"The trick of Coca-Cola's North China branch is not new in China. As early as a few years ago, I had done it, and Coca-Cola was the first to do promotion and almost stopped production..."

"Although this trick is not new, it's easy to use. A small car, even if many people know that they can't win the prize, they still have hope in their hearts.

Everyone will feel that they are the luckiest one, so you can imagine choosing between two drinks.”

"Yes, just like buying a lottery, you have more or less the mentality of a gambler."

In the conference room of Jiahe Beverage Factory, everyone was talking.

"Bang bang bang." Song Xin knocked her fingers on the table and made a crisp sound.

"Okay, since everyone thinks that Coca-Cola is useful, then we will discuss how to deal with it.

Should we follow the trend or carry out other marketing methods?" Song Xin asked.

Without waiting for the others to speak, Song Xin continued, "I think we have to go both ways, and we have to do a little better than what they do. Isn't it just a promotion?

They will do it, and we will do it, and the promotion will be more powerful than them."

"In this way, Deputy Director Zhang, you go to buy a car tomorrow, don't buy it too expensive. I think the Aotu car is more than 70,000 yuan, which is very good and economical.

We discussed with the manufacturer and tried to reduce it to 50,000 yuan. We spent one million to buy twenty cars at once. They gave consumers one car by the end of the year, and we sent one car a month.”

"One million!" Deputy Director Zhang nodded in surprise. Song Xin is really courageous, one million.

Last year, Jiahe Beverage Factory’s one year’s advertising fee was that of this money.

Now Song Xin has to spend one million on a promotion alone.

"Don't be afraid of spending money. As long as you compress other beverages in the North China market, you will get back the money by just having the Spring Festival sales." Song Xin seemed to know what everyone present was thinking, so she spoke.

"There is also the problem of dealers. We should vigorously develop dealers, and we should build our own channel terminals.

We cannot rely solely on dealers and store goods. We must have our own distribution capabilities, so that we can further expand our sales network.

Not to mention other places, at least in North China, we need to build terminal channels.”

Song Xin said, looking at the deputy director in charge of sales.

"Okay, Director Song, don't worry, from today to the New Year, there will definitely be no one in the sales department office." The deputy director promised.

"Not necessarily." Song Xin nodded and said, "Anyway, our sales staff have more snacks."

Just as Song Xin was making arrangements in the factory, Jiang Xiaobai took another six-day and six-night train trip.

The international counter-in-law who went to Moscow remained unabated.

The carriage was as chaotic as ever, but Jiang Xiaobai and others were also experienced and calmed down.

A few people were left to take turns on duty, and the others started to rest and sleep. It would be difficult to rest after leaving the border.

Jiang Xiaobai was not so sleepy, but he was chatting with Zhang Weiyi about his interest.

"If it succeeds this time, two billion US dollars, what are you going to spend?" Jiang Xiaobai asked while smoking.

"I don't know, there's too much money. Why don't you buy a batch of good cars for the company first? Your Crown sedan has been driving for several years. It's time to withdraw and change to a luxury car, such as Audi, Mercedes-Benz, etc." Zhang Weiyi joked.

"Yes, everyone will change cars at that time, and it must be a million-dollar luxury car." Jiang Xiaobai said with a smile.

It’s really not a big deal to change cars. All the million-dollar luxury cars are levied to the senior executives of Huaqing Holdings Company, with a total of more than twenty cars.

In other words, the RMB is only more than 20 million. If it is exchanged for US dollars, it will only be a few million US dollars.

Compared with millions of dollars and two billion dollars, that's a drop in the bucket.

"It's really a change, I'll just talk." Zhang Weiyi said in a daze.

"Replace it, how much money is worth a million luxury car? Everyone has been working hard for so many years. Now that they have money, it is time to live a good life.

The family building has been built, with one large flat floor for each person. When Changxingju Real Estate Company comes back to Longcheng to invest, or other places.

We specially built a villa area, luxury cars, and villas. These are nothing. You can follow me, Jiang Xiaobai, and I can still treat you badly."

Jiang Xiaobai smiled and said, "Jiang Xiaobai has never stingy to reward people who have been around these years."

"Then I will thank you first." Zhang Weiyi said happily.

Although he is not pursuing these things, he is still willing to have luxury cars and villas.

A million-level luxury car is sitting under your butt. While pursuing your ideals, you can also enjoy a rich material life. What else can you not be satisfied with?

"Thank you, 2 billion US dollars, we are used to being poor, and we are getting rich all of a sudden. I don't know how to spend it. The poor are going to make a fortune." Jiang Xiaobai said self-deprecatingly.

"There is nothing wrong with saying this. You always want to spend a penny in half. Suddenly, you have to have so much money, and you really don't know what to do." Zhang Weiyi also sighed a little.

Of course, it’s not that it’s really not a penny, but that it’s that the funds are tight and busy with work.

"Oh, by the way, I have another idea to say that it was a car coming," Jiang Xiaobai's eyes suddenly lit up and he said.

"What?" Zhang Weiyi asked casually.

"Volga Automobile, we have invested in and acquired an automobile industry. Our Huaqing Holdings Company has developed to this day, and making money is to make money.

But they are all industries with no technical content, and there is no real high-end technology in China.

We have invested in Volga Automobile, and then jointly established a corporate automobile company with Volga in China, which can be considered an entry into the automobile industry."

"Invest in Volga Auto." Zhang Weiyi was a little stunned. He felt that he had never kept up with Jiang Xiaobai's thinking.

From the $2 billion that is about to be obtained, to how to spend it after you get it, and then suddenly jump from luxury cars to the automobile industry chain.

Moreover, Jiang Xiaobai seems to be talking about it, but also points out the shortcomings in the industrial chain of Huaqing Holdings and wants to make up for it.

The jump in thinking makes people unable to keep up with their ideas at all, but think about it carefully.

This is not impossible to accomplish, but it still has a great possibility of implementation.
Chapter completed!