Chapter 1683: The Importance of Propaganda
In the July Magic City, the air seemed to be burning, and a wave of heat surged, making people sweat profusely in an instant.
Jiang Xiaobai and his five-member team got off at the airport parking lot and walked towards the terminal.
Even such a distance makes people feel unbearable. This is Jiang Xiaobai’s first summer in the Demon City.
"Mr. Jiang, you have contacted the north side. Someone will come to pick you up at that time." The secretary said next to Jiang Xiaobai.
It was not Zhao Xiaojin, but from the Secretariat. This time, Jiang Xiaobai went to the north for a business trip and did not bring Zhao Xiaojin with him.
Zhao Xiaojin is now one of the shareholders, and after his experience, he is not only working as Secretary Jiang Xiaobai.
He is also responsible for some other work in the company and cannot leave for the time being.
This time Jiang Xiaobai was on a business trip and was considered a light car. He only brought Li Longquan, another security staff, and two secretaries.
"Okay." Jiang Xiaobai nodded and responded softly.
The weather is too hot and people don't want to talk.
After entering the terminal, everyone breathed a sigh of relief and finally became cooler.
When I arrived at the VIP room, I felt much more comfortable. I had enough air conditioning and I drank tea to wait for the plane.
"Actually, it's good to have a private plane." Jiang Xiaobai muttered, but thinking that it's still in 1993, he temporarily extinguished this idea.
I bought a private plane in 1993, which is still a bit exaggerated and too high-profile.
I saw news in the newspaper two days ago that in May, Ferrari was the first buyer in China. Boss Li, who was engaged in hair growth, bought a Ferrari sports car for US$135,000 and appeared on the entertainment news pages of various newspapers.
Even if you buy a Ferrari in Beijing, you can go to the newspaper. If you buy a private plane, you will probably be promoted by the media all over the world. There is no need for this for the time being.
And this year, there seems to be no extra money to buy private jets.
"Mr. Jiang, look, our country may be joining the World Intellectual Property Organization Copyright Treaty this year." The secretary next to him said holding the newspaper.
Jiang Xiaobai nodded. He had a little impression of this matter, as if it was next month, but this matter had no effect on the domestic business field.
The image of Mickey Mouse has been in China for more than ten years, with drawing textbooks, shirts, and stationery everywhere.
Logically speaking, all of them are infringing products, but who cares?
There is still a long way to go to develop intellectual property rights in China, and this is just the first step.
While speaking, a staff member came over to notify Jiang Xiaobai and others to board the plane.
Jiang Xiaobai took Li Longquan on a journey to Mosco in the north. Jiang Xiaobai couldn't remember how many business trips he had gone to the north.
It seems that when I go abroad on business, Mosco is the one who goes the most.
The plane landed in Mosco. It was Jiang Xiaobai and others who Liu Jian came to pick him up. Although Mr. Huang did not come, he was also waiting at Huahai Automobile Factory.
"Mr. Jiang, I'm waiting for you to come. Now everything is ready. I just need the east wind. As long as the plan is set, it can be put into production immediately. In three months, the first car from our Huahai Automobile Factory will be offline in October this year."
Liu Jian said excitedly, "I haven't seen you for a few months, and Liu Jian has lost weight, but this is normal. After coming to the north, Huahai Automobile Factory has just started.
It's such a big factory again, it would be strange if Liu Jian is not busy with work.
"Well, you can promote it after the plan is decided. Has the publicity plan been made?" Jiang Xiaobai asked.
Liu Jian was stunned by Jiang Xiaobai's question. Of course, the publicity plan was not made, and the plan had not been decided yet.
"Remember, publicity plans must be made in advance. Now that the plan has not been decided, just focus on these plans and make several publicity plans, and wait until the plan is decided.
You can start promoting immediately, from advertising, to new car testing and so on, all of which can be promoted..."
Jiang Xiaobai was on the backrest and said slowly: "From now on, it will no longer be the time to have a good wine and not be afraid of the deep alley. We must pay attention to publicity. If the publicity is not in place, no matter how good the car is, it will be useless.
In addition, this time we are planning to sell in various countries around the world. Without a good publicity, who will recognize your car..."
Jiang Xiaobai said, Liu Jian nodded. He also understood the importance of publicity, but it did not increase to Jiang Xiaobai's level.
"No need to mention our Huahai Automobile Factory, in other countries, or in the north, how well will it be after the name change?
You don’t have a reputation, why do you want to buy a car? It’s because of its good performance? How bad can other cars be…”
Along the way, Jiang Xiaobai was popularizing the importance of publicity to Liu Jian.
It turns out that wine is not afraid of deep alleys, and some time-honored brands are used to promote when information circulation is not smooth, and it is used to promote it through word of mouth.
But now with the development and progress of the times, the original method has long been different, and people have received more information.
The scope of activities has become larger and the way to receive information is convenient. It is no longer realistic to think about winning by quality.
When the car arrived at the entrance of Huahai Automobile Factory, Jiang Xiaobai stopped and said, "Stop."
The driver knew Jiang Xiaobai's identity. Although Liu Jian did not speak, he had already stepped on the brakes and the convoy stopped.
"Go down and have a walk." Jiang Xiaobai said as he opened the car door and got out.
"Okay." Liu Jian was completely unlucky and got out of the car with Jiang Xiaobai.
The others were the same and got off the bus one after another.
The brand of Huahai Automobile Factory has been replaced with a few gilded characters and leaped over the factory entrance.
There is also a huge stone next to the entrance of the factory. I don’t know where I got it, and the words “Huahai Automobile Factory” are also written on it.
The original large iron door has been replaced with a telescopic door.
The entire gate looks fifty meters wide, with two newly built concierges standing on both sides.
It looks quite majestic. Last year, when Jiang Xiaobai was in the north, the Huahai Automobile Factory was listed at the Huahai Automobile Factory, and there was basically no change in the factory.
The main job at that time was the company's reorganization issue, and the others were not taken care of for the time being.
After so long, the entire Huahai Automobile Factory has been very different.
"Okay." Jiang Xiaobai praised, and smiles appeared on Liu Jian and others behind him.
Jiang Xiaobai was about to get off the car just now, but Liu Jian thought that the changes at the factory were made, and Jiang Xiaobai was not satisfied with it and thought it was useless.
"This one can move again. The bare iron rack is not enough. You can build a huge gate." Jiang Xiaobai gestured.
Chapter completed!