Toyo Toyota Motor Headquarters.

Ichiro Toyoda also heard about Haima Motors starting to sell gasoline-electric hybrid vehicles.

For many car brands, 60,000 cars is just the sales volume of a certain model under them in a few days.

But the 60,000 hybrid cars of Haima Motors represent a great significance.

This means that Changtian Technology’s biobattery technology and motor technology are very mature and are plug-and-play technology products.

Moreover, it has been mass-produced and the production cost is very low.

Can be used on any car model at any time.

This prepares Changtian Technology for its entry into models priced below 200,000 yuan.

If history wants to eliminate you, it will definitely not say hello to you.

Ichiro Toyoda suddenly discovered that Changtian Technology had firmly grasped the initiative in new energy vehicles and could popularize the new bioenergy technology he led in Xia Country at any time.

If about 100,000 cars can use bionew energy in a short period of time, the price range of Toyota's best-selling models will be completely beaten by the series of cars owned by Changtian Technology.

Ichiro Toyoda was pacing around the room anxiously.

He doesn't seem to have any good ideas.

However, as the world's greatest car company, Toyota cannot passively face the challenge and must gradually come up with countermeasures.

Therefore, Ichiro Toyoda quickly made a decision to reduce the prices of cars under 200,000 yuan, taking into account that the products were about to be updated. The current price range ranges from 20,000 to 30,000 yuan.

Cars priced above RMB 200,000 will maintain their original prices.

Keeping the original price of a 200,000 car is Toyota's unshakable pride.

After making such a decision, users can purchase a Toyota Corolla model with a very good reputation at a price of just over 100,000.

In the past few decades, Corolla has been hailed as a sacred car for families.

Toyota's constant propaganda is that there are only Corollas that may be disliked by users, and there will never be any Corollas that break down.

Toyota Xiaguo District Headquarters.

When President Xia Guo learned about the news from the headquarters, he immediately organized the senior management to formulate relevant marketing strategies.

The price of the Corolla has dropped to around 100,000, and the lowest version is even just over 100,000. A car with this price will be very competitive in the market.

Xia Guo District Headquarters has three strategies for preparing this publicity.

The first one is Corolla’s price reduction promotion.

The second is that Corolla is very fuel-efficient. When you drive a Corolla, you don't have to consider fuel consumption at all. Therefore, the gap between gasoline vehicles or new energy vehicles in terms of energy consumption is relatively small, not as big as you think.

The third issue is the durability of the car.

Corolla has been around for decades and has been updated countless times.

This kind of car has long been tested by the market and has been recognized by the market, both in terms of quality and reputation.

And Cangqiong Automobile or other brands of cars that cooperate with Cangqiong Automobile have just entered the market.

Is the motor durable? Is the battery durable? This is still a very big unknown.

Toyota's soft-edit promotion reads: "The Corolla is suitable for family users. Based on the average family driving 10,000 kilometers a year, the fuel consumption of the Corolla is 4 oils per 100 kilometers. 10,000 kilometers is 400 liters of oil.

The current price of 92-proof gasoline is around RMB 6 to RMB 7, and users only spend more than RMB 2,000 on gasoline a year, less than RMB 3,000."

"At the same time, if you drive a Corolla for a few years and sell it to the second-hand car market, the depreciation will be very small."

"But if you buy a new energy vehicle, a family car only travels about 10,000 kilometers a year, so you can save 3,000 yuan a year compared to a Corolla."

"But the technology of new energy vehicles has not been tested by the market for a long time. It is unknown whether your car will still be able to run normally after a few years, or the price you will sell it to in the second-hand car market."

"So the money you save is actually included in the price of your car."

Soft articles like Toyota's became very popular in major forums, post bars, Weibo and Moments.

Many netizens who are planning to buy a car take a look and it seems to be true.

A fuel-efficient car like the Corolla only costs two to three thousand yuan a year for gas. Some of the less expensive ones may even cost less than two to three thousand yuan.

The impression given by Corolla is that it can be driven no matter how you drive it.

So should users buy joint-venture brand cars such as Corolla that have reduced prices and have mature technology and market reputation, or should they buy new bio-energy cars that consume very little energy but have never experienced market testing?

Among these soft articles issued by Toyota, one thing is very vicious.

That is a mockery of domestic car brands such as Haima, which have never had a good reputation before. Now they just add a bio-battery and a low-power motor from Cangqiong Automobile. Is there really a huge improvement in the quality of the car?

When users see such soft articles, they do have some doubts in their hearts.

Toyota's price reduction strategy has indeed achieved immediate results with the cooperation of soft articles.

There are many users who already have the desire to buy a car, or who have the desire to buy a car in the future. Taking advantage of Toyota's price reduction, they quickly go to Toyota's 4S stores to buy their favorite models.

Of course, the best-selling one is the Corolla.

During this period, Corolla and other FAW Toyota and Yangcheng Toyota cars priced under 200,000 were sold like crazy, with sales increasing by more than 100% to 200% compared to the same period last year.

Joint venture brands such as Volkswagen, Hyundai, Nissan, and General Motors saw the price reduction of Corolla's low-priced models and also chose to reduce prices.

Volkswagen has also cut prices very hard.

For the very best-selling Lavida and other models, as long as you enter the store, 4S will directly give you a discount of 30,000, and there is still room for negotiation.

Of course, Volkswagen's models are similar to Toyota's.

If an average user only drives 10,000 kilometers a year, the experience and value retention rate you enjoy when buying a fuel vehicle are absolutely unmatched by new energy vehicles.

Nissan and other Toyo cars have an advantage.

They will say that they are already very fuel-efficient, and the discounted price this time will allow users to fill up their cars for several years.

The new round of joint venture car price war was actually triggered by Haima Automobile.

The idea of ​​these joint ventures is consistent with Toyota.

That is to consolidate its market as quickly as possible through various means before the Cosmic Automobile series of bio-new energy vehicles take off.

Allowing users to enjoy the experience and vanity that the joint venture brand brings to them at a lower price.

After all, in 2018, users who can afford joint venture cars will definitely not buy domestically produced cars.

Cars have dual attributes for many people.

One is the most basic means of transportation, the other is face.

I also drove home during the Chinese New Year.

If you drive back in a Volkswagen, people in the village will say that this guy is promising and has made money working in the city, so he can even afford a Volkswagen.

But if you drive a Baojun or Bidi, go back to Chery Automobile.

People in the village would laugh and say: "Why should I buy a car if I don't have money? Why do I pretend to be such a big-tailed wolf?"

Before the complete rise of domestic automobile brands, it will be difficult to change the image of domestic automobile brands and joint venture brands given to state-owned enterprises.

Of course, the happiest people are the consumers.

After all, if you can buy a cool car at a lower price, everyone will be happy!

Can Haima Auto show off?

Even after Haima Automobile cooperates with Cangqiong Automobile, it does not have such a function.

Xia Guo Automobile's current reaction was promptly conveyed to Gao Miao and Chen Xiao by the head of Changtian Technology's marketing department.

Gao Miao was still a little nervous.

After all, the price reduction of fuel vehicles has put a certain amount of pressure on Cangqiong Automobile and Haima Automobile.

According to Ma Jianguo and Gao Miao's plan, the price of Haima Motor's first-generation new energy vehicle series is around 150,000.

Now the price of Corolla and other models has dropped to a little over 100,000, and the Volkswagen Lavida is even more expensive, with the price of entry-level models dropping to a little over 90,000.

The difference between 100,000 and 150,000 is 50,000.

This 50,000 yuan is enough for ordinary users to refill gas for seven or eight years.

So when the price of fuel vehicles drops to an absolute low, will new energy vehicles still have value and market?

Among various media and netizens, the discussion on whether new energy vehicles are necessary is becoming more and more intense.

The point of view is also split into two.

One is that the price of fuel is so low that new energy vehicles have no value at all.

The other is from a national strategic perspective, saying that new energy vehicles must exist. This is not about the price of fuel vehicles, but about the national energy security strategy.

But soon the first argument gained the upper hand again, and netizens who expressed this view said this.

"We are ordinary people, living an elusive life every day just to earn a few taels of silver. In order to make our lives better, we must choose whichever is more cost-effective. As for the national energy strategy, I'm sorry, my level is too low, I am just an ant.

, are not qualified to consider such a grand narrative."

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To be continued...