Chapter 215 Grab a job
Seniority is indeed useful sometimes, at least for "old-timers" in the game industry like Ken Williams. For more than ten years, America has been known as the only existence that can compete with Japanese and Japanese game manufacturers. For Mike Mowaimi
For others, it is definitely considered qualified.
Then Irene announced to Blizzard, V Club, R-Star and other people in the conference room their arrangements for Snow Leshan.
When they heard that several game studios such as Blizzard would be allowed to operate and develop games independently, everyone couldn't help but breathed a sigh of relief. This was definitely a good thing for them. Someone was willing to invest money in them without interfering.
The financial sponsors of their game development are rare in the global game industry!
Whether it is the trio of Mike Mowaimi or the duo of brothers G Fat and R Star, when I heard that the sponsor was so "understanding", I couldn't help but feel that it seemed like being bought back by the new owner this time.
It's a good choice.
As for what Erin mentioned later, there are performance requirements for several game studios, and Mike Mowaimi also expressed his understanding. After all, you can't just feed them all the time, and you have to milk them, right?
"In the future, I will not interfere too much in your game development," Song Yang glanced at Mike Mowaimi and others, and finally stopped at Gabe Newell, "But your game
The company's scheduled game projects must be completed on schedule and cannot be delayed or delayed. In addition, for some games, if the sales and revenue meet the target, if icq requires the development of a sequel, V and others must cooperate!"
Song Yang seemed to have said something, but also seemed to say nothing. Gabe Newell, who was stared at by Song Yang, was a little confused. He didn't know why Song Yang kept staring at him when he said this.
look.
The two R Star brothers were also a little confused. I don’t know why Song Yang specifically emphasized this. You must know that game delays and sequels are still a fantasy for R Star and V Club, which were just established.
For their first game, they didn’t even know that they would have to wait until the end of the year of the monkey. If they wanted to explain, they would have to wait for Blizzard to explain.
Under Song Yang's gaze, Gabe Newell and others all nodded in agreement, but they didn't know whether they would remember the agreement they had made with Song Yang when they were about to announce the delay of the game, and whether G Fat would give it to him.
The count is three!
Ken Williams and Roberta are both veterans. Returning to Sierra Mountain, their experience is much richer than that of icq. I heard that Song Yang is ready to work hard in the game industry. Williams
The couple couldn't help but look forward to it.
"After leaving CUC International, what Xueleshan needs to do most is to restructure its distribution channels. Xueleshan needs to maintain game distribution channels in fifty regions around the world, as well as cooperative relationships with console platforms such as Nintendo, Sony, and Sega.
!”
Ken Williams got into the mood and said, no matter whether CUC International is exploiting Snow Mountain or not, CUC International’s hundreds of thousands of former members have indeed provided a lot of revenue to Snow Mountain.
Now that it has left CUC International, Xueleshan needs to maintain the two most important distribution channels. One is the offline distribution channel, which is the game product retail stores around the world, and the other channel is Nintendo and other game consoles. This is
Xueleshan has two most important profit-making areas.
This idea is correct. Nowadays, games are basically based on plug-in cards. After a game is produced, it needs to be printed and compressed into game discs, game cartridges, etc., and then sold to game retail stores, shopping malls, department stores and other places.
It’s almost like selling a mobile phone.
Channel is king, and it still applies to the current game industry. Whoever controls the game channel will control the game sales.
Xueleshan's publishing business is, to put it bluntly, the business of second-rate dealers. They get games from game manufacturers, then hand them over to production plants for manufacturing, and then distribute the goods to all parts of the world. This requires a lot of capital operations, and the early stage is basically
The time is borne by Xueleshan, so it is a test of the game publishing company's vision. If the game is blind and the sales of the released game are dismal, then the publishing company will have to lose a lot of money. If it happens a few times, even a game publisher will be unable to bear it!
"In addition to offline game store channels and console channels, Xueleshan needs to establish new game distribution channels."
After Ken Williams finished speaking, Song Yang spoke up, immediately attracting the attention of Ken Williams and everyone in the conference room.
Store channels and console channels are now the most mainstream distribution channels in the game industry. Ken Williams doesn't know what kind of extravagance Song Yang is trying to do.
"I hope that Xueleshan can launch a new game distribution channel, an Internet digital distribution platform, Xueleshan Online!"
Song Yang threw out a brand new concept, "PC users around the world are growing explosively. Everyone should have heard about the scale of Internet users. Games also need to enter the Internet world. Now there is an opportunity in front of Xueleshan. As long as
Develop an Internet digital game platform to allow Internet game users to enter this digital game platform.
On this digital game platform, Internet users can download games provided by Xueleshan, and can even rate, evaluate, and discuss a game on the platform. Even further, countless players in the future can use Xueleshan to
game platform, play a competitive game at the same time, and stage a real battle between players!”
Ken Williams and Roberta were both dumbfounded. Listening to the "horrifying" plan proposed by Song Yang, Song Yang proposed to them a "new game platform" that made them feel completely unfamiliar.
The two brothers from R Star looked surprised when they heard this. As for Blizzard and the people from V Club, their eyes lit up. They vaguely felt that Song Yang seemed to have proposed a brand new game concept, but for a moment,
But it's just a vague feeling.
Online games are still a relatively unpopular concept. The Internet has only been around for a long time. It only started to enter the market last year. Even the most imaginative game companies have not yet brought the two industries together. icq This is definitely the case.
Belong to the first Internet company to eat crabs!
Roberta, who was the first to react, had preliminary thoughts about the "Xueleshan Online" platform proposed by Song Yang, "Song, you mean to move console platforms like Nintendo and Sony to computers.
superior?"
Song Yang nodded, "Not just moving the console platform to the computer, but also allowing more players to enter the Xuele Mountain Online platform. We must use the Internet model to operate this platform!"
"Perhaps, just maybe, Xueleshan, the Internet game platform, can surpass Sony and Nintendo's console platforms, bring together Internet players, and become a game gathering place for global gamers!" Song Yang said with a smile, as if it was just a game.
Made a joke.
But Eileen, who was sitting in the first place, had a vague feeling that Song Yang was not joking. She had been with Song Yang for so long, and Song Yang had never done anything useless, especially in the Internet industry.
Once Xueleshan Online develops and becomes a gathering place for PC game players around the world, Erin can't imagine how many users such a platform will have. How much will the Xueleshan Online Platform alone be worth by then?
Eileen couldn't imagine it.
Most of the people in the conference room are people in the gaming industry, and Ken Williams and the others are even more experts. What Erin can think of, they can't think of.
Why have Nintendo, Sony consoles, Sega and other companies been able to run sideways in the global game industry for more than ten years and let global game manufacturers work for these three game console companies? In the final analysis, it is still their three game console manufacturers that control the largest number of games.
console gamers!
No game manufacturer dares to challenge the three console manufacturers, so even if the profits of the games they have worked hard to develop are taken away by the three major console companies, they dare not complain and have to keep a smile on their face, because if they offend them
, then the game won’t be sold to console players at all, and I’m afraid they won’t even be able to eat the remaining scraps.
The same is true for Xueleshan. If Xueleshan Online can really develop and gain millions or even tens of millions of gaming PC users, then it may really be able to challenge game distributors such as Nintendo!
However, despite the excitement, Ken Williams also quickly calmed down. Ken Williams, who has experienced big storms, fought with Nintendo and Sony, and also cooperated with them, knows that this matter may not be that easy, "I'm afraid
The Xueleshan online platform will not be that easy. Once we launch this platform, I am afraid that the three major game console platforms will refuse to cooperate with Xueleshan."
The three major console platforms are not good people. They have always guarded against other companies. Even Microsoft came to ask for cooperation and was kicked out, let alone the digital game platform of Laoshizi. There will definitely be nothing.
Good look.
"In addition to the three major game console platforms, Snow Mountain Online also needs the support of other game manufacturers. However, most of the manufacturers that supply games for the three major console platforms have signed exclusive agreements and may not be willing to break the contract with the host platform.
Put the game on the Snow Mountain online platform!”
This is a question of butt, whether to follow the host platform that provides them with jobs, or to follow the new Internet digital game platform that I don’t know if they can make money. This is a question.
As long as we launch Snow Mountain Online, compete with the host platform for jobs, and the two sides fall out, it will be a matter of time and inevitable.
For this kind of thing, Song Yang didn't have much choice but to take it slow. Didn't you see that Microsoft, which has a lot of money, was also squeezed out by the three major Japanese and Japanese console manufacturers when it entered the console industry?
, there was no game content at all, forcing Microsoft to spend a lot of money to acquire game companies, and then put the game on the Xbox platform for players to download.
Snow Mountain Online is already lucky. At least it has help from Blizzard, V Club and other brothers, so it doesn’t have to suffer from the inconvenience of not having games to download.
"If we launch Xueleshan Online, try to attract other game manufacturers. If necessary, we can pay some "cooperation fees" to let those game manufacturers put their games on Xueleshan Online and Xueleshan platform. We can also launch support plans to invest in small and medium-sized enterprises.
Game manufacturers, let them provide games for Xueleshan Online!"
Chapter completed!