Chapter 1438: Family Car Concept
"Family car" was a purely conceptual thing in the 1990s.
Because ordinary people can't afford it, the cheapest car costs less than 100,000 yuan.
According to official data, in the early 1990s, the per capita disposable income of urban families was more than 1,000 yuan, while the per capita disposable income of rural families was about 700 yuan.
In terms of the highest amount, it costs more than one thousand yuan. How long can I buy a car?
The answer is one hundred years!
At this time, cars are still office supplies, and the biggest purchasers are various units, not families.
Only those who have made a fortune in the past two years have worth millions of dollars will buy cars.
But it’s only rare, and the term “10,000 yuan household is still very popular. In addition to some places in Magic City, many people have made money this year due to the stock subscription certificate, and have become everywhere.
But in other places, 10,000 yuan households are still the expectations and goals of many families for their future life.
So the concept of family car proposed at this time, Chen Dongsheng...
The praise in Jiang Xiaobai's eyes was unconcealed. Entering the automotive industry at this time is definitely a strategic idea.
In the plan, there is no too much detail on the development plan, but instead analyzes more some prospects.
"In 1978, my country's per capita disposable income was about 200 yuan. By 1991 last year, my country's per capita disposable income was more than 1,000 yuan, less than 2,000 yuan.
In more than ten years, the per capita disposable income has increased by ten times. With the determination of the status of the market economy and the rapid development of the economy, in another ten years, the per capita disposable income of my country will reach 20,000 yuan, and the disposable income of a family of four will reach 80,000 yuan.
In 1978, the disposable income was exactly the money of a bicycle, and by the next decade, the per capita disposable income would reach the money of a car.
Plus the impact of inflation…”
Chen Dongsheng talked about these data. Jiang Xiaobai understood what Chen Dongsheng meant. It was a bit shocking to propose the concept of "family car" at this time. He was trying to use these data to convince Jiang Xiaobai to agree to the direction of the plan.
Jiang Xiaobai continued to look down.
"In the past two years, private cars have been increasing in society. In addition, with the development of time and the maturity and improvement of various craftsmanship levels, the production cost of cars will further decrease... At that time, the domestic production process will also be further mature, and the domestic labor advantage will further decrease the price of cars..."
Otherwise, all the heroes in the world will be in my own hands, Chen Dongsheng does have two tricks.
It is only 1992 now, and we can see the future prospects of the automotive industry.
"Agree." Jiang Xiaobai wrote two big words and signed his big name.
What does it mean to coincide? This is coincidence. Jiang Xiaobai also sent someone to build a car yard abroad, and Chen Dongsheng proposed a development plan.
Put a group of plans and letters of intent aside, and then open the two groups next to it.
The leader of the second group is Feng Lun, who brings several future bosses in the real estate industry. The intention of the plan to Jiang Xiaobai is not related to the real estate industry.
It is about entertainment, theaters, commercial real estate, large shopping malls, amusement centers, including the acquisition of a TV station in Xiangjiang and then the establishment of an entertainment company.
Since there was no specific plan and just an intention, Jiang Xiaobai took a look and signed his name and agreed.
In the entertainment industry, Jiang Xiaobai analyzed that Feng Lun's fit should be on the satellite launch at the Baikonur Space Launch Field.
He had done it with Mou Qizhong and should have known some news. Jiang Xiaobai insisted on launching radio and communication satellites, which was to develop in the direction of entertainment and radio.
So along the line of entertainment radio, a series of development plans were proposed.
TV, movies, then theaters, shopping centers, entertainment cities around movies, and finally commercial real estate, forming a closed business circle.
It even extended publishing houses, fashion magazines and other things, including Jiang Xiaobai's clothing.
It's almost like writing a "man's costume".
If there is a suitable opportunity to do entertainment, Jiang Xiaobai is willing to do it, not to take the opportunity to get in touch with celebrities or something.
When you reach Jiang Xiaobai's position, as long as you have money, you will not be able to get in touch with any kind of celebrity.
When doing entertainment, you must first know some classic works in later generations. This is the most convenient way to know which movie you can make.
Second, many things are cultural collisions. In the case of World War III, wars between countries are nothing more than concentrated in the fields of financial trade and culture.
In the previous life, the domestic cultural field was invaded so much that it affected the values of the younger generation.
It’s not that it’s called patriotism to watch anti-Japanese dramas at home, but you can’t like men and women all day long.
If an idol is attacked, he will not be distinguished. He should be forgiven for committing a crime, and there is no problem if he insults his motherland.
When chasing stars, you must first understand that you are a Chinese, and then who your fans are.
The cultural field in later generations was invaded, and such things emerged one after another, with popular young actors, traffic stars, and various new words.
The actors are gone, they are all stars.
When children of this era asked about their ideals when they grew up, they were all "I want to be a scientist, I want to be a policeman, I want to be..."
Some children in later generations, when they asked about their ideals when they grew up, they were all "I want to be a celebrity, I want to be an internet celebrity. I want to be a rich man, I want to be a mistress of a rich man..."
The times are changing, culture can be inherited, progressed, and new innovations can be made in the new era, but life values should not be distorted.
Therefore, Jiang Xiaobai naturally had nothing to disagree with the cultural and entertainment plan, and even expected Feng Lun to surprise him.
On the basis of traditional culture, the mainland should be innovative, rather than being impacted by Hong Kong and Taiwan culture in two years.
Putting the two letters of intent to plan aside, Jiang Xiaobai picked up the third one.
The leader of the third group is Guo Fansen, who is also a future big shot. The Internet industry will do a very good job in the future.
However, at this time, he proposed to do the computer industry. The one he went to in Beijing was Zhongguancun.
The product he contacted the most was computers, but he didn't have that much money to do, but he keenly felt that the time for home computers was coming.
Chapter completed!