Chapter 333: Did I Disgrace You?(1/2)
Zhao Weiguo became angry, put his hands on the ground, climbed up, pointed at Wang Lin and said: "Wang Lin, you are crazy! Why are you beating me! Don't think I am afraid of you! Believe it or not, I will beat you too?"
Wang Lin said in a deep voice: "I know how to beat and kill all day long! Don't you know that men who beat their wives are the least promising? If you do it again, I will call the police! Domestic violence is also illegal!"
When the stall owners nearby saw that Wang Lin had taken action, they also gathered around. The women held Liu Jingmei's hand to see the injury on her head, while the men pointed at Zhao Weiguo and scolded him for not hitting someone.
Zhao Weiguo originally wanted to argue with Wang Lin, but seeing the turmoil and knowing that he was in the wrong, he did not dare to be presumptuous. He reached out and patted his buttocks, snorting coldly.
Liu Jingmei was so ashamed that she kept saying: "I'm fine, everyone should leave!"
She bent down to hold up the clothes rack, picked up the clothes that had fallen to the ground one by one, and hung them on the rack again.
Wang Lin shook his head gently, not bothering to care about his family's troubles, turned around and left, and said to Ma Chunhua: "I'm leaving."
Ma Chunhua and Liu Ying said goodbye to him with a smile.
Wang Lin drove to Xiaobailing, parked the car in front of the door, took out his dance skirt and walked upstairs.
When passing by the second floor, Wang Lin heard music playing and walked to the training room, where he saw Shen Xue and the others training.
"Wow! The dance skirt is here!" Zhao Bailing had sharp eyes and was the first to shout out when he saw Wang Lin.
Shen Xue walked over with a smile: "Is the dance skirt ready?"
Wang Lin handed over the bag: "I made four pieces in total. Two pieces each in red and white."
"Okay." Shen Xue took the bag and immediately opened it and took a look, "It's just ready for a performance this weekend. Bailing and I are going to perform this weekend. The show is Butterfly. Do you want to come and see it?"
"Night?"
"Hmm. Are you coming?"
"Let me see if I have time." Wang Lin said, "I still have something to do in the factory. I'm going to work first. You can practice."
"Okay." Shen Xue took the dance skirt and compared it with her body. She looked at herself in the mirror on the wall and smiled, "It's so beautiful!"
Wang Lin smiled and said: "This is called the Butterfly Skirt! Just like it! I'm going up."
Zhao Bailing and the others gathered around and took a look at the dance skirts.
Wang Lin turned around and went upstairs to work.
Business supervisors and deputies from the six provinces in East China have been dispatched, and each supervisor is responsible for the preparation of a business point in a provincial capital city.
The number of districts and counties in each provincial capital city is different, but it is not too many. Generally, there are only a few districts. Each district only needs to recruit five people. A provincial capital city needs 20 to 40 people.
It will definitely not be a problem for a supervisor and a deputy to manage several business locations and 20 to 30 people.
Wang Lin's strategy for promoting sanitary napkins is to first occupy central cities and then expand to surrounding areas.
As for the vast rural areas, they are not included in Wang Lin's expansion plan for the time being.
Even the educated young women who are paid in the city have not fully accepted sanitary napkins. It can be imagined how much rural women recognize and consume sanitary napkins.
There are not too many domestic sanitary napkin brands, and Aiqingrou is also one of the state-owned brands. Therefore, this brand has certain advantages since its birth and can win the support of local supply and marketing cooperatives and state-owned department stores.
and cooperation.
Supply and marketing cooperatives and state-owned department stores are located all over the country, and they are also the first choice for urban residents to purchase daily necessities.
Business points in various regions can occupy more than half of the retail terminals in the region as long as they first capture the supply and marketing cooperatives and department stores in their respective regions.
Based on state-owned retail stores, then promote to private stores and individual merchants.
The sales promotion mechanism developed by Wang Lin can be replicated.
As long as the salesmen recruited are not too rubbish, this set of promotion methods can be implemented in any city, and the market will soon open up.
When the market has a certain foundation, the advertising support from the headquarters will immediately enter the local provincial capital TV stations, radio stations, newspapers, and magazines, and conduct a three-dimensional advertising bombing for about half a year.
After a round of advertising campaign, the local sales of sanitary napkins can definitely climb to the top three in the sales list, and even top the list in the region, accounting for more than 80% of the local sanitary napkin sales market!
When Aiqingrou sanitary napkins were first launched, other sanitary napkin manufacturers organized a price sniper war in order to curb the growth of the new brand.
However, Wang Lin did not respond to the challenge and did not cut prices. Instead, he increased investment in advertising and used marketing methods to elevate the Ai Qingrou brand to a higher-end status.
For any product, consumers will have three levels of consumer demand: high, medium and low.
Sanitary napkin products are no more than that.
Wang Lin has built Aiqingrou sanitary napkins into a high-end brand in China.
And the price of Aiqingrou has an advantage. The retail price is not much more expensive than other brands.
Women who can afford sanitary napkins don't care about the difference of a dime or a few cents.
For each pack of sanitary napkins, Wang Lin only earns 10 cents more than other products. Over the course of a year, this amount is considerable.
He reinvested the extra money he earned into advertising, continuing to push and promote the brand, creating a virtuous cycle.
And those sanitary napkin brands that seize the market by lowering their prices cannot spend more money on advertising because of low profits. Over time, they fall into an endless cycle. No matter how cheap the products are, no one knows about them.
As a niche brand, you are worried that hygiene and sterilization will not be up to standard, so naturally fewer and fewer people will buy your products.
High quality, low price, and promotion, these three are the horns of each other. It can be said that they are the core iron triangle of a product. If you want to build a brand, these three are indispensable.
For sanitary napkin manufacturers, the most important point is foreign exchange!
Each company’s foreign exchange quota is limited!
Especially for township and village enterprises, collective enterprises, and private enterprises, these enterprises have a certain amount of foreign exchange quota every year. If you exceed this quota, you will have no foreign exchange to use!
Most of the raw materials for sanitary napkins are imported.
Under the premise that the country's overall foreign exchange is limited and control is strict, a sanitary napkin manufacturer can produce a certain number of products every year.
You have production capacity, but you don’t have the foreign exchange to purchase raw materials. Then, no matter how high your production capacity is, you will still be unable to make a meal without rice, and you will not be able to produce anything!
This dilemma is basically unsolvable at this stage!
It will take at least several years for the country's foreign exchange reserves to gradually increase before foreign exchange quotas for small businesses can be gradually relaxed.
Domestic sanitary napkin manufacturers like these can only produce a certain number of sanitary napkin products every year. How dare they compete with Wang Lin in a price war?
Then aren't they looking for death?
They also don’t want to think about who is behind Wang Lin’s Aiqingrou sanitary napkin factory?
Shenfang Group!
A very large group company with 550,000 employees!
This is the leading enterprise in Shencheng City and the largest taxpayer!
Before the rise of Shencheng's automobile industry in the 1990s, Shenfang Group was the city's treasure and the apple of the city's leaders' eye!
Even if you put it in the whole country, it is still one of the few mega-enterprises that ranks among the best!
Wang Lin leaned against a big tree to enjoy the shade!
His company has a limited foreign exchange quota, but it doesn't matter, he can get the foreign exchange quota from Shenfang Factory!
The entire foreign exchange quota in Shencheng City is used first by the Shenzhou Textile Factory!
With such strong foreign exchange support, Wang Lin's Aiqingrou products will have the confidence to expand nationwide!
Moreover, Wang Lin's own raw material production base is already under preparation.
The production of raw materials requires technology and a large amount of money.
For other small sanitary napkin factories, they have neither the funds nor the ability to invest in their own raw material factories, so they can only rely on imports.
Because during this period, domestic non-woven production capacity was really limited, so small businesses had no other choice but to import.
But Wang Lin is different.
He made a lot of money by relying on the treasury bill business!
Wang Lin has money in his hands!
He wants to expand his factory, and he can expand it immediately!
He wants to open a raw material factory and invest several million in a large project, which he can implement immediately!
In the early days of starting a business, Wang Lin used the first pot of gold earned from treasury bills to nurture the establishment and growth of a sanitary napkin factory and a clothing factory.
After these two factories become popular, he can use the money earned from these two factories to feed back the treasury bill industry.
Wang Lin now owns multiple profitable industries. If the east is bright and the west is bright, he can always make money to maintain the rapid development of the enterprise.
This era is the initial stage of my country's sanitary napkin industry. This is the right time.
Wang Lin has the foreign exchange support of Shenfang Factory, which is a geographical advantage.
He has friends like the Tang Hua brothers and sisters in Xiangjiang, Tian Xiaoqing's team in China to help him make money in the treasury bill market, and Zhou Hanmin and Zhou Boqiang supporting him. This is harmony.
Comrade Wang Lin has the right time, location, and people, and is good at utilizing surrounding resources. As long as he moves forward step by step, the growth and progress of the company can be expected.
In Xiaobailing's office on the third floor, Wang Lin took a pen and wrote and drew in his diary.
This notebook records his development strategy for the sanitary napkin factory, raw material factory, clothing factory, clothing store and other enterprises under his name!
When he feels confused on the road to starting a business, he will take out this book and read it.
An afternoon slipped away quietly.
To be continued...