On the icnc TV station, after entering the new year, icnc also began to revise its version, and quietly began to insert advertisements in the program. After all, there is always a timely meal.

"A tribute to those crazy people, they are mavericks, they are unruly, they cause trouble, they are out of place..."

"Because only those who are crazy enough to believe that they can change the world can truly change the world!"

The entire commercial is about one minute long and uses black and white video. It includes many celebrities in history, including Einstein, Edison, Bob Dylan, Muhammad Ali and many other historical figures. At the end of the commercial

A little girl appeared, and then there was the Apple logo.

It does not promote any products. This advertisement produced by Apple is just to promote Apple as a company.

Seeing this advertisement, everyone in Song Yang's office, including Greg, Marcus and others, were silent for a while. They now somewhat understood why in the eyes of Jobs, this advertisement was said to be more important than that meeting.

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Jobs tied Apple to celebrities and geniuses in history, subtly changing the concept and praising those geniuses. But putting Apple and those geniuses together actually implies that Apple will also follow suit.

People like Einstein, Edison, and Muhammad Ali changed the whole world!

This wave can be said to be self-proclaimed, but it does begin to reshape Apple's impression on the outside world to the audience. Bigger has re-established it and used this advertisement to tell the outside world that Apple has returned to the style of the Steve Jobs era, which brought

In the hippie era, Apple, which despised tradition, was eclectic, far away from the mainstream, and constantly innovated, is back...

"Maybe he can really change Apple so that it doesn't have to go bankrupt again."

After watching Apple's commercial, Gleick had to admit that this advertisement is very clever. It combines Apple's history, uses black and white images, and is tied to these celebrities. It will indeed give people a special impression of Apple!

Song Yang watched the Apple ads on TV. TV station C, major American TV stations, media, newspapers, etc. all began to publish Apple's new ads. Even though funds were tight, Jobs still invested a lot of money to promote Apple's new ads.

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An advertisement can indeed change the outside world's impression of a company. It does not cure all problems, but it gives Apple a breathing space. As long as the new generation of products can sell well, then Apple will be alive!

Not only did he release a new advertisement, Jobs also announced that he would hold an Apple Developer Conference in the near future to announce important news to partners and many Apple users.

When Song Yang saw the news, he couldn't help but smile and said to Greg, Marcus and others, "It seems that Apple has reached an agreement with Microsoft!"

Given Apple's current situation, the hasty convening of this developer conference is basically to announce to the outside world that Apple is alive and well and does not need to worry about bankruptcy. And at the conference, Jobs will definitely release some "good" news.

To stabilize the morale of the military, is there any good news, better news than Microsoft investing in Apple?

However, the "peace" brought about by this threat cannot last long between Apple and Microsoft. Once Apple recovers, it will definitely continue to quarrel with Microsoft.

For Song Yang, now that Apple is alive and can share the pressure from Microsoft, it is more meaningful for Apple to be alive than if Apple is gone and Microsoft is free to punch the software industry and kick the Internet. As for Apple,

If you are not a threat, that will all happen in the future. You don’t have to worry about this for at least five years...

On Song Yang's side, when PA Semiconductor was looking for VLSI manufacturers and wanted to acquire the 14% ARM equity first, Apple also held its first developer conference after Steve Jobs' return.

At the conference, Jobs announced new projects. In his speech, he refuted the media's claim that Apple is no longer the mainstream of the computer industry. "The new Apple will move forward on the right path!"

"The most important thing about Apple is not me, the technology or the so-called Apple brand, but... you!"

Jobs pointed his finger at the audience and said emotionally, "You and the 25 million Apple users around the world are the most important thing about Apple. It is you who insist on believing that Apple's products are still the best in the world. In the past

In ten years, Apple has not taken good care of you, but you have not abandoned Apple, and now everything will change, and Apple will fight for the most important people!"

There was a sudden burst of applause at the scene. The user group, which was dominated by male users, was a group of straight men. Many of them shed tears. Those who watched the conference through the video were moved to the point of bursting into laughter. It was like this for so many years.

They have never been understood by others, but now someone who understands them finally appears...

Boss Qiao’s speech level is really not something to be underestimated. Looking at the entire Silicon Valley, there are only a few people who can deceive people like this. No, compared to the level of speech, there are really very few people who tie Bill Gates and Ballmer together.

In this aspect, they are not as good as Gang Leader Qiao. Ballmer's passionate speeches and the level of distortion of reality by Gang Leader Qiao are still a step away.

After feeling that the fire was almost done, Gang Leader Qiao couldn't help but feel a little nervous when he got to the most important part. He knew that what he said next might be confusing and unacceptable to many people.

After lowering his head and saying a few routine words, Gang Leader Qiao said with some confidence, "Apple has missed too many opportunities. Now we have reached a very special time. The current computer industry has formed an ecosystem.

, and Apple cannot do without this system after all.

As you have heard, Apple has already started cooperation with Bruno Song’s icq and fortina, and now Apple needs to cooperate with another company..."

The Microsoft logo appeared on the big screen behind Jobs. Knowing what Jobs was going to say, the scene immediately burst into boos.

"Apple is in this ecosystem. Apple needs help from other companies and needs to help other companies. We need to give up the isolation and glorious strategy of the past. Times have changed..."

“We have to give up the idea that Apple wins or Microsoft loses!”

When Steve Jobs said this, it meant that the entire Apple strategy would undergo a completely subversive change. The Apple that represented the hippie culture in the past and wanted to fight the entire technology world on its own no longer existed.

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As Jobs finished speaking, the Apple users present in the audience also saw Bill Gates via satellite connection. Suddenly, louder boos began to appear one after another.

Both Jobs and Bill Gates pretended not to see this scene. As old friends, after greeting each other for a few words, the two announced to the users present and all the technology companies watching the conference through the broadcast that the two

Officially burying the hatchet, Microsoft has begun to fully support Apple and will not let Apple go bankrupt!

Jobs and Bill Gates haven't been connected for long, but the news they released is explosive. The first one is patent exchange, which is required by Microsoft. It is also the most important one for Microsoft to support Apple. Apple and Microsoft start today

In the past, all operating system patents were cross-licensed. This agreement ensured that Apple could no longer threaten Microsoft with antitrust lawsuits.

Not only are the past patents open to each other, but also the patents developed by both parties in the next five years cannot be sued by the other party...

It can be said that Microsoft has nipped in the bud this time. Apple will not be allowed to settle the old debts in the past, and Apple will not be allowed to sue Microsoft again in the next five years.

The open exchange of patents seems to be of great help to Apple, but it can be even more helpful to Microsoft. Not only to avoid the risk of being sued by Apple, but also to make Microsoft's system more comprehensive, Apple's previous proud designs and technologies

, in front of Microsoft, they no longer exist...

For Apple, the biggest advantage of this is that it can stand on the same starting line as Microsoft in terms of technology. The disadvantage is that in the future, there will be no Bigger in front of Microsoft.

After agreeing to Microsoft's conditions, Microsoft will support Apple. Office software will be launched on the Apple system, and Apple will default IE browser to Apple's browser, completely driving Netscape out of the Apple system...

The venue was filled with boos from time to time. This was probably the worst conference that Gang Leader Qiao had ever been booed at. Although Gang Leader Qiao also claimed that he would give users a chance to choose and would not completely cancel Netscape Browser, as long as users set their own settings.

You can use Netscape Browser, but still get boos.

When it was announced that Microsoft had invested US$150 million in Apple, and like Song Yang, received 6% of Apple's equity, the noise at the scene could not be blocked through the screen. Jobs quickly announced that the US$1800 million held by Microsoft

With 10,000 shares of Apple stock, there are no voting rights, no right to dictate to Apple, and no board seat. Microsoft acted as a scapegoat this time and gave Apple a sum of cash for free. There was finally sporadic applause at the scene.

I don’t know how Gang Leader Qiao feels, but Song Yang can feel the embarrassment through the screen. In front of the whole world, he has to announce that he has shaken hands with his opponent who has been fighting for decades and made peace. In fact, it is an alliance under the city.

But this conference will also completely change Apple's situation. With the emergence of Microsoft, the entire PC computer industry will no longer target Apple. At least within the next five years, Apple will no longer need to worry about bankruptcy...

Finally, at the conference, Jobs cited the "extraordinary" advertisement he had just released and declared that Apple users are an extraordinary group of people in the world, and they represent the most special voice in the world.

In the eyes of the outside world, they are madmen, but in the eyes of Apple, they are geniuses...

It has to be said that the last words of Gang Leader Qiao made the users who originally criticized this conference feel a lot more comfortable because of the flattery.

Immediately after the conference, Apple's stock price surged again, hitting a two-year high.
Chapter completed!