Hotels and motels near a major theater in Los Angeles have been fully occupied in the past few days.

This is not a strange thing for the City of Angels, which hosts Oscars, Grammys and other awards events all year round. Every time these events are held, businesses in Los Angeles can make a lot of money.

But this time, it was different from the past. It was a game awards ceremony. This kind of award ceremony for the game industry was also the first time for Los Angeles, the City of Angels.

At this time, the so-called three major game exhibitions in the world are still in their infancy. The e3 game exhibition has just been held for two years, and they still regard themselves as "professional". The exhibition is not open to ordinary players, but is mainly open to those in the game industry.

It is mainly communication between game retailers, agents, media, and investors. Not to mention ordinary players, even game manufacturers are not welcome at e3 now.

Apart from the popular e3 game show, the only remaining major event in the gaming industry is the Tokyo Game Show. But like e3, the Tokyo Game Show has just been held for one session, and it is mainly for Japanese and Japanese game manufacturers to play with each other.

, has not attracted the attention of many gamers.

As for Gamescom, we can’t even see it now. It will take a few years before we can see it.

In comparison, the TGA Game Awards Ceremony is much more grand. The key is that Xueleshan is willing to invest money.

In order to make this TGA break out of the circle, Snow Mountain spent a lot of money and hired a marketing company that has operated Oscars and Super Bowls to build momentum for the TGA awards ceremony. TV stations, newspapers, magazines, and the Internet have long been overwhelming with TGA awards ceremonies.

publicity.

The number of TV stations broadcasting the TGA Awards Ceremony and the Hall of Fame Opening Ceremony alone exceeded the 42 TV stations in America and overseas. Without ratings and advertising sponsors, Sierra Mountain paid those TV stations out of its own pocket to broadcast this event.

The award ceremony is just like spending money on advertising.

"The first TGA awards ceremony will officially start tomorrow. The entire event will last for three days. The first day is the TGA game exhibition exchange meeting. Game manufacturers participating in the TGA ceremony will participate in showing and warming up new games to players!"

The local TV station in Los Angeles was reporting the news about the TGA Awards Ceremony, and it was also one of the broadcasters. As a local snake, it was naturally impossible to avoid it.

“The second day is the awards ceremony, where many awards including the global best game of the year, best game designer, best-selling game, etc. are selected. The third day is the unveiling ceremony of the Game Hall of Fame and the selection of the first batch of game celebrities.

Members of the church!

The TGA Game Awards is sponsored by Snow Mountain Game Company. This year, more than 3,400 people including game manufacturers, media people, and investors are expected to enter the award ceremony. There will be more than 1,100 game companies, game agents, etc. participating in the game exhibition exchanges.

, will be the largest event in the gaming industry in the past ten years!”

"After Xueleshan's e-sports base in New York is completed, a large theater like this will be built specifically to hold events like TGA for Xueleshan!"

After getting off the plane, Ken Williams immediately rushed to the grand theater where the ceremony was held. After looking at the large theater in front of him, which could accommodate nearly 7,000 people at the same time, Williams couldn't help but said to Song Yang.

Now that Xueleshan is not short of money, Ken Williams just wants to build an e-sports base for Xueleshan and build its own grand theater. As for the Hall of Fame, etc., that will definitely be built as well.

Even when Song Yang recruited Williams and Roberta, he even mentioned to them that he would build a game concept park for Snow Leshan, just like Disneyland.

At first, Song Yang was just drawing a cake for Ken Williams, but now Williams feels that the cake may not be inedible!

When the e-sports base in Xuele Mountain is completed, coupled with a grand theater, a hall of fame, and a game park, it will probably become a holy place that game fans around the world long for!

The two Sierra Mountain executives who were following Ken Williams couldn't help but have strange expressions in their eyes when they heard Williams's heroic words.

If one day, Sierra really achieves all that, Williams will enter the Game Hall of Fame and leave his own monumental achievement in the history of the game. For Ken Williams, he no longer cares about his net worth. According to

Even if he can only get a small share of Xueleshan's equity in Xueleshan's current market, his worth will not be low. What he needs is a posthumous reputation. Even if he leaves the gaming industry, everyone will eventually remember him.

For these executives of Snow Mountain, they will definitely not be able to get the fame and fortune that Ken Williams did, but the larger the scale of Snow Mountain, the more benefits they will get.

In the future, new departments and industries will definitely appear in Xueleshan. After they are transferred there, they can basically become department managers. In addition, with Xueleshan’s resume, if they change jobs or are poached to other companies in the future, they will basically be able to do so.

If you can become a president or general manager, just like those executives who came from Microsoft, you will basically become the president of Nokia, and you will be able to hollow out the corners.

Song Yang looked at the huge theater. Tomorrow will be the first day of the official opening. At that time, major game production companies, as well as console, multimedia entertainment equipment and other manufacturers will participate. Nintendo and Sony will also come.

Both of them are members of the TGA Game Awards jury. The game designers from both of them are also among the first batch of nominees to be inducted into the Game Hall of Fame. Unless they don’t want to win the award, even if they have objections to Xueleshan,

I won’t miss this event either.

There are staff now setting up the booth for tomorrow. The logos and signs of each game company have begun to be hung up, and there are also staff who are debugging the equipment.

By tomorrow, no one knows how many people will flock here, and how many game fans will come from all over the United States and even overseas, and Xueleshan is not sure.

In order to increase the popularity, Xueleshan also invited a lot of celebrities to increase the popularity, and also performed some performances to attract players.

The number of U.S. dollars spent on the first TGA Awards Ceremony will not be calculated until it is over, but the minimum estimate is more than 20 million U.S. dollars, which is already more than the current cost of holding an Oscar or a Grammy.

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Chapter completed!