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Chapter 15 Flags

"no problem!"

Song Yang fully agreed to the requirements put forward by Jim Clark that Netscape should be the center of this plan, which is the focus of publicity, and that the first advertiser to cooperate must be a top company.

Song Yang doesn't have to give up the "name" thing. He can give Netscape the name of the first company that introduced digital advertising, and give Wired the false name for proposing this idea. As long as he can borrow from Netscape, for Double Click Advertising Company

So, there is hope of living.

"Director Jim, I hope we have the opportunity to meet next time!"

Seeing that the negotiation had been concluded and more and more people came into the office to look for Jim and Anderson, Song Yang got up and left.

After Song Yang left, Anderson asked his partner and life coach Jim, "Are you really optimistic about this guy? Do you believe what he said? Free browsers plus advertising revenue will replace paid browsers?!"

"The concept of Internet digital advertising may be of some use to Netscape's IPO, but it will not affect Netscape!"

Jim laughed and said, then turned around and called an assistant, "Go and find out about Double Click Advertising Company and the origins of Bruno Song!"

Jim Clark did have some interest in Song Yang, but now he is only somewhat interested. Marc Anderson is the darling whom Jim has high hopes for.

When Song Yang left Netscape, he looked back at Netscape. Song Yang didn't know if there would be a chance to come to Netscape next time, when would it be, and what Netscape's attitude would be towards him by then.

However, with the endorsement of Netscape and the resources of Wired Magazine, Song Yang then started cheating, no, looking for partners, and finally gained some confidence.

Under the banner of Netscape and Wired Magazine, Song Yang met with a number of Internet companies in Silicon Valley, but in fact there were not many. Now there are only a few dozen famous websites in the entire Silicon Valley.

The meeting with Yahoo was the smoothest of Song Yang's trip. Although he did not meet the two Yahoo executives who were flying to America to look for investment, he met the first employee of Yahoo who is also in charge of Yahoo products.

We had a great time talking to Brady, and at least his treatment was much better than that of Netscape.

Yahoo is now looking for funds. This year, it will cooperate with Netscape to become Netscape's online search provider, which will make Yahoo famous. A bunch of giants are eyeing it and want to swallow up Yahoo, Reuters, AOL, Microsoft, etc.

After eating Yahoo, when I looked at Yahoo, I thought it might be the second Netscape...

Yang Zhiyuan and Ferro, who are busy looking for funds to deal with giants, are not at Yahoo headquarters, but Brady welcomes Song Yang's arrival. Yahoo is now undergoing transformation and has gradually begun a new positioning, that is, Internet media.

That is the portal website.

But Yahoo doesn't have stable income yet. It's not as powerful as Netscape. It can make money directly from fees. It has been losing money since its establishment. This is why Yahoo is eager to find people to invest.

The arrival of Song Yang and Double Click Advertising Company naturally made Brady very happy. Whether it was true or not, Brady signed a cooperation agreement with Double Click Advertising Company on behalf of Yahoo.

Song Yang and Brady stayed in Yahoo's small office to discuss the agreement. This Yahoo office was not much better than the shabby garage of Double Click Advertising Company.

The pizza boxes are almost piled up into a mountain, and the dirty clothes are thrown in the corner. The heat radiated from the servers makes the office feel like a sauna. The whole office is dark, and the chair under Song Yang's butt is still Brady

It took me a long time to find it.

However, this environment did not affect Song Yang and Brady. Brady looked at the cooperation agreement and said to Song Yang.

"That is to say, by next year, Double Click Advertising Company will provide Yahoo with more than half a million US dollars in advertising revenue, and in the next three years it will provide no less than two million US dollars in advertising revenue each year?!"

Looking at it now, this agreement is indeed full of sincerity and even a bit bluffing. After all, Yahoo has no stable income at all. The agreement provided by Double Click Advertising Company is already quite lucrative.

"Of course, if the agreement cannot be reached, Yahoo can unilaterally tear up the agreement, and soon Yahoo will usher in a new round of advertising from Double Click Company!" Song Yang said seriously, as if he did not cheat Yahoo at all.

This strategic agreement is equivalent to Double Click Advertising Company becoming Yahoo’s general agent for Internet advertisers. Of course, Yahoo can also find other advertising agencies to cooperate, but as long as Double Click Advertising Company meets the above requirements, Double Click Advertising Company will have priority.

Yahoo's right to place advertisements.

Moreover, if all the agreement requirements are met within three years, Double Click Advertising Company will also have the priority to renew the contract with Yahoo.

Of course, whether it is a trap or not depends on the future. Who would have thought that Yahoo could go public within two or three years of its establishment, even surpassing Netscape? At this time, Brady, who was sitting opposite Song Yang, probably never dreamed.

Dare you think that.

So signing this cooperation agreement at this time is not a bad thing for Yahoo. After the news is released, it may be able to take the opportunity to increase Yahoo's valuation.

When Song Yang left Silicon Valley and arrived at the New York Telephone and Telegraph headquarters, Yang Zhiyuan and Ferro finally rushed back to Silicon Valley after a long journey.

"How's the discussion going?" Brady and Yang Zhiyuan are old classmates, and they are Yahoo's number one employees. Yahoo's current fundraising plan was formulated by Brady, so he and Yang Zhiyuan naturally have a close relationship.

Yang Zhiyuan, who was not yet 27 years old at this time, was naturally much younger than the faces that appeared in the media in later generations. He was eating pizza and said, "We have talked with WorldCom, AOL, and Microsoft, but the quotations have not been received."

Ideal, and want to directly acquire Yahoo!"

"But we met Moritz from Sequoia Investments, and he will conduct an inspection on Yahoo on behalf of Sequoia!"

Yahoo is different from Netscape. Regardless of whether Netscape loses money or not, at least it can still make money from browser charges. But Yahoo is free. Even if it has the idea of ​​introducing advertising, there is still a question of how much it can make. This is

Help investors, the biggest concern about Yahoo.

"By the way, on behalf of Yahoo, I signed an agreement with Double Click Advertising Company. Its founder, like you Yang, is Chinese!" Brady handed the agreement to Yang Zhiyuan.

Yang Zhiyuan looked weird when he listened to Brady's words, especially when Song Yang was his age. He had never heard of Song Yang and Double Click Advertising Company. If they were really famous, he would have heard of them a long time ago. Now in the Internet circle

But it's just that big.

"Is there something wrong with this agreement?" Brady asked immediately after seeing Yang Zhiyuan's expression.

Yang Zhiyuan shook his head and put the agreement aside, "I don't see any problem, but don't you think this condition is too good? If the Double Click advertising company is so powerful, how come it has never heard of it?

Pass."

Brady was stunned for a moment, feeling vaguely like he had been deceived. He also felt that he seemed a little too impatient.

"Don't worry, the most important thing now is the meeting with Sequoia Moritz. As for Double Click Advertising Company, isn't it going to join forces with Netscape? We'll know in a few days!" Yang Zhiyuan didn't feel that Double Click Advertising Company was interested in it.

I don’t care too much about the impact Yahoo will have.

In New York, Song Yang met a senior manager of the Telephone and Telegraph Company under the banner of Netscape and Wired Magazine. However, the senior manager did not particularly welcome Song Yang's arrival. To put it bluntly, the Internet is now

It is still just a niche gadget and has not affected mainstream society.

"Digital online...advertising?!" Bartley, the senior sales manager of the Telephone and Telegraph Group, was interested and confused after hearing Song Yang's words. "Put advertising on the computer?"

"Double Click Advertising Company has the most advanced advertising delivery and management system in the world. As long as the dart system is used, ads can be automatically placed on web pages. Users can see them when they open the web page on their computer. Unlike advertisements on TV and newspapers, online

With digital advertising, you can see the click-through rate of users on ads!" Song Yang touted the advantages of digital advertising to Bartley.

Bartley looked interested, but in the end he shook his head and said helplessly, "I really want to try it, but you have to know that the Telephone and Telegraph Company's advertising funds for the second half of this year have all been signed!"

"Manager Bartley, this is the world's first Internet digital advertisement and will be remembered by the world. Do you want the Telephone and Telegraph Company to miss it?"

Seeing that Bartley seemed to be interested, Song Yang continued to add fuel to the fire, "Telephone and Telegraph Group will be the first digital advertisement. It will let everyone know that Telephone and Telegraph is the best telecommunications company in the world. Through the phone

The telegraph company can touch the future!"

Bartley really fell into deep thought this time, tapping his fingers on the table unconsciously, and finally raised his head, "The advertising funds for the telephone and telegraph have indeed been fully paid."

"However," just when Song Yang felt that there was no chance this time, he heard Bartley's words again, "I am willing to invest an advertising fee with Double Click Advertising Company, but the amount will not be too large, thirty thousand US dollars in advertising fee.

!”

Even if the advertising fee of US$30,000 is lost, it will not have any impact on Bartley.

"I think the president of the Telephone and Telegraph Company will definitely see Manager Bartley's vision. Manager Bartley will definitely be the most discerning person in the Telephone and Telegraph Company!" Song Yang said in the future, patting Bartley's little flattery.

Maybe the Telephone and Telegraph Company will become Double Click Advertising Company's largest customer, and Song Yang needs the support of this big dog.

Bartley couldn't help but smile and said with a smile, "I hope to see the advertisements placed by the Telephone and Telegraph Company in Double Click Advertising Company as soon as possible. Of course, I also hope to sign an advertising contract with Double Click Advertising Company!"

After receiving 30,000 US dollars in advertising fees from Bartley, Song Yang successively visited IBM, Compaq, Intel, Volvo and other large companies. Of course, some welcomed them, but most of them were cold-shouldered and willing to cooperate.

, most of them are just like telephone and telegraph companies, investing a sum of money to test the waters.

After Song Yang finished dealing with this, it was already half a month later when he returned to Houston. After getting off the plane, Song Yang didn't have time to rest, so he went straight to the small garage.
Chapter completed!
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