Chen Xiao said to the audience: "The elite version is priced at 259,900 yuan, the deluxe version is priced at 299,900 yuan, and the high-performance version is priced at 529,900 yuan!"

The reason why Chen Xiao originally set such a price was based on two factors.

One is the current consumption level of Xiaguo consumers, and the other is the establishment of automobile brands.

Cangqiong Automobile must enter thousands of households.

Most people can afford it if they grit their teeth or work hard.

But not most people can afford it with their eyes closed.

This price setting is just like the original Apple mobile phone.

Give consumers a desire to buy, a desire to be able to afford it with hard work, but definitely not at a cabbage price.

Therefore, the price cannot be too high or too low.

The entry price is just over 250,000 yuan, which is currently the price of many well-known brand mid-level cars in Xiaguo, and is tens of thousands more than the entry-level mid-level cars.

The advantage of mid-level cars for civilians is that most people feel that they are not out of reach, but something that can be obtained by working hard.

The process of striving to pursue and obtain something can itself give consumers a certain sense of pleasure.

Setting the price at a time when it is affordable but requires hard work is the easiest way to stimulate the vitality of the brand and establish the brand's image.

Coupled with Chen Xiao's absolute confidence in the quality and performance of Cangqiong Automobile, the price is absolutely reasonable.

Therefore, Chen Xiao set the entry price at around 259,900.

After the price was announced, the audience was stunned.

Because this price is completely beyond everyone's expectations.

Not because the price is too high, but because the price is too affordable!

Especially the elite version, which is priced at only 259,900. This price is almost the same as the price of Tesla and much lower than the so-called flagship car of Ideal Future.

It is even lower than the price of some second-tier luxury cars, and tens of thousands cheaper than the first-tier luxury cars of the same level!

The entry price is 259,900 yuan. This price in 2017 would have been affordable to the middle class in many cities with a little effort.

This price can help Changtian Technology achieve a monopoly on sales of more than 200,000 cars.

At the same time, Chen Xiao also wants to reserve price space for future mid-level cars, ultra-luxury cars and SUVs of Cangqiong Automobile.

Take the sales volume of Xia Guo in 2016 as an example.

The Mercedes-Benz C-Class sedan with an average retail price of more than 300,000 was sold for 120,000, the BMW 3 Series was sold for 120,000, and the Audi A4 was sold for 110,000.

BBC's mid-size cars combined sold a total of 350,000 units.

For those priced above 400,000, the total sales of BMW 5, Mercedes-Benz E-Class and Audi A4 also exceeded 400,000.

If we calculate the sales volume of cars in the range of 200,000 to 300,000, more than 5 million vehicles were sold in 2016.

Therefore, this range has very high profit margins and is very competitive.

Tesla is also very smart, setting the price of its best-selling car Tesla Edamame 3 at around 270,000 to 350,000

Since the beginning of this year, 70,000 units have been sold.

This shows that the number of middle class in Xia country is still very considerable.

Moreover, car sales are increasing year by year, and more and more people will be able to afford cars worth more than 200,000 yuan in the future.

Therefore, the audience at the scene and the netizens watching the live broadcast saw that the price of Changtian Technology's Cangqiong car is not expensive at all, but is too cheap.

Netizens in the live broadcast room were talking crazily.

"This price is really too cheap! If we calculate it like this, we will know how cheap Cangqiong Car is!"

"We don't count operating cars, we only count private cars. For most people, driving 100,000 kilometers from buying a car to selling it should be no problem."

"7 liters of oil per 100 kilometers, one liter of oil costs 6 yuan, it costs 42 yuan per 100 kilometers, and 42,000 yuan for 100,000 kilometers."

"The energy blocks of Cangqiong Auto are basically free. To be precise, they only cost about 3,000 yuan. So if the user travels 100,000 kilometers, Cangqiong Auto saves nearly 40,000 yuan compared to a fuel vehicle."

"So the actual entry-level price of Cangqiong Car should be similar to the 210,000 yuan of a fuel car. 210,000 yuan can buy such a luxurious car with excellent safety performance! I am definitely willing!"

"It's not just about saving energy, it's also about convenience. You only need to add energy blocks after driving 1,000 kilometers, which is much more convenient than charging or refueling!"

"This press conference did not talk about the safety of Cangqiong Car in detail, but during the press conference, Cangqiong Car's official website also announced the safety rating of Cangqiong Car."

"Among the well-known domestic collision laboratories, the safety of Cangqiong cars is far higher than Volvo and other cars that are famous for their safety, so buying this car at a price of about 250,000 yuan, I think it is a very good deal!

"

"Needless to say! Cangqiong Automobile is a price butcher. With this price, why should I buy a Toyota or a Volkswagen? I look down on both of them!"

At the press conference, the car representatives sitting in the front row looked very ugly.

Tesla's representative couldn't help but go out and make a call to the US headquarters. He hoped that Musk would pay attention to the launch of Changtian Technology Changsheng Automobile as soon as possible.

Whether it's new or cheaper, Cangqiong Motors has surpassed Tesla's best-selling model 3.

How will Tesla continue to function like this?

Tesla's sales are still relatively small, just over 100,000 vehicles a year, but with the support of global environmental protection policies and new energy vehicle policies, they are in a rapid upward trend.

If Cangqiong Auto comes out like this, it will definitely interrupt Tesla's upward path.

It is very terrible to destroy the future of a company.

If Tesla cannot see the future, then Toyota has a very real sense of crisis.

Toyota is the world's largest car company by market capitalization and the best-selling car company in the world.

The reason why Toyota sells well is because it is fuel efficient and easy to maintain.

With the advent of the new energy era, Toyota is also making new energy vehicles.

Before Toyota and others developed hydrogen energy vehicles, their best-selling products were gasoline-electric hybrids.

Cangqiong Auto has directly blocked the road of gasoline-electric hybrids, and its entry-level prices have dropped to the price of Toyota's high-end compact cars and ordinary mid-size cars.

The price is basically the same as the Camry.

How can Toyota fight in this situation?

The Toyota representative couldn't help but hid outside the bathroom urgently, and quickly called Toyo's head office.

Tesla headquarters, California, USA.

It's 5 a.m. California time.

Although Musk, the founder and CEO of Tesla, likes to stay up until 1 a.m., he gets up on time around 7 a.m. and does some simple exercise.

Musk, who was sleeping at this moment, received an emergency call.

It's the office assistant calling.

Only the office assistant has his personal phone number.

Musk frowned and sat up from the bed habitually, feeling a little unhappy inside.

As the head of Tesla and SpaceX, Musk's net worth has reached 13.9 billion US dollars, ranking 80th in the world.

Global capital is very optimistic about Tesla's future, and Tesla's stock price has been soaring.

So no one doubts that Musk's wealth will rank among the top 10 in the world in the next one or two years.

The bonus of wealth, coupled with the madness and persistence of technology.

Musk has some unique personal charm and majestic character.

He really doesn't want his secretary to harass him when he is resting, even if the king of heaven comes and the earth explodes.

But this time the secretary called him eagerly. Why?

After Musk answered the phone, he said: "What's going on?"

The secretary said eagerly: "Sir, I have pushed the live broadcast link to you. Please watch the live broadcast of the Changtian Technology Cangqiong Automobile Conference."

Cangqiong car launch conference?

Musk has never heard of this brand.

Changtian Technology's plan to release new energy vehicles was indeed announced to the world some time ago.

But Musk, who has many things to do, doesn't pay attention to Xia Guo's car brand at all.

His goal is to kill traditional fuel vehicles.

Therefore, even Xia Guo’s best new energy vehicle manufacturer, Biddy Motors, Musk feels that it is not something to be afraid of.

So even though he had heard of Cangqiong Automobile, he didn't realize it for a while because he was confused when he woke up in the morning.

He frowned and asked, "Which country is Cangqiong Automobile from?"

The assistant quickly said: "Cangqiong Automobile, a subsidiary of Xia Guo Changtian Technology."

This time Musk woke up.

If you make a call at this time, it means the situation is very urgent.
To be continued...