Zhang Xiaofeng is indeed going to break through the defense.

He has been running a 4S store for so long and has never been so embarrassed.

His own staff, including himself, worked hard to receive users in the 4S store and explain quotations to users.

Who knows that these users are not sincere in buying Toyota cars, but just want to get a quotation of Toyota cars, and then go to the Haima next door to get a 500 yuan discount on the Haima mini.

If you want to say that you can enjoy a discount of one to two thousand yuan or more after receiving the quotation, then Zhang Xiaofeng can make some sense.

But coming here just to get a 500 yuan subsidy is simply murderous.

Zhang Xiaofeng thought that some time ago, major joint ventures also used this method to grab users from Haima Automobile and Cangqiong Automobile.

Suddenly, I feel that the way of heaven is easy to reincarnate, and I dare to ask who will be spared by heaven?

Zhang Xiaofeng keenly felt that the automobile era belonging to Japan was over.

If he doesn't get out of the Toyota 4S store at this time, he will definitely suffer even worse losses later.

Thinking of this, Zhang Xiaofeng calmed down.

He suddenly felt that he was very grateful to the users who came to the store to mix quotations. These users made Zhang Xiaofeng realize the reality faster.

Zhang Xiaofeng immediately used all his connections in Toyota to find ways to get back his investment.

Zhang Xiaofeng doesn't want any of the so-called high interest or more rebates. He just hopes to get his principal back.

It's a pity.

Capital is not a philanthropist, they are hungry wolves that kill without seeing blood and eat without spitting out bones.

You will basically never be able to spit out the money you send in.

At least I can't vomit it out until now.

Moreover, Toyota has faced a serious sales crisis in the Xiaguo market, with a sharp decrease in cash and a sharp increase in inventory of vehicles.

At this moment, it is even more impossible for the owners of these 4S stores to withdraw their own funds.

It is not only the Rongcheng Toyota 4S store where Zhang Xiaofeng is located that has encountered this situation.

Across the country, 4S stores of major joint venture car companies have encountered this situation - a large number of users come to 4S stores, but they only look at the cars and ask about prices, and get quotations but cannot place any orders.

These users then sent the 4S store's quotation to Haima Automobile's 4S store, seeking a 500 yuan discount from Haima Automobile.

This kind of behavior asked by users has made many joint ventures unable to advance or retreat.

You can't drive out the guests who come to see the car.

In the end, most joint ventures had to take the same measures as Haima Automobile, which was not to give users quotations, but only verbal quotations.

But taking this measure is also a double-edged sword for joint ventures.

After all, some customers really want to buy fuel vehicles, but if they can't get the quotation, they feel insecure and will eventually give up on the purchase.

The Haima Haiyue Mini is getting better and better as it sells more.

Total sales last month exceeded 63,000 units.

This is still the number of cars that have been picked up.

There are also many deposits that have been paid, but the number of cars that have not yet been picked up is not included in the calculation.

Haiyue Mini has become the best-selling model in the country, even surpassing its big brother Haima Haiyue.

Changtian Technology took advantage of the price and model gap to win the entire automobile market.

On the contrary, it directly bypasses various compact cars of joint venture car companies.

If users just want to buy a mobility scooter that costs tens of thousands of yuan, the more economical Haiyue Mini is waiting for you here.

If a user wants to buy a car with a relatively large space for home use, then buying a fuel car that costs tens of thousands of yuan is not as good as adding a little more money to buy a Haima Haiyue that costs more than 100,000 yuan and can get an interest-free loan for up to 5 years.

After all, the cost of using new energy vehicles is very low and the comfort is also very good.

If you want to pay attention to quality, comfort and brand, high-end Cangqiong Automobile is waiting for you here.

Therefore, in the non-SUV car market, several brands affiliated to Changtian Technology have basically identified the user positioning and blocked the market position, making joint venture car companies very uncomfortable.

You may not be able to sell it if you lower the price, but you won't be able to sell it if you don't lower the price.

Profits have fallen sharply, and some joint venture car companies can no longer sit still.

Some car companies that still have profit margins, in order to seize the market as soon as possible, sell out their inventory of cars, completely forgetting the agreement that everyone in the joint venture car meeting made at the beginning - that is, everyone must coordinate on the extent of price reduction, and must not arbitrarily agree on it.

The price will be reduced based on the price reduction range.

But under the pressure of Changtian Technology, everyone is like a mud Buddha crossing the river and cannot protect themselves. The company cannot survive. Who cares about what the original agreement was?

General Motors, which has relatively large profit margins, took the lead in cutting prices.

Reduce the sales volume of GM series cars from about 80,000 to about 60,000.

Directly close to domestic fuel vehicles.

The public couldn't sit still anymore.

Some of Volkswagen's best-selling models have been in stock for more than half a year.

If it continues to fail to sell, Volkswagen will have serious problems this year in Xia Kingdom.

There is no way to recover the funds, and there will not be enough funds to complete subsequent production.

This will form a vicious cycle, and all cash will become inventory cars.

Moreover, cars are always broken down and repaired, not driven out of condition.

If a car is in stock for more than half a year, the engine oil will settle in the engine and affect the engine. Moreover, most of the stock cars are not placed in warehouses, but in open spaces rented by 4S stores.

Exposed to wind, sun or rain, many mechanical parts of the car will have problems.

The inventory has also been in stock for a long time, and consumers are reluctant to buy.

These will eventually turn into liabilities of the company.

Therefore, the prices of Volkswagen Lavida and other models have also been reduced by 20,000 yuan, and the landing price has reached around 60,000 yuan.

The worst thing is Toyota.

Because Toyota's cars have the highest sales price, but the interior, ride, and driving experience are all the worst.

Some users who took out loans to buy Toyota cars had their loans terminated directly.

With the money saved after ending the loan, you can still buy a Lavida. If not, you can also buy a Haiyue Mini.

Consumers have seen that the prices of joint venture cars have dropped to this level, so what brand value is left?

People will become more rational when buying cars and will consider the future.

The first one that couldn't handle it was Mazda.

In the second half of last year, Mazda's total sales did not exceed 5,000 vehicles.

Not to mention losing money on 5,000 cars, it would be enough to pay Mazda’s next factory staff wages and some daily expenses.

Mazda directly announced its withdrawal from the Xiaguo market.

The cars in stock are handed over to Changan Company for sales and after-sales service is also given to Changan.

Immediately afterwards, Dongfeng Peugeot, Citroen, GM Chevrolet and other cars that had been selling well in Xiaguo for more than 10 or 20 years announced their withdrawal from the Xiaguo market.

The French side of Peugeot even sold all of its shares in the Xiaguo joint venture to Dongfeng for a courtesy dollar of one dollar.

Because Peugeot's sales last month were even worse, with sales of 0.

To be precise, from January 2019 to April 2019, the sales volume was 0 for 4 consecutive months.

No one is buying this kind of car even if the price is reduced.

Joint venture car companies have sold off their equity interests in Xiaguo and withdrawn from the Xiaguo market, which has sounded a wake-up call to consumers in Xiaguo.

Users of Xiaguo will have a sudden thought when buying a car.

Are joint venture car companies still worth buying?

After the purchase, these joint ventures, like Peugeot or Chevrolet, withdrew from the Xiaguo market, so who will we actually turn to for after-sales service in the future? There may not even be a place to repair the car.

Fueled by this panic, even if joint venture car companies continue to cut prices, their sales have completely collapsed.

The only thing that can allow joint venture car companies to survive is SUVs.

But soon the SUV road was blocked by Changtian Technology.

Lifanshanyue, which has never made a name for itself, launched two SUVs in one year under the instruction of Changtian Technology.

One is an urban SUV with a body length of 4.8 meters and a wheelbase of 2.78 meters.

It is a very standard mid-size SUV.

Both comfort and road passability are very good.

The other one is just a hardcore off-roader with the same body length and wheelbase.

The two vehicles directly broke the gap between bio-new energy vehicles in the SUV and off-road fields as soon as they came out.
To be continued...