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Chapter 363: The Creativity of Exhibition Arrangement(1/2)

After arranging the accommodation of the leaders of the trading group, Wang Lin got his booth number from the leader, and then quickly gathered people to display his two booths!

When entering and leaving the Canton Fair venue, you need to wear entry and exit certificates, and the entrance and exit management is also very strict.

The exhibition halls of this era are not very particular about the decoration and display of booths. If you put out your own products, you will be half successful. As for whether they are beautiful or attractive, many companies don’t care about these things at all.

After Wang Lin looked at his two booths, he touched his chin and pondered, how can he win by surprise?

The exhibition halls of each province and city trading group are certain, and there is no choice for this location.

Because the Canton Fair is allocated by trading groups, and each trading group has many and complicated companies, the entire exhibition hall seems to be very messy.

In the exhibition hall of the same trading group, there are clothes here, maybe agricultural products next to them, and mechanical equipment next to them, and then textile booths, and leather shoes later.

Such an exhibition hall gives people a very messy feeling.

Foreign businessmen usually have clear goals when attending the Canton Fair. Of course, they only want to see products related to this industry, but if they want to see all the booths in the relevant industries, they must complete the entire exhibition, otherwise it will be difficult to find suitable products.

With such doubts, Wang Lin found the organizing committee office and put forward his own ideas to a leader.

He suggested that the organizing committee could divide venues according to industry in the future, rather than trading groups by region.

The organizing committee received him was a leader named Huang. After hearing his words, he couldn't help but smile contemptuously: "Comrade, you are too meddling in other people's business! You should set up your exhibition well! Is it your turn to point fingers at the Canton Fair?"

Wang Lin is the deputy director of the factory and Mr. Wang. But when he arrived here, in the eyes of the leader named Huang, he was just one of the many exhibitors and did not take it seriously at all.

Because the supply and demand relationship is different!

Here, the company is asking the organizing committee to do business, and they have this arrogant capital.

Wang Lin has never been self-centered. No one knows him or likes him. This is certain.

If a stranger ran to his company and pointed at him, he would be disdainful and even drove people away.

At this time, a tall middle-aged man walked in and glanced at Wang Lin: "Comrade, what did you do?"

The leader surnamed Huang spoke in Cantonese and laughed while talking, completely treating Wang Lin’s suggestions as a joke.

After listening to it, the tall man flashed his eyebrows and pondered: "Dividing venues by industry? I think it's better! This suggestion is pretty good!"

Leader Huang said: "Brother Ye, do you really think this is feasible?"

Leader Ye said: "I think it's OK!"

He asked Wang Lin, "Comrade, what's your name?"

"My name is Wang Lin, and I am the representative of Shenfang Factory."

"Oh, I will record the suggestions you just made and report them to the superiors. But I have a doubt, that is, if the exhibition halls are divided according to the industry, how to allocate and manage them? Isn't that a mess? There is no unified management department!"

Wang Lin said: "All industries can establish their own industry associations. For example, the textile industry can establish the National Textile Business Association, and all textile-related companies can register as members. When you come to the Canton Fair in the future, you can register in the name of the business association. Each industry association arranges a venue, and the booths inside the venue can be allocated by themselves or bidding. The advantage of this is that foreign businessmen who come to find similar products only need to visit the same category of venues, which can save a lot of time and energy."

"It makes sense!" Leader Ye picked up the pen, wrote it down, and said, "It's really too messy now! We also realized this problem, but we haven't thought of a solution yet. Comrade Wang Lin, you are determined! It's amazing. One idea has solved such a big problem."

Wang Lin said: "In the past, there were few companies participating in the exhibition, and the entire venue was not big. Foreign investors came in and went from beginning to end, and there was nothing. But now there were more and more exhibitors. If there were no industry classification, foreign investors could only visit the entire venue if they wanted to see similar products, and it was not convenient to compare. I think if I was a purchaser, I hope to see that all enterprises in the same industry were arranged for exhibition together. What I wanted to buy could be clearly seen at a glance and there was no need to look around."

Leader Ye quickly took the notes to write down Wang Lin's words, and then shook hands with Wang Lin: "Comrade Wang Lin, please leave me a contact information. If the leader has feedback on your suggestions, I will tell you."

"Okay." Wang Lin left his pager number and said goodbye.

Leader Huang said: "Brother Ye, are you really planning to report to your superiors?"

Leader Ye said: "I think this person's idea is excellent and more in line with the current situation. Whether it can be passed or applied can be left to the leaders for consideration! We are only responsible for conveying the suggestions put forward by Comrade Wang Lin."

Wang Lin returned to the booth.

Regardless of whether his suggestions can be adopted or not, it is impossible to change this year's Canton Fair. He must complete the layout of the exhibition hall as soon as possible.

The display of clothing booths is easy. Wang Lin has his own aesthetic concept for clothing display. As long as it is displayed according to the display of Xiuzhilin Store, it is enough to be attractive. Compared with other clothing booths, it can be several levels higher.

Just now, Wang Lin turned around casually and saw some booths in clothing factories, which were simply messy, just like setting up street stalls.

On the contrary, how should the booth of sanitary napkins be displayed to give people a novel feeling?

Li Wenjuan led people to organize the clothing exhibition work.

Deng Dabao personally led people to display sanitary napkins.

"President Deng," Wang Lin waved to Deng Dabao and said, "If you don't look good like this, you have to show some creativity."

Deng Dabao smiled and said, "Mr. Wang, this is something that women use. Can you even put on a flower?"

Wang Lin patted his shoulder hard: "What a creative idea! Then put on a flower!"

Deng Dabao said, "Mr. Wang, this is a bit embarrassing to me. How can I place this flower?"

Wang Lin looked at the exhibition hall and said, "In this way, we use double-sided tape to stick the sanitary napkins to the wall to form the shape of a flower. We have several sanitary napkin products, and the outer packaging color of each product is different, including white, pink, red, and green. We use these colors to form three flowers."

Deng Dabao's artistic cells are worrying. He really doesn't know what to do, so he clenched his hands in a dilemma.

Wang Lin found paper and pen and drew a pattern on it. This is a picture of three flowers interspersed together.

White flowers are in front, red flowers are in the back, and pink flowers are on the side. The three flowers are all in the simplest shape, that is, the uniform five-petal shape, which is the easiest to pose.

The flower poles below can also be placed in a green sanitary napkin box.

At the bottom of the wall, use some green sanitary napkin boxes to put them in the grass.

Deng Dabao looked at Wang Lin's design and couldn't help but sigh: "Mr. Wang, you are so awesome! Your design is really good! We'll do that!"

Wang Lin pondered slightly, pointed to the wall on the left and said, "Each of our products is opened, and we will stick a piece of sanitary napkins to the wall on this side."

"Disconnect the sanitary napkins? Put them on the wall?" Deng Dabao and others were shocked by Wang Lin's bold idea.

Mao Jinshan, manager of the South China Region, smiled and said, "Mr. Wang, this idea is OK, but is it too that? After all, it is a woman's privacy product. We stick it on the wall with such a big fanfare?"

Wang Lin said: "What's so sorry about this? This is a sanitary product! If we don't show it, how can we know what our sanitary napkins look like when foreign investors come? Our booth is surprisingly, to bring foreign investors a refreshing feeling, and to let others see the whole product at a glance! There are many foreign investors coming, and there are people from dozens of countries. Even if they bring translators, it will be very difficult to communicate between the two sides. It's better to let the product speak by itself, which is better than a thousand words!"

Deng Dabao said: "Okay! Then let's do what Mr. Wang said!"

Wang Lin said: "This also requires some creativity and some cartoon images."

Deng Dabao was shocked again: "How to deal with this?"

Wang Lin smiled and said, "I'll draw one, you can just follow it."

He drew a hello kitty!

The image of this Katie is an image of an oriental anime. It was born in the 1970s, but this image has not yet become a pandemic in China.

Wang Lin thinks this Katie is very cute and is the most suitable for displaying female sanitary napkins.

Deng Dabao and others, what else can I say?

Wang Lin pointed to the wall on the right again and said, "This wall is arranged according to the display of the mall piles, so you can put a few panda heads."

"Mr. Wang, how should you put the panda's head?" Deng Dabao wanted to cry without tears, only regretting that he knew too little!

The booths in other factories all put the goods on the cabinets, so there is no need to be in charge!

Wang Lin said: "Get a box of sanitary napkins and I'll show you."

Mao Jinshan and others immediately brought a box of sanitary napkins.

Wang Lin took the sanitary napkins and piled them on the display stand, and soon showed a panda head, but black was replaced by red.

"This is a cartoon panda, so you don't have to care about the color." Wang Lin smiled, "You can also put on a green panda or a pink panda."

"Tsk tsk!" Deng Dabao, Mao Jinshan and others were all amazed, "Mr. Wang, I admire you more and more! With your design, our booth will definitely be the most beautiful in the audience!"

Wang Lin said: "This is what you want! When shopping, you rely on the first glance. We want customers to fall in love at first sight and remember it with a glance!"

He stood at the entrance of the booth, stood with his hands behind his back, looked at the booth, imagined the effect after the whole decoration, thought for a while, and said, "On the front, above the three flowers, another English name of our group company isure!"

"Yes, this must be there." Deng Dabao said, "Our English logo finally comes in handy."

Wang Lin smiled and said, "Okay, just do it like this. You must complete your work today! Tomorrow is the opening ceremony!"

"Please ensure that the task is completed!" Deng Dabao and others answered in unison.

It’s really passionate to do things with such a boss!

Wang Lin can always bring people unlimited creativity and new ideas!

Deng Dabao clapped his palms and said, "Everyone hurry up and get off work after finishing it!"

Wang Lin came to the booth next door.

Li Wenjuan and Zhou Zu were helping with the costume display.

When Zhou Zhou saw him coming, she smiled and said, "I have been helping you with things! Do you want to pay me an extra salary?"

"You were originally a liaison officer between the two factories. Isn't it right for you to help me do things?" Wang Lin smiled.

"Little weapon ghost!" Zhou Xiang glared at him.

Li Wenjuan said: "Sister Zhou Zheng, after work, I asked my brother-in-law to treat her. Let's go and have some delicious food."

Zhou Zhu said: "Yes, kill him hard once!"

Wang Lin touched his chin: "You two are quite compatible, a pair of foodies!"

Li Wenjuan grinned: "The foodies are lucky!"

Wang Lin laughed: "Okay, after work, I'll invite you to have delicious food. I'll go to the booth of Shenfang Factory to check it out. You should move a little faster, don't get off work until midnight, there's nothing to eat."
To be continued...
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