Yang Fei can understand what Procter & Gamble is doing very well.

The so-called time is also momentum.

The times are constantly changing.

When Yang Fei talked about cooperation with Procter & Gamble, Procter & Gamble's domestic market share was lower than that of Meili Group, while in the United States, Meili Group's market share was still zero. Moreover, Procter & Gamble's senior management was not optimistic about the prospects of white laundry detergent in the United States.

Therefore, Procter & Gamble agreed to the cooperation agreement proposed by Yang Fei very generously.

Half a year has passed, and the Beauty Group quickly made a world in the United States. After investigating the US market, Yang Fei launched a new product "white natural soap liquid" and launched an advertising video "black and white" against ethnic discrimination. It first attracted attention from the black group and was loved by black friends. The sales volume rose sharply. Then, in a fermented way, it affected the use habits of people in the United States for laundry detergent.

Procter & Gamble's senior management miscalculated.

They did not expect that the Beauty Group could grow from obscurity to well-known throughout the United States in just a few months!

Nowadays, Meili Group's share in the US laundry detergent market is close to that of a century-old brand Tide!

Procter & Gamble's position as the boss has been challenged and its interests have been lost!

The senior executives couldn't sit still, and a "strategy" against the beautiful group came into being.

Sean's resignation became the fuse and explosive pack of this war.

All the accusations and controversies of Procter & Gamble pointed to Sean's entry into the Beauty Group.

The accusation is accusation, but Procter & Gamble did not sue Sean.

Because Sean joined the Beauty Group after he resigned normally.

Logically speaking, a president-level employee with a high position as Sean will sign corresponding confidentiality agreements when joining and leaving.

Procter & Gamble is no exception. When Sean resigned, Procter & Gamble signed a confidentiality agreement with him, one of which is: within one year of resignation, you are not allowed to work in a competitive enterprise in a country before resigning.

The legal interpretation of this sentence is worth discussing.

The country where he worked before his resignation? When Sean resigned from Procter & Gamble, he worked in China, but after he joined the Meili Group, he worked in the United States.

So, strictly speaking, Sean did not violate the confidentiality agreement when he left the office.

Even if you sue, Sean may not lose.

P&G, who was so angry that she was angry, unilaterally terminated the agreement with Meili Group and issued a "disguised" statement, and would not compensate any financial compensation!

Sean asked Yang Fei for countermeasures.

Yang Fei pondered and said, "Prosecute Procter and Gamble for unilateral breach of contract."

Sean was stagnant: "The liquidated damages were not actually much."

Yes, there is not much liquidated damages, and the money and energy spent on lawsuits are probably no lower than the liquidated damages.

In this case, is there still a need to sue?

Yang Fei said: "What I want is not a fairness or a penalty for liquidated damages. What I want is hype. The two largest daily chemical companies in the world will attract the attention of the world no matter what the matter is. The longer the lawsuit continues, the higher the exposure."

Sean yelled.

Obviously, in his opinion, the act of attracting attention by suing for lawsuits is incredible.

But if you think about it carefully, it is understandable that Yang Fei does this.

The money for lawsuits is definitely lower than advertising investment, but the income ratio is significantly higher than advertising.

So, this is a must-win behavior.

In addition, P&G breached the contract first. No matter what the result is, public opinion and media will definitely stand on the side of the Beauty Group. The condemnation of the people and judicial justice will also be directed at P&G.

In this way, Procter & Gamble will receive negative news and Beautiful Group will receive a good reputation.

No matter how you look at it, this lawsuit is beneficial to the Meili Group.

Sean has to admire his boss's super ability to deal with emergencies.

It was originally an extremely bad default incident, but by Yang Fei's use of it, it became a hot news topic that is beneficial to the group!

In business competition, there are no eternal opponents, no eternal friends, only eternal interests.

When Yang Fei negotiated with Procter & Gamble, he expected that the cooperation would not last.

Only struggle is eternal and the driving force for the continuous development of the enterprise.

The next day, Yang Fei returned to the provincial capital and held a conference at the Southern Provincial Headquarters of the Beauty Group.

At the meeting, Yang Fei determined a brand new strategy.

"Comprehensive promotion, six walls encircle."

With the rapid development of the domestic economy, the demand for the detergent market is undergoing qualitative changes.

To this end, Yang Fei made a brand new arrangement.

In 1999, the group will build a detergent product company with an annual output of 200,000 tons in the middle of Sichuan Basin, and a Northeast company with an annual output of 150,000 tons in the northeast, and a branch with an annual output of 200,000 tons in northern Hebei. At the same time, a company with an annual output of 150,000 tons in Yaxin Capital. In addition, there will be a branch in the southern Shenzhen City branch, which will also start construction simultaneously!

These five major production bases will be completed and put into production next year!

The production base of Meili Group will form a situation where six walls are encircled in East China, South China, Southwest China, Northeast China and Northwest!

Yang Fei wants to build the Beauty Group into the world's largest detergent production base!

With the increase in production capacity, Meili Group will cancel the OEM production of all international companies in China and improve quality control.

The commissioning of six major production bases will greatly reduce production and logistics costs, and the industrial chain control capabilities and market operation strength will be greatly improved!

In a nutshell, the overall competitiveness of Meili Group will be greatly improved!

While suing Procter & Gamble, Meili Group launched such a large national strategy and held a high-profile press conference.

At the press conference, Yang Fei made a very low-key statement on the group's national strategic layout.

Of course, Yang Fei pays great attention to skills when speaking, and only speaks three points.

During the internal meeting of the group, he determined which provinces to be built.

But when facing the reporter, Yang Fei was vague and said that he would build six major production bases nationwide, and the specific locations were not explained.

As a result, investment promotion offices in cities and cities across the country quickly dispatched public relations teams to contact Yang Fei.

A daily chemicals factory with an annual output of 200,000 tons!

How many job opportunities can it bring to the local area?

How much finance and tax can it contribute?

This is understood by looking at the development momentum of Taohua Village.

Next, Yang Fei kept socializing and came to find someone who invested in him. He had made an appointment three days later.

Because the people from the investment promotion departments in various provinces were too enthusiastic and persistent, Yang Fei had to hand over the phone to the secretary for safekeeping.

Ning Xin and Chen Mo realized the power of telephone bombing for the first time.

Su Tong experienced all this they had experienced five years ago.

Yang Fei changed his new phone and equipped it with a new number, only dozens of people closest to him knew about it.

However, in less than twenty-four hours, he called in another unfamiliar number.

Yang Fei was about to rest when a nice female voice came from the phone.

"Hello, may I ask, are you Mr. Yang from Meili Group?"

"I am Yang Fei. Who are you?"

"Hello, Mr. Yang, I'm very happy to call you. I am the director of the investment promotion office of Qingyuan County, Sichuan Province. My name is..."

"Haha, how did you know my phone number? Huh?" Yang Fei interrupted the conversation and said without hesitation, "I'm very busy, goodbye!"
Chapter completed!