Song Yang flattered Marc Andreessen that if he wanted Netscape to join IAB, he had to make Marc Andreessen the boss of IAB Advertising Interactive Association. Otherwise, Netscape would never agree to this.

After hearing Song Yang's words, Marc Andreessen couldn't help but hesitate a little. He didn't know what the situation was. Song Yang suddenly wanted to establish an IAB, and he was definitely not idle.

In the Netscape office, Marc Andreessen, holding the phone, looked at Jim Clark, who came after hearing the news, and the latter nodded slightly.

"Netscape is also happy to join IAB. It has always been Netscape's mission to make America's Internet industry the standard for the world!" Marc Andreessen took over the title of IAB president with dignity.

After hanging up the phone, Marc Andreessen asked Jim, "What's going on with this IAB? This guy Bruno Song doesn't seem to be such a rule-abiding person."

Marc Andreessen also has some understanding of Song Yang's character. He feels that there is something fishy about giving up the position of president of IAB to Netscape so easily.

Jim sneered, "At the Federal Trade Commission, a new director of Internet advertising, Ella Cherry, was appointed. Song established the IAB Advertising Association, probably to deal with Ella!"

Hearing the name of Ella Cherry, Marc Andreessen couldn't help but feel a chill in his heart. Before Netscape went public, he had experienced Ella's abilities. At that time, Ella had not become powerful now, and everyone was in public opinion.

, at least on the federal side, putting Netscape at a disadvantage.

"That little farmer in Houston is going to be in trouble!"

Hearing that Ella was eyeing Song Yang, Anderson clicked his tongue and said with some gloating.

However, he was not happy for a few minutes. When he thought that Netscape might also face Ella's attack in the future, Anderson couldn't be happy anymore. "What on earth is the commander-in-chief going to do? He actually agreed to allow people like Ella Cherry to enter federal trade."

committee.”

With Netscape's current status, it already has the qualifications to represent Silicon Valley, and naturally has the opportunity to contact big figures in the federal government. Marc Andreessen and others have been able to influence the general leadership and the leadership to a certain extent.

Capitol Hill and more, policy implications for Silicon Valley.

Jim Clark shook his head helplessly. He is a staunch supporter of the current president and the Donkey Party, and spends a lot of money on Washington every year.

"Next year is the time for the federal election. In order to ensure votes and support, the commander-in-chief also needs to make some compromises!"

Jim revealed to Anderson that Ella Cherry's entry into the Trade Commission was obviously a concession made by the Great Commander-in-Chief and the Donkey Party with their opponents in order to increase their chances of winning next year. This exchange and compromise will last until the end of next year's election.

It happens all the time.

"For IAB, Netscape only needs the reputation of one president. As for the rest, Netscape will not participate!"

Jim said to Anderson, both of them smiled. How could they not see that Song Yang wanted to use Netscape as a shield? Netscape's plan was to become the president of IAB, but for Song Yang and Ella

·Netscape will never interfere in matters between Cherry!

Netscape, which has been listed on the market, needs fame and fortune, and good news will continue to spread to stimulate the stock price to rise. If Song Yang sells the hotmail mailbox to Netscape, Jim Clark may use his connections to help Song Yang solve Ella's case.

Trouble, as for the rest, Netscape hopes that Song Yang and Ella will fight, so that there will be no companies that threaten Netscape in the Internet industry.

Although Song Yang was not completely clear about Netscape's plans, he could guess that Netscape was definitely not joining IAB to help him.

Song Yang didn't care about this. Netscape needed fame and fortune, and Song Yang also needed the status of the leader of Netscape Internet to attract other Internet companies to join IAB.

After Netscape, Song Yang called Yahoo, Lycos, AOL and other companies. Basically, they did not reject Song Yang's proposal. However, companies like AOL vaguely stated that they would only join the IAB Advertising Association and would not join the IAB Advertising Association.

It will involve personal grievances between companies within the association!

"A bunch of old foxes!"

Song Yang couldn't help but cursed, AOL and other companies had obviously received Ella Cherry's message. This was telling Song Yang that AOL and other companies would not become cannon fodder for Double Click.

After calling Netscape, Yahoo and other companies, Song Yang called Irene again, "The IAB Association can be established. On the day of establishment, you will accept a media interview specifically. If all members of the IAB are mentioned, they will never accept it.

,unfair treatment!”

Song Yang wants to challenge Netscape and AOL, these old foxes, and tie them all to Double Click. On the day when IAB was established, he made a verbal attack on Ella Cherry from a distance. As for whether Ella will

I believe that Netscape and others are not on the same side as Double Click, so Song Yang has nothing to do with it.

With Double Click taking the lead, and companies such as Netscape, Yahoo, and AOL agreeing to join, IAB, the first association in the Internet industry in America, immediately began to promote it in full swing.

The first batch of Internet companies to join iab was 24. Of course, except for Double Click, Netscape, Yahoo, etc., most of the rest were small companies that Double Click recruited to make up the number.

But even so, IAB also claimed that it had received the support of "most" American Internet companies, and IAB immediately began to formulate industry rules, technical standards, industry image, publicity and promotion, etc. for Internet advertising, basically based on Double Click Company.

of.

Netscape and other companies, when they saw the rules formulated by IAB, they all said "poof" and secretly cursed Double-Click Company for not wanting Bilian. IAB should just change its name to "Double-Click Protection Association". What prohibits plagiarism? Isn't this just secretly cursing Double-Click Company?

Those opponents are all illegal.

There are also technical standards, etc., which are all formulated based on Double Click's technology, and by the way, Double Click's opponents are labeled as "malicious marketing".

In this regard, many opponents of Double Click Company naturally disagreed and claimed that they did not recognize IAB. However, Song Yang, IAB Chief Secretary General Eileen and others did not care about this.

It's okay if they don't agree with it now. When iab really represents America's Internet advertising, then what iab says will be the truth!

The first IAB president was Mark Anderson. Song Yang, Jim Clark, Yang Zhiyuan, AOL founder Keith, etc. became the chairman of IAB. Erin Doherty served as the chief secretary-general of IAB, responsible for the daily affairs of IAB.

Regarding the establishment of IAB, Marc Andreessen and others all claimed to support it, but they all said that they did not have enough energy to work at the IAB headquarters. In other words, they wanted it, but they would not take care of IAB's affairs.

Song Yang and IAB are also very happy about this. Without these constraints, they can do whatever they want with the name of IAB!

The Internet industry in America is still in full swing, and Hotmail's dominance did not last long, because in Silicon Valley at this time, countless new news appeared almost every day.

Internet companies are taking one year to complete the journey that traditional industries take ten years to complete.

After Netscape went public, the number of Internet companies in Silicon Valley began to enter a blowout period, and countless venture capital began to pour in.

There are countless companies seeking to go public. Yahoo is still building momentum. The title of "Internet Chief" has begun to spread throughout the Internet. News that Yahoo will be listed early next year has also begun to quietly appear.

But there are many companies that are moving faster than Yahoo. Lycos, which was founded just a few months ago, officially submitted a listing application to Nasdaq, which shocked the entire Silicon Valley. Once this application is approved, Lycos will likely create

A new record, listed less than nine months after its establishment...

Not only Lycos, but also Yahoo's other rival Excite is also taking advantage of the opportunity and also quietly applied for listing. As for infoseek, worm and other established Internet companies, they also want to take the opportunity to go public.

This is true not only in the search and portal industries, but also in the digital advertising industry. Valueclick, a competitor that is much worse than Double Click, wants to land on the beach and go public before Double Click.

Not only this one, but several other well-known Internet advertising companies such as l90 and 24/7 are also ready to take action.

The gluttonous feast of the Internet is beginning. In comparison, Song Yang is moving slowly.

Double Click is still making steady progress. It wants to make its performance look beautiful and become the world's first profitable Internet company. The establishment of IAB is the beginning of deepening its influence on the entire American Internet.

The media chases the spotlight. This time, Song Yang did not steal the spotlight when the hotmail mailbox was hot. Naturally, he was not chased by the media like Marc Andreessen, Yang Zhiyuan and others.

In San Jose, Song Yang basically watched the progress of the icq project, otherwise he would go to Feita Company and his life would be a bit more leisurely than in Houston.

On a basketball court at the University of San Jose, a group of people were sweating profusely, and a large number of girls stood around the court.

Eric, the king of nightclubs in America, who had lost weight and was tanned by a shade, when he arrived at the University of San Jose, the scene he saw was that Song Yang actually had the heart to play ball with a group of people on the field field.

A group of girls around them all had their eyes on Song Yang. When Song Yang made a risky move, there was a burst of exclamation among the girls.

Seeing Eric, Song Yang threw a ball into the basket before walking out of the court. He looked like a master. There was no way. Basketball at the University of San Jose has never been mainstream. The school team has been established for so many years. It was only exported to the NBA decades ago.
Chapter completed!