After half a ring, Song Yang received a call in San Jose. It was a middle-aged man with a serious voice, "Bruno Song?!"

After putting down the phone, Song Yang said to Greg Marcus, who was on his left and right, "He's not the boss of the Federal Foreign Affairs Committee, but Meeks, the Asia director of the Foreign Affairs Committee."

The person who called Song Yang was Meeks from the Foreign Affairs Committee, claiming that he would go to San Jose to meet with Song Yang.

Song Yang wanted to meet with the boss of the Federal Foreign Affairs Committee, so that he could feel at ease. This year was very special. Although the Donkey Party was certain to win the election, no one knew what would happen to the pie afterward.

If the boss of the Federal Foreign Affairs Committee is replaced and no longer supports Sierra Japan Benzene Company, all the initial investment will be in vain.

Greg is now responsible for representing Song Yang and dealing with federal congressmen. He cannot be said to be a top broker, but he is well-informed.

"It seems that the rumors are true. There is news from Washington that the commander-in-chief gave up his position as the boss of the Federal Foreign Affairs Committee in exchange for his support. Maybe it would be better to meet with Meeks. Meeks

He has been on the Foreign Affairs Committee for many years and has considerable influence!"

Greco said to Song Yang, the iron camp and the flowing soldiers are the same all over the world. The boss of the Federal Foreign Affairs Committee has changed so many times over the years, but people like Meeks are still sitting firmly.

in its current position.

After listening to Greco's words, Song Yang had some understanding of Meeks. However, Song Yang couldn't help but shook his head. In order to be re-elected, he could use any means, such as promoting the new telecommunications bill and so on.

Bill, trading key positions for support.

During this period, the most active one in the entire Silicon Valley was Xueleshan, which has been making frequent moves recently.

The promotion and distribution of "Diablo" has been in full swing, and the expansion pack has begun to be logged on various media platforms that are about to be released. As the first major game after the reorganization of Xueleshan, icq gave Xueleshan a promotion fee of up to 1,500 US dollars.

cost!

These days, the cost of publicity and distribution for a movie is only this price. It is unprecedented for the publicity and distribution of a Diablo game to reach this level. You must know that developing a game is

How many dollars did it take...

I heard that icq and Sierra were spending more than 10 million US dollars to promote Blizzard's "Diablo". Not to mention American game companies, even Japanese, European and other overseas game manufacturers were also a little jealous.

.

These days, life in the game industry is very tight, but Blizzard is just like the Chinese New Year. Since joining the new sponsor, life has not been so good!

This over 10 million U.S. dollars sounds really scary, but not all of it is for the game. It also includes the upcoming "Snowle Mountain Online" game platform. If Snowle Mountain Online wants to use Diablo to promote the game platform, it will definitely have to

Spend a lot of money on promotion.

But in any case, this publicity fee does sound scary, and under the US dollar offensive, "Diablo" advertisements began to appear overwhelmingly in major cities in America.

In Los Angeles, New York, Houston, Chicago and other places, Diablo has appeared overwhelmingly. Diablo images have begun to appear on subways, buses, advertisements outside buildings, arenas, game retail stores, televisions, newspapers, magazines, etc.

Advertisement, this is the largest promotion in the American game industry in recent years.

After all, there is Double Click, a brother company, which operates offline advertising to the WPP Group, covering global advertising channels, so that Diablo's advertising is not only in America, but also in major cities in Europe.

It was bombarded all the time, occupying the retinas of countless people.

As for the Internet, there is no need to mention it. As a big brother in the Internet advertising industry today, Double Click Company has spread Diablo ads to almost every corner of the Internet.

Netscape, Internet Explorer, Yahoo, lycos, hotmail, icq, aol, Japanese Yahoo and many other websites have all launched Diablo advertisements in the past few days, even in Eastern Europe and China.

Bian's collaborators, Lao Maozi's Yeadex, Yinghaiwei, Sohu, 8848, etc., are all cheering for Diablo. Although Diablo has not passed the domestic review in the domestic market and cannot be sold online, Xuanfa

But it has already begun.

This kind of high-intensity advertising has made the entire Silicon Valley and even Wall Street look towards Xuele Mountain.

This can be said to be the most powerful promotion in the history of the Internet. Although I dare not say how many sets of Diablo can be sold, I can fully see the influence of the Internet today, but I have an estimate.

"At present, advertising has been fully launched, whether it is traditional offline media or Internet media, it has begun. This Saturday, Diablo will be fully launched in America, North America, Europe, Eastern Europe, Japan and other Southeast Asian regions.

!”

Inside the Snow Mountain Company, Ken Williams and Roberta and his wife were having a meeting with the three founders of Blizzard. Several major game studios owned by Snow Mountain, including V Club, R-Star, ID Games, etc., were also present.

Although this time has nothing to do with other major game studios, the promotion of Blizzard games by Snow Mountain can also let V Club, R and other studios understand how Snow Mountain and the parent company icq will promote their games in the future.

.

The Williams couple glanced at Song Yang who was sitting beside them, and then continued, "For the release of "Diablo" this time, Xueleshan has adopted a brand-new method for both promotion and sales.

This model is the first time that Xueleshan has jointly promoted and distributed online and offline traditional media on the Internet.

In terms of sales, in addition to selling goods in game retailers' stores and cooperating with game console manufacturers, Xueleshan will also adopt online sales this time, promote the Xueleshan online platform, and release the PC digital version of Diablo.

God, in addition eBay, Amazon and other platforms will also sell Diablo on the Internet!"

Ken Williams said that this time, Sierra has tried too many new tricks and has completely broken away from the traditional game promotion model.

"Can the printing of Diablo game discs be guaranteed?" Song Yang asked at this time.

After hearing Song Yang's words, Ken Williams said, "Xueleshan has placed an order with the game disc manufacturer and is expected to produce two million sets of game discs for Xueleshan!"

These days, if a game sells one million units, it is already considered good. If it sells two million units, it is already an explosion. No matter how much, Xueleshan no longer dares to count on it, for fear of producing too many units and selling them.

If he didn't go out, it would be smashed into his hand.

"Let the disc production factory continue to produce "Diablo" discs!" After a pause, Song Yang said to Ken Williams.

Hearing Song Yang's words, the Williams couple, as well as the three founders of Blizzard, were all stunned. They all felt that it was already difficult to sell two million copies of the game, but Song Yang seemed to be better than them.

I also want to be optimistic about the release of this game.

"If we continue to increase production, I'm afraid there will be risks. According to the game market in recent years, the sales volume of two million sets of games is already..." Ken Williams did not finish his words, but the meaning of his words was very clear.

, Such short-term sales are already quite impressive for a game manufacturer. If there were any more, I'm afraid it would be a waste.

Song Yang shook his head, "If there is no stock when it goes on sale, it will be a disaster for Xuele Mountain. I believe in Blizzard Studio!"

Song Yang suddenly changed his subject and said to the Blizzard trio, which made Blizzard's Mike Mowaimi and the other three people a little confused. Blizzard is somewhat famous now, but compared with the established game manufacturers, it is far behind. Then

There is a saying that a product produced by Blizzard must be a high-quality product, but it has not become popular yet.

Now, Song Yang wants to increase production of the "Diablo" game under the banner of Blizzard, leaving Blizzard and several people at a loss for what to say.

Before Song Yang left, Ken Williams bit the bullet and increased the order for "Diablo" game discs to four million units. At this time, both Snow Mountain and Blizzard were looking forward to God's blessing. Don't lose money.

It's too bad, they don't want to be second to Atari.

Atari, America's former gaming giant, developed the game "ET" many years ago. This game was developed in five weeks, but sales failed miserably, and Atari was completely wiped out.

After the collapse, millions of game cartridges were produced and eventually buried in the desert of Mexico, which brought the entire American arcade industry to a ditch. Only then did Japanese game manufacturers run rampant in America.

Now, Ken Williams and Blizzard are a little worried about whether "Diablo" will let Sierra make the same mistake and end up burying all the stacks in the desert. This time, Sierra's performance is comparable.

Kia Atari is even bigger that time!

After delivering the goods, we rushed to a small restaurant in San Jose and met Meeks who had arrived in San Jose.

Meeks was dealing with a large plate of pizza. After seeing Song Yang, he also ordered a plate of pizza for Song Yang.

"Director Meeks?!"

Song Yang took a few bites, then stopped, then looked at Mix and stuffed a large plate of pizza and a steak into his stomach.

Meeks, who is in his forties, has a somewhat unattractive appearance, but his eagle eyes are impressive. After wiping his lips, Meeks looked at Song Yang and looked at him for a few times, "I like to fill up my belly."
Chapter completed!