Chapter 446: The Shadow of the Famous Tree of People
All the Alcatel mobile phone executives present knew that that kind of conversion made no sense at all, but it is certain that the valuation of Alcatel mobile phones has soared.
As long as the revenue of this year's Alcatel mobile phone can reach half of Nokia's, I dare not say that it will cost hundreds of billions of dollars. As long as Alcatel mobile phones are launched, tens of billions of dollars can definitely be counted on, and their group of executives will become
It is not impossible for billionaires to achieve financial freedom!
Ertian picked up a report and continued, "In addition to mobile phone sales, Alcatel mobile phones also sell batteries, casings, universal chargers and other parts. Spare batteries were sold for 500,000 yuan, and universal chargers were sold.
600,000 sets, with accessory revenue exceeding US$34 million!”
Selling a mobile phone involves more than just selling the machine. There are also parts and components, especially a universal charger that costs 35 US dollars and costs no more than 5 US dollars. It will even be cheaper after mass production.
A battery costs 20 US dollars, and the cost can be reduced further. To be honest, selling these accessories is more profitable than selling mobile phones.
Even if the Alcatel mobile phone is a bad thing, like Mr. Jia who returns to China next week, he makes no money selling mobile phones, but he makes a lot of money by repairing mobile phones.
However, Alcatel mobile phones are not prepared to make such dirty money. Because the P1 mobile phone is the first generation mobile phone, it is still technically immature.
For this reason, after the release of P1, Alcatel mobile phones also deliberately extended the warranty period. During the warranty period, if the mobile phone is damaged by non-users, Alcatel mobile phones will be repaired free of charge, and a considerable part of the cost will be borne by this.
"Now the profit of a p1 mobile phone is about 30%. If the technology becomes more mature, the chip cost is reduced, and the output is greatly increased, the profit of p1 may exceed about 40%!"
The p1 is positioned as a mid-to-high-end brand machine. This was already prepared when the price was initially set. This price can guarantee profits and sales volume.
For example, when Qiao Bangzhu's fruit machine was first launched, it was called a kidney machine, but the price was a bit high. The profit was guaranteed, but the sales volume did not increase much. Later, the price continued to be quietly reduced, and finally the sales began to take off.
Brands have taken away more than 90% of the profits of the mobile phone industry!
"If this year's expectations of the marketing department can be met and mobile phone sales exceed 10 million units, plus mobile phone accessories, mobile phone software fees, etc., then Alcatel Mobile's revenue this year will likely exceed 6 billion U.S. dollars, and the profit is expected to be 19
Billions of dollars..."
The p1 mobile phone was released at the end of March, equivalent to sales starting in the second quarter. It earned US$6 billion in three quarters, and its annual revenue is expected to be US$9 billion. This is definitely the performance of the mobile phone industry this year.
The best one, bar none!
At this time, Ertian no longer doubted whether he could sell it, but it was a pity that the production could not be increased significantly. Ertian did not object to the marketing department's annual sales estimate of over 10 million.
.
When he told this revenue estimate, Ertian couldn't help but feel a little excited. He never thought that one day he would become the head of a giant with revenue of nearly 10 billion U.S. dollars, let alone
I would have thought that Alcatel mobile phones would exist today!
The explosive sales of the p1 mobile phone have become a phenomenal product. Now the media has begun to compare the Alcatel mobile phone brand with the three major mobile phone giants: Nokia, Motorola and Siemens.
"Alcatel mobile phones can increase profits, but do not reduce the profits of component suppliers, manufacturers, and sellers too much, and product quality cannot be reduced!"
Hearing Song Yang's words, Eltian couldn't help but be startled. As the manager of the Alcatel mobile phone production department, Woodside, who previously served as the deputy director of the production department at Motorola, couldn't help but said, "With the current Alcatel mobile phone
The supply chain and production can further reduce costs..."
Woodside was poached by Alcatel Mobile. The same is basically true for other Alcatel mobile phone department heads. Otherwise, how could it be possible to gather professionals from so many industries in a short period of time?
Come.
Woodside was trained by Bill Smith, who worked for Motorola and established the famous Six Sigma management system known as "zero product defects". This thing has been boasted to be amazing, rivaling IBM's management system.
But Woodside does have a few tricks up his sleeve. After he came to Alcatel Mobile Phones, he quickly integrated the supplier industry chain for Alcatel Mobile Phones. The software aspect was not under his control. In terms of hardware, Alcatel Mobile Phones were not as capable as Nokia in stopping bullets.
Mysterious, but the failure rate is indeed low in terms of quality.
When it comes to Alcatel mobile phones, it is also the time for Woodside to shine. If the Alcatel mobile phone brand can become a top brand, then Woodside will also become another master in the electronic product production industry!
Even Woodside said this. Obviously, Alcatel mobile phones still have a great opportunity to continue to reduce costs. Woodside did not say anything. Other mobile phone brands, including Motorola, are eager to let go.
Those manufacturers that produce mobile phones should work for free. This is the first time Woodside has seen people like Song Yang actively giving up their profits.
"The quality of Alcatel mobile phones must be continuously improved and production costs must be reduced, but the profits must be distributed to those companies in the Alcatel mobile phone industry chain. Alcatel mobile phones must not take them away!"
Song Yang told Eltienne, Woodside and other senior executives that behind Cook's reputation as supply chain guru were Apple's supply chain manufacturers, who were given everything Apple asked for. Apple eats meat, and they can't even drink soup.
It doesn't count. Apple sells a machine and takes more than half of the profit. The manufacturer does not earn enough for the hard work.
As for the Alcatel mobile phone supply chain manufacturers, Song Yang is not prepared to suck blood. He sucks so hard. As long as the requirements of Alcatel mobile phones are met, Song Yang will pay the profits that should be given to those manufacturers who produce Alcatel mobile phones.
You also need to get this part of the profit.
"Alcatel mobile phones need qualified supply chain manufacturers. In the future, these component manufacturers will work with Alcatel mobile phones to develop new technologies, new components, new mobile phones, and new electronic products with the most advanced technology.
, if Alcatel Mobile Phone wants to become the best electronic technology company in the world, it needs a sufficiently qualified supply chain industry group!"
A wolf travels a thousand miles to eat meat, a dog travels a thousand miles to eat what it eats, and a raging army will lead to a den of raging animals. What Alcatel Mobile wants is an industrial chain that can support Alcatel Mobile, not to raise a batch of lambs to be slaughtered.
Unless you want to stop playing once and for all, you can't always maintain a technological lead by working alone.
If we can guide those supply chain manufacturers to continuously provide new technologies and products for Alcatel mobile phones, Alcatel mobile phones can continue to maintain their technological advantages.
The modern technology industry is no longer an era of going it alone. ASML, the leader in photolithography machines, is fed by hundreds of parts suppliers around the world.
Needless to mention Nokia, as soon as the brand collapsed, many supply chain manufacturers immediately fell into disarray. Even as powerful as Apple, it is technically difficult to continue to suppress other brands, and Alcatel’s mobile phone industry chain is completely different.
But if it is completed, let alone two lives, at least there will be a group of industrial chain groups with the most advanced technology and parts, which will retain the opportunity to make a comeback...
Listening to Song Yang's words, Eltian, Woodside and others all looked at each other a little bit. They all understood what Song Yang meant, which was to let Alcatel Mobile, along with a bunch of juniors, become popular among other brands.
As a latecomer, Alcatel's qualifications, experience, strength, and technology are definitely not as good as those of established manufacturers such as Nokia and Motorola. But if a bunch of young guys charge into the battle, they might really be able to overthrow those established manufacturers!
But this is not that easy. Alcatel himself doesn’t know how long he can live, let alone train a bunch of younger brothers. Moreover, this matter is also risky. After hard work, he has cultivated a top industry company.
, if you change the family, you may not succeed, but having this opportunity is better than not having it at all...
After knowing Song Yang's intentions, Eltian thought for a moment and finally nodded and said, "I will ask the marketing department and production department to work out a plan to leave some qualified products for supply chain manufacturers and agent sellers.
profit!"
Let’s not talk about whether the plan can be realized. Alcatel mobile phone is considered a “new brand”. In order to allow the industry chain suppliers to increase their production capacity and let the agents work hard to promote the products, this is not the time to burn bridges.
The company needs enough sweeteners to make them work for Alcatel mobile phones.
"At present, Nokia and Symbian have made it clear that they are willing to join the Symbian System Alliance. In addition, Ericsson, Sony, Siemens, Samsung, Sanyo, Panasonic, and some mobile phone brands in Asia have also expressed their willingness to join the Symbian Alliance.
I want to apply for a license from Saipan!”
Hoblo, who was in charge of the Symbian system, excitedly said to Song Yang that the current personnel of the Saipan system are basically the team brought over from the original British company Polyon, except for Hoblo and others in America.
In addition to people, there is also a group of people working in England. In the future, Symbian system will establish a development team in America, England and even Asia.
The impact of Motorola joining the Symbian system was immediate. After Motorola officially announced that it would join Symbian, several manufacturers such as Nokia, which were still hesitating, immediately announced their participation at the same time. No one wanted to be the one left behind.
"Now, software development companies from America, Europe and overseas, as well as individual software developers, have contacted us and are interested in becoming Symbian's software supplier. Now what is in front of the Symbian system is..."
Chapter completed!