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Chapter 508 We have no opponents!(1/2)

The machines on the production line are roaring, and the workers in the workshop are busy.

Wang Lin led several people and walked slowly in the workshop. Sometimes he put his hands behind his back and talked cordially with the workers. Sometimes he spoke enthusiastically with the executives and gave instructions on production.

Zhang Han, Deng Dabao, Jiang Yao and others followed Mr. Wang and accompanied him to inspect the factory.

Bag after bag of diapers come off the assembly line.

In the late 1980s and early 1990s, diapers began to enter our country. At that time, diapers were definitely a very expensive thing. At first, wealthy people bought them from Hong Kong or abroad.

By the early 1990s, the average income in our country was only three to four hundred yuan. At this time, a diaper cost two or three yuan.

The reason why diapers are expensive is because the materials used are expensive.

Taking the most important material sap as an example, if it is used as the absorbent core layer of sanitary napkins, nursing pads and other products, the sap content is 20% to 25%. If it is used as baby diapers, urinary incontinence products, agricultural and forestry water retention, sap's

The dosage is 30% to 35%.

In my country, the research and production of SAP polymer materials started relatively late, and they basically rely on imports. Even wood pulp mostly relies on imports. These two raw materials are not available to ordinary people.

SAP, the abbreviation of polymer water-absorbent resin, is a typical functional polymer material. It can absorb hundreds or even thousands of times of its own weight in water and has strong water retention capacity, so it is also called

It is a super water absorbent or high water retention agent. In the hygiene field, it is mainly used as a raw material for sanitary napkins and diapers.

Because of its strong water-absorbing ability, sap is also called water-absorbing factor and water-locking factor.

This product is non-toxic, harmless and pollution-free; it has extremely strong water absorption and high water retention capacity.

The water-absorbing factor will expand after absorbing water. This is because it expands after absorbing hundreds to a thousand times of its own weight in water.

The characteristics and application of polymer water-absorbent resin determine the quality of diapers.

Moreover, polymer resin has ammonia-absorbing properties, which is a deodorizing effect.

The last time Wang Lin went to Xiangjiang and Dongyang to inspect the diaper market, he had conducted countless water absorption tests.

In order to solve the common phenomenon of lumps and faults, Wang Lin proposed for the first time to adopt a partition design on diapers to reduce the lumps of polymer materials.

Now this new type of product has been produced!

Wang Lin and his senior executives and engineers came to the factory's laboratory to test the water absorption performance of their products.

Zhang Han, technical director of Aixiu Group, gave a demonstration in person.

After absorbing a large amount of water, diapers gradually expand.

There will still be lumps, which is determined by the characteristics of the raw materials and is difficult to completely eradicate.

What Wang Lin and the others can do is to minimize the lumps and faults.

"Mr. Zhang, do you still have the diapers we bought abroad last time?" Wang Lin asked.

"Also, we kept some in the laboratory." Zhang Han replied.

"Take it out and compare it together." Wang Lin ordered.

Zhang Han immediately asked someone to bring over the diapers he brought back from abroad and did the same water absorption test.

"Mr. Wang, please see, foreign brands of diapers are significantly more lumpy and broken than our products! Our products are indeed better!" Zhang Han pushed up his glasses and said happily.

Wang Lin nodded slowly, looked at Jiang Yao, and asked: "Mr. Jiang, polymer water-absorbent resin is one of the most important raw materials. It is as important as non-woven fabrics. Your raw material factory must ensure supply!"

Polymer water-absorbent resin is a new type of functional polymer material jointly developed by the United States and Japan. Its most significant feature is its outstanding water absorption performance. It is different from ordinary sponges or absorbent papers. Its water absorption mechanism It is outstanding, far higher than the water absorption of ordinary water-absorbent materials.

Although the research on polymer water-absorbent resins in my country started relatively late, my country is a veritable agricultural country with a wide range of sources of raw materials such as starch and cellulose, which provides a strong guarantee for the synthesis of water-absorbent resins.

As long as we have the synthesis technology, it will not be a problem to achieve mass production in our country.

Countries around the world have not been developing superabsorbent resins for a long time, but they are developing very rapidly in all aspects. In 1983, the world's total output was 6,000 tons, and by 1987, Toyo's output alone reached 36,000 tons.

Products have developed from starch-grafted acrylonitrile to starch-grafted acrylic, cross-linked cellulose, polyacrylate, copolymer hydrolysis, polyether, polyurethane, etc.; the water absorption rate of super absorbent resin has increased from a hundred times in the 1980s to later generations. Four or five thousand times.

my country has been developing super absorbent resins for a short time, but it has developed rapidly. By the end of the 1990s, the cumulative output had reached nearly 1,000 tons. Currently, polyacrylate super absorbent resins dominate the world.

The technology for this type of product was extremely advanced at the time.

But Wang Lin has the advantage of being reborn.

He knows how this product is produced!

This is also the reason why Wang Lin chose to pursue deep cultivation in the textile industry after his rebirth.

Only in the fields that you are familiar with can those advanced technologies and concepts be effective.

If he were to switch to an unfamiliar field, Wang Lin's experience in his previous life would be of no use to him.

Under the guidance of Wang Lin and with the joint efforts of top domestic materials engineers, the raw material factory successfully researched and manufactured domestic polymer water-absorbent resin using existing domestic raw materials.

This is why Jiang Yao admires Wang Lin very much.

In Jiang Yao's eyes, Wang Lin is a god-like existence.

Of course she didn't know that Wang Lin was a reborn person.

She thought that Wang Lin often traveled abroad and bought skills from abroad.

After hearing Mr. Wang's instructions, Jiang Yao smiled and replied: "Mr. Wang, please rest assured that we will ensure an adequate supply of raw materials."

Wang Lindao: "Have you calculated how much it costs to produce a piece of diapers like this?"

Jiang Yao said: "Mr. Wang, the cost price of our diapers is about 40.2 cents, which is equivalent to the cost of five wing-type sanitary napkins."

Wang Lindao: "With transportation and profit, we will have to sell this sanitary napkin for at least one to five to two yuan!"

Zhang Han said: "The ordinary diapers from Dongyang and Xiangjiang cost more than three yuan, and the expensive ones cost four or five yuan. It turns out that the cost is really expensive."

Wang Lindao: "Yes! Cost! We must control the cost!"

Deng Dabao said: "Mr. Wang, even if we only sell it for 1 yuan and 50 cents a piece, the average family will not be able to afford it!"

Wang Lindao: "Mr. Deng's concerns are also my troubles! The cost is here, and we have to make money! Therefore, the products we sell now are not for ordinary families! Just like sanitary napkins, Now we only need to distribute goods in first- and second-tier cities to earn money from 20% of the wealthy people in the country!"

Deng Dabao said: "I have seen relevant statistics. The number of newborns born every year in our country is about 25 million. Generally, infants and young children who need to use diapers are those before the age of four. In other words, our target group, as a whole,

The number is about 100 million!”

Wang Linda said: "Well, Mr. Deng, your data is almost correct."

Deng Dabao said: "Based on 20%, our consumer group is 20 million! This is a very huge number! If each infant consumes five tablets per day, the daily consumption is 100 million tablets.

That’s a big market of 36.5 billion pieces per year! If calculated at a selling price of two yuan, the annual output value can reach more than 70 billion! For each piece, even if we only make a profit of 50 cents, we still have a net profit of more than 18 billion yuan a year!”

After listening to Deng Dabao's analysis, everyone was refreshed.

Wang Lin laughed and said: "Mr. Deng's analysis is very thorough, and this data is also ideal. However, don't forget, this is an ideal data. There are 100 million infants and young children in the country, but can we bring in one-fifth of it?"

A market share of 1? It’s hard to say. Mr. Deng, you put forward this goal, so please try your best to achieve it as soon as possible!”

Deng Dabao's face was filled with excitement: "Mr. Wang, I think it's okay! Even if we shrink it a little further and we only get 20% of the 20%, our annual profit can reach 4 billion! Moreover, we are now in China,

There is no competition at all!”

Wang Lin waved his hand and said in a deep voice, "Yes! This is our opportunity! We have no opponent!"

The mood of the crowd was uplifting, and there was hope in their eyes.

Wang Lindao: "Just because we don't have opponents for the time being doesn't mean we don't have enemies! Enemies are all potential! If someone in China sees that our diapers are selling well, they will definitely follow suit. Big foreign brands will also find ways to enter our country.

Seize the market.”

Deng Dabao said: "So, we should seize the opportunity!"

Wang Lindao: "We are not only selling Aixiu diapers, we also want to market the concept of diapers!"

Everyone was the first to hear about the concept of marketing, and couldn't help but listen curiously to Wang Lin's explanation.

Wang Lindao: "We have to let consumers accept the fact that diapers are Aixiu, and Aixiu diapers are synonymous with diapers! If we can do this, then our marketing will be successful!"

Deng Dabao said: "Then we should carry out all-round, three-dimensional advertising installation!"

Wang Lindao: "That's for sure. When the production of diapers stabilizes and the products are rolled out to business locations across the country, we will start advertising! Comrades, Mr. Deng is right, there are 100 million infants and young children in our country, that is to say

Our target consumer group is 100 million! Each person consumes one of our diapers every day, and our sales can reach 200 million every day, which is more than 70 billion a year! Each person uses five of our diapers every day, which is

How much? Please answer me loudly!"

"350 billion!" everyone answered in unison!

Then, everyone was deeply shocked by this data!

Wang Lin said in a deep voice: "I don't want you to sell 350 billion, and I don't want you to sell 35 billion! I will set a target for you. First sell 3.5 billion! That is the sales target of 2 billion diapers!"

"Okay!" Deng Dabao said with a confident and high-spirited smile, "I accept the order!"

Everyone laughs.

Wang Lindao: "The diaper business is definitely better than sanitary napkins. Why? Do you know?"

Jiang Yao said: "Because parents love and protect their children! Mothers may not be willing to spend money to buy high-end sanitary napkins, but they are definitely willing to pay for their children. In order to protect their children, mothers can risk their lives!"

Wang Lindao: "Yes! This is one of the reasons! What else is there?"

Deng Dabao said: "A woman's good deeds only last a few days a month, but babies and young children need to use them every day!"

"Hahaha!" Everyone roared with laughter.
To be continued...
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