After provoking war in the field of laundry detergent, Unilever made another big move in order to compete for other markets: launching a brand new shampoo brand Qingyang.

In order to force the launch of this new brand, they invited big-name celebrities to advertise.

What made Yang Fei laugh and cry the most was that an international company as big as Unilever actually learned the tricks of Meili Group and also used a special shampoo for men.

As expected, Unilever's Qingyang brand also focuses on anti-dandruff.

Men's dandruff removal!

This is exactly the strategy of Meili Group’s Meili brand when it comes to market.

Zhu Zhongnan and others, as if they were facing a great enemy, reported to Yang Fei as soon as possible, and rushed to Taohua Village to ask Yang Fei for advice on countermeasures in person.

After hearing this, Yang Fei did not react much.

The boss's calmness made Zhu Zhongnan and the others feel ashamed.

Whenever you encounter major events, you will be calm.

Easy to say but hard to do!

Who is not angry or panic when facing a major event?

Yang Fei was calm, and he had his own reasons to calm down.

Faced with the doubts of his subordinates, Yang Fei explained: "Who first proposed the concept of men's dandruff removal?"

"Of course it's us!" Zhu Zhongnan said angrily, "They are copying us!"

Yang Fei smiled: "If men's dandruff removal is a new industry, then can our family dominate?"

Zhu Zhongnan pondered: "No."

Yang Fei said: "We can neither monopolize the market nor stop others from entering. Is it bad for us or harmful to come in more people to come in and hype up the concept of men's anti-dandruff?

Zhu Zhongnan suddenly realized: "Of course it is beneficial."

Yang Fei smiled slightly: "That's right. The concept we proposed was the first to occupy the market. Now they have just launched the product and are already behind. The more they hype, the more the concept of men's anti-dandruff will be deeply rooted in people's hearts."

Zhu Zhongnan secretly praised Yang Fei’s height of looking at the problem is really different!

Most people only see the immediate benefits and care about the profits of their own brands.

What Yang Fei saw was the hype of the entire concept and the expansion of the men's dandruff market.

The more successful Unilever's hype is, the more beneficial it will be for the sales of the Silk brand.

The big cake of the entire market must be shaped by everyone's efforts.

Therefore, Yang Fei was not panicked, but was secretly happy!

Zhu Zhongnan raised a new contradiction: "Unilever is an international brand. They are determined to launch the new brand Qingyang, which is still very lethal. If their pricing approaches our price, it will be a big threat to us."

Yang Fei said: "Many brands, when you use them, will take preconceptions. Just like when we have breakfast, when you get used to the taste of a certain restaurant, you will set it there. Even if there are many new restaurants next to you, you won't try it easily."

Zhu Zhongnan said: "Yes, I have a deep understanding of this. The products I use in my life all have brand loyalty. If I get used to a certain brand, I will not change it easily."

Yang Fei said: "Even if young people like freshness and are willing to try it out, this has no big impact on us. First, our product quality is first-class, not inferior to any international manufacturer, and can withstand comparison. Second, our price has an advantage. Chinese people's consumption concept is still mainly affordable, only buying expensive ones, not the right ones? After all, such people are a minority. Shampoo is just used at home, but not like mobile phones. You can take it out and fill it with your phone."

Zhu Zhongnan laughed in silence, but he had to admire Yang Fei's grasp of the market.

"Boss," said Zhu Zhongnan, "As far as I know, Unilever has not made any money in our country, especially in the washing products, they have been losing money. Fortunately, they are large multinational companies, and if they were replaced by small domestic factories, they would have gone bankrupt long ago."

Yang Fei said: "They look at the long term and don't care about temporary gains and losses."

Wei Xinyuan said: "Boss, there is another big thing that you have to decide."

Yang Fei nodded, looked at him and listened to him.

Wei Xinyuan said: "Our laundry detergent sales are increasing year by year. The existing factories can no longer meet the growing production demand. May I ask, should we choose a location to build a new factory as soon as possible? Or, just open the fifth and sixth branch in Taohua Village Industrial Park?"

Yang Fei pondered slightly and said, "Well, when it comes to this, I have an idea. You can go to Unilever and Procter & Gamble and let them be our white OEM."

Zhu Zhongnan, Wei Xinyuan and others were shocked and felt that the boss was really inflated!

A domestic private enterprise dares to find two world's top 500 multinational enterprises to ask them to manufacture OEM?

If someone else said this, everyone would probably laugh out loud.

However, when Yang Fei said this, no one dared to laugh.

Especially Wei Xinyuan, after the flood, he treated Yang Fei as a god.

Yang Fei will definitely not be aimless.

"Boss," said Wei Xinyuan, "our laundry detergent has a considerable sales volume and its market share is far ahead of other brands. But can they agree to the OEM for P&G and Unilever?"

Yang Fei smiled indifferently: "Why don't you agree? Don't they want to make money?"

Wei Xinyuan said: "They mainly want to build their own brand, right?"

Yang Fei shook his head: "Everyone is a businessman. Businessmen have only one purpose, that is, to make money. I will go to them to negotiate this matter in person. I believe they will definitely agree."

Wei Xinyuan was not optimistic about this negotiation, but he would never refute Yang Fei's decision in person, and said: "Boss, you are the big boss of our group. Don't show up easily. Send a representative to contact them first. If they have the intention to cooperate, it would be more appropriate for you to come forward."

Yang Fei smiled and said, "Mr. Wei, I know, you want to take care of my face. If you fail and I don't show up, it's not embarrassing?"

Wei Xinyuan's old face turned slightly red, and he couldn't help but nodded awkwardly: "I do think so."

Yang Fei said: "No matter who I send this matter, it may not be possible to negotiate, but if I take action personally, I will definitely succeed."

What Wei Xinyuan thought was that the boss was like this, and it was always a mysterious confidence!

Yang Fei said: "Before I go to Harvard, I will get this done. In addition, our next goal is to promote our group's business to Europe and the United States. Everyone, our responsibility is still very important and our future is full of thorns!"

For foreign companies, our country's market is a must-fight place for them and Mount Everest in the global market strategy!

For our country's enterprises, the United States is also a high ground in the war!

It is the Mount Everest that our company must compete for!

8848, I don’t know how many climbers’ bodies were left on this high ground.

But the climbers are still following one after another!

Before Yang Fei went to the United States, he had to negotiate separately with Procter & Gamble and Unilever, and of course there was another deep meaning.

It depends on whether he can succeed in this trip!
Chapter completed!