only choose to give up.

Yang Fei directly increased the price by 10 million, but Procter & Gamble stopped following.

In the next advertising space bidding, if Yang Fei follows the price, other companies choose to give up after several rounds of bidding.

Yang Fei got his wish and won the most important advertising spaces.

The six major brands under the Beauty Group, Jade, Meishi, Cleansing, Cardamom, Beauty, and China, have found advertising locations that suit them on CCTV.

With the blessing of these advertisements, even if there is no halo of the king in the next year, Yang Fei doesn’t have to worry about sales.

Yang Fei understands the practices of Procter & Gamble and Unilever very well, and advertising must be moderate.

A high-end company cannot rely entirely on advertising to survive.

If the bidding king cannot gain a foothold in China for two years, not only will the bidding king hype be a failure, but even the operation of the beautiful group will fail.

Then, no matter how many advertisements there are, they can't help the mud.

This year's bid is Qin Chi.

As soon as the bidding meeting ended, Qin Chi became the darling of the media.

Director Ji of Qin Chi is better at setting ambitions and speaking than Yang Fei.

Facing the dense microphone and camera, Director Ji talked freely, showed his ambitions and was full of ambitions. He seemed to have won the King of Betting. He stood at the highest peak in the liquor field and could look down on the world.

Yang Fei stood and listened to his speech for a while, and smiled slightly.

Director Ji saw Yang Fei in the crowd.

Just as Yang Fei turned around and was about to leave, Director Ji stopped him.

"Boss Yang, please stay!" Director Ji got the King of Biao and his tone became much more kind.

Winners are always more likely to tolerate their opponents.

Yang Fei stopped and asked, "Director Ji, is there anything wrong?"

Director Ji laughed and said, "Boss Yang, you are the bid king of the previous two sessions. May I ask, how much money did you make by relying on bid kings? Can you tell me?"

This is a question that everyone is interested in.

The reporters' focus was instantly directed at Yang Fei.

Yang Fei said: "Director Ji, we did not rely on King Biao. King Biao is just a means of publicity, and it is the same as any other means."

Director Ji asked: "You said that, it doesn't mean much? You can't behave yourself when you get a cheap one, right?"

Yang Fei said: "Of course, it has value, but it is very dangerous for a company to make money by relying on an advertisement. I believe everyone has heard of the story of "sincere" in the past. By the same token, advertising only allows more people to know your product."

Director Ji said: "Yes, how can you make money without popularity?"

Yang Fei said slowly: "Why do you buy the products in these advertisements after reading the bidding king advertisements? Because people believe in CCTV and the products recommended by CCTV! If your product is not good enough, like oranges with golden jade and scattered slutches, consumers will only be fooled once. They will also have doubts about the CCTV brand. So, I said that if a company wants to develop and make money, it cannot be separated from advertising, but it cannot rely solely on advertising."

Ms. Tan Xisong stood not far away and heard Yang Fei's words and couldn't help but frown and ponder.

Director Ji was very proud of his ambitions. Of course, he would not care about what Yang Fei said. He laughed and said, "It seems that Boss Yang is a story of experience. I have used your products and the quality is indeed excellent. Anyway, as long as your factory is still selling, we will buy your products for it!"

Yang Fei thought to himself that this man was a little reckless, but his heart was not bad, so he smiled and said, "Thank you for your support."

He can remind and help only so much. He has said everything he should say, it depends on what Director Ji does.

What Yang Fei hopes most now is to develop smoothly.

The lessons of Shi Yuzhu's past are enough to make people think twice.

Such a huge giant group almost fell down overnight!

Impulse is the devil, be careful to sail the ship for thousands of years!

After the CCTV bidding meeting ended, Yang Fei will also open at the Liuliu Shopping Plaza in Shanghai.

Yang Fei adheres to the concept of all Liuliu shopping malls: "It's good to have enough, it's never empty, and it's never to do image projects."

When he wanted to build a beautiful building in the Southern Province, his leader asked him to build a landmark building.

Of course, Yang Fei also wanted to build the tallest building in the city.

But, this year you are the highest, maybe next year it will not be. The tallest building is setting the standards every year.

For the sake of temporary pleasure, you have to bear a huge financial burden, which is what the wise do not do.

After the bidding meeting, Yang Fei took a break and rushed to Shanghai to attend the opening ceremony of Liuliu Shopping Plaza.

Shanghai is a metropolis. The building built by Yang Fei is still nine-story high on the ground and is similar to other shopping plazas. The podiums below are used to open shopping plazas, the ones above are used as office spaces, and the three underground floors are used as garages.

Someone laughed at Yang Fei, you built a nine-story building but a three-story garage. Are you not afraid of waste?

Yang Fei smiled but refused to answer.

Summer insects cannot speak of ice.

In the 1990s, you talked about traffic jams with others and couldn’t find a parking space?

That's you stupid!

In the future, online shopping will be developed, but it will not erase the comprehensive real economy. Especially large stores like shopping malls, there are daily necessities related to people's livelihood, fresh supermarkets, and various big brands, which integrate entertainment and leisure.

Citizens always need to go shopping, buy groceries, buy daily necessities, watch movies, and have a meal. They are inseparable from shopping malls.

Yang Fei’s positioning of Liuliu Shopping Plaza is like this, not just a department store, but a large leisure community.

The road to department stores has been wider in the past few years, and it has become narrower and narrower in the future.

A simple cinema is difficult to attract traffic and lives a very depressed life.

Yang Fei integrates various trendy elements into a square to create a community suitable for everyone to visit, play and consume.

Building this community will certainly test the operator's means and talents.

Department stores only need to sell goods.

However, the community built by Yang Fei mainly relies on service to win.

It’s like a park where everyone likes to go to play because of the beautiful environment. Not only can you have fun, buy food, but you can also relax, sit down and chat, and take beautiful photos.

What Yang Fei has worked hard to create is such a shopping environment, where everything is put into the customer's experience first.

This is also what Yang Fei slowly realized when opening the Liuliu Shopping Plaza, combined with the social environment that will appear in the future.

However, for the society at that time, Yang Fei's management was a completely different concept. Can he succeed?

Before the first day's turnover came out, even Yang Fei himself was sweating coldly.
Chapter completed!