After Yang Fei returned to China, he talked about the group's strategic plan that was about to be adjusted at a high-level meeting.

He explained in detail the defensive warfare and the application of the three major principles in the actual combat process.

All of the group are group executives, including returnees studying abroad, experienced managers, well-known managers in the industry, and rising stars like Su Tong.

However, these people have heard of the so-called "defense war".

Wei Xinyuan couldn't help but think that the boss went to Harvard for further studies, and his theoretical level was indeed much more advanced.

Yang Fei said calmly: "Defense does not mean giving up resistance, nor does it mean no longer attacking! As I said just now, we must constantly attack ourselves and kill those opponents who are good at attacking in the growth stage!"

Wei Xinyuan immediately asked: "Boss, I remember you said before that we should not crack down on domestic private enterprises like Libai and welcome them to grow and grow? And now you say that you should kill your opponents in the growth stage, so how should we interpret it?"

Yang Fei smiled and said, "This is not a conflict. As I said just now, we will ban him only when we are good at attacking our opponents! If it is our friend and an Allied army, of course there is no need to ban it."

Wei Xinyuan nodded: "I understand."

Su Tong's phone rang. She took her cell phone out. After answering the phone, she hurried in and said, "Procter & Gamble has made an action. They began to sell at a price cut. Moreover, the price drop is unprecedentedly huge!"

Yang Fei smiled and said, "As expected, they will not stop until the end of the year."

Wei Xinyuan also smiled bitterly: "They just don't want us to have a good New Year."

Su Tong asked, "Would we face the challenge?"

Yang Fei said with a serious expression: "Not long ago, I said that depending on the price reduction of the other party, we will decide whether to reduce the price. However, I need to adjust my strategy now!"

Wei Xinyuan and others were all shocked by their spirits.

Since becoming competitors with Procter & Gamble, Yang Fei has mostly avoided the price war and has never fought head-on!

This time, from Yang Fei's tone, is he going to face the front?

Yang Fei's handsome face flashed with a bright light: "We will never be tired of deceit! I said I would not fight before, but to confuse my opponent. However, our group is in the United States with Procter & Gamble. We cannot lose this lawsuit. Similarly, we cannot lose this price war!"

His tone became more and more excited: "If you want to fight, let's fight openly! Fight a vigorous price war! Let's burn, beautiful group!"

"Okay!" Wei Xinyuan and others were all middle-aged. They should have reached the age of being stable and steady. However, when they heard Yang Fei's sensational words, they were all excited!

I've really been indulging in P&G for a long time!

Meili Group has been suppressed by Procter & Gamble, and they are making fun of it every year with price wars!

Although Yang Fei can always use strange tricks to resolve Procter & Gamble's attack.

But it was always easy to declare war on the front!

Just like tunnel warfare, guerrilla warfare, and flanking warfare, although local victory can be achieved, how can we get a full-scale war?

Wei Xinyuan and others were suppressed for too long and urgently needed a major battle to vent their emotions.

They originally thought that this year would still be silent, with small fuss and a fight against Procter & Gamble.

没想到,杨飞一反常态,抛弃了少年老成,迸发出强烈的青春热血!

"This year, we have an absolute advantage! First, cost control, we do not compete for the bidding king, and Procter & Gamble won the bidding king, and their advertising costs in China are at least 200 million more than us! How much advantage do we have to share these 200 million to the cost of each product? Second, market advantages, our Meili Group has become a leader in the domestic daily chemical industry! We must show the demeanor of a leader and show the momentum of a leading company!"

“好!”魏新源等人的情绪,瞬间被杨飞的话点燃了!

做为领导者,最重要的一项能力就是演讲.

Yang Fei's speech skills have been developed long ago.

尤其是在清大创业社期间,杨飞的演讲能力,更加突出,也得到了所有人的赞同.

杨飞眉飞色舞的道:“今年和宝洁的这场大战,我们要投入所有的资源,不惜一切代价,全面开战!在此,我做出如下部署.”

"In terms of laundry detergent, we launch large-capacity packaging! All types, including general powder, concentrated powder, natural soap powder, how much does Procter and Gamble cost per bag, and we also sell a bag of laundry detergent on the basis of the same price, and give away a bag of laundry detergent of the same portion!"

Not only will the price be reduced, but the amount will be doubled!

魏新源听了,不由得吃了一惊:“老板,降到同样的价格就行了吧?还要加送同等份量的一袋洗衣粉?那我们不得亏本了?”

杨飞道:“当然是送普粉啊!普粉才多少成本?不要在乎这点钱!打价格战,就是要不惜血本!”

魏新源用力一挥手,说道:“好,那就打,他,娘,的!”

杨飞道:“注意措词,不可以爆粗口啊!”

魏新源道:“对不起,老板,我实在是太激动了!好久没这么燃爆的感觉了!”

Yang Fei smiled: "In terms of shampoo, implement the same strategy, and the price of all products in Meisi has been reduced to a level that is flush with Procter & Gamble! In addition, all mid-to-high-end products are given a bottle of skin cleansing and shower gel of the same amount!"

Zhu Zhongnan said: "This one can be found. The price of shower gel is low. We can afford it by buying shampoo and giving shower gel. Moreover, the price of P&G is lower than ours. I guess that no matter how much they reduce it, it will not be much lower than our current selling price. So, we can continue this price war!"

Xie Guiyan said: "I agree with the boss's decision. The skin cleansing and shower gel must be sufficient. Cooperate with the group to fight this price war."

杨飞道:“护肤品和美妆产品,暂时按兵不动.等过年的时候,我们美丽集团,还将有一场大动作!你们等待通知.”

嵇少康和阮玉玲点头应道:“好,我们做好准备,等待老板通知.”

Yang Fei said: "Price wars must be fought, and market expansion must also be carried out! All hypermarkets and supermarkets across the country are our home courts! Send sales representatives to contact the large and small stores in various regions. Our products must enter the stores and supermarkets! This is the most important step for us to occupy the market!"

He looked at Su Tong and Jiang Wanxia: "This work will be handed over to General Secretary Su and General Manager Jiang for supervision and management. When you encounter difficulties in entering the store, please go and resolve it yourself. If there is still no negotiation, tell me that I will negotiate in person! There is no negotiation that cannot be resolved by negotiation. If one negotiation cannot be done, then we will conduct two negotiations until it is won!"

Su Tong straightened her waist: "Okay, boss, I understand. I have a data sheet of the national hypermarkets here, and most of the stores have cooperated with us. But there are about one-tenth of the stores and supermarkets, and for various reasons, they have not established a cooperative relationship with us."

杨飞道:“你清理一下这个表,把没有合作的卖场,超市,单独列出来,拷贝一个副本给我,我们各个击破!在春节之前,一定要完成这项任务!”

The richest man Yang Fei

The richest man Yang Fei
Chapter completed!