"Mr. Jiang, how do we price the issue price?" Sun Jianyun continued to ask.

He did not go home during the Chinese New Year this year, and took his home and beverage factory restructuring team and was busy in the Magic City.

However, some things are not something they can do when working overtime, and Jiang Xiaobai still needs to make the decision.

"Issue price?" Jiang Xiaobai had a headache. When each company went public, it was very troublesome to pricing the issue price.

The issue price is not like the original stock price. The original stock price is generally priced at one dollar, and is basically based on registered capital.

This doesn't matter. Ordinary people can't do it, and it's mainly a matter of issue price.

If the issue price is set, the company will lose money. If the issue price is set at a high price, no underwriter is willing to sell it, or if it cannot be sold, then funds will not be raised.

Therefore, pricing of company stock issue prices has always been a difficult problem.

"How to price?" Jiang Xiaobai also had a headache. There are generally three pricing methods for pricing the issue price, including price-earnings ratio pricing method, net asset ratio method and bidding determination method.

The price-earnings ratio pricing method is basically not used now. The price-earnings ratio pricing method is the main pricing method for issuing new stocks in later generations.

The latter two methods are the most commonly used now.

The net asset ratio method determines the net asset value per share of the issuing company's intended equity quota through asset appraisal and related accounting methods.

Then, multiply the net asset value per share by a certain multiplier according to the situation of the securities market to determine the stock issuance price.

It is also the most commonly used now, and it is determined through asset appraisal and other means.

Many companies cannot use the bidding method.

Because the underwriter refuses to agree, the company can only use this method unless the company has a particularly good development prospect.

The stock underwriters or investors compete with each other in bidding to determine the stock issuance price.

The final result is of course the higher the price.

Jiang Xiaobai thought for a while and said, "This way, through the net asset ratio method, determine the approximate price of our company and beverage factory's stock price issuance.

In the end, we bid through the underwriter and the higher the price will win.”

Sun Jianyun nodded. This method is of course the best, but the key is whether the underwriters can accept it?

Jiang Xiaobai understood Sun Jianyun's worries and said with a smile: "So you have to be careful in this promotion meeting..."

"Okay!" Sun Jianyun nodded, and in the end the task fell on him, but he had no chance of refusing.

He is the director of Jiahe Beverage Factory. He holds shares of Jiahe Beverage Factory and does not work, so why should he take shares?

And he still has original shares. As long as Jiahe Beverage Factory goes public, he can make a fortune.

When I came to Huaqing Holding Group a few times, who could have thought of today?

In the next three days, Jiang Xiaobai didn't even go back to his home and lived directly at Jiahe Beverage Factory.

How many shares are issued on the listing, how many shares are issued for employees, how many public shares are issued, etc., are carried out one by one.

On February 26, 1994, the day after the Lantern Festival, while everyone was still immersed in the festive atmosphere, Jiahe Beverage Co., Ltd. issued a roadshow announcement.

At this time, all roadshows were offline, and there were no online roadshow projects. Through Magic City TV and various newspapers in Magic City, they released roadshow announcements and publicity projects.

The roadshow of Jiahe Beverage Factory only finalized three cities, Magic City, Pengcheng, and Beijing.

Jiang Xiaobai has read the prospectus, but there is no problem.

On February 28, 1994, the last day of February, Jiahe Beverage Co., Ltd. officially started the roadshow.

Jiang Xiaobai was wearing a suit and arrived at the roadshow site on time at nine o'clock.

Sun Jianyun had already brought the senior management of the home and beverage factory. When he saw Jiang Xiaobai coming, he hurriedly came up to meet him.

"Mr. Jiang."

"How are you preparing?" Jiang Xiaobai asked.

"I'm ready. This is the process and speech for a while. You can take a look." Sun Jianyun said.

Jiang Xiaobai nodded, took it and took it for a while, but nothing surprising was happening.

"Does there many people at the scene come?" Jiang Xiaobai asked.

Sun Jianyun knew that Jiang Xiaobai's people on the scene were referring to dealers, investors and other roles, rather than ordinary audiences.

He nodded and said, "The securities companies in the Magic City, Wanguo Securities and others have arrived. There are also many securities companies in Pengcheng, and even investors in the Beijing City and Xiangjiang have come here."

When Jiang Xiaobai heard this, he smiled and nodded, "Investors, securities firms can come more."

It was 9:30, and the host's roadshow officially began on stage.

After a brief talk, I introduced everyone to the stage.

"Please invite the chairman of our Jiahe Beverage Co., Ltd., Mr. Jiang Xiaobai." The host said with the microphone.

There was fierce applause from below, if it was just a Jiahe Beverage Factory to be listed.

Although securities companies and investors will come, they will definitely not come so many.

Mainly, Jiahe Beverage Co., Ltd. is a subsidiary of Huaqing Holdings Group and is backed by Huaqing Holdings Group, which is why everyone pays attention to it.

Although Huaqing Holdings Group has not been listed yet, this behemoth can already make people see its hideousness.

So, if you want to mention the company's stock price, the price will definitely not be low, and some people are rushing to ask for it.

Since they have money to make money and can still make a good relationship, they are of course willing to come and support Jiang Xiaobai.

Jiang Xiaobai reached out to support his clothes, then took the microphone from the staff and walked onto the stage.

"Hello everyone, I'm Jiang Xiaobai." Jiang Xiaobai said, then bowed to the audience: "Everyone is welcome to attend the promotion meeting of our Jiahe Beverage Co., Ltd., thank you."

"Smack it."

Everyone applauded.

Jiang Xiaobai winked at the host.

"Next, please invite Sun Jianyun, general manager of Jiahe Beverage Co., Ltd.."

"Next, please invite the financial director of Jiahe Beverage Factory Co., Ltd...."

One by one, the executives of home and beverages walked onto the stage, and finally the microphone returned to Jiang Xiaobai's hands.

Jiang Xiaobai didn't read the speech, not because he didn't want to use this speech, but because the speech was given to him this morning and he couldn't remember it at all.

Of course, he wouldn't recite these things even if he gave them to him in advance.

So he held the microphone and said, "Next, please invite our company's general manager, Mr. Sun Jianyun, to introduce our products, business conditions, markets and prospectus to you..."
Chapter completed!