On National Day, on October 1, 1987, Huaqing Electrical Appliances opened in Jinling.

Jiang Xiaobai also attended the opening ceremony, but stood in an inconspicuous position.

Since Huaqing Electric Appliances made a lot of advertisements before opening, including the three-guarantee policy, it attracted a lot of attention.

This includes some media reporters who also participated in the opening of Huaqing Electric Appliances.

On the opening day, Huaqing Electrical Appliances employees wearing red uniforms stood neatly in a row to undergo the test.

Refrigerators, air conditioners and washing machines were transported from the store.

The door-to-door delivery, three guarantees, and the discounts received on the day of opening, more than 30 employees were so tired that they couldn't even lift their arms when they got off work that night.

But thinking about the commissions that can be obtained, everyone was so excited.

Although I am very tired, I feel very happy.

As the leader, Jiang Xiaobai also came forward to encourage him and had a late dinner with Wang Chao, Wang Zhenggong and others in the evening.

The next day, I met Jiang Shuwen again at noon and then returned to Longcheng.

The first snow in 1987 came earlier than in previous years.

Standing in front of the huge floor-to-ceiling window, looking at the snowflakes falling outside.

Jiang Xiaobai sighed a little that the process of reform and opening up is gradually accelerating.

And every year there seems to be a reform figure who shines in Ye Ye every year.

The representative figure of the reform in 1987 was called Ma Shengli.

The words "Ma Shengli, the factory director" are hung on a copper sign at the entrance of the paper mill in Shimen City, Yi Province.

This was an incredible thing at this time. Even Jiang Xiaobai never dared to be so high-profile.

But because he is "Ma Shengli," Wu Ren felt that there was anything inappropriate.

The story of Ma Shengli also begins here.

Ma Shengli contracted an old state-owned paper mill three years ago. At that time, the paper mill was incurring losses for three consecutive years, and Ma Shengli proposed to contract. Ma Shengli, who was born as a business section chief, mainly worked hard on product structure and sales incentives.

In the first year, Ma Shengli completed a profit of 1.4 million yuan.

The typical example established in the past two years is that Bu Xinsheng has been giving reports all day long, and he is already in a difficult position and has no choice but to be in debt.

Ma Shengli is the person who succeeded Bu Xinsheng. With Ma Shengli's popularity,

The charm of "contracting" also makes people quite moved.

Reports like "Ma Shengli, the good factory director who always thinks about the interests of the country and the people" have begun to emerge one after another.

Like Bu Xinsheng, Ma Shengli quickly became a national craze and became a hot news figure.

He also lived Bu Xinsheng's life, delivered speeches, held study classes, published books, etc. across the country.

However, compared to Bu Xinsheng, Ma Shengli had more activities.

That is the contracting factory, as if every time I go, I will contract a factory.

An article recorded Ma Shengli's itinerary. He went to a place, gave a report on the first day, visited the local paper mill the next day, and signed the contract on the third day.

The media commented below the article: "This whirlwind rhythm is an ode to reform, isn't it?"

"A whirlwind rhythm, an ode to reform." Jiang Xiaobai muttered.

Indeed, with the acceleration of the reform and liberalization process, it seems that the entire society has pressed fast forward to the health.

It was the same, including Jiang Xiaobai, and two companies were established throughout 1987.

One is Jiahe Beverage Factory and the other is Huaqing Electrical Appliances.

It has made arrangements in advance and has blossomed for many years. In fact, Huaqing Holdings Company has developed very well at this time.

Logically speaking, Jiang Xiaobai can also become a representative figure of reform.

But now Huaqing Holdings Company is a township enterprise on the surface, but in fact it is a private enterprise at its core.

And its development process also seems a bit ordinary, unlike Ma Shengli and others, which is representative.

Ma Shengli's contracting method has become a magic medicine for current state-owned enterprises to get rid of difficulties.

This attempt not only happens in the paper industry, but also in other industries.

Of course, although Huaqing Holdings Company is not as representative as Ma Shengli, it is also a product of reform.

Especially after the completion of Huaqing Building, there was not no one in Jin Province to say hello, and even moved Jiang Xiaobai’s original old friend, Zheng Qingyun.

However, Jiang Xiaobai refused. This era is a crazy era in history. Everyone was panic and anxious, as if it was on fire.

Those who do business are anxious to make money, while those who are anxious to make achievements within the system are anxious to make achievements.

If Huaqing Holdings Company is established as a typical example, it will inevitably follow the old path of some people.

When the fire is cooking oil, the flowers are too strong and too vigorous, and too strong, and too strong, this kind of prosperity often does not last long.

Jiang Xiaobai was making arrangements step by step, but it could not affect the outside world's prosperity.

In November, at the 6th National Games reported by Yangcheng, Jianlibao and Coca-Cola competed.

This is the first time that domestic companies compete with cross-border enterprises.

Then the multinational company lost, Colakou invested 1 million yuan, while Jianlibao invested 2.5 million yuan, plus a gift of 100,000 yuan of beverages.

Jianlibao got the designated drinks for the 6th Games as he wished.

The entire sports meet became an orange ocean, and the walls in the stadium, garbage cans, etc. were printed with Jianlibao advertisements.

Each of the 80,000 spectators gave each of them a bottle of Jianlibao drink. What's even more exaggerated is that at the closing ceremony, more than 200 staff members wore sports clothes with Jianlibao logo printed on them.

Even Jiang Xiaobai has to admire him, he made a big move and won beautiful things.

However, the domestic beverage war has just begun, and although Jianlibao simply won the first game.

Of course, it’s not that Jiang Xiaobai doesn’t want to compete for this opportunity, but that Coca-Cola and Jianlibao compete in June.

At that time, Jiahe Herbal Tea's beverages had not been offline yet, and to be precise, the beverage factory was not built.

In an unknown beverage factory, how could someone give you the quota? It’s just that, how can you compete with me if you don’t have products?

So Jiahe Beverage Factory can only watch silently this time, while silently accumulating its own strength to prepare for the next opportunity.

It was also this year. Later, Huai Hanxin, the founder of the famous Sun God, was stimulated by the legendary story of Jianlibao Li Jingwei, and began to prepare for a business, and was in Yangcheng.

In Li Jingwei, the city that won the clean and exciting victory just now.

This year, the founder of Wahaha and the founder of Warwick were also embarking on the path of entrepreneurship.

The future world is destined to be wonderful and magnificent.
Chapter completed!